The Department of Health and Social Care, NHS Test and Trace and HM Government, three bodies committed to reducing COVID-19 infections, launched a campaign in the UK to encourage people to download the NHS Track and Trace app.
Aldi, a supermarket chain, increased brand perception and sales of its fresh produce in Australia by launching a real-life intervention to show a disgruntled customer, and the rest of Australia, how much it had improved.
Zachary Moore, Dana E. Harrison, and Joe Hair, Int. Journal of Market Research, Vol. 63, No. 6, 2021, pp. 693-714
Data quality has become an area of increasing concern in marketing research. Methods of collecting data, types of data analyzed, and data analytics techniques have changed substantially in recent years.
MRS Awards Papers, Finalist, Media Research, 2021
RTE Radio 1, an Irish radio station, launched a campaign in Ireland to provide a detailed understanding of the current and future needs and behaviour of radio listeners and provide evidence of the effectiveness and value of advertising on the station.
MRS Awards Papers, Finalist, Healthcare Research, 2021
Holland and Barrett, a wellness retailer, conducted a research study with Harris Interactive in the UK to better understand what wellness means to people, in order to establish its role in supporting wellness.
The most current thinking and writing on qualitative theories and methods, the broad approach of seeking to understand the attitudes, motivations, and behaviours of consumers: the why and how of decision making.