Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Entel Peru, the Peruvian telecommunications company, increased prepay sales by using an emotionally meaningful sports figure to highlight the company’s selling point of letting Peruvians talk to any operator.
SABRE Awards, Gold, LATAM, Media Relations, 2018
The Toulouse Lautrec Institute, an institute of higher technological education, was able to position itself as a leading educational center for creative and passionate professionals via its communication strategy.
SABRE Awards, Certificate of excellence, LATAM, Public Sector/Government, 2017
The National Council for Promotion of Competitiveness (CNC), a government agency that seeks to promote public and private sector initiatives, was able to raise public awareness and secure future Peruvian government backing through an intense promotional campaign.
SABRE Awards, Winner, LATAM, Media Relations, 2017
PROMPERÚ, the Commission for the Promotion of Peru for Exports and Tourism, successfully increased tourism rates in Peru from across Latin America, by deploying an experiential and influencer driven campaign.
Humberto Polar, WARC Prize for Innovation, Gold, 2016
This case study describes how UTEC, the University of Engineering and Technology in Peru, created lamps running on plants to raise the profile of engineering and encourage more people to apply to study with them.
Naofumi Akamine, Oscar Takahashi, Maryoli Alcala, Alfonso Carranza, Julio Ortega, Joe Gusukuma and Ider Cifuentes, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014
This case study explains how Toyota, the car company, introduced a subsidiary model in Peru, filling a gap within the SUV class within its brand portfolio.
Gloria Herrera, Humberto Polar and Victor Velez, WARC Prize for Innovation, Silver, 2014
This case study describes how the Peruvian Cancer Foundation's fundraising drive, Ponle CorazÃ³n (Put Your Heart into It), which aims to raise money for children with terminal cancer, found a new way to engage with the country and reverse a downward slide in donations.
Humberto Polar, WARC Prize for Innovation, Silver, 2014
This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that improved air quality on the construction site of its new campus, to help attract students to its 2014 intake.
Humberto Polar, Juan Donalisio and Gloria Herrera, WARC Prize for Innovation, Gold and Technology-led Innovation Award, 2014
This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to its 2013 intake.