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Jaguar Land Rover: Land Rover Defender – 'Just Add Water. And Mud. And Ruts. And Rocks…'

Case Study • DMA (UK), Gold, 2021

Land Rover, an automobile brand, encouraged consumers to attend a Land Rover experience day in the UK.

Jaguar Land Rover: New Jaguar F-TYPE - 'Exhilaration at Every Turn'

Case Study • DMA (UK), Silver, 2021

Jaguar Land Rover, an automobile brand, promoted its F-TYPE model in the UK with a digitised poster and event day.

Toolstation: My Toolstation

Case Study • DMA (UK), Gold, 2021

Toolstation, a tools and building materials brand, encouraged consumers in the UK to purchases from its website instead of via its catalogue.

Hilton: Unlocked – Driving Engagement, keeping Hilton top of mind & keeping our member relationships active.

Case Study • DMA (UK), Silver, 2021

Hilton, a hotel chain, increased bookings in the UK by launching a members-only email programme featuring exclusive content.

IKEA: The Sustainable Everyday

Case Study • DMA (UK), Silver, 2021

IKEA, a furniture brand, nudged consumers in the UK to behave more sustainably.

RSPCA: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

Case Study • DMA (UK), Silver, 2021

RSPCA, an animal welfare charity, increased donations in the UK by launching a campaign that featured tailored creative based on donor data.

Lakeland: A truly personalised myLakeland experience

Case Study • DMA (UK), Bronze, 2021

Lakeland, a chain of kitchenware stores, increased incremental revenue for year two of its myLakeland Club scheme by developing new behaviour-driven segments that featured different variations of content and offers.

Canon: Fueling a virtuous circle of passion, proficiency and purchase propensity

Case Study • DMA (UK), Gold, 2021

Canon, a camera brand, increased sales in the UK with its comprehensive CRM campaign.

Lexus: Experience Amazing

Case Study • DMA (UK), Silver, 2021

Lexus, an automobile brand, used an email-based campaign to provide its UK customers with a top rate experience.

McDonald's: Feel-Good Customer Journeys

Case Study • DMA (UK), Silver, 2021

McDonald's, a quick service restaurant, encouraged consumers in the UK to use the My McDonald's app more frequently by helping them to familiarise themselves with the app.

Cunard: Navigating the Route to Recovery

Case Study • DMA (UK), Gold, 2021

Cunard, a cruise line, encouraged people in the UK to return to the seas after the COVID-19 lockdowns.

Land Rover Defender: Build Your Own Adventure

Case Study • DMA (UK), Gold, 2021

Jaguar Land Rover, an automotive brand, launched a direct mail pack to prospects in the UK that featured stickers and fold-out landscapes to promote the customisable features of its New Defender car.

Land Rover: New Land Rover Discovery

Case Study • DMA (UK), Bronze, 2021

Land Rover, an automotive brand, increased orders of its new Land Rover Discovery model in the UK by launching a Famous Five-style direct mailpack that showed families the adventures they could enjoy with the car, especially after COVID-19 lockdowns.

Land Rover Defender: Life at 45 Degrees

Case Study • DMA (UK), Bronze, 2021

Jaguar Land Rover, an automotive brand, increased sales of its New Defender model in the UK by launching an innovative direct mailpack with a 45-degree angle perspective to reflect the angles the new vehicle could drive at.

Expedia: The Check-In

Case Study • DMA (UK), Bronze, 2021

Expedia, an online travel shopping company, improved engagement rates with its customers in the UK by launching monthly rewards updates and a dashboard to help them track their progress.

37% of brands to spend more on email marketing this year

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of planned email marketing budgets in 2022.

Play+: NCAA basketball playoffs promotion

Case Study • MMA Smarties, Silver, North America, 2021

Play+, a gambling platform, launched an email campaign to encourage customers to play during the NCAA basketball tournament in the USA.

Centre for Addiction and Mental Health: This is Sean Hill’s brain

Case Study • AME Awards, Silver, 2021

The Centre for Addiction and Mental Health(CAMH), a global leader in brain mapping, launched a campaign in Canada and the US to secure funding from donors and increase understanding of mental health to develop effective, personalised medicine.

Why award-winning campaigns require creativity, strategy and results

Opinion • Rachel Aldighieri, November 2021

Rachel Aldighieri, MD of the Data & Marketing Association (DMA), discusses what it takes to build an inspiring yet effective awards campaign in the data and marketing industry.

Reappraising the role of direct mail in driving effectiveness

Article • Amy Rodgers, Dan Jury and Nigel Edginton-Amor, WARC Webinars, October 2021

This webinar, in association with Royal Mail Marketreach, shares evidence from recent research into the impact of direct mail as lead media or within the media mix.

More than half of marketing emails threatened by iOS 15

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of email opens and the impact of iOS 15 on email marketing.

Direct mail campaigns more likely to successfully use personalisation

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of the creative strategies used in UK campaigns.

B2B marketers use broader range of channels than B2C

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of marketing channels used by B2B and B2C companies.

Driving effectiveness with direct mail: Making a physical impact in a digital world

Article • WARC Exclusive, October 2021

This report, developed in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix.

Audiences spend 10 seconds reading an email, down 15%

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of the time consumers spend reading an email between 2011 and 2021.

Re-evaluating media for recovery

Article • Martin Vinter, WARC Exclusive, February 2021

Research into the disparity between perception and reality of media effectiveness.
Driving effectiveness with direct mail: Making a physical impact in a digital world

Article • WARC Exclusive, October 2021

This report, developed in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
Re-evaluating media

Research Paper • Ebiquity, March 2018

Details the findings from a study by Ebiquity that looks at re-evaluating media decisions to optimise advertising budgets.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points (Curated), May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.
Media in focus: Marketing effectiveness in the digital era

Article • Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.