Africa | WARC

Eight trends in African navigation

Article • Euromonitor Strategy Briefings, September 2019

Looks at eight trends in African innovation including sustainability, going rural and creative paying systems.

Mobile internet cheaper but still unaffordable in Middle East and Africa

Data • Rob Clapp, WARC Data Points (Curated), June 2019

An overview of the cost of mobile internet in 51 markets across the Middle East and Africa between 2015 and 2018.

National Social Security Fund (NSSF) - Uganda: NSSF Go Mobile App Digital Campaign

Case Study • SABRE Awards, Africa, Public Sector/Government, Gold, 2019

The National Social Security Fund (NSSF), a Ugandan government fund, took over social media with news of the launch of the NSSF Go app in Uganda.

National Social Security Fund (NSSF) Uganda : NSSF Friends With Benefits Image Campaign

Case Study • SABRE Awards, Africa, Corporate Image, Gold, 2019

The National Social Security Fund (NSSF), a quasi-government agency responsible for retirement funds, increased awareness of its benefits and reduced negative sentiment in East Africa by launching a reality TV show featuring its members.

Pepsi: UEFA Champions League – Drink & peel promotion

Case Study • SABRE Awards, Gold, Africa, Crisis Management, 2017

Brainchild Burson-Marsteller, a public relations agency in Uganda, protected the reputation and public trust of Crown Beverages Limited (CBL), the Pepsi-Cola franchise holder in Uganda, with expert crisis management of a potential PR disaster.

Mobile marketing the African way

Article • Lynne Gordon and Donald Fitzmaurice, Admap, April 2013, pp. 40-41

In Africa, the mobile is often the single electronic device owned. However, smartphone penetration is lagging and affordable basic Nokia handsets dominate, so it is not apps and social media that are leading the mobile marketing revolution in Africa.

On our doorstep: The African growth story

Article • Charles Foster with Paul Omondi and Chris Githaiga, Research on WARC, Millward Brown East Africa, August 2012

This article provides an overview of the market in Africa, which is predicted to be the fastest-growing continent "by any measure" over the course of the 21st century.