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Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021
Article • Yuri Ivanov, WARC Exclusive, September 2020
Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2014
Case Study • Euro Effies (pan-European), Gold, Best innovative use of print Award, Euro Effies, 2012
Case Study • Euro Effies (pan-European), Entrant, Euro Effies, 2010
Case Study • Euro Effies (pan-European), Entrant, Euro Effies, 2010
Case Study • Universal McCann, 2008
Article • Sponsorship Works, 2007, pp. 191-197
Article • Carole Lowe and Jasmine Skee, Admap, October 2007, Issue 487, pp. 28-30
Case Study • Euro Effies (pan-European), Gold winner, 2006
Case Study • Euro Effies (pan-European), Bronze winner, 2006
Rankings • WARC Creative 100, 2006
Case Study • Euro Effies (pan-European), Bronze winner, 2005
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Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, May 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities. -
Case Study • Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2020
John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.
