Opinion
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Anna Hamill, September 2020
Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
News
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07/09/2020
Comparative advertisements which are not factual and are inaccurate with claims that can’t be substantiated by the company would be treated as misleading advertisements according to soon-to-be-released guidelines by the India government.
Article
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Euromonitor Strategy Briefings, September 2020
A category analysis of beer in the US, including its pre-covid performance and in 2020 and beyond.
Article
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Shakaila Forbes-Bell, Aurore C Bardey and Patrick Fagan, International Journal of Market Research, Vol. 63, No. 5, 2020, pp. 599-614
Black, Asian, and Minority Ethnic (BAME) models continue to be underrepresented in advertising within the fashion and beauty industry.
Opinion
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Neeta Dsouza, August 2020
The gender divide story in India is not new but Neeta Dsouza argues that there’s room for brands, especially brands in India, to do more to elevate women and support gender equality.
News
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13/08/2020
Political parties and campaigners will need to clearly show who they are when promoting campaign content online, under new measures set out by the UK government.
Article
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Brian Carruthers, WARC Exclusive, Nudgestock, June 2020
Patrick Fagan, former lead psychologist at Cambridge Analytica, ponders the ethical dimensions of psychographic targeting.
News
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13/08/2020
When Viagra Connect, the over-the-counter treatment for erectile problems, launched into the UK market two years ago, the focus was on functional communications to spread awareness, but today it’s taking a very different approach – here’s why.
News
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07/08/2020
Ads that use sexualised images of women elicit similar responses from people with liberal and conservative perspectives on feminism, a study in the Journal of Advertising Research (JAR) has found.
Article
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Geoffrey Precourt, Event Reports, ANAAgile Marketing in the New Normal, July 2020
McDonald’s, the quick-service restaurant chain, became a high-profile supporter of the Black Lives Matter movement with a series of commercials that spread authentic, powerful messages.
Article
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David Lansanah, WARC Exclusive, August 2020
As individuals across the world reflect on their own beliefs, actions and privilege, brands too are assessing their role in systemic racial inequality and how to move forward.
News
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03/08/2020
A draft mandatory code from the Australian Competition & Consumer Commission aims to enable local media to bargain with Google and Facebook to receive fair payment for their news content.
News
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30/07/2020
Two of the leading anti-fraud and brand safety standards organisations in the digital ad industry – the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) – are to merge.
News
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29/07/2020
Forty percent of US consumers are more likely to consider doing business with a company that takes a stand against racial injustice, according to a poll by Kantar, the research firm.
Article
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Stephen Whiteside, WARC Exclusive, July 2020
A survey from Kantar, the research firm, discovered that a significant number of consumers are in favor of decisions to retire racist brand assets from their past.
News
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28/07/2020
Marketers need to do more to make their work accessible to people with disabilities – a move that could have important ethical and financial benefits alike.
News
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28/07/2020
The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its alleged misleading of consumers to obtain more personal information for the use in targeted advertising.
Article
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Kunal Sinha, WARC Trends, July 2020
With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.
Article
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Sam Peña-Taylor, WARC Exclusive, July 2020
Explores in-depth the findings from the Competition and Markets Authority’s landmark study into digital advertising in the UK.
News
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21/07/2020
Entertainment giant Disney has cut its spending on Facebook ads radically, as the company quietly agrees that the social network must do more to clean up the speech on its platform amid the #StopHateforProfit boycotts.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Advertisers are falling short when it comes to representing people with disabilities, and are thus missing out on revenue opportunities as well as ignoring a large, diverse community.
News
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16/07/2020
Black women are not being adequately represented or portrayed in advertising, a study from the Geena Davis Institute on Gender in Media and Cannes Lions has found.
Article
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WARC Best Practice, July 2020
Explores current thoughts and writing on LGBT audiences, including the importance of audience understanding and authentic commitment to supporting the community.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2020
Research by the Geena Davis Institute on Gender in Media and Cannes Lions found that brands are failing to represent numerous communities, and especially Black women, in adequate ways in their ads.
Article
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We Are Pi, Research on WARC, July 2020
In the wake of the 2020 Black Lives Matter demonstrations people are calling on governments, institutions and corporations to make radical system change in support of Black citizens across the globe, and it is time for advertiser to take action.
