Household & domestic

Rankings • WARC Creative 100, 2020

Stabilo, the manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude in Germany.

Tramontina: Flavor of Songs

Case Study • MMA Smarties, Finalist, LATAM, 2019

Tramontina, a cookware and home appliances brand, created a campaign that used synesthesia to pair songs with recipes, allowing the brand to engage younger Brazilian audiences and show them the best pan to cook their preferred meals in.

Thermos: The Beauty of Temperature

Case Study • Irin Ko, WARC Prize for Asian Strategy, Entrant, 2019

Beverage and food container brand Thermos challenged conventional advertising in Japan by creating authentic branded content to illustrate the importance of the perfect temperature, thereby increasing brand awareness and growing market share.

Reckitt Benckiser Group plc (Home care)

Article • Euromonitor Profiles, August 2019

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

Duracell: Duracell: Changing the Recycling Game

Case Study • SABRE Awards, EMEA, Public Education , Gold, 2019

Battery manufacturer Duracell joined NGOs, retailers and government in establishing battery-recycling infrastructure and sustainable business practices in Russia – which has a battery recycling rate of 1.5%, compared with an EU average of 45%.

ZIPLOC: Real Superheroes

Case Study • Effie Worldwide, Finalist, North American Effies, 2019

Ziploc, a brand of reusable, re-sealable zipper storage bags, increased top of mind awareness outside of the back-to-school period in the US by making teachers its superheroes with heroic portraits.

Stabilo: Highlight the Remarkable

Rankings • WARC Creative 100, 2019

Stabilo, the German manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude.

Reynolds: The Hot-Cheetos Turkey

Case Study • SABRE Awards, Micro Marketing, In2, 2019

Reynolds, a home goods brand, caused a stir on social media in the US by creating an unusual recipe for turkey seasoning.

Pilot: Selling a new kind of pen through a location-based strategy

Case Study • MMA Smarties, Finalist, LATAM, 2018

Pilot, the pen manufacturer, used location technology to deliver ads to shoppers in Brazil.

Odonil: How to identify an uncivilised home

Case Study • Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2018

Odonil, an air freshener brand, increased sales in India by making odour an issue of etiquette.

Thermos: Intense Temperatures

Case Study • Irin Ko, WARC Prize for Asian Strategy, Shortlisted, 2018

Thermos, a food and drink storage brand, increased sales in Japan with videos distributed through TV, cinema, digital and social media.

ITC Ltd: Classmate – Much more than a Notebook!

Case Study • SABRE Awards, South Asia, Consumer Products/Services, 2018

ITC, an Indian stationery company, promoted its Classmate stationery brand by introducing an online shop where children could personalise their notebooks.

Glade Plugins Car: New product launch

Case Study • Effie Worldwide, Bronze, North American Effies, 2018

Glade, a brand of household air fresheners, launched its new Glade Plugins Car product in Walmart in the US by placing displays throughout the shopper experience.

Duracell: Big Battery Hunt

Case Study • SABRE Awards, Gold Sabre Award For Marketing To Youth, EMEA, 2018

Duracell, a battery manufacturer, launched the Big Battery Hunt campaign in the UK to encourage consumers to recycle their old batteries.

The Clorox Company / Kingsford Charcoal: Stand With Ribs

Case Study • SABRE Awards, North America, Consumer Products, 2018

Kingsford Charcoal, a charcoal brand, created the Stand With Ribs campaign in the US, featuring NFL star Vince Wilfork, to create demand, and drive sales of, its new long-burning product.

Zeno Group and Turtle Wax: Road to worldwide relevancy

Case Study • SABRE Awards, North America, The SABRE Award for Superior Achievement in Brand-Building, 2018

Turtle Wax, a manufacturer of automotive products, used PR to launch its Go Moment campaign in the US to increase sales and brand relevancy.

Air Wick Scented Oil Warmer

Case Study • Design Business Association, Bronze, 2018

Air Wick, a plug-in airfreshener brand, drove global penetration with category non-consumers with its Air Wick Scented Oil Warmer product by designing it to fit into home décor.

American Greetings: Encourage everyday connections with Give Meaning

Case Study • SABRE Awards, Best In Show #4, In2, 2018

American Greetings, a greeting card company, showed a new generation in the US how meaningful card-giving is by creating two online videos on two common, but unacknowledged problems.

Kiwi Quality Shoe Care: 'Portraits Completed' (US)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Portraits Completed campaign' campaign for Kiwi Quality Shoe Care by the agency Ogilvy & Mather in the USA.

Bic 4 Colour Pens: The Bic 4 Colour World Champenships

Case Study • Adrian Mills, David Phillips and Chamari Kariyakaranage, WARC Media Awards, Silver, Effective Channel Integration, 2017

Iconic pen brand Bic devised a new and unconventional way for consumers to use up their 4 Colour Pens in Australia.

Bic 4 Colour Pens: The Bic 4 Colour World Champenships

Case Study • Chamari Kariyakaranage, David Phillips, Adrian Mills, WARC Awards, Silver, Effective Social Strategy, 2017

This case study shows how Bic, the pen brand, increased sales of its 4 Colour Pens in Australia by creating a pen-based sporting event.

Newell Rubbermaid: Stop smears, spread joy with Paper Mate Inkjoy

Case Study • SABRE Awards, Gold, North America, Marketing to Youth, 2017

Paper Mate, a stationery brand, increased sales for its new product by teaming up with a teenage heartthrob to address the issue of bullying in the USA.

Disrupting SXSW Interactive with analog by American Greetings

Case Study • SABRE Awards, Gold, North America, Consumer Products, 2017

American Greetings, a greeting cards company, developed an analogue-themed campaign to drive brand awareness and increase sales in the US.

BIC Australia: Bic 4 Colour World Champenships

Case Study • Chamari Kariyakaranage and Adrian Mills, WARC Prize for Innovation, Entrant, 2017

This case study describes how pen brand Bic boosted sales by creating an online competition in Australia and New Zealand to get existing owners to use their Bic 4 Colours Pens more, so that their pens would run out.

American Greetings brings analog emotion to digital marketing

Article • Geoffrey Precourt, Event Reports, ANA Brand Masters Conference, February 2017

This event report outlines how American Greetings, the greeting cards company, has remained relevant in the digital age.