Rankings
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WARC Effective 100, 2020
BCP, the Peruvian bank, created positive engagement by tapping into the pride of Peruvian football fans.
Case Study
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Case Studies on WARC, 2018
Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.
Rankings
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WARC Media 100, 2020
The Peruvian Ministry of Health, a health ministry in Peru, used Peruvians’ love for soap operas to create the Life Saving Soap Operas, an organ donation between two characters from two different TV series.
Rankings
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WARC Creative 100, 2020
Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.
Case Study
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WARC Media Awards, Entrant, Effective Channel Integration, 2019
Peruvian fruitcake brand Paneton D'Onofrio took a multi-platform approach to transform its Christmas relationship with Peruvians and secure sales growth.
Case Study
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WARC Media Awards, Entrant, Effective Channel Integration, 2019
Chocolate bar brand KitKat implemented a multi-channel strategy to connect with consumers and raise awareness of the brand among young Peruvians.
Case Study
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SABRE Awards, LATAM, Geographic, Gold , 2019
The League Against Cancer, an institution that promotes the prevention of cancer, encouraged men in Peru to get checked for penile, prostate and testicular cancer by launching a campaign on Instagram that manipulated its famous love heart reaction.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
A Life for Dakota, an NGO dedicated to promoting a preventive culture of diseases, launched a preventative campaign that encouraged the vaccination for chicken pox to be included in the national immunisation record in Peru.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Absolut, a vodka brand owned by Pernod Ricard, launched a limited-edition bottle on a global level called “A Drop of Love” to highlight its role in creating social change and promoting equality in Peru.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Entel Peru, the Peruvian telecommunications company, increased prepay sales by using an emotionally meaningful sports figure to highlight the company’s selling point of letting Peruvians talk to any operator.
Research Paper
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Mariana Monge and Bárbara Lecaros, ESOMAR, Latin America, 2019
ELVIVE, the haircare brand, analyzed shoppers' behavior during its purchase intention processes to refine its marketing strategy in Peru.
Rankings
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WARC Effective 100, 2019
Entel, a Latin American telecommunications company, promoted its unlimited calls to any operator by involving Andrés Mendoza in a hilarious campaign.
Case Study
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Patricia Lara, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
DIRECTV, a subscription-only TV broadcaster, used radio, TV and OOH ads to increase subscriptions in lower-income areas of Peru.
Case Study
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SABRE Awards, Gold, LATAM, Media Relations, 2018
The Toulouse Lautrec Institute, an institute of higher technological education, was able to position itself as a leading educational center for creative and passionate professionals via its communication strategy.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Sodimac, a Chilean home improvement warehouse, increased its sales in Peru by taking over 15km worth of billboards on a busy highway to the beach, during summer.
Case Study
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Andrea Pagador, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
The University of Engineering and Technology (UTEC), a private university in Peru, used an invention and PR to increase interest in its courses.
Case Study
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Case Studies on WARC, 2017
Entel, the telecommunications company, broke the conventions of the Peruvian telco category with a playfully advertised unlimited-calls plan.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how BBVA, a financial services brand, increased and updated its customer information database by organising Peru's first ever Karaoke concert.
Case Study
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SABRE Awards, Certificate of excellence, LATAM, Public Sector/Government, 2017
The National Council for Promotion of Competitiveness (CNC), a government agency that seeks to promote public and private sector initiatives, was able to raise public awareness and secure future Peruvian government backing through an intense promotional campaign.
Case Study
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SABRE Awards, Winner, LATAM, Media Relations, 2017
PROMPERÚ, the Commission for the Promotion of Peru for Exports and Tourism, successfully increased tourism rates in Peru from across Latin America, by deploying an experiential and influencer driven campaign.
Case Study
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Marco Antonio Merino, Gloria Herrera, Max Gutierrez et al, WARC Media Awards, Entrant, Effective Channel Integration, 2016
This case study explains how Wong Asia, a supermarket in Peru, responded quickly to maintain its reputation after a store burnt down.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study details a campaign by the sportswear manufacturer Everlast in Peru to increase penetration, and aligning the brand with the struggle for women's equality.
Research Paper
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Alejandro Tanco and Steve August, ESOMAR, Latin America, April 2016
This paper describes the execution and results of a digital qualitative study focused on better understanding the emerging middle class in Latin America.
Case Study
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Humberto Polar, WARC Prize for Innovation, Gold, 2016
This case study describes how UTEC, the University of Engineering and Technology in Peru, created lamps running on plants to raise the profile of engineering and encourage more people to apply to study with them.
Rankings
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WARC Creative 100, 2016
Contains the film creative 'Actors' for UVK Theaters by the agency Y&R Lima in Peru.
