WARC Media

Supercharge your media strategy and media investment with unrivalled datasets and forecasts

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness and drive impact.

With our interactive dashboard, quarterly data, and AI-powered forecasts – backed by over 100 trusted partners – we make sure you get the most from your media investment, and help you build media strategies that are proven to deliver.

Check out some of our Media content

Two million data points at your fingertips

Use our new interactive dashboards to visualise, compare and export four decades of international spend, cost and consumption trends, and to access rolling forecasts across 100 markets.

Interactive data

Visualize, filter and export verified media data and forecasts on the fly with our innovative, easy to use visualisations.

Query all data on the platform in a single place, in an easy-to-use chart builder format.

Data points

Thousands of articles on media spend, cost and consumption, across categories and countries. Refreshed daily. Download ready-to-use charts and data tables ready to super power your presentations and analysis.

In-depth reports and surveys

In-depth insights from WARC Media’s exclusive reports. These include the Global Ad Trends series, drawn from WARC’s advertising and media data, and Big Picture channel intelligence reports.

Investment Benchmarks

Benchmark against WARC’s database of successful case studies and thousands of ready-to-use data points on media spend, costs and consumption. Compare across 100 advertisers, 19 categories, and all major publishers and formats.

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Marketing spend among leading global advertisers.

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Ad/Sales ratio

Advertising spend as a share of sales revenue across key product sensors.

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Ad Formats

Investment forecast at the media and format level across 100 markets.

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Media Costs

CPMs and inflation forecasts across key media and target audiences.

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Media Owners

Ad revenue, costs and performance metrics for key media owners.

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Product Categories

Net advertising spend and forecasts across 19 product sectors.

HAVE methodology

We harmonise, aggregate, verify and evaluate data from over 100 reputable partners to offer independent and trusted information all in one place.


We harmonise all data to enable simple, like-for-like cross market comparison without compromising on quality.


We aggregate data from our international partners and media owners, either directly or through our long-standing connections with industry bodies.


We verify all data with the source prior to publication and offer detailed supporting documentation for each figure.


We evaluate the data and provide expert analysis drawn from 40+ years of experience, offering a holistic view of market dynamics.

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Advertising Association | WARC Expenditure Report

The most trusted source of adspend data

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Need help finding the right piece of content to answer your specific marketing challenge?

Ask WARC and let our experienced insights team help find what you need, at pace, and in a format that’s easy to consume.

Who we work with

To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.

“Our main job as a global trade association is to create value for our 170 members in almost 50 countries every day. WARC Media offers incredible data which allows us to easily benchmark and compare ad spend, media cost and consumption across markets.

Our research and insights team uses WARC Media on a weekly basis.”

Anders Rune
Head of TV Research, EGTA