News
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06 June 2018
NEW YORK: Marketers continue to send irrelevant emails to customers and to focus on driving traffic to online properties despite most people doing their shopping in-store, new research shows.
Case Study
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AME Awards, Bronze, 2018
Heyne Hardcore, a publishing company, launched The Book Tape campaign in Germany to increase consumer awareness for the book, Schottendisco.
Article
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Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018
Williams Sonoma, the US homeware brand, prizes its culture of entrepreneurialism, which stems from the company's historic ability to pursue successful new ideas.
Case Study
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ARF Ogilvy Awards, Bronze, 2018
Bank of America, a banking brand, increased the brand's sales volume by creating a direct mail and student campaign to address the paint points for students in the US.
News
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19 January 2018
LONDON: Advertising mail does not have a high industry profile but even in the digital age it remains a major media channel – worth £1.7bn – and one that now has a currency to support media planning.
Case Study
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Direct Marketing Association - UK, Bronze, 2017
Furniture retailer IKEA sent handwritten postcards to its mail subscribers to boost email opt-ins in the UK.
Case Study
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Direct Marketing Association - UK, Silver, 2017
Channel 4, a British public-service television broadcaster, built a bespoke email using CSS animation to promote the England vs Scotland UEFA Women’s championship game on live TV and All 4.
Case Study
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Direct Marketing Association - UK, Bronze, 2017
High-end department store John Lewis enriched its my John Lewis loyalty scheme in the UK to bring customers closer to the brand.
Case Study
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Direct Marketing Association - UK, Silver, 2017
Great Western Railway, a British train operating company, created a ‘keepable’ door drop campaign that featured stickers and graphics to encourage consumers to find new and exciting destinations.
Case Study
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Direct Marketing Association - UK, Silver, 2017
Honda, an automotive brand, successfully maintained its position as market leader in the UK by introducing a tool that matches customers with its best fit motorcycle and provides steps to help them pass their test.
Case Study
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Direct Marketing Association - UK, Silver, 2017
Heathrow Airport in the UK used dynamic copy across email and digital display to personalise its communications with its customers and aid in a more pleasant airport experience.
Case Study
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Direct Marketing Association - UK, Bronze, 2017
Arm & Hammer, an American manufacturer of household products, created a sample that offered strong visuals and a free balloon ride to convince UK consumers that its premium-priced toothpaste was worth purchasing.
Case Study
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Direct Marketing Association - UK, Gold, 2017
The RNLI (Royal National Lifeboat Institution), a charity in the UK, persuaded the public to consent to being contacted by producing a powerful call to arms, 'Communication saves lives'.
Case Study
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Direct Marketing Association - UK, Bronze, 2017
Royal National Theatre, a publicly funded performing arts venue in the UK, attracted young ethnic minority audiences to its theatre by introducing a new play and using targeted door-to-door and OOH campaigns to reach them.
Case Study
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Direct Marketing Association - UK, Gold, 2017
Fiat, an automotive brand, re-designed a magazine review of its original Fiat 124 Spider sports car to advertise its new model in the UK.
Case Study
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Direct Marketing Association - UK, Gold, 2017
IKEA, the Swedish furniture retail company, blurred the lines between online and offline in order to encourage customers in the UK to sign up to its emails.
Case Study
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Direct Marketing Association - UK, Bronze, 2017
Channel 4, a British public-service television broadcaster, created a contemporary, interactive quiz to increase viewer engagement and prompt views on its catch-up service All 4.
Case Study
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Direct Marketing Association - UK, Gold, 2017
Virgin Trains, a train operating company in the UK, created personalised emails and SMS reminders to improve its communication with customers and ensure they booked again with Virgin.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
SkoFIN, the car financial services company owned by Volkswagen Financial Services, created an attractive new manual to engage customers with its offerings in the Czech Republic.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
A self-funded loyalty program helped Pallas Foods, the wholesale food provider, increase customer spend while retaining their loyalty in Ireland.
Case Study
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Direct Marketing Association - UK, Bronze, 2017
Cargo handling company IAG Cargo attracted SME freight forwarders in the UK through an always-on loyalty programme tailored to their passion points.
Case Study
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Direct Marketing Association - UK, Gold, 2017
Scope, a pan-disability charity in England and Wales, created Mindful Monster character cards to attract new audiences and regular donors.
Case Study
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Direct Marketing Association - UK, Silver, 2017
What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries.
Case Study
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Direct Marketing Association - UK, Silver, 2017
Honest Brew, a craft beer brand, used direct mail in the UK to set a challenge to its consumers and help spread word of mouth of its product whilst on a small budget.
Case Study
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Direct Marketing Association - UK, Silver, 2017
Advanced Business Solutions, a software company, incorporated sector issues into common tales with its ‘FairITales’ campaign in the UK, to encourage consumers to look to its brand for a ‘happily ever after’.
