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Opinion • Guy Hanson, December 2020
Article • Jenn Szekely, WARC Exclusive, November 2020
Opinion • Laura Jordan Bambach, November 2020
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • SABRE Awards, APAC, Crisis Management, Gold, 2020
Case Study • SABRE Awards, APAC, Medical Technology, Gold, 2020
Case Study • SABRE Awards, LATAM, Diamond, 2020
Data • Cinzia Petio, WARC Data Points, November 2020
News • 27 October 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
News • 18 August 2020
Data • Cinzia Petio, WARC Data Points, August 2020
Case Study • Marketing Society, The Brave Awards, Winner, Relationship Marketing, 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
News • 17 June 2020
Data • Rob Clapp, WARC Data Points, June 2020
Opinion • David Fallarme, June 2020
News • 04 June 2020
Data • Rob Clapp, WARC Data Points, May 2020
Article • Geoffrey Precourt, WARC Exclusive, May 2020
Data • James McDonald, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
Data • Rob Clapp, WARC Data Points, April 2020
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Article • Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works. -
Research Paper • Ebiquity, March 2018
Details the findings from a study by Ebiquity that looks at re-evaluating media decisions to optimise advertising budgets. -
Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • Jenn Szekely, WARC Exclusive, November 2020
This article explains how analog approaches such as hand written notes and print catalogs can make the difference to customers in an increasingly e-commerce world. -
Article • David Ward, ANA, B2B Marketer, January 2019, pp. 0-0
Marketers are using five trends in B2B email marketing to boost deliverability rates and increase automation. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.