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Case Study • SABRE Awards, Africa, Corporate Image, Gold, 2019
Case Study • SABRE Awards, Africa, Public Sector/Government, Gold, 2019
Case Study • SABRE Awards, Gold, Africa, Crisis Management, 2017
Article • Lynne Gordon and Donald Fitzmaurice, Admap, April 2013, pp. 40-41
Article • Charles Foster with Paul Omondi and Chris Githaiga, Research on WARC, Millward Brown East Africa, August 2012
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Data • Rob Clapp
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Article • 18/09/2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.