Case Study•
European Association of Communications Agencies, Gold, Euro Effies, 2014
This case study describes how SSE Riga Alumni Association, an academic institution, targeted alumni, graduates and potential donors with games and a website, leading to improved overall donations.
Case Study•
European Association of Communications Agencies, Entrant, Euro Effies, 2010
This case study outlines how Nestlé responded to a reduction in the market for food products such as soups and seasonings in the struggling Baltic economies of Estonia, Latvia and Lithuania.
Case Study•
European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
Case Study•
European Association of Communications Agencies, Bronze winner, 2006
Pantene Pro-V had enjoyed consistent, strong media support over recent years, but had failed to achieve the expected market results or a boost in brand image.
Case Study•
European Association of Communications Agencies, Gold winner, 2006
This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competitive launch, but also doubled its set objectives growing European sales by 20% and value market share by 1.1%.
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.
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