Middle East & North Africa
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Data • WARC Data, May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Data • Rob Clapp, WARC Data Points, July 2020
Data • Rob Clapp, WARC Data Points, June 2019
Case Study • SABRE Awards, Africa, Northern Africa, Gold, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • SABRE Awards, Gold, Northern Africa, Africa, 2018
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
Case Study • SABRE Awards, Diamond, Africa, Brand Building, 2017
Case Study • SABRE Awards, Gold, Africa, Digital campaign and Northern Africa, 2017
Case Study • Tahaab Rais, WARC Prize for Social Strategy, Entrant, 2015
Article • Joseph Clift, Event Reports, Global Marketer Week, March 2015
Case Study • DMA (US), Silver, ECHO Awards, 2011
Article • Jo Bowman, WARC Exclusive, February 2011
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Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content. -
Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East. -
Case Study • Maxime Menant, Remie Abdo, WARC Prize for MENA Strategy, Gold and Brand Rebel Award, 2020
QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.
