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Case Study • SABRE Awards, Best Use of Illustrations + Photography, In2, 2019
Case Study • SABRE Awards, Gold, North America, Crisis management, 2016
Case Study • Data and Marketing Association, Gold 2015
Case Study • Rob Ward, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014
Case Study • Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2012
Case Study • Data and Marketing Association, Gold, 2011
Research Paper • Ank van Ophoven, Pamela Pauwels and Jochum Stienstra, ESOMAR, Congress, Amsterdam, September 2011
Article • Gale American Industry Overviews, 2011
Article • Gale Emerging Industry Overviews, 2011
Case Study • Institute of Advertising Practitioners in Ireland, Bronze, AdFx Awards, 2010
Case Study • Helen Davies and Peter Harris, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards 2009
Case Study • Direct Marketing Association - US, Silver, ECHO Awards, 2009
Article • The Futures Company, Yankelovich MONITOR Minute, April 2008
Case Study • Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp. 1481-1486
Case Study • Guy Abrahams and Kate Williams, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2005
Case Study • Guy Abrahams and Kate Williams, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
Case Study • Alex Huzzey, Account Planning Group - (UK), Silver, Creative Planning Awards 2003
Case Study • Nikki Crumpton, Account Planning Group - (UK), Silver, Creative Planning Awards, 2001
Case Study • Effie Worldwide, Effie Awards, 1999
Case Study • Steven Hastings, Account Planning Group - (UK), Creative Planning Awards, 1995
Case Study • Jon McKie, The Communications Council, Silver, Advertising Effectiveness Awards, 1994
Case Study • Michael Deane, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Case Study • Robert Chalk, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Case Study • David Hill, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
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Case Study • 17 June 2019
Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad. -
Article • 14 May 2019
Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix. -
Rankings • 07 May 2019
Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year. -
Article • 31 October 2018
Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100. -
Article • 30 July 2018
Global strategies, campaign updates and trends in the cleaning products category. -
Case Study • 22 June 2018
Pedigree, a pet food brand, increased its sales and dog adoptions by creating the Pedigree Child Replacement Programme, which targeted the parents of children who have left their home in New Zealand.