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Latin America

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Brazil (997)

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Plaza Vea: Perussian prices

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2021

Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

One in five fans use mobile apps to consume sports content

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of sports consumption on mobile apps in 2021.

Dove: Project #ShowUs

Rankings • WARC Media 100, 2021

Personal care brand Dove asserted leadership in the ‘real beauty’ conversation by launching Project #ShowUS, a free-to-access database of 5,000 images and taking a stand against digitally distorted images in advertising.

Most adults will spend more online than in store this year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

Peru, Cost per Thousand, Men

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Peruvian men since 2015.

Peru, Cost per Thousand, Women

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Peruvian women since 2015.

Peru, TV Cost per Thousand, Children

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the television cost per thousand (CPM) when advertising to Peruvian children since 2015.

Peru, Cost per Thousand, Main shoppers

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Peruvian main shoppers since 2015.

Peru, Cost per Thousand, Adults

Data • Cinzia Petio, WARC Data Points, January 2021

AAn overview of the cost per thousand (CPM) by medium when advertising to Peruvian adults since 2015.

Peru, Cost per Thousand, Young adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Peruvian young adults since 2015.

Peru, Cost per Thousand, Upmarket adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Peruvian upmarket adults since 2015.

Ford: Rock in Rio

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Ford, an automotive company, increased its sales, awareness and market share in Brazil by launching a competition that gave anyone who purchased a Ford vehicle the chance to win tickets to the Rock in Rio festival.

Peruvian League Against Cancer: The Tasty SPF (Solar Protection Food)

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Peruvian League Against Cancer, a private, charitable and non-profit institution, launched a campaign that encouraged Peruvians to eat well in order to protect themselves against the sun and help reduce rates of melanoma in the country.

Inca Kola reconnection strategy: Boosting connection with the Peruvian consumer

Research Paper • Fabian Jalife and Tomas Gross, ESOMAR Conference papers, Latin America, 2020

Inca Kola, a soft drink brand, uncovered relevant opportunities to connect with its consumers in Peru by using analytical methodologies to find evidence of a lack of pride and reignite this feeling among them.

Artificial intelligence in telecom: Building genuine relations to improve customer experience

Research Paper • Andrea Maldonado, Natalia Carrasco, Catalina Bonnet and Hector Navarrete, ESOMAR Conference papers, Latin America, 2020

Entel, a telecommunications brand, explored how to devise a personality for its chatbot, which would both align with the brand's image and meet customers' expectations in Chile.

Biometric to optimise customer engagement: How measurement of the no-conscious response facilitates brand relaunch

Research Paper • Francesca Castañeda Fassioli and Andrés Botero Cardona, ESOMAR Conference papers, Latin America, 2020

Belcorp, a manufacturer and distributor of cosmetics and personal care products, and Synapbox, a software company, relaunched Belcorp's Esika brand in Colombia and Peru by carrying out traditional and co-creation research activities to better understand the market before launch.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points, July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

E-sports struggling to attract new fans during COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumers watching e-sports and online gaming across 25 markets during the novel coronavirus (COVID-19) outbreak.

BCP: With You Captain

Rankings • WARC Effective 100, 2020

BCP, the Peruvian bank, created positive engagement by tapping into the pride of Peruvian football fans.

Banco de Crédito BCP: With You, Captain

Case Study • WARC Cases, 2018

Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.

Ministry of Health: The life saving soap operas

Rankings • WARC Media 100, 2020

The Peruvian Ministry of Health, a health ministry in Peru, used Peruvians’ love for soap operas to create the Life Saving Soap Operas, an organ donation between two characters from two different TV series.

Sugar confectionary in Latin America

Article • Euromonitor Strategy Briefings, March 2020

A regional overview of sugar confectionary in Latin America, including forecast projections and country snapshots.

Plaza Vea: Perussian Prices

Rankings • WARC Creative 100, 2020

Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.

Movistar: The Training Song

Case Study • ANA, Silver, ANA International ECHO Awards, 2020

Movistar, a telecommunications company, increased brand engagement in Peru by using its partnership of the Lima Marathon to create a song that encouraged runners.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points, June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.

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