Gerard M. Stegmaier and Mark Quist, Admap, May 2019
The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.
Bot fraud will fall to $5.8bn in 2019, when more attempts at this kind of deception will fail than succeed for the first time, according to a study from trade body the Association of National Advertisers (ANA) and cybersecurity firm White Ops.
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers rarely fit neatly into their assigned roles and it can be easy to miss the subtle changes that are taking place across demographics.
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
Brands in Asia need to consider carefully how they represent gender in advertising as traditional stereotypes are increasingly problematic – and can be bad for business – says a regional strategy director.
Brands are increasingly getting behind female empowerment but they aren’t getting it quite right in APAC, where cultural norms are often different and the landscape is changing fast, according to the head of a cultural insights firm.
Unilever, the consumer goods giant and second largest advertiser in the world, is launching a “trusted publishers” network with the aim of giving the company more control and visibility over where its ads are placed online.
The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.