Middle East & North Africa
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Case Study • Manar Bikdir, Quods Ouaissi, Safaa Lharti, Hamza Benyoussef, WARC Prize for MENA Strategy, Entrant, 2021
Case Study • Safaa Lharti, El Mehdi Ben Lakdame, Mouna El Azim, Tawfik El Mernissi, WARC Prize for MENA Strategy, Entrant, 2021
Case Study • Manar Bikdir, Quods Ouaissi, Safaa Lharti, Hamza Benyoussef, WARC Prize for MENA Strategy, Entrant, 2021
Case Study • Hassan Rouissi, Safaa Lharti, El Mehdi Ben Lakdame, Imad Idder, WARC Prize for MENA Strategy, Entrant, 2021
Case Study • Oussama Amraoui, Oussama Nakab, Zine Ellabidine El Uharani, Anass Drissi, WARC Prize for MENA Strategy, Entrant, 2021
Data • WARC Data, May 2021
Data • WARC Data Points (Dynamic), May 2021
Data • WARC Data Points (Dynamic), May 2021
Data • Rob Clapp, WARC Data Points (Curated), July 2020
Data • Rob Clapp, WARC Data Points (Curated), June 2019
Case Study • SABRE Awards, Africa, Northern Africa, Gold, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • SABRE Awards, Gold, Northern Africa, Africa, 2018
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
Case Study • SABRE Awards, Gold, Africa, Digital campaign and Northern Africa, 2017
Case Study • SABRE Awards, Diamond, Africa, Brand Building, 2017
Case Study • Tahaab Rais, WARC Prize for Social Strategy, Entrant, 2015
Article • Joseph Clift, Event Reports, Global Marketer Week, March 2015
Case Study • DMA (US), Silver, ECHO Awards, 2011
Article • Jo Bowman, WARC Exclusive, February 2011
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • WARC Exclusive, September 2021
Insights and themes from the winners of the 2021 WARC Prize for MENA Strategy, an annual case study competition that rewards the region’s smartest strategic thinking. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content. -
Data • Rob Clapp, WARC Data Points (Curated), May 2021
An overview of online and offline purchase journeys across 17 different markets. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Case Study • Rifaat Fakih, Jennifer Fischer, Haikel Ben Hammouda , WARC Prize for MENA Strategy, Grand Prix and Pivot to Digital Award, 2021
Fast-food brand, KFC, went beyond the norm of giveaways and sponsorships to tap into the gaming culture and lift sales in Saudi Arabia.
