Case Study
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ARF Ogilvy Awards, Silver, 2019
PACCAR Parts, a truck designer and manufacturer, reversed its loyalty programme growth plateau in the US by launching a machine learning system to help personalise its offer.
News
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29 August 2019
Direct mail has proved to be an effective channel for thredUP, an e-commerce site selling second-hand clothes, to connect with particular groups of consumers.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
ThredUp, an e-commerce platform that specializes in second-hand clothing, has successfully made use of direct mail for specific objectives.
News
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27 August 2019
Search advertising, closely followed by weekly marketing emails, are the most effective methods of influencing consumer purchasing decisions, according to a recent survey on both sides of the Atlantic.
Case Study
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MIXX Awards, Gold, Campaign Effectiveness, 2019
Aldi, a supermarket chain, developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.
Case Study
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Noor Hassanein, WARC Prize for MENA Strategy, Shortlisted, 2019
28 Too Many, an anti-female genital mutilation charity, used online, direct and guerrilla marketing to create a symbol for a movement to dissuade parents from practising FGM in Egypt.
News
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25 June 2019
Australian catalogue lovers show themselves to be among the most engaged consumers, new research shows.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Relationship Marketing, 2019
Ella's Kitchen, the children's food brand, connected with British parents weaning their children by creating an online weaning programme that grew its revenue by £14.6m.
News
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27 May 2019
The integration of the JICMAIL dataset with the TGI survey opens up new possibilities for marketers to assess mail interactions using a wider range of demographic variables.
Case Study
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SABRE Awards, In2 EMEA, PR Agency Citizenship, Gold
apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.
News
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09 May 2019
Almost a year on from the implementation of GDPR, marketers are generally confident about their compliance levels and there is evidence that increased consumer trust in brands has helped drive better customer engagement for email marketing.
Case Study
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Case Studies on WARC, World Retail Awards 2019, Entrant
Tryano, a department store, increased awareness of its new women's ready-to-wear department in Abu Dhabi by launching a media and influencer event that took them on a hot air balloon ride to demonstrate new experiences.
Case Study
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Jane Dorsett , Ellie Gogan-Tilstone, Chris Oliver, WARC Awards, Shortlisted, Effective Innovation, 2019
Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.
Case Study
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Richard Calvert, Louisa Osmond, WARC Awards, Shortlisted, Effective Innovation, 2019
British fragrance house Jo Malone London ran a personalised email campaign driven by AI and data to increase rate of repurchase and drive sales among its customer base.
News
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26 February 2019
Consumers report receiving considerably fewer marketing emails following the introduction of the European Union’s rules on data protection and individual privacy.
Case Study
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SABRE Awards, Best in Real-time Engagement, In2, 2019
The Hershey Company, a chocolate and cocoa products company, increased awareness for its KitKat brand in the US by launching an engagement ring box in the shape of a KitKat that revealed a ring when broken.
Article
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David Ward, ANA Magazine, B2B Marketer, January 2019
Marketers are using five trends in B2B email marketing to boost deliverability rates and increase automation.
Case Study
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Data and Marketing Association, Gold, 2018
McDonald's, a fast food company, increased players of its Monopoly game and restaurant visits by launching an online game and sending out winners' emails to show that people can actually win.
Case Study
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Data and Marketing Association, Silver, 2018
Jo Malone (JML), a perfume and scented candle brand, created a joined-up, multi-channel campaign across the brand's major touchpoints to increase revenue in the UK.
Case Study
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Data and Marketing Association, Gold, 2018
TV Licensing, a licensing authority for television in the UK, reinforced the consequences of not paying for a license by sending out personalised letters detailing a visit from a local enforcement officer.
Case Study
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Data and Marketing Association, Silver, 2018
Formula One (F1), the highest class of single-seater auto racing, increased interest in the sport in the UK by launching an email campaign with exclusive content such as track-side photos.
Case Study
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Data and Marketing Association, Silver, 2018
Cushelle, a brand of toilet tissue, used a powerful value led headline – "£2 OFF" – to encourage engagement with the brand in the UK.
Case Study
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Data and Marketing Association, Silver, 2018
Bupa, an international healthcare group, increased customer engagement in the UK by introducing a new data strategy that allowed it to cross-sell to its members based on email clicks.
Case Study
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Data and Marketing Association, Gold, 2018
Direct Line, an insurance company, educated UK consumers on the importance of taking out insurance by launching a personalised video campaign that sent unique versions of its video ad to each customer.
Case Study
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Data and Marketing Association, Bronze, 2018
SEAT Arona, a sport utility vehicle, used email technology to retain the attention of UK consumers which contributed to 2230 car orders.
