Middle East & North Africa
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Case Study • SABRE Awards, Africa, Northern Africa, Gold, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • SABRE Awards, Gold, Northern Africa, Africa, 2018
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
Case Study • SABRE Awards, Gold, Africa, Digital campaign and Northern Africa, 2017
Case Study • SABRE Awards, Diamond, Africa, Brand Building, 2017
Case Study • Tahaab Rais, WARC Prize for Social Strategy, Entrant, 2015
Article • Joseph Clift, Event Reports, Global Marketer Week, March 2015
Case Study • Direct Marketing Association - US, Silver, ECHO Awards, 2011
Article • Jo Bowman, WARC Exclusive, February 2011
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Case Study • Gilad Kat
Gillette deodorant used a multimedia approach, Biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel. -
Case Study • Sonia John, Nadim Karam, Mariam Kiwan
Quick-service restaurant brand KFC used data-driven insights to activate a tailor-made marketing strategy for each market across the MENA region in a bid to increase sales. -
Article • 05 November 2018
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Jala Fawaz, Jackie Hughes
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan. -
Case Study • 23 May 2018
Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to increase awareness among the Generation Y consumer. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.