News
•
30/09/2020
Even amid the turmoil in consumers’ lives, many of the rules of brand growth as espoused by Byron Sharp remain in place; a recent Morning Consult study highlights the role of Brand Love.
News
•
24/09/2020
A new study reveals serious public concerns about the spread of misinformation and its impact on trust between consumers and brands – it even suggests that European consumers have wrongly spent billions of euros and pounds on products and services ...
Article
•
Brian Carruthers, Event Reports, MRS FMCG Research Conference , July 2020
This article considers how the role of supermarkets is changing as the UK moves towards a new relationship with the EU and the wider world.
Article
•
Victoria Sakal, WARC Exclusive, September 2020
Examines Morning Consult research on the 50 Most Loved Brands in the US in 2020, through the lens of the coronavirus pandemic.
News
•
15/09/2020
As research shows the public’s trust in the ad industry is declining, the UK’s Advertising Standards Authority (ASA) is trialling a new campaign to promote its role in keeping all advertising “legal, decent, honest and truthful”.
News
•
11/09/2020
Brands using native ads to spread the word about their corporate social responsibility (CSR) efforts need to make sure they avoid a focus on promotional messaging, a study in the Journal of Advertising Research (JAR) has found.
Article
•
WARC Best Practice, September 2020
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Article
•
Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020
Forrester, the research firm, surveyed consumers in various Asian markets to understand their financial needs and attitudes towards brands in this sector.
Opinion
•
Ervin Ha, September 2020
Which media outlet enjoys the trust of Singaporean consumers? YouGov’s Ervin Ha takes a look at where Singaporeans chose to get their news and updates on COVID-19 from.
Article
•
Linwan Wu and Holly Overton, Journal of Advertising Research, Digital First, August 2020
This study investigates how advertising recognition influences consumer responses to a native advertisement about proactive or reactive corporate social responsibility (CSR).
Article
•
Anna Hamill, WARC Exclusive, August 2020
With social justice and pandemic response leading the marketing agenda in 2020, the next generation of marketers are holding their senior colleagues to account.
Article
•
David Frymann, WARC Exclusive, August 2020
Health and safety are now the new foundations of brand experience as brands navigate the regulations and expectations of COVID-19.
Article
•
Benedetta Crisafulli and Jaywant Singh, WARC Exclusive, August 2020
Influencers are popular on social media, with corporate spending on influencer marketing reaching record levels.
Article
•
WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article
•
WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category.
Article
•
WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in health and wellness.
Article
•
WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
Opinion
•
Virginie Dremeaux, June 2020
The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences.
News
•
30/06/2020
Over the last ten years, the importance of responsibility to consumers in relation to making brand choices has tripled, according to new BrandZ data.
Article
•
Brian Carruthers, Event Reports, Lions Live, June 2020
Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.
Article
•
Irene Joshy, WARC Trends, June 2020
Kantar’s Irene Joshy outlines the key anchors that will drive consumer behaviour through this current pandemic period and into the future.
Article
•
Edelman, Research on WARC, June 2020
Looks at US consumer attitudes and buying behaviors related to racial justice, based on a representative survey of 2000 US consumers conducted from June 5 – 7, 2020.
News
•
10/06/2020
Businesses in the UK, already struggling financially as a result of lockdown, also fear that the progress they have made in gaining consumer trust about how their personal data is handled could be undermined by the government’s Test, Track and ...
Opinion
•
Anna Hamill, June 2020
As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January.
Article
•
Potluck, Research on WARC, May 2020
An investigation into the human impact of the COVID-19 crisis, capturing the more emotional side of the current situation.
