Events & experiential

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Formula 1: Putting Formula 1 back on track

Case Study • DMA (UK), Silver, 2021

Formula 1 (F1), a racing brand, recreated the fan experience during the COVID-19 pandemic when fans were not able to participate in person.

McDonald's: I'm Lovin' It Live

Case Study • DMA (UK), Bronze, 2021

McDonald's, a fast food restaurant chain, increased in app orders in the UK by launching a brand event that featured three days of livestreamed gigs through the My McDonald's app.

Cheerios: Moments of Good

Case Study • WARC Cases, 2019

Cheerios, a cereal brand, increased sales in Walmart by delighting customers with “Moments of Good” – in-store demos and surprises for shoppers.

Yili: Xiaomi's smart vending machine

Case Study • MMA Smarties, APAC, Gold, 2021

Yili, a dairy brand, launched a campaign in China in partnership with Xioami, a technology company that produced smart watches, to create the Yili Smart Vending Machine.

Meta-Analysis – advertising and the metaverse

Article • Ali Goode , WARC Exclusive, December 2021

Facebook’s re-brand to Meta and its announcement about investing to build the metaverse feels significant.

Pizza Hut: Stand-up comedy restaurant

Case Study • Nicholas Short, Hans Shao, Rita Li, Carey Wang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2021

Pizza Hut, a fast food brand, launched a campaign in China to appeal to younger diners by using stand-up comedy.

L'Oréal Malaysia: Virtual beauty commerce revolution

Case Study • Shi Yen Chen, WARC Media Awards, Bronze, Effective Use of Tech, 2021

Beauty brand L'Oreal Luxe changed the complexion of beauty shopping in Malaysia with a digital approach that boosted online sales through the successful simulation of a physical event.

Responsible Gambling Council (RGC): Check your reflex

Case Study • AME Awards, Bronze, 2021

The Responsible Gambling Council(RGC), a not-for-profit organization, launched a campaign in Ontario, Canada, to educate young adults about the risks of gambling and encourage more self-aware behaviour around it.

Cineplex: Projecting hope

Case Study • AME Awards, Bronze, 2021

Cineplex, a theatrical cinema company, launched a campaign in Canada to surpass digital brand norms for viewership and engagement.

Marketing Trends for 2022: Customer Service and Experiences

Article • Emma Gardner, WARC Exclusive, November 2021

Consumers’ expectations of customer service and experiences have changed dramatically during the course of the COVID-19 pandemic. It’s more important than ever for marketers to be armed with stats, research and insights to improve services.

Pond's: Pond's x Cosmo PinkLab – Creating fun and beautiful transformations

Case Study • Clarysse Estremadura, Veronica Valencia, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Skincare brand, Pond's, created a virtual learning space in partnership with Cosmopolitan magazine to connect with young women during the COVID-19 lockdowns in the Philippines.

The cautious generation: How brands can make events worthwhile for Gen Z post-Covid

Opinion • Carina Filek, November 2021

New research from Elevate indicates that young people are still far more cautious about their out-of-home behaviour than their elders, writes the events firm’s Global COO, Carina Filek.

Seven brand experience trends for 2022

Article • Christophe Castagnera, WARC Exclusive, November 2021

Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience will lead to new inspiration and strategies for 2022.

What's working in AR & VR 2021

Article • WARC Category Intelligence, November 2021

Global strategies, campaign updates and trends in AR & VR.

Maxis: Maxis Business spark series

Case Study • Lynette Ho, William Lau, Jennifer Khor, Emir Shafri, Eelyn Ng, WARC Awards for Asian Strategy, 2021

Malaysian telco Maxis needed to build brand recognition as a managed IT solutions provider so it targeted large businesses (75-250 employee) in order to grow engagement and satisfaction.

OMO: Square Dance

Case Study • John Dawson, Annie Chen, Nicholas Short, WARC Awards for Asian Strategy, 2021

Laundry powder brand, OMO, created Square Dancing Competitions to target the silver generation in China.

Seishin Plastic and Aesthetic Surgery Clinic: #UglyBlackBox

Case Study • Koichiro Tomita, WARC Awards for Asian Strategy, 2021

Japan's Seishin Beauty Clinic unboxed an innovative campaign to raise awareness of corrupt cosmetic surgery clinics, prevent future harm and convert potential victims to potential customers.

Satine: Yili Satine's organic hub

Case Study • Nicholas Short, Lemon Tian, Nancy Zhao, WARC Awards for Asian Strategy, 2021

Organic milk beverage, Yili Satine, demonstrated the benefits of living an organic lifestyle through its online and offline Organic Hub in China.

Kia: VR Driving Center (VRDC)

Case Study • SABRE Awards, APAC, Gold, 2021

Kia, an automobile brand, unveiled a digital-experience platform, Virtual Reality Driving Center (VRDC), to provide customers with an immersive mobility experience from the comfort of their own home.

Médecins Sans Frontières: Love beyond borders

Case Study • SABRE Awards, APAC, Gold, 2021

Médecins San Frontières (MSF), a humanitarian non-governmental organisation, raised awareness in Taiwan of its endeavours and how people can help.

Purpose Disruptors: Persuading the persuaders to face climate denial

Case Study • APG (UK), Entrant, 2021

Purpose Disruptors, a network of advertising insiders, launched a worldwide campaign to overcome individual, agency and industry denial in terms of climate change.

Budweiser: Drop 158 festival

Case Study • SABRE Awards, APAC In2, Branding and Identity- Including Logo and Other Design Work, 2021

The Orange Blowfish, the creative agency, created a unique brand experience to remind consumers of the attraction of Budweiser in China.

B2B marketers use broader range of channels than B2C

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of marketing channels used by B2B and B2C companies.

Pedigree: A force for good

Case Study • Jay Chiat Awards, Silver, Global Strategy, 2021

Pedigree, a dog food brand, put brand purpose at the heart of its business with its global campaign to facilitate dog adoption.

Guanghe: Preserve a piece of childhood

Case Study • WARC Awards for Asian Strategy, Bronze, 2021

Fermented bean curd brand Guanghe capitalised on its heritage by developing a 'treasure hunt' through social media to reposition the brand and engage with the post-80s generation in China.

The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
What we know about experiential marketing and sampling

Article • WARC Best Practice, December 2021

This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.
Meta-Analysis – advertising and the metaverse

Article • Ali Goode , WARC Exclusive, December 2021

Facebook’s re-brand to Meta and its announcement about investing to build the metaverse feels significant.
Marketing Trends for 2022: Customer Service and Experiences

Article • Emma Gardner, WARC Exclusive, November 2021

Consumers’ expectations of customer service and experiences have changed dramatically during the course of the COVID-19 pandemic. It’s more important than ever for marketers to be armed with stats, research and insights to improve services.
What's working in alcoholic drinks

Article • WARC Category Intelligence, September 2020

Global strategies, campaign updates and trends in the alcoholic drinks category.