Direct | WARC

The Lighthouse Centre For Wellbeing: Unspoken, uae

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

The Lighthouse Centre for Wellbeing, a leading community mental health and wellness clinic, wanted to address the subject of mental health within UAE businesses.

8% of direct mail items lead to a website visit

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of commercial actions taken when direct mail items are received.

Re-evaluating media for recovery

Article • Martin Vinter, WARC Exclusive, February 2021

Research into the disparity between perception and reality of media effectiveness.

UK, Media consumption, Over-55

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption among over-55 in the UK

UK, Media consumption, 16-34

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, 35-54

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, all adults

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption in the UK in 2020

NSPCC: Look, Say, Sing, Play – helping parents and babies bond.

Case Study • DMA (UK), Bronze, 2020

NSPCC, a charity campaigning and working in child protection, launched an email campaign that provided tailored tips and activities to parents with the aim of helping them build stronger bonds with their babies.

Ambitious about Autism: The world has turned upside down

Case Study • DMA (UK), Bronze, 2020

Ambitious about Autism, a charity, launched a storybook that explained lockdown to children affected by autism in the UK to better support them and their families during the pandemic.

Key: The Key to Your Better Retirement

Case Study • DMA (UK), Silver, 2020

Key, a retirement finance company, used social proofing and local data to target over 55s in the UK and show them how many of their neighbours were already benefiting from expert advice.

Sky Winback Team: Missed Parcel DM

Case Study • DMA (UK), Silver, 2020

Sky, a British broadcaster and telecommunications company, launched a retention campaign in the UK that encouraged ex-subscribers to return to Sky with an email that appeared as a 'you missed us' calling card.

TalkTalk: Customer Value Statement

Case Study • DMA (UK), Bronze, 2020

TalkTalk, a telecommunications company, showed consumers how important it was to them during the coronavirus pandemic by launching an email campaign that told their story of lockdown life in usage data.

Titan Travel: Worldwide brochure – a personalised travel experience

Case Study • DMA (UK), Gold, 2020

Titan Travel, a travel agency, used personalised travel brochures to drive sales and revenue in the UK.

Sainsbury's: Collect For Christmas

Case Study • DMA (UK), Gold, 2020

Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.

D&AD: Masterclassics

Case Study • DMA (UK), Silver, 2020

D&AD, an educational organisation that promotes excellence in design and advertising, reached senior creative leaders in the UK by sending a torn-out page of their work to highlight where their hard work begins and ends up.

Network Rail: EIGHTEEN – The Graphic Novel

Case Study • DMA (UK), Bronze, 2020

Network Rail, the owner and infrastructure manager for most British railways, launched a Graphic Novel at ComicCon in the UK that highlighted the dangers of electrified railways to young people.

Land Rover UK: Range Rover Sport – The ultimate performance campaign.

Case Study • DMA (UK), Silver, 2020

Land Rover UK, an automobile brand, promoted the launch of its new Range Rover Sport model by creating an integrated digital user journey that used email to reveal personalised offers and showcase the car’s credentials.

Harley-Davidson: Email Like We Ride

Case Study • DMA (UK), Silver, 2020

Harley-Davidson, a motorcycle manufacturer, launched an email campaign featuring cinemagraphs, carousels and GIFs to give UK consumers a taste of the freedom they can experience when driving a Harley-Davidson.

Toyota GB: Getting Hyper-Personal: Using Data to send powerful, relevant and meaningful communications to Toyota customers

Case Study • DMA (UK), Gold, 2020

Toyota, an automotive brand, used hyper-personalised emails to pull consumers back to its service centres in the UK, consequently driving revenue of more than £5m.

Formula 1: Keeping F1 fans tuned in with no racing

Case Study • DMA (UK), Silver, 2020

Formula 1 (F1), the auto racing league, stayed connected with UK racing fans during the coronavirus lockdown by delivering personalised content and virtual meet-and-greet sessions with drivers.

Sainsbury's: Data Playback

Case Study • DMA (UK), Gold, 2020

Sainsbury's, a UK supermarket brand, increased brand loyalty by awarding Top Buyer recognition badges to frequent customers.

United Kingdom, Direct Mail advertising expenditure

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of total direct mail advertising spend in the United Kingdom since 2011.

Diversifying with direct mail

Article • Christopher Karpenko, ANA, Forward, December 2020

Direct mail can be a reliable catchall that bolsters a brand's digital tactics as it reaches prospective customers in their physical home.

Four key attributes of an award-winning marketing campaign

Opinion • Guy Hanson, December 2020

Guy Hanson of Validity Inc. discusses how award-winning marketing campaigns have evolved during the pandemic to effectively engage with consumers.

Lifebuoy: Hackwashing

Case Study • Rhea Jain, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Soap brand, Lifebuoy, hacked people's existing hygiene routines to dramatically reduce infections at a religious festival in India.