Article
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Amy Fridlund, WARC Best Practice, November 2017
Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.
Opinion
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Stevan Ranđelović, September 2019
Fake news is polluting our public life but responsibility for solving the problem doesn’t lie with just one party.
News
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30 August 2019
Two months after the UK’s Information Commissioner’s Office (ICO) published a hard-hitting report about the adtech industry’s misuse of personal data, the watchdog has revealed that “nothing” has been resolved at this ...
Article
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Duncan Southgate, WARC Best Practice, August 2019
Assesses how men and women are portrayed in advertising, and how creating and placing advertising with an eye to brand strategy, media strategy and creative development can transform the performance and value of brands.
News
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15 August 2019
Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.
News
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14 August 2019
Lux, the Unilever-owned haircare brand, is tapping into issues around gender inequality in Japan, following research that sought to decode an apparent ambivalence towards the topic.
News
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14 August 2019
French broadcasters can breathe a sigh of relief as the country’s regulator gave the green light to plans to join forces to create a digital platform to challenge Netflix.
News
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07 August 2019
The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and ...
News
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06 August 2019
Following the furore over a recent "brownface" advertisement, the Advertising Standards Authority of Singapore (ASAS) plans to issue a recommendation that marketers “take special care” when their projects involve race and ...
News
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01 August 2019
Popular Chinese social commerce platform Xiaohongshu is reported to have been removed from a range of Android app stores in the country, with fake reviews aimed at boosting product sales being a possible cause.
News
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31 July 2019
Websites that embed Facebook’s ‘Like’ button are now jointly liable for the initial processing of user data and must get consent from European Union visitors before transferring it to the social network, or be able to ...
News
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29 July 2019
Videos on YouTube that feature children who appear to be under the age of 13 are among the most popular on the platform despite the company’s stated policy that its site is not intended for children under that age, a new study has revealed.
News
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29 July 2019
Australia is likely to open the world’s first office dedicated to policing Facebook and Google following recommendations from the country’s consumer watchdog, which spent the past 18 months examining the dominance of leading digital ...
Research Paper
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IAB Europe Research Awards, Winner, Consumer Attitudes and Behaviour, 2019
Kantar, a media company, launched a comprehensive global analysis to assess how women and men respond differently to marketing through sub-analysis of its internal databases.
News
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16 July 2019
TikTok, the viral video-sharing app owned by Chinese company ByteDance, is facing a fresh wave of calls for its services to be banned in India.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Brands are failing to adequately reflect society in their advertising, according to a study conducted by the Geena Davis Institute on Gender in Media, the non-profit research body.
News
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11 July 2019
Unilever, the consumer goods manufacturer, found an innovative way to challenge stereotypes by asking several of its marketers, as well as agency representatives, to take DNA tests and explore their own genetic heritage.
News
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05 July 2019
Major online platforms that currently dominate the UK digital advertising market will come under intense scrutiny after the country’s competition watchdog launched an official investigation into their practices, including how they use ...
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Procter & Gamble, the consumer goods giant, is using a new breed of partnerships to help it transform advertising in compelling ways.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Unilever, the consumer goods giant, undertook an innovative experiment in a bid to help its marketers and agencies reduce their use of stereotypes.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Mars, the food manufacturer, is taking various steps as it seeks to achieve true gender equality in its advertising.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Mars, the confectionery giant, has a commitment to responsible marketing that helps steer its communications activity in various ways.
News
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20 June 2019
Gen Alpha girls have a post-stereotype mindset, according to new research into under-10s which claims that this age group is one that judges people by who they are, not what they are.
News
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18 June 2019
FMCG giant Unilever has turned its gaze inwards as part of its ongoing campaign against stereotyping, with an exercise designed to jolt its top marketers into greater awareness of unwitting stereotyping and ‘Unstereotype Bootcamps’ to ...
Opinion
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Chris Bennett, June 2019
Ensuring brand safety is a basic requirement of digital advertising. Now it’s time to consider brand suitability, says Chris Bennett of Pixability.
