Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, and Christian Thorwid, Journal of Advertising Research, Digital First, November 2019
In advertising, brands often communicate passion through statements such as, “We love what we do.” This study tests whether such communication of passion positively influences consumers’ product and brand evaluations.
Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjornsen, and Fredrik Lange, Journal of Advertising Research, Digital First, June 2019
People increasingly are in motion when exposed to advertising, which begs the question, "Are moving consumers more influenced by advertising?" This article builds on grounded cognition–the premise that the body influences the brain–to show that physical activity has positive effects on attitudes and intentions toward an advertisement and a brand.
Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.
Design Business Association, Gold, 2019
Eleni & Chris, a haircare brand, launched its salon professional range of haircare in Norway and Sweden with a branding design that reflected the contrasting personalities of its creators and Scandinavian design.
Consumers and industry professionals rate advertising creativity in different ways, with potentially significant impacts on the power of these messages, according to a paper in the Journal of Advertising Research (JAR).
SABRE Awards, EMEA, Nordics, Gold, 2019
The IVL Swedish Environmental Research Institute partnered with Carlsberg to create a beer made from sewage water in a PR-driven campaign to raise awareness of water shortages and recycling solutions in Sweden.
SABRE Awards, EMEA, Digital Campaign, Gold, 2019
The Raoul Wallenberg Academy, a Swedish non-profit organisation, created an algorithm to show the compassion temperature of the world in real time online, raising awareness of its work and securing future funding.
Claudia A. Rademaker, Marla B. Royne, and Mikael Andéhn, Journal of Advertising Research, Digital First, April 2019
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.