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Ford: Rock in Rio

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Ford, an automotive company, increased its sales, awareness and market share in Brazil by launching a competition that gave anyone who purchased a Ford vehicle the chance to win tickets to the Rock in Rio festival.

Peruvian League Against Cancer: The Tasty SPF (Solar Protection Food)

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Peruvian League Against Cancer, a private, charitable and non-profit institution, launched a campaign that encouraged Peruvians to eat well in order to protect themselves against the sun and help reduce rates of melanoma in the country.

Artificial intelligence in telecom: Building genuine relations to improve customer experience

Research Paper • Andrea Maldonado, Natalia Carrasco, Catalina Bonnet and Hector Navarrete, ESOMAR Conference papers, Latin America, 2020

Entel, a telecommunications brand, explored how to devise a personality for its chatbot, which would both align with the brand's image and meet customers' expectations in Chile.

Biometric to optimise customer engagement: How measurement of the no-conscious response facilitates brand relaunch

Research Paper • Francesca Castañeda Fassioli and Andrés Botero Cardona, ESOMAR Conference papers, Latin America, 2020

Belcorp, a manufacturer and distributor of cosmetics and personal care products, and Synapbox, a software company, relaunched Belcorp's Esika brand in Colombia and Peru by carrying out traditional and co-creation research activities to better understand the market before launch.

Inca Kola reconnection strategy: Boosting connection with the Peruvian consumer

Research Paper • Fabian Jalife and Tomas Gross, ESOMAR Conference papers, Latin America, 2020

Inca Kola, a soft drink brand, uncovered relevant opportunities to connect with its consumers in Peru by using analytical methodologies to find evidence of a lack of pride and reignite this feeling among them.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points, July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

E-sports struggling to attract new fans during COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumers watching e-sports and online gaming across 25 markets during the novel coronavirus (COVID-19) outbreak.

BCP: With You Captain

Rankings • WARC Effective 100, 2020

BCP, the Peruvian bank, created positive engagement by tapping into the pride of Peruvian football fans.

Banco de Crédito BCP: With You, Captain

Case Study • WARC Cases, 2018

Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.

Ministry of Health: The life saving soap operas

Rankings • WARC Media 100, 2020

The Peruvian Ministry of Health, a health ministry in Peru, used Peruvians’ love for soap operas to create the Life Saving Soap Operas, an organ donation between two characters from two different TV series.

Plaza Vea: Perussian Prices

Rankings • WARC Creative 100, 2020

Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.

Movistar: The Training Song

Case Study • ANA, Silver, ANA International ECHO Awards, 2020

Movistar, a telecommunications company, increased brand engagement in Peru by using its partnership of the Lima Marathon to create a song that encouraged runners.

Paneton D'Onofrio: Spreading the Christmas spirit

Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2019

Peruvian fruitcake brand Paneton D'Onofrio took a multi-platform approach to transform its Christmas relationship with Peruvians and secure sales growth.

KitKat: Take a break from the routine

Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2019

Chocolate bar brand KitKat implemented a multi-channel strategy to connect with consumers and raise awareness of the brand among young Peruvians.

Pernod Ricard: A DROP OF LOVE

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2019

Absolut, a vodka brand owned by Pernod Ricard, launched a limited-edition bottle on a global level called “A Drop of Love” to highlight its role in creating social change and promoting equality in Peru.

Una Vida por Dakota: Peru Without Chickenpox

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2019

A Life for Dakota, an NGO dedicated to promoting a preventive culture of diseases, launched a preventative campaign that encouraged the vaccination for chicken pox to be included in the national immunisation record in Peru.

Liga Contra el Cáncer Perú: I Love My Balls

Case Study • SABRE Awards, LATAM, Geographic, Gold , 2019

The League Against Cancer, an institution that promotes the prevention of cancer, encouraged men in Peru to get checked for penile, prostate and testicular cancer by launching a campaign on Instagram that manipulated its famous love heart reaction.

Peru, Cost per Thousand, Men