Case Study
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WARC Awards
for Effectiveness, Entrant, Business-to-Business, 2021
PETRONAS, a Malaysian energy company, wanted to increase its brand awareness and business in India.
Case Study
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WARC Awards
for Effectiveness, Entrant, Business-to-Business, 2021
Calvert Research & Management, an asset management firm, used a content-first marketing strategy in the United States to establish itself as a leading responsible investing resource and prepare financial intermediaries for imminent industry change.
Research Paper
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Yoori Hwang and Se-Hoon Jeong , Journal of Advertising Research, Vol. 61, No. 2, 2021, pp. 212-224
The key characteristic of native advertising is that it simulates the format of the editorial content.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Business-to-Business, 2021
Asset manager State Street Global Advisors used a long-form online video broken into several teasers to attract institutional investors and financial advisers to MDY, its mid-cap Exchange Traded Fund.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Collaboration & Culture, 2021
Low-cost telco Skinny harnessed its customer superpowers to grow credibility and drive consideration in New Zealand.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Customer Experience, 2021
Snowmobile brand, Ski-Doo, created a 45-minute documentary to build hype among winter sports enthusiasts and grow sales in USA and Canada.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Brand Purpose, 2021
Personal care brand Dove Men+Care drove significant increases in brand health in the US with its Commit to C.A.R.E Now initiative for racial equity in partnership with NBA players.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Brand Purpose, 2021
Kraft Heinz-owned soy sauce brand Master used TikTok and Bilibili to widen the preference gap and grew sales and market share in China by changing its brand proposition from umami expert to champion of women's cooking.
Case Study
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WARC Awards
for Effectiveness, Shortlisted, Brand Purpose, 2021
Home appliance brand KitchenAid grew awareness and consideration in the US with a Hulu documentary and mentorship programme aimed at addressing the lack of women in professional culinary roles.
Case Study
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WARC Awards
for Effectiveness, Silver, Collaboration & Culture, 2021
A social- and content-led strategy with a very human face saw Tourism New Zealand raise its profile by rolling out the welcome mat to international travellers.
Case Study
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WARC Awards
for Effectiveness, Bronze, Collaboration & Culture, 2021
The New Zealand Government created a multi-channel platform to reinforce the required public response and unite Kiwis in the fight against COVID-19.
Case Study
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WARC Awards
for Effectiveness, Gold, Customer Experience, 2021
Sportswear retailer, Foot Locker, built a sneaker culture hub on Google Slides to grow revenue during a challenging retail period in the US.
Case Study
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WARC Awards
for Effectiveness, Grand Prix, Brand Purpose, 2021
Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to launch its Skip the Rinse movement encouraging Americans to save water.
Case Study
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WARC Awards
for Effectiveness, Grand Prix, Collaboration & Culture, 2021
Quick-service restaurant McDonald's teamed up with an inspirational icon to build the brand and drive traffic with multicultural youth in the US.
Case Study
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WARC Awards
for Effectiveness, Gold, Collaboration & Culture, 2021
UAE children's retailer Babyshop created a new Arabic word for parenthood and, in taking a stand for Arab mothers, saw a positive influence on its brand and business too.
Case Study
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WARC Awards
for Effectiveness, Gold, Business-to-Business, 2021
Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.
Case Study
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WARC Awards
for Effectiveness, Bronze, Brand Purpose, 2021
Food company Bega Foods Limited launched its B honey brand in Australia with an AI-driven beehive project to educate consumers about the dangers of the Varroa destructor mite.
Case Study
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WARC Awards
for Effectiveness, Bronze, Business-to-Business, 2021
Hydraulic material handling machine brand Mantsinen looked to art to frame the precision benefits of its 300 model for business decision makers in Finland.
Case Study
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Adedeji Adeleke, Noah's Ark, WARC Cases, May 2021
Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.
Case Study
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SABRE Awards, Silver, North America, 2021
BCW, a PR firm, launched a global 21-day virtual programme for its employees that encouraged learning and discussion surrounding inclusion following the Black Lives Matter movement.
Case Study
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YouTube Works for Brands, US, Grand Prix, 2021
Match.com, a dating website, increased brand consideration during the COVID-19 pandemic in the US by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.
Case Study
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MMA Smarties, Gold, EMEA, 2020
App Samurai, a service used by app makers to grow their apps, launched a global campaign to assist start-up apps during the COVID-19 pandemic.
Article
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Chiara Manco, WARC Exclusive, April, 2021
The Biden–Harris Campaign dispelled fear and confusion surrounding new methods of voting for the 2020 US presidential election through an edutainment campaign rooted in empathy.
Case Study
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MMA Smarties, Gold, Turkey, 2020
Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.
Article
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Marisa Beazel, WARC Exclusive, April, 2021
As the world begins to cautiously open up and vaccines become more readily available, now is the time for travel brands to begin preparing for vacation-hungry tourists.
