News
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28 November 2019
Useless emails – unactionable one-word pleasantries – are costing the planet, according to new research that suggests how one less email a day from every adult in the UK would save as much carbon as 81,152 flights to Madrid.
Article
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Research on WARC, November 2019
Native ads and their multiple innovative formats are best equipped to deliver experiences that entertain, inspire, and solve for the real needs of consumers from awareness to conversion.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Faced with a 40% cost increase in the production of printed flyers, supermaket brand Aldi developed a geo-targeting campaign that allowed them to reduce the amount of printed flyers distributed in Denmark by 33%.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Women's Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.
Case Study
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Account Planning Group - (UK), Silver, 2019
Ella's Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.
Case Study
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ARF Ogilvy Awards, Silver, 2019
PACCAR Parts, a truck designer and manufacturer, reversed its loyalty programme growth plateau in the US by launching a machine learning system to help personalise its offer.
Case Study
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Yousuf Rangoonwala, Sanketa Kapse, WARC Prize for Asian Strategy, Entrant, 2019
Tadoba Wildlife Sanctuary used a direct marketing push to change the narrative around man-eating tigers and persuade visitors to return.
News
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29 August 2019
Direct mail has proved to be an effective channel for thredUP, an e-commerce site selling second-hand clothes, to connect with particular groups of consumers.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
ThredUp, an e-commerce platform that specializes in second-hand clothing, has successfully made use of direct mail for specific objectives.
News
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27 August 2019
Search advertising, closely followed by weekly marketing emails, are the most effective methods of influencing consumer purchasing decisions, according to a recent survey on both sides of the Atlantic.
Case Study
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MIXX Awards, Gold, Campaign Effectiveness, 2019
Aldi, a supermarket chain, developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.
Case Study
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Noor Hassanein, WARC Prize for MENA Strategy, Shortlisted, 2019
28 Too Many, an anti-female genital mutilation charity, used online, direct and guerrilla marketing to create a symbol for a movement to dissuade parents from practising FGM in Egypt.
News
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25 June 2019
Australian catalogue lovers show themselves to be among the most engaged consumers, new research shows.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Relationship Marketing, 2019
Ella's Kitchen, the children's food brand, connected with British parents weaning their children by creating an online weaning programme that grew its revenue by £14.6m.
News
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27 May 2019
The integration of the JICMAIL dataset with the TGI survey opens up new possibilities for marketers to assess mail interactions using a wider range of demographic variables.
Case Study
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SABRE Awards, In2 EMEA, PR Agency Citizenship, Gold
apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.
News
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09 May 2019
Almost a year on from the implementation of GDPR, marketers are generally confident about their compliance levels and there is evidence that increased consumer trust in brands has helped drive better customer engagement for email marketing.
Case Study
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Case Studies on WARC, World Retail Awards 2019, Entrant
Tryano, a department store, increased awareness of its new women's ready-to-wear department in Abu Dhabi by launching a media and influencer event that took them on a hot air balloon ride to demonstrate new experiences.
Case Study
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Jane Dorsett , Ellie Gogan-Tilstone, Chris Oliver, WARC Awards, Shortlisted, Effective Innovation, 2019
Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.
Case Study
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Richard Calvert, Louisa Osmond, WARC Awards, Shortlisted, Effective Innovation, 2019
British fragrance house Jo Malone London ran a personalised email campaign driven by AI and data to increase rate of repurchase and drive sales among its customer base.
News
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26 February 2019
Consumers report receiving considerably fewer marketing emails following the introduction of the European Union’s rules on data protection and individual privacy.
Case Study
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SABRE Awards, Best in Real-time Engagement, In2, 2019
The Hershey Company, a chocolate and cocoa products company, increased awareness for its KitKat brand in the US by launching an engagement ring box in the shape of a KitKat that revealed a ring when broken.
Article
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David Ward, ANA Magazine, B2B Marketer, January 2019
Marketers are using five trends in B2B email marketing to boost deliverability rates and increase automation.
Case Study
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Data and Marketing Association, Gold, 2018
McDonald's, a fast food company, increased players of its Monopoly game and restaurant visits by launching an online game and sending out winners' emails to show that people can actually win.
