Africa
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Case Study • SABRE Awards, Africa, Corporate Image, Gold, 2019
Case Study • SABRE Awards, Africa, Public Sector/Government, Gold, 2019
Case Study • SABRE Awards, Gold, Africa, Crisis Management, 2017
Article • Lynne Gordon and Donald Fitzmaurice, Admap, April 2013, pp. 40-41
Article • Charles Foster with Paul Omondi and Chris Githaiga, Research on WARC, Millward Brown East Africa, August 2012
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Case Study • Adeola Kayode
Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media. -
Article • 07 August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • 22 June 2018
Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles. -
Article • Michael Oelschig
Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages. -
Case Study • 23 June 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.