Article
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WARC Exclusive, October 2021
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021.
Opinion
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Bhakti Malik, October 2021
Ogilvy’s Bhakti Malik writes about the agency’s WARC Awards for Asian Strategy Grand Prix-winning work for Cadbury Celebrations, and how it achieved growth during an unprecedented Diwali season by reigniting the brand’s purpose.
Article
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Alex Brownsell, Lena Roland and Sam Peña-Taylor, WARC Exclusive, October 2021
This episode of the WARC podcast is presented by WARC's Alex Brownsell, Senior Editor, Media, Lena Roland, Managing Editor, WARC.com, and Sam Peña-Taylor, Reporter.
Opinion
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Bitop Das Gupta, October 2021
This year’s WARC Awards for Asian Strategy winners proved that authentic commitment to a cause drives positive change and impacts brands, writes Grey’s Bitop Das Gupta.
Opinion
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Mike Teasdale, October 2021
Following the declaration of a new marketing philosophy for FMCG titan Unilever, Mike Teasdale questions how the precept will filter down into the reality of the company’s work.
Opinion
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Helen Brain and Pauline Robson, October 2021
Climate change is the context against which everything marketers do must be judged – and carbon labelling will be the next step for brands, say Helen Brain and Pauline Robson of MediaCom.
Article
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Research on WARC, October 2021
Explores the all-consuming impact of online creators and their communities on culture, brands and beyond.
Case Study
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APG (UK), Entrant, 2021
Heinz, a food processing company, and Magic Breakfast, a registered charity, launched a campaign in the UK to put an end to child hunger.
Article
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Siddarth Sivaprakash and Tahaab Rais, WARC Exclusive, October 2021
This episode of Behind the Winning Idea explores the strategy, execution and outcome of Home Centre: A Dad's Job, winner of the Instant Impact Grand Prix in the 2021 WARC Awards for Effectiveness.
Case Study
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APG (UK), Entrant, 2021
Grenfell United, a support network for survivors and bereaved families, launched a campaign in the UK to ensure the Grenfell tragedy is never repeated by uniting the nation to demand safer homes for everyone.
Case Study
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APG (UK), Entrant, 2021
Co-op, a food retail brand, partnered with Marcus Rashford and launched a campaign in the UK to help fight against food poverty.
Case Study
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APG (UK), Entrant, 2021
IKEA, a furniture brand, launched a campaign in the UK, USA and Netherlands to increase share of sales from core sustainable products, and increase the perception that IKEA makes a positive impact on the environment.
Case Study
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APG (UK), Bronze, 2021
The Central Office of Public Interest (COPI), a creative industry alliance, launched a campaign in London to raise awareness of the dangers of air pollution and put pressure on local councils and the government to make sustainable changes.
Case Study
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APG (UK), Entrant, 2021
FairPrice, Singapore's national grocer, launched a campaign in Singapore during the circuit breaker to increase market share and volume of sales.
Case Study
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APG (UK), Entrant, 2021
ITV, a television network, and VegPower, a non-profit company, collaborated on a campaign in the UK to tackle child obesity by getting kids to eat their vegetables.
Case Study
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APG (UK), Entrant, 2021
Public Mobile, a telecommunications company, launched a campaign in Canada to improve audience perception, increase share growth and build a more positive community model.
Case Study
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APG (UK), Entrant, 2021
TENA, an incontinence product brand, launched a campaign in the UK to tackle stigma by celebrating the confidence of those who refused to be ashamed of their bodies or defined by society's perceptions of ageing.
Opinion
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Masahito Namiki, October 2021
Interbrand’s Masahito Namiki explores the WARC Awards for Asian Strategy winners which used partnerships to create surprising experiences that drove distinctiveness and engagement.
Opinion
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Issa Ignacio, October 2021
TBWA’s Issa Ignacio looks at how this year’s WARC Awards for Asian Strategy winners used emotion to support audiences and resonate with their changing values and needs.
Article
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Sam Peña-Taylor, Event Reports, IPA EffWorks Global Conference, October 2021
New research from effectiveness expert Peter Field uncovers the effect that brand purpose has on a brand’s overall effectiveness, establishing that among the strongest cases the benefits are outsized, the IPA’s EffWorks conference heard.
Opinion
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Shaziya Khan, October 2021
As the shift towards responsible living accelerates and consumers expect brands to shoulder the responsibility for improving the world, Wunderman Thompson’s Shaziya Khan says this is the time to do.
Article
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Sangeeta Tanwar, WARC Exclusive, October 2021
The post-pandemic perception of the world and their country is changing for young Australians as it diverges from global trends, according to Junkee Media’s youth research.
Opinion
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Andy Last, October 2021
Empathy doesn't feel like a power move for a brand. Its definition, the ability to understand and share the feelings of another, seems at odds with the need to differentiate from the competition, stand out on the shelf, and cut through the noise. But empathy can be a surprisingly powerful tool, says Andy Last.
Article
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Emily Safian-Demers, WARC Exclusive, October 2021
The luxury market, like so many other industries, took a hit in the wake of the COVID-19 pandemic.
Article
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Brian Meyers, WARC Exclusive, October 2021
As the world nudges towards the new living-with-COVID-as-normal, companies must optimize the approach they take to managing their brand portfolios.
