News
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05 June 2020
New research reveals that 91% of marketers believe poor email deliverability has a negative financial impact on their business, with 8% saying the effect was severe.
Article
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Geoffrey Precourt, WARC Exclusive, May 2020
Philosophy, a skincare and cosmetics brand owned by Coty, has found e-commerce opportunities in the COVID-19 crisis that will last beyond the pandemic.
Case Study
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Case Studies on WARC, 2017
The Movember Foundation, a charity for men’s mental health, raised awareness of its cause and increased donations in New Zealand through a controversial campaign targeting high-school students.
News
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26 February 2020
Instant messaging and live chat may appear to dominate communications these days, but email still counts as a marketing tool – especially if you’re over 45, according to a new analysis from the Data and Marketing Association (DMA).
Case Study
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SABRE Awards, IN2, North America, Social Good/Non-profit, 2020
King Country Metro, a transit department, encouraged residents of Seattle to change from solo trips to public transport or carpools by creating a campaign of easy solutions to common barriers.
Case Study
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Data and Marketing Association, Bronze, 2019
BP, an oil industry company, launched a customer rewards scheme in the UK that provided little but often rewards to build a better relationship with its customers.
Case Study
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Data and Marketing Association, Bronze, 2019
Specsavers, an optical retail chain, promoted its audiology service in the Uk by releasing a humorous door drop leaflet to relax consumers into talking about hearing problems.
Case Study
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Data and Marketing Association, Bronze, 2019
IKEA, a furniture retailer, found a new audience to engage with in the UK by building a behavioural model that identified customers who most needed storage and tidying tips.
Case Study
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Data and Marketing Association, Gold, 2019
Jaguar Land Rover, an automotive brand, increased test-drives of its Range Rover Evoque model in the UK by replicating its start/stop button in an email, allowing consumers to book in one click.
Case Study
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Data and Marketing Association, Gold, 2019
TalkTalk, the telecom brand, targeted its users in the UK who were having a bad experience and successfully converted 10% of them into higher paying fibre customers.
Case Study
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Data and Marketing Association, Silver, 2019
Ralph Lauren, a clothing brand, created a CRM email programme that reflected the lifestyle consumers dreamt of to encourage better relationships with its customers in the UK.
Case Study
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Data and Marketing Association, Gold, 2019
The Times, a newspaper brand, increased engagement with its digital readers in the UK by launching an AI-driven butler called James to deliver tailored content.
Case Study
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Data and Marketing Association, Silver, 2019
Movember, a global organisation committed to men's health, generated more donors across the UK by distributing six-page leaflets to targeted homes.
Case Study
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Data and Marketing Association, Silver, 2019
First Direct, a telephone and internet-based retail bank, created a data-driven mortgage campaign to replace blanket mortgage messaging with personalised, targeted communications in the UK.
Case Study
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Data and Marketing Association, Gold, 2019
Direct Line, an insurer, launched Red Saturday in the UK to encourage Black Friday shoppers to insure their new purchases by buying cover there and then.
Case Study
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Data and Marketing Association, Gold, 2019
Crystal Cruises, a cruise line, featured stories of real people talking about how luxury felt to them to help increase online bookings across the UK.
Case Study
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Data and Marketing Association, Silver, 2019
The Royal British Legion, a charity, made the British public feel part of D-Day commemorations by allowing them to submit their own stories and messages to create a tribute on the beaches of Normandy.
News
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28 November 2019
Useless emails – unactionable one-word pleasantries – are costing the planet, according to new research that suggests how one less email a day from every adult in the UK would save as much carbon as 81,152 flights to Madrid.
Article
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Research on WARC, November 2019
Native ads and their multiple innovative formats are best equipped to deliver experiences that entertain, inspire, and solve for the real needs of consumers from awareness to conversion.
Research Paper
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Tom van Bommel, ESOMAR, Fusion, 2019
Looks at how different types of advertising media operate and interact to sway a customer's purchase decisions towards a particular direction.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Faced with a 40% cost increase in the production of printed flyers, supermaket brand Aldi developed a geo-targeting campaign that allowed them to reduce the amount of printed flyers distributed in Denmark by 33%.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
Case Study
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Account Planning Group - (UK), Silver, 2019
Ella's Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Women's Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.
Case Study
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ARF Ogilvy Awards, Silver, 2019
PACCAR Parts, a truck designer and manufacturer, reversed its loyalty programme growth plateau in the US by launching a machine learning system to help personalise its offer.
