Article
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WARC Best Practice, December 2019
This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.
Article
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Alex Smith, WARC Best Practice, April 2016
This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.
Article
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WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category.
Opinion
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Renita Jude, September 2020
In the third of Kantar’s category-specific touchpoint investigations for WARC, Renita Jude takes a look at media effectiveness for alcohol brands.
Case Study
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Owen Smith, WARC Prize for Asian Strategy, Shortlisted, 2020
Hair care brand Pantene leveraged China's Singles' Day shopping event to get consumers' attention with their Breakup Salon brand experience.
Article
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Sam Peña-Taylor, WARC Exclusive, August 2020
Motorsport brand Formula 1 is looking to expand its reach and attract a younger demographic.
Article
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Brian Carruthers, WARC Exclusive, July 2020
Formula 1, in common with other sports, has been forced by the COVID-19 pandemic and lockdowns, to reappraise its relationship with fans.
Article
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Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020
How Singapore Tourism Board is using data to make its marketing smarter.
Case Study
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Marketing Society UK, The Brave Awards, Shortlisted, Transforming Corporate Culture, 2020
Coca-Cola, a soft drinks brand, supported Team Pride’s Rainbow Laces campaign in English football and championed it throughout the business by putting rainbow welcome mats outside 10 Premier League stadiums.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2020
KFC, the fast food brand, remedied its negative brand perception in the UK after the chicken shortage crisis and promoted its new fries by bringing back its iconic figurehead and promoting its haters' words on Twitter.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Enhancing the Customer Experience, 2020
Guinness, an alcohol brand, increased consumption and visits to the Guinness Storehouse in Ireland by creating a rooftop bar and an immersive interaction.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
In the slowest part of Dubai's retail season, payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.
Case Study
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Remie Abdo, WARC Prize for MENA Strategy, Gold, 2020
Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Premier Inn, a hotel chain, promoted its new pillow by recycling its old stock to create a nationwide underground network of Pillow Fight Clubs in the UK.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Lufthansa, an airline company, encouraged the German public to vote in the European elections by creating once-in-a-lifetime polling stations that allowed people to vote in places they usually can't access.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Ukrainian Railways, a rail transport company, created an exhibition in a disused luggage compartment in a train station to celebrate Railway Worker Day and promote travelling to and across the Ukraine by train.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology and launched it at an event in London to promote its brand among UK consumers.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Airbnb, an online marketplace for homestays, gave the public a chance to win a sleepover at the Louvre to engage new audiences in France.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Mars Petcare, a pet care brand, increased awareness of how pets can help people suffering from social isolation and loneliness in the UK by launching an event during Mental Health Awareness Month.
News
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18/06/2020
While more and more aspects of the lockdown are being eased, it’s clear that in-person brand activations and experiences aren’t returning to normal any time soon and that creative new solutions are required as new regulations define social ...
Article
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Christophe Castagnera, WARC Exclusive, June 2020
Social distancing and other COVID-19 regulations will require a reimagining of brand activations and experiences, even as lockdown lifts.
Case Study
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Case Studies on WARC, 2019
Outdoor clothing and equipment brand L.L.Bean increased consideration and association with the summer period through an integrated campaign encouraging people to spend more time outdoors in the US.
Case Study
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Design Business Association, Design Effectiveness Awards, Silver, 2020
Arçelik, a household appliances brand, increased sales in Turkey by redesigning its stores with the Arçelik Experience Centre, allowing customers to fully explore the products it has to offer.
Case Study
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Design Business Association, Design Effectiveness Awards, Gold, 2020
The Glengoyne Distillery, a Scottish distillery, launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.
Case Study
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
Anglian Water, a water company, designed an event to show stakeholders in the UK what the future would look like without action.
