Advertising agencies have welcomed reports that TikTok, the Chinese viral video app, may introduce a curated content feed to allay brand safety fears – a move that would also enable it to charge higher advertising rates.
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes to emerge from an analysis of readership across all of this year’s Global ...
Facebook has made an initial commitment of $130m to cover the operational costs of a new and independent oversight board, which will decide whether individual pieces of content should be posted on the social platform.
The Indian government has announced that it will set up a committee to scrutinise and regulate product-feature claims made in advertisements, through the Food Safety & Standards Authority of India (FSSAI).
MRS Awards, Finalist, MRS Award for International Research, 2019
Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.
Dove, the beauty brand owned by Unilever, successfully extended its “Campaign for Real Beauty” directly into the media and advertising space through creating a library of stock images that is truly representative of all women.
Unilever's senior media director explains how fewer stereotypes lead to more effective marketing. Ana Paula Duarta, Unilever senior media director/Brazil will champion the United Nations’ Unstereotype Alliance in a keynote address at the ...
Tobacco firms in the UK are accused of circumventing laws that stipulated unbranded brown packaging for products, through a variety of strategies that have helped brands stand out while staying within the letter of the law.
The Insurance Regulatory and Development Authority of India (Irdai) has asked insurers to ensure that advertisements of insurance products are clear and do not convey a fabricated sense of security to prospective customers.
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
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