Direct | WARC

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Libresse, a brand of feminine hygiene products, increased value share by launching Vagina Varsity, an email campaign that taught women in South Africa about their reproductive health.

IGNITE National: Writing Our Rights

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

IGNITE National, a nonprofit organization aiming to prepare the next generation of female leaders, designed a campaign to increase donations and help decrease the gender inequality in politics in the US.

Aster DM Healthcare: The Nazar Initiative

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Aster DM Care, a healthcare provider, increased the number of eye check-up visitors in Dubai and India by launching an eyesight test that used visual cues rather than letters.

Interreligious Council in Bosnia & Herzegovina: One Book For Peace

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2018

The Interreligious Council in Bosnia & Herzegovina, an organisation focused on decreasing religious prejudice and promoting inter-religious dialogue, launched a book that mirrored 10 important topics of the Bible and the Quran to successfully raise awareness for religious tolerance and doctrine similarities.

Marketers don't get the message

News • 06 June 2018

NEW YORK: Marketers continue to send irrelevant emails to customers and to focus on driving traffic to online properties despite most people doing their shopping in-store, new research shows.

Heyne Hardcore: The Book Tape

Case Study • AME Awards, Bronze, 2018

Heyne Hardcore, a publishing company, launched The Book Tape campaign in Germany to increase consumer awareness for the book, Schottendisco.

Williams Sonoma’s culture of transformation

Article • Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018

Williams Sonoma, the US homeware brand, prizes its culture of entrepreneurialism, which stems from the company's historic ability to pursue successful new ideas.

Bank of America: Deposit path to purchase

Case Study • ARF Ogilvy Awards, Bronze, 2018

Bank of America, a banking brand, increased the brand's sales volume by creating a direct mail and student campaign to address the paint points for students in the US.

JICMAIL levels media playing field

News • 19 January 2018

LONDON: Advertising mail does not have a high industry profile but even in the digital age it remains a major media channel – worth £1.7bn – and one that now has a currency to support media planning.

IAG Cargo: FWD.Rewards

Case Study • Direct Marketing Association - UK, Bronze, 2017

Cargo handling company IAG Cargo attracted SME freight forwarders in the UK through an always-on loyalty programme tailored to their passion points.

IKEA: Sign me up

Case Study • Direct Marketing Association - UK, Bronze, 2017

Furniture retailer IKEA sent handwritten postcards to its mail subscribers to boost email opt-ins in the UK.

Channel 4: Kicking off the UEFA Women's EUROs

Case Study • Direct Marketing Association - UK, Silver, 2017

Channel 4, a British public-service television broadcaster, built a bespoke email using CSS animation to promote the England vs Scotland UEFA Women’s championship game on live TV and All 4.

Scope: Mindful Monsters