Direct

849 results found

Sort By

Case Study • Jay Chiat Awards, Honourable Mention, Regional Strategy, 2021

Campbell's, a processed food and snack brand, alleviated the pressure on Thanksgiving hosts in the US with its Dinner Insurance campaign.

Gear up for the cookieless future

Article • Jen Gulling, WARC Exclusive, July 2021

Advice for brands as they evaluate first-, second- and third-party data sources.

The Committee to Protect Journalists: Last Column

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Committee to Protect Journalists (CPJ), a non-profit organisation, increased awareness of the number of journalists killed while reporting with a memorial book and logo.

MINI: You don't need a showroom to sell a car

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Mini, a car manufacturer, launched a campaign in the UK to increase sales of the Mini Electric during the COVID-19 pandemic.

BT: Retention

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

BT, a telecommunications company, launched a campaign in the UK to retain existing customers as their contract end dates approached.

Why do marketers and consumers view email relevance differently?

Opinion • Guy Hanson, June 2021

What are the key factors marketers must understand to improve their email relevance? Guy Hanson identifies three themes that emerged from a recent DMA meeting.

The Lighthouse Centre For Wellbeing: Unspoken, uae

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

The Lighthouse Centre for Wellbeing, a leading community mental health and wellness clinic, wanted to address the subject of mental health within UAE businesses.

United Kingdom, Direct Mail advertising expenditure

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of total direct mail advertising spend in the United Kingdom since 2012.

8% of direct mail items lead to a website visit

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of commercial actions taken when direct mail items are received.

Re-evaluating media for recovery

Article • Martin Vinter, WARC Exclusive, February 2021

Research into the disparity between perception and reality of media effectiveness.

UK, Media consumption, 35-54

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, Over-55

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption among over-55 in the UK

UK, Media consumption, all adults

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, 16-34

Data • Cinzia Petio, WARC Data Points, February 2021

An overview of media consumption in the UK in 2020

Ambitious about Autism: The world has turned upside down

Case Study • DMA (UK), Bronze, 2020

Ambitious about Autism, a charity, launched a storybook that explained lockdown to children affected by autism in the UK to better support them and their families during the pandemic.

NSPCC: Look, Say, Sing, Play – helping parents and babies bond.

Case Study • DMA (UK), Bronze, 2020

NSPCC, a charity campaigning and working in child protection, launched an email campaign that provided tailored tips and activities to parents with the aim of helping them build stronger bonds with their babies.

Key: The Key to Your Better Retirement

Case Study • DMA (UK), Silver, 2020

Key, a retirement finance company, used social proofing and local data to target over 55s in the UK and show them how many of their neighbours were already benefiting from expert advice.

D&AD: Masterclassics

Case Study • DMA (UK), Silver, 2020

D&AD, an educational organisation that promotes excellence in design and advertising, reached senior creative leaders in the UK by sending a torn-out page of their work to highlight where their hard work begins and ends up.

Titan Travel: Worldwide brochure – a personalised travel experience

Case Study • DMA (UK), Gold, 2020

Titan Travel, a travel agency, used personalised travel brochures to drive sales and revenue in the UK.

TalkTalk: Customer Value Statement

Case Study • DMA (UK), Bronze, 2020

TalkTalk, a telecommunications company, showed consumers how important it was to them during the coronavirus pandemic by launching an email campaign that told their story of lockdown life in usage data.

Sky Winback Team: Missed Parcel DM

Case Study • DMA (UK), Silver, 2020

Sky, a British broadcaster and telecommunications company, launched a retention campaign in the UK that encouraged ex-subscribers to return to Sky with an email that appeared as a 'you missed us' calling card.

Harley-Davidson: Email Like We Ride

Case Study • DMA (UK), Silver, 2020

Harley-Davidson, a motorcycle manufacturer, launched an email campaign featuring cinemagraphs, carousels and GIFs to give UK consumers a taste of the freedom they can experience when driving a Harley-Davidson.

Land Rover UK: Range Rover Sport – The ultimate performance campaign.

Case Study • DMA (UK), Silver, 2020

Land Rover UK, an automobile brand, promoted the launch of its new Range Rover Sport model by creating an integrated digital user journey that used email to reveal personalised offers and showcase the car’s credentials.

Network Rail: EIGHTEEN – The Graphic Novel

Case Study • DMA (UK), Bronze, 2020

Network Rail, the owner and infrastructure manager for most British railways, launched a Graphic Novel at ComicCon in the UK that highlighted the dangers of electrified railways to young people.

Sainsbury's: Collect For Christmas

Case Study • DMA (UK), Gold, 2020

Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.

The future of retail: Looking back to go forward

Article • Jenn Szekely, WARC Exclusive, November 2020

This article explains how analog approaches such as hand written notes and print catalogs can make the difference to customers in an increasingly e-commerce world.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
Media in focus: Marketing effectiveness in the digital era

Article • Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.
Re-evaluating media

Research Paper • Ebiquity, March 2018

Details the findings from a study by Ebiquity that looks at re-evaluating media decisions to optimise advertising budgets.
Re-evaluating media for recovery

Article • Martin Vinter, WARC Exclusive, February 2021

Research into the disparity between perception and reality of media effectiveness.
Email marketing sees performance boost during COVID-19

Data • Rob Clapp, WARC Data Points, May 2020

An overview of email marketing performance during the novel coronavirus (COVID-19) outbreak.