Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about using native advertising.
Article
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Rebecca Lieb, WARC Best Practice, October 2017
This article provides best practices for successful native advertising campaigns, including how to plan a content strategy and how to approach the three main players in the native landscape: publishers, social media platforms and technology vendors.
Case Study
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Case Studies on WARC, 2018
BBVA, the Spanish financial services company, positively affected consumer perceptions at a critical time through an educational programme that created real social impact.
Case Study
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SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Paid), 2020
American pecan growers partnered with Epicurious to stream a live online one-day variety show to appeal to consumers' patriotic spirit and boost demand in the run-up to holiday season in the US.
Article
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Low Lai Chow, Event Reports, VidCon Asia Summit, December 2019
With the right brand-and-creator partnership, organic reach and engagement is still possible for brands Instagram, according to the platform’s APAC's head of partnerships, Nicci Meek.
Article
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Anita Caras, WARC Exclusive, January 2020
The findings of a study by Verizon Media into the key motivations underlying how and why consumers interact with online content.
Article
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Michael Leis, WARC Webinars, January 2020
Michael Leis (Publicis Health) discusses the repeatable, strategic guides that can be built to clarify decision-making and drive the world’s largest, most engaged therapeutic-area audiences.
Article
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John Obrecht, ANA Magazine, B2B Marketer, January 2020
Nearly a decade after its coming out party, content marketing has become a staple for B2B companies, but for all the high hopes and expectations, many challenges remain.
News
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13 December 2019
Content can transform the way that consumers experience the brand, according to Unilever’s senior global brand director, who believes that the blurring of the boundaries between offline and online offers rich pickings for generating content.
News
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10 December 2019
The year’s most effective content strategies build audiences for the long term, feature tangible elements, and tap younger audiences’ desire for self-expression – here’s what you need to know.
Article
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WARC Exclusive, December 2019
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2019 WARC Awards.
Case Study
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Data and Marketing Association, Bronze, 2019
The Royal British Legion, a charity, marked the centenary of the end of World War One in the UK by launching educational programmes and fundraisers based on stories of the generation that lived it.
Opinion
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Rico Chan, December 2019
In a world with small screens and even shorter attention spans, marketers are relying heavily on native ads to drive action, conversions and brand storytelling.
Article
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Research on WARC, November 2019
Native ads and their multiple innovative formats are best equipped to deliver experiences that entertain, inspire, and solve for the real needs of consumers from awareness to conversion.
Case Study
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Chaivut Eiamvuthikorn, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Health-drink brand Scotch increased brand awareness in Thailand and boosted market share of its drinkable bird's nest essence through long-form storytelling content.
Case Study
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Tahaab Rais, Tala Arakji, WARC Media Awards, Silver, Best Use of Data, 2019
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.
Case Study
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Philip Hewitt, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Car manufacturer Audi formed a partnership with trade federation Confindustria and promoted it via radio, print and digital to boost awareness and engagement among business leaders in Italy.
Case Study
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WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2019
Tim Hortons, the restaurant chain, leveraged a favourite pastime - hockey - with The Away Game campaign to revive love for the brand in Canada.
Case Study
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Benjamin Condit, Jerry Perez, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Cosmetics brand Maybelline challenged female commuters to apply their makeup in the back of a taxi to grab the attention of young urbanites in top-tier cities in China.
Case Study
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Hang Nguyen, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Car-manufacturer Ford used a disruptive content marketing campaign, amplified on social media, to change perceptions of its Everest SUV in Vietnam.
Case Study
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Susie Milburn, WARC Media Awards, Grand Prix and Successful Sponsorship Special Award, Effective Use of Partnerships and Sponsorships, 2019
Volkswagen-owned auto brand ŠKODA leveraged its cycling heritage and sponsorship of the Tour de France to provoke conversations about gender inequality in the sport.
Case Study
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Hearts & Science Montreal, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Tourism Quebec harnessed the power of data to inspire travellers from abroad to visit the province.
Case Study
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Patricio Shilton, Lucia Yanes, Bianca Astuto, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Skincare brand Dove implemented a comprehensive campaign in Argentina to fulfil its brand purpose and effect a real change in society.
Case Study
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Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Vehicle brand BRP took an unconventional approach to publicise the launch of its latest model to a younger target audience, teaming up with pop culture icons to increase awareness and drive trial.
Case Study
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Patricio Shilton, WARC Media Awards, Entrant, Effective Channel Integration, 2019
TV channel Space adopted a strong segmentation strategy in Argentina to target distinct groups of viewers, and capture a new and more diverse audience.
