WARC Talks

A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

Cannes Lions Festival 2023
Podcast
Webinars

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WARC at Cannes Lions 2023

Together with our sister brand LIONS, we’re proud to launch Creative Impact at this year’s Cannes Lions. A new stream of content, co-curated especially for the industry, to help people understand, tackle and thrive through some of the biggest challenges facing marketers today.

Creative Impact sessions

The 3rd age of effectiveness

Les Binet, Grace Kite and Tom Roach

Looks at how evaluation and measurement are maturing, an analysis of the ARC database and brand-building in the platform world.

The triple opportunity of attention

Orlando Wood, Karen Nelson-Field and Rob Brittain

Reveals how prioritising high-attention media achieves greater mental availability and business effects.

Strategy is constipated, imagination is the laxative

Rob Campbell, Paula Bloodworth and Martin Weigel

Looks at how we can make strategy exciting again, with imagination being the key to making strategy great again.

Creative impact unpacked: Building brands for a new economy

James Hurman, Nancy King and Amin Mrini

Looks at two perspectives on building brands fit for a digital economy, so that you have the latest arguments and evidence to support your own programmes.

Is popular culture dead?

Marcus Collins, David Tiltman, Lena Roland and Ellie Bamford

This year’s Future of Strategy debate looks at how marketers can understand the transformation in popular culture and looks at the implications for connecting with consumers and building brands.

How a promise to the customer gives campaigns the edge

Roger L. Martin and Jann Schwarz

Looks at whether making a ‘Promise to the Customer’ could be the new mental model that marketers need and reveals the findings of new research from WARC and the B2B Institute.

Think different: The DNA of breakthrough brand shareholder growth

Dom Boyd and Felipe Thomaz

Kantar BrandZ and the University of Oxford Said Business School share why brands need to go beyond mental and physical availability to maximise commercial value.

Under Pressure: Marketing in a new financial era

JP Castlin and James Hankins

This follow-up to last year’s celebrated keynote ‘The Gravity of e-Commerce’, breaks down the harsh reality now facing marketers everywhere – and what will be expected in markets to come.

Precisely wrong or vaguely right? The miraculous power of uncreativity

Rory Sutherland

Looks at the magic of creative phenomenology and the many applications for creativity.

Happy tension: The power of CMO and CFO partnership

Raja Rajamannar, Sachin Mehra and Kelly Llanos

Looks at understanding the impact of a CMO and CFO connection, including how it enables marketers to build the brand, drive the business and create competitive advantage.

From missteps to a billion-dollars: The journey of creative risk-taking

Doug Martin, Melissa Wildermuth and Scott Galloway

Discusses creative risk-taking and sacrifices that turn young brands into billion-dollar brands.

Creative impact unpacked: Building a culture of creative effectiveness

Tariq Hassan, Marques Gartrell and Aditya Kishore

Looks at why is culture so important to effective work and shares exclusive insights from a groundbreaking new study into what it takes to build a culture of creative effectiveness.

A masterclass in creative quality

Anastasia Leng

From brand uplift to media efficiencies to sales efficiencies, this session delves into key principles to help you deliver full-funnel impact.

The sweetest formula: Sustainability meets sales in the real world

Richard Edelman, Amanda Edelman, Randi Kronthal-Sacco and Christina Bauer-Plank

Uncover findings from NYU Stern and Edelman through their partnership with nine iconic brands, looking into what sustainability claims motivate consumers the most.

Navigating B2B seismic shifts: LinkedIn’s first annual B2B benchmark report

Melissa Furze, Jennifer Duffy Halloran and Mark Penn

Shares insights from the new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.

The undeniable impact of high-value B2B brands

Craig Duxbury, Suzanne Kounkel and Savio D’Souza

Reveals the why and the how of building B2B brand value.

Make ‘brand’ simple again: Make a promise to the customer

Mimi Turner and David Tiltman

Details the findings of a study of more than 2,000 campaigns to see what happens when companies build communications around a specific promise to the customer.

Creative Impact Unpacked: Can purpose rediscover its purpose?

Mie-Leng Wong, Sukesh Nayak and Darren Bailes

Takes viewers behind the scenes of a Cadbury campaign, uncovering the lessons for building a powerful, modern purposeful brand and how purpose can fuel effective creativity.

Retail reimagined: How you can harness creativity to drive growth

Seth Dallaire

Looks at how you can unlock value, drive growth and build customer loyalty through creativity and agility.

Podcast

Live from Cannes, we will talk to the movers and shakers in our industry to uncover what it takes to build, protect and grow a business through creativity in 2023. All episodes will also be available to watch.

Friday 23rd June
WARC Talks

Podcast

Recent instalments of the WARC Podcast, including longer, in-depth episodes and digestible 3 in 15 podcasts.

Current episodes

Tuesday 26th September
3 in 15

The future of programmatic

WARC talks programmatic advertising: what it is, its challenges and its future.

Thursday 21st September
WARC Talks

Why anime is the next big subculture for marketing

Explores the origins, audiences and use cases of anime, marketing’s next big subculture.

Tuesday 19th September
3 in 15

Drivers of brand growth

WARC unpacks three key themes from our latest EMEA Spotlight, ‘Drivers of brand growth’.

Thursday 14th September
WARC Talks

How McDonald’s built a culture of creative effectiveness

McDonald’s Senior Director, Global Brand Leadership Team joins WARC to discuss how the company overhauled its marketing communications to become a real driver of commercial growth.

Tuesday 13th September
WARC Talks

Redefining ESG

WARC explores changing consumer perceptions and expectations of environmental, social and corporate governance (ESG), a term covering areas from sustainability to DEI.

Thursday 7th September
3 in 15

What’s driving the US Gen Z consumer

WARC asks what is affecting Gen Z in the US, in the final episode in our series on consumer trends.

Wednesday 6th September
3 in 15

Inflation, social commerce and data privacy in Asia

The second part of our series on consumer trends turns to APAC, with a focus on inflation, the rise of social commerce and demands for data-safe experiences.

Tuesday 5th September
3 in 15

Using behavioural science to tackle cost of living and sustainability

The first of three episodes on global consumer trends, we look at inflation, sustainability and privacy in Europe.

Thursday 31st August
WARC Talks

Differentiation and distinctiveness

Investigates differentiation and distinctiveness, asking how these two ideas... differ, and if this difference matters.

Two people shaking hands in front of city sunset

Tuesday 29th August
WARC Talks

Making a Promise to the Customer – 4. Where next for the research?

The final part of our series with the B2B Institute at LinkedIn looks at where this research on promise goes next.

Thursday 24th August
WARC Talks

Global ad spend outlook 2023/24

WARC projects the health of the global ad market for the year ahead.

Tuesday 22nd August
WARC Talks

Making a Promise to the Customer – 3. Applying the model in real life

The third in our series with the B2B Institute at LinkedIn asks how promise has been successfully applied in real-world campaigns.

View all podcasts

Webinars

WARC regularly partners with marketing thought leaders to present in-depth webinars, getting you up to speed on the most pressing marketing challenges today.