Africa
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Case Study • SABRE Awards, Africa, Corporate Image, Gold, 2019
Case Study • SABRE Awards, Africa, Public Sector/Government, Gold, 2019
Case Study • SABRE Awards, Gold, Africa, Crisis Management, 2017
Article • Lynne Gordon and Donald Fitzmaurice, Admap, April 2013, pp. 40-41
Article • Charles Foster with Paul Omondi and Chris Githaiga, Research on WARC, Millward Brown East Africa, August 2012
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Data • Rob Clapp
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Article • 18 September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Data • Rob Clapp
An overview of public trust in social media as a source of information in 22 countries. -
Case Study • Adeola Kayode
Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media. -
Case Study • 01 November 2018
KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa.