Article •Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.
Case Study •IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life.
Case Study •L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more diverse and inclusive approach to beauty.
Case Study •Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
Case Study •Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Article •Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.