Middle East & North Africa
Search in
Show only
Date Range
Search within
Categories
Brand
Location
Source
Case Study • SABRE Awards, Africa, Northern Africa, Gold, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • SABRE Awards, Gold, Northern Africa, Africa, 2018
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
Case Study • SABRE Awards, Gold, Africa, Digital campaign and Northern Africa, 2017
Case Study • SABRE Awards, Diamond, Africa, Brand Building, 2017
Case Study • Tahaab Rais, WARC Prize for Social Strategy, Entrant, 2015
Article • Joseph Clift, Event Reports, Global Marketer Week, March 2015
Case Study • Direct Marketing Association - US, Silver, ECHO Awards, 2011
Article • Jo Bowman, WARC Exclusive, February 2011
-
Case Study • Tahaab Rais, Tala Arakji
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love. -
Article • 10 September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, Tala Arakji
Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates. -
Case Study • Jala Fawaz, Jackie Hughes
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • 29 October 2013
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.