Events & experiential
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News • 06 January 2021
Article • Christophe Castagnera, WARC Exclusive, December 2020
Research Paper • Mario Dughi, Utsav Mamoria, Abhinav Mohan, Souvik Roy, ESOMAR Conference papers, Insights Festival, 2020
Opinion • Nicola Niesl, December 2020
Article • Brian Carruthers, Event Reports, DMWF Virtual, September 2020
Article • WARC Best Practice, December 2020
Opinion • Nicola Niesl, December 2020
Case Study • Remie Abdo, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Opinion • Faisal Galaria, December 2020
Case Study • Gio Gatchalian, Carlo Samaniego, Angelica Gahoy, Carina Rigor, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Tom Curtis, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020
Case Study • Rebecca Priest, WARC Media Awards, Gold, Effective Channel Integration, 2020
Case Study • SABRE Awards, APAC, South-East Asia, Gold, 2020
Case Study • SABRE Awards, APAC, Superior Achievement in Measurement And Evaluation, Diamond, 2020
Case Study • SABRE Awards, APAC In2, 2020
Case Study • SABRE Awards, APAC, Technology: Hardware, Gold, 2020
Case Study • SABRE Awards, APAC, Branded Journalism, Gold, 2020
News • 27 October 2020
Article • WARC Category Intelligence, October 2020
News • 15 October 2020
Article • Brian Carruthers, Event Reports, Advertising Week 2020, October 2020
Article • Alexander Wei, DLG, WARC Trends, October 2020
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Article • Mark Gass, WARC Exclusive, February 2020
Experiential marketing is increasing in popularity as brands seek to offer consumers fresh, exciting perspectives in real life, away from screens. -
Article • WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category. -
Article • WARC Best Practice, December 2020
This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly. -
Article • Alex Smith, WARC Best Practice, April 2016
This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second. -
Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019
Sephora, the beauty retailer, has put compelling experiences at the heart of its customer loyalty program, which is known as Beauty Insider. -
Article • WARC Category Intelligence, October 2020
Global strategies, campaign updates and trends in AR and VR.