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Article • WARC Exclusive, April 2021
Opinion • Peilin Phua and Nicole Hartnett, February 2021
Article • Holger E. Metzger , WARC Exclusive, Spotlight China, December 2020
Research Paper • Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and Shih-Ting Kao, Journal of Advertising Research, Digital First, November 2020
Opinion • Martin Lee, October 2020
Article • WARC Best Practice, November 2020
Opinion • Roger Horberry, October 2020
Research Paper • Ryan S. Paquin, Amie C. O’Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, and Peyton Williams, Journal of Advertising Research, Digital First, September 2020
Article • Dr Gemma Calvert, Win Ee Chun and Dr Eamon Fulcher, WARC Exclusive, June 2020
Article • Sam Peña-Taylor, WARC Exclusive, May 2020
Opinion • Irene Joshy, March 2020
News • 24 January 2020
Research Paper • Jie G. Fowler, Les Carlson, and Himadri Roy Chaudhuri, Journal of Advertising Research, Vol. 59, No. 4, 2019, pp. 466-482
Research Paper • MRS Awards Papers, Finalist, Jeremy Bullmore Award for Creative Development Research, 2019
News • 01 August 2019
Opinion • Alex Darmon, June 2019
Opinion • Faris Yakob, June 2019
Opinion • Catherine Barr, January 2019
Article • Orlando Wood, Admap, September 2018, pp. 10-14
News • 31 May 2018
Article • Low Lai Chow , WARC Exclusive, April 2018
Article • Richard Shotton, Market Leader, Quarter 2, 2018, pp. 36-39
Opinion • Malcolm White, March 2018
Article • Tom Ewing, WARC Webinars, December 2017
Research Paper • Jieun Choi, Charles R. Taylor and Doo-Hee Lee, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 82-93
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Article • WARC Best Practice, November 2020
A summary of new thinking and best practice on effective packaging, from the WARC Guide. -
Article • Dr Gemma Calvert, Win Ee Chun and Dr Eamon Fulcher, WARC Exclusive, June 2020
Distinctive brand assets have a powerful role to play in ensuring top-of-mind recall with consumers – but in a world changed by COVID-19, a strategic reassessment of assets is needed. -
Article • WARC Exclusive, April 2021
This report looks at the strategies and approaches of some of the world’s most awarded campaigns for creativity in 2020. -
Article • Orlando Wood, Admap Magazine, September 2018, pp. 10-14
With campaigns with short-term aims on the rise and an ever growing amount of platforms to run them on, this article offers marketers guidance on the best way to create effective multi-platform work. -
Article • Low Lai Chow , WARC Exclusive, April 2018
Well-known brands including McDonalds, Samsung and Oppo are using colour, logo and multichannel branding to boost their brand recognition and saliency with consumers. -
Article • Tom Ewing, WARC Webinars, December 2017
Tom Ewing, Head of Communication at System1 Group, explains how to use Fluent Devices to deliver brand-building impact and why these long-term brand-building strategies continue to deliver better business returns.