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Opinion • Lydia van den Dries, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Case Study • WARC Cases, 2020
Case Study • WARC Cases, 2020
News • 22 December 2020
Opinion • Johnny Ng, December 2020
Article • Brightcove, Research on WARC, December 2020
Article • Rico Chan, WARC Exclusive, December 2020
Opinion • Christian Polman, December 2020
Research Paper • Collin Leirvik, Renata Policicio, ESOMAR Conference papers, Insights Festival, 2020
Article • Brian Carruthers, Event Reports, DMWF Virtual, September 2020
Case Study • Lea Rayssac-Baures, Phoebe Mallinson, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Bella Handfield, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • James Barnett, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Hannah Savage, WARC Media Awards, Gold and Collaboration With An Influencer Award, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Chris McCraw, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • David White, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Li Ping Ko, Pamela Chia, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Tahaab Rais, Anna Sadykoova, WARC Media Awards, Bronze, Best Use of Data, 2020
News • 25 November 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Best Use of Data, 2020
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
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Article • WARC Exclusive, August 2020
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards. -
Article • WARC Exclusive, December 2019
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2019 WARC Awards. -
Article • WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in content marketing. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category. -
Article • Shafqat Islam , WARC Best Practice, November 2016
This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value. -
Article • Research on WARC, September 2020
The collective experience of lockdown inspired people to look for attainable authenticity and focus on productive entertainment.