News
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12 January 2021
New research from LinkedIn shows that the IT department is no longer the primary decision-maker on B2B tech purchases.
Opinion
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Faris Yakob, January 2021
Everything is PR because, in an age of crises, everything is crisis communication, writes Faris Yakob, but the flip side is that everything communicates.
News
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08 January 2021
If 2020 taught us anything, it was to be flexible.
Opinion
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Aiden Darné, January 2021
What started out as temporary fixes during the pandemic are now evolving the way the creative sector produces content, says Shutterstock’s Aiden Darné.
News
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07 January 2021
Life is hard – so buying your brand should be as easy as possible, a new trend report on WARC indicates.
News
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06 January 2021
The concepts of mental and physical availability are easily grasped but a lack of detailed marketing knowledge in the C-suite, and a lack of nuance in language, means that a third “availability” should be added to improve understanding.
News
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06 January 2021
Live events suffered during 2020, but ‘hybrid’ (digital/physical) events can offer a way forward, allowing a modular approach that can accommodate pandemic restrictions as they vary across the world.
News
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05 January 2021
Predictions for 2021 look very different from those made for 2020, as much of the world grows accustomed to life under COVID-19, tech will help us live life firmly at home.
Article
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DVJ Insights, Research on WARC, January, 2021
The COVID-19 crisis prompted heavy use of the word 'together' in advertising, to convey empathy.
Article
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OMD, Research on WARC, January, 2021
An overview of the key consumer signals to help plan for the year ahead, following the unprecedented and transformational events of 2020.
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Opinion
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Radhecka Roy, December 2020
Ipsos’ Radhecka Roy outlines why cultural contexts have taken on heightened importance for brands trying to connect with consumers in varying stages of recovery in the coming year.
Opinion
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David Sitton, December 2020
Year-end planning should include performance measurement. David Sitton, Consultant at The Observatory International, explains why it matters.
Article
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Mike Menkes, WARC Exclusive, December 2020
This article looks at the necessity of scenario planning for businesses going forward, as COVID-19 is just the most recent ‘black swan’ event to roil businesses.
News
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17 December 2020
China’s Tier-1 culture is stretching out through key influencers and popular apps to lure the Tier-4 consumer into a new set of behaviours – but brands wanting to reach them will have to balance modern aspirations and traditional practices.
Opinion
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Simon Dale, December 2020
Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.
Article
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Christophe Castagnera, WARC Exclusive, December 2020
For brands hamstrung by a lack of live events during COVID-19, ‘hybrid’ events can offer a way forward.
Opinion
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Christian Polman, December 2020
2020 has been a challenging year for almost every industry. Organisations have put a necessary focus on cutting costs to survive the period of turmoil – the effects of which continue to reverberate across business and society. As the full economic toll of COVID-19 continues to sink in, there’s little doubt that one major casualty has been the marketing and media industry, as the last IPA Bellwether report showed .
Article
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Jidi Guo, WARC Exclusive, Spotlight China, December 2020
Inner Chapter’s Jidi Guo argues that it’s time for foreign brands to take a serious look at where they fit within China’s changing culture and to stop seeking a way in via “culture hacks”.
Article
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Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Outlines the challenges facing the sports industry after the pandemic.
Article
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WARC Webinars, December 2020
Helps marketers put their 2021 plan in context and seek new opportunities to develop effective strategies to grow their business.
Article
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Radhecka Roy, Research on WARC, December 2020
The global coronavirus pandemic has disrupted life, livelihoods and health across countries and cultures.
News
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11 December 2020
How best to communicate with worried consumers during the coronavirus pandemic is one of the central challenges facing marketers, and a new survey suggests the great majority of marketers in the UK have done just that – by being more compassionate an
Article
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Brian Carruthers, Event Reports, DMWF Virtual, September 2020
When the pandemic led to the cancellation of its flagship event, test and measurement company NI had to rethink not just the event itself, but the entire marketing approach built around it.
Opinion
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Richard Neish, December 2020
Crisis is a catalyst to change; today’s brand resilience was not born of face masks, doorstep-clapping and the rebirth of the QR code, but of a different crisis, explains Kin + Carta Connect ’s Richard Neish, introducing new research.
