Middle East & North Africa
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Case Study • SABRE Awards, Africa, Northern Africa, Gold, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • SABRE Awards, Gold, Northern Africa, Africa, 2018
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
Case Study • SABRE Awards, Gold, Africa, Digital campaign and Northern Africa, 2017
Case Study • SABRE Awards, Diamond, Africa, Brand Building, 2017
Case Study • Tahaab Rais, WARC Prize for Social Strategy, Entrant, 2015
Article • Joseph Clift, Event Reports, Global Marketer Week, March 2015
Case Study • Direct Marketing Association - US, Silver, ECHO Awards, 2011
Article • Jo Bowman, WARC Exclusive, February 2011
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Article • 15/09/2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, Tala Arakji
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love. -
Article • 10/09/2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Naila Fattouh
This case study describes how Egyptian mobile operator, Mobinil, used a multimedia campaign to increase market share and become the top-considered mobile data provider among the youth audience. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • 29/10/2013
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.