Household & domestic

How BIC is developing its e-commerce strategy

News • 10/08/2020

BIC, the pen brand, is focusing on issues like customer journeys, product assortment and packaging as it adapts to the demands of an increasingly complex e-commerce ecosystem.

BIC’s five-point “SPARC” formula offers a roadmap for e-commerce success

Article • Geoffrey Precourt, Event Reports, ANA webinar, July 2020

BIC, the pen brand, is using a five-point plan to inform its e-commerce strategy, and so drive progress on an increasingly vital sales channel.

Fevicol: 60 Years

Case Study • WARC Awards, Entrant, Effective Content Strategy, 2020

Fevicol the adhesives brand raised awareness of their 60th anniversary with a 90-second film in India.

Stabilo: Highlight the Remarkable

Rankings • WARC Creative 100, 2020

Stabilo, the manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude in Germany.

Energizer Holdings: For Movie Moments That Last & Last

Case Study • Integrated Marketing Communications Council Europe, Silver, Shopper Marketing, 2019

Energizer, a battery brand, increased its market share and sales across Europe by launching a partnership with Twentieth Century Fox to offer customers a free film.

Duracell: The Marathon Bunny

Case Study • Integrated Marketing Communications Council Europe, Gold, Experiential Engagement and Events, 2019

Duracell, a battery brand, increased awareness in Austria by getting its brand mascot, the Duracell Bunny, to take part in one of the country's biggest events, the Vienna City Marathon.

Tramontina: Flavor of Songs

Case Study • MMA Smarties, Finalist, LATAM, 2019

Tramontina, a cookware and home appliances brand, created a campaign that used synesthesia to pair songs with recipes, allowing the brand to engage younger Brazilian audiences and show them the best pan to cook their preferred meals in.

Thermos: The Beauty of Temperature

Case Study • Irin Ko, WARC Prize for Asian Strategy, Entrant, 2019

Beverage and food container brand Thermos challenged conventional advertising in Japan by creating authentic branded content to illustrate the importance of the perfect temperature, thereby increasing brand awareness and growing market share.

Reckitt Benckiser Group plc (Home care)

Article • Euromonitor Profiles, August 2019

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

Duracell: Duracell: Changing the Recycling Game

Case Study • SABRE Awards, EMEA, Public Education , Gold, 2019

Battery manufacturer Duracell joined NGOs, retailers and government in establishing battery-recycling infrastructure and sustainable business practices in Russia – which has a battery recycling rate of 1.5%, compared with an EU average of 45%.

ZIPLOC: Real Superheroes

Case Study • Effie Worldwide, Finalist, North American Effies, 2019

Ziploc, a brand of reusable, re-sealable zipper storage bags, increased top of mind awareness outside of the back-to-school period in the US by making teachers its superheroes with heroic portraits.

Stabilo: Highlight the Remarkable

Rankings • WARC Creative 100, 2019

Stabilo, the German manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude.

Reynolds: The Hot-Cheetos Turkey

Case Study • SABRE Awards, Micro Marketing, In2, 2019

Reynolds, a home goods brand, caused a stir on social media in the US by creating an unusual recipe for turkey seasoning.

Pilot: Selling a new kind of pen through a location-based strategy

Case Study • MMA Smarties, Finalist, LATAM, 2018

Pilot, the pen manufacturer, used location technology to deliver ads to shoppers in Brazil.

Odonil: How to identify an uncivilised home

Case Study • Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2018

Odonil, an air freshener brand, increased sales in India by making odour an issue of etiquette.

Thermos: Intense Temperatures

Case Study • Irin Ko, WARC Prize for Asian Strategy, Shortlisted, 2018

Thermos, a food and drink storage brand, increased sales in Japan with videos distributed through TV, cinema, digital and social media.

ITC Ltd: Classmate – Much more than a Notebook!

Case Study • SABRE Awards, South Asia, Consumer Products/Services, 2018

ITC, an Indian stationery company, promoted its Classmate stationery brand by introducing an online shop where children could personalise their notebooks.

Glade Plugins Car: New product launch

Case Study • Effie Worldwide, Bronze, North American Effies, 2018

Glade, a brand of household air fresheners, launched its new Glade Plugins Car product in Walmart in the US by placing displays throughout the shopper experience.

Duracell: Big Battery Hunt

Case Study • SABRE Awards, Gold Sabre Award For Marketing To Youth, EMEA, 2018

Duracell, a battery manufacturer, launched the Big Battery Hunt campaign in the UK to encourage consumers to recycle their old batteries.

The Clorox Company / Kingsford Charcoal: Stand With Ribs

Case Study • SABRE Awards, North America, Consumer Products, 2018

Kingsford Charcoal, a charcoal brand, created the Stand With Ribs campaign in the US, featuring NFL star Vince Wilfork, to create demand, and drive sales of, its new long-burning product.

Zeno Group and Turtle Wax: Road to worldwide relevancy

Case Study • SABRE Awards, North America, The SABRE Award for Superior Achievement in Brand-Building, 2018

Turtle Wax, a manufacturer of automotive products, used PR to launch its Go Moment campaign in the US to increase sales and brand relevancy.

Air Wick Scented Oil Warmer

Case Study • Design Business Association, Bronze, 2018

Air Wick, a plug-in airfreshener brand, drove global penetration with category non-consumers with its Air Wick Scented Oil Warmer product by designing it to fit into home décor.

American Greetings: Encourage everyday connections with Give Meaning

Case Study • SABRE Awards, Best In Show #4, In2, 2018

American Greetings, a greeting card company, showed a new generation in the US how meaningful card-giving is by creating two online videos on two common, but unacknowledged problems.

Kiwi Quality Shoe Care: 'Portraits Completed' (US)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Portraits Completed campaign' campaign for Kiwi Quality Shoe Care by the agency Ogilvy & Mather in the USA.

Bic 4 Colour Pens: The Bic 4 Colour World Champenships

Case Study • Adrian Mills, David Phillips and Chamari Kariyakaranage, WARC Media Awards, Silver, Effective Channel Integration, 2017

Iconic pen brand Bic devised a new and unconventional way for consumers to use up their 4 Colour Pens in Australia.