E-commerce and its ability to decrease costs and increase efficiency is well suited to times of crisis such as these, and while brands need to be mindful of lessons learned during the last recession, they also need to think about what they can do ...
At a time when marketing budgets are being cut, it’s imperative that marketers plan accordingly and are able to demonstrate to the C-suite the value of continued investment, according to a Singapore consultant.
With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
As part of WARC's special series on Marketing in the COVID-19 crisis, David Tiltman, VP Content at WARC, interviews Oliver Feldwick, Global Head of Innovation, The&Partnership, to discuss how brands can respond to the threat of recession and start to prepare for post-COVID-19 times.
Consumers in Indonesia are shifting towards a more ‘health and hygiene’ focused lifestyle, according to a recent survey by SurveySensum in partnership with the Mobile Marketing Association (MMA), as the country continues efforts to stem the spread ...
Chewy, the online retailer selling pet food and supplies, has enjoyed a “higher degree of marketing efficiency” from its communications, and is seeing many new customers turn to its site as they stay indoors due to COVID-19.
China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
More evidence of the significant impact COVID-19 is having on the marketing industry comes in the March issue of the WARC Global Marketing Index, which shows an accelerating decline in traditional media budgets and, for the first time, a fall in ...
In times of crisis, brands still need to connect with their customers to maintain open lines of communication as simply ‘ceasing fire’ on all marketing activity until the crisis passes isn’t an option.
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
Crises often have the potential to hurt a brand’s reputation, it is critical that marketers step up to the plate and drive the company’s response and recovery plan – Control Risks' Amit Narayan outlines some key action points for a strategy that builds resilience and achieves sustainable growth.
The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
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