News
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14 January 2021
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer which shows it overtaking NGOs for the first time, while governments have squandered the trust people placed in them during the first months of the p
Research Paper
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Jeff Marshall, Becky Owens, Rogier Verhulst, ESOMAR Conference papers, Insights Festival, 2020
Social media network LinkedIn used narrative analytics to discover how it could avoid being tarred with the same distrusted brush as other tech and social media companies in the US.
News
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07 December 2020
Nearly 80% of Indian consumers trust the ads they are served, although levels of trust vary considerably across channels, a new industry report has revealed.
News
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01 December 2020
A new survey by customer life cycle management specialist Customology has found that 74% of Australians believe that brands lie in their marketing communications.
Article
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WARC Best Practice, December 2020
Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.
Article
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Brand Finance, WARC Exclusive, November, 2020
The term ‘brand’ is used differently by different people to encompass a relatively
broad range of assets.
News
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04 November 2020
APAC consumers ranked the misuse of data as the number one source of distrust in the technology industry, according to a new dentsu international study.
Article
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Nicole Greenfield-Smith, WARC Exclusive, October, 2020
The perceived cost and scale of an advertising channel can enhance brand attributes in the eyes of the consumer.
News
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28 October 2020
Consumers in APAC believe brands have a more important role than governments today in creating a better future, according to a new report by Havas Group.
News
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21 October 2020
Following an investigation that lasted over a year, the US Justice Department has issued an antitrust lawsuit against Google, claiming the search giant has made it impossible for rivals to compete by making its search engine the default across a rang
Article
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Low Lai Chow, Event Reports, All That Matters, September 2020
At All That Matters, Dole’s Rupen Desai and Grab’s Cheryl Goh outline the role of brand purpose as a guiding principle in the larger business imperative.
Article
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Research on WARC, September, 2020
Updates June 2020 report on what Americans think about the fight to combat racial injustice and the role they feel brands should play.
Opinion
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Alex Lewis, October 2020
New research from Revolt highlights a gap between business rhetoric on brand purpose and the experiences of their customers.
News
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11 October 2020
With people spending less time in store and more time online, there would seem to be potential for using virtual reality (VR) technology to acquire and engage consumers.
News
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06 October 2020
Advertising that is inclusive and diverse has a positive impact on a wide variety of brand metrics, according to research conducted by Microsoft, the technology giant.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, September 2020
A study by Microsoft Advertising, a unit of the technology company, helped quantify the impact of more diverse and inclusive ads.
Article
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Dr Wong King Yin, WARC Exclusive, September 2020
Research by the Nanyang Business School attempts to investigate how virtual reality (VR) marketing influences consumer behaviour, providing marketers with some insights on its actual effectiveness.
News
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29 September 2020
Even amid the turmoil in consumers’ lives, many of the rules of brand growth as espoused by Byron Sharp remain in place; a recent Morning Consult study highlights the role of Brand Love.
News
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24 September 2020
Advertising on TV delivers double the perceived level of quality and popularity than advertising on social media, according to new research that also suggests TV triggers the strongest ‘signals’ across all categories and audiences.
News
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23 September 2020
A new study reveals serious public concerns about the spread of misinformation and its impact on trust between consumers and brands – it even suggests that European consumers have wrongly spent billions of euros and pounds on products and services in
Article
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Brian Carruthers, Event Reports, MRS FMCG Research Conference , July 2020
This article considers how the role of supermarkets is changing as the UK moves towards a new relationship with the EU and the wider world.
Article
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Victoria Sakal, WARC Exclusive, September 2020
Examines Morning Consult research on the 50 Most Loved Brands in the US in 2020, through the lens of the coronavirus pandemic.
News
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14 September 2020
As research shows the public’s trust in the ad industry is declining, the UK’s Advertising Standards Authority (ASA) is trialling a new campaign to promote its role in keeping all advertising “legal, decent, honest and truthful”.
News
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10 September 2020
Brands using native ads to spread the word about their corporate social responsibility (CSR) efforts need to make sure they avoid a focus on promotional messaging, a study in the Journal of Advertising Research (JAR) has found.
Article
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WARC Best Practice, September 2020
Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
