Article
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WARC Best Practice, January 2019
This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.
Article
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Alex Smith, WARC Best Practice, April 2016
This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.
News
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23 September 2019
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their passion points, having concluded six years ago that traditional advertising just wasn’t as effective.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.
Case Study
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SABRE Awards, Asia-Pacific, Multicultural Marketing, Gold, 2019
Senco Gold and Diamonds, an online jewellery company, organised a fashion show that featured transgender people to promote the narrative of inclusivity in India during pride month.
Case Study
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SABRE Awards, Asia-Pacific, Sponsorship, Gold, 2019
Converse, the sports brand, launched an integrated communications campaign to reach Generation Z in China, which doubled its revenue target.
Case Study
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SABRE Awards, Asia-Pacific, Marketing to Youth, Gold, 2019
HONOR, the smartphone brand, worked with an artist to create an art instillation that contributed to the three million sales of the HONOR 10 phone globally.
Case Study
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SABRE Awards, Asia-Pacific, Retailers, Gold, 2019
Chengdu IFS (CDIFS), a shopping mall, made itself the centre of art in the city by collaborating with the Chengdu Government and Paris' Saint-Germain-des-Pres Committee, which led to sales growth of 124%.
Case Study
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SABRE Awards, Asia-Pacific, Community Relations, Gold, 2019
Castrol, a brand of industrial and automotive lubricants, connected with Indian truck drivers by drawing comparisons between the health of the truck and the driver which led to the brand beating category growth.
Article
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Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019
Organic Valley, a cooperative food brand, has sought to build authentic connections with consumers in a way that mirrors the natural qualities of its products.
Case Study
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Mark Hadfield, WARC Prize for Asian Strategy, Shortlisted, 2019
Diageo-owned beer brand Guinness launched a Saint Patrick's Day campaign with a twist to increase sales volume of Guinness Draught in Singapore.
Case Study
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Toru Jhaveri, Sanchari Chakrabarty, WARC Prize for Asian Strategy, Shortlisted, 2019
Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.
News
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06 September 2019
A campaign focused on mental availability and a more mature portrayal of beer drinkers increased the market share of Great Northern Brewing Co’s Super Crisp brand from 2.2% to 12% in just three years – and won it the Grand Effie in the ...
Article
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Gabey Goh, Event Reports, Advertising Week APAC, July 2019
The Museum of Old and New Art (MONA), an arts venue known for hosting works based around taboo themes likes sex and death, has put creativity at the heart of its efforts to attract visitors.
News
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05 September 2019
Sephora, the beauty retailer, is putting experiences at the heart of its customer loyalty program, in recognition of the fact this approach can foster deep bonds with consumers.
News
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03 September 2019
Not known for its marketing, the most famous electric car brand in the world is developing an experiential strategy, partnerships, and local social media to assist a major sales push in China.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019
Mountain Dew, the beverage brand owned by PepsiCo, used a snow-centered event to help tackle declining sales in the Mountain region of the US.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
Sephora, the beauty retailer, has put compelling experiences at the heart of its customer loyalty program, which is known as Beauty Insider.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019
PepsiCo Beverages, the drinks unit of the fast moving consumer goods manufacturer, has tapped into the power of experiences as a means of deepening consumer engagement.
Case Study
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MIXX Awards, Silver, Brand Advertising Campaign, 2019
Croatia Osiguranje Insurance Company, an insurance company, reached over 1.5 million Croatians on its 133rd anniversary as a result of its historical exhibition in Zagreb.
Case Study
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MIXX Awards, Silver, Virtual and Augmented Reality, 2019
Spotify, a music streaming brand, created Brands Virtual Reality House Tour with VR, to create a portable, immersive experience that showcases Spotify's ad products globally.
Case Study
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Francois Mehchy, WARC Prize for MENA Strategy, Entrant, 2019
Zaatar w Zeit, a fast-casual urban eatery brand, launched a bright green wrap using a multichannel strategy to position itself as an innovative brand among millennials and lift sales in an oversaturated market in Lebanon.
News
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09 July 2019
Diageo’s belief that voice is “a great way to enhance the whisky-tasting experience” has been demonstrated sufficiently with its Talisker single malt for the drinks giant to consider rolling out the approach to other products in ...
Case Study
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Garrett Olexiuk, WARC Prize for MENA Strategy, Entrant, 2019
Luxury vehicle brand Infiniti harnessed behavioural economics to create an immersive experience that allowed visitors to the Dubai International Motor Show to get to know its vehicle.
Case Study
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Tahaab Rais, Mario Morby, Tala Arakji, WARC Prize for MENA Strategy, Entrant, 2019
Hotel brand the Atlantis on The Palm, turned a room into a social media space to attract millennial ‘staycationers’ during the low season in Dubai.
