Article
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Amy Fridlund, WARC Best Practice, November 2017
Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.
News
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30 June 2020
New Delhi’s ministry of consumer affairs is compiling the country’s first ever government-designed code of conduct for advertisers and agencies, in a move designed to curb unfair practices and misleading claims.
Article
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Anna Hamill, Event Reports, Lions Live, June 2020
Amid unprecedented challenges in 2020, leading CMOs are committing to tangible change and leading with accountability on social issues like racial inequality.
News
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24 June 2020
Outdoor clothing brand Patagonia has cut all ads on Facebook and Facebook’s photo-sharing platform Instagram as part of a boycott organised by civil rights groups in the US.
Opinion
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WARC, June 2020
Ariel’s Share The Load campaign sparked a national conversation and walked away with the Grand Prix in the 2016 edition of the WARC Prize for Asia Strategy.
Opinion
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Chiara Manco, June 2020
The winners of the 2020 North America SABRE Awards can inspire brands looking to progress social change, writes WARC’s Chiara Manco. Many of the winners of the 2020 North America SABRE Awards show how to tackle different forms of bias, prejudice and discrimination.
Article
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Joe Marchese, WARC Exclusive, June 2020
The advertising ecosystem is broken and needs to be fixed.
News
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03 June 2020
Companies must “have a voice” and demonstrate they “truly care” about issues like racial injustice in the face of rising tensions in the US, according to Manoj Raghunandanan, global president of Johnson & Johnson’s Self Care unit.
News
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01 June 2020
Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...
Article
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Karina T. Liljedal, Hanna Berg, and Micael Dahlen, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 179-196
Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects.
Article
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Hojoon Choi, Kyunga Yoo, Tom Reichert, and Temple Northup, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 163-178
Recent studies indicate that U.S. consumers' feminist attitudes can influence positively their evaluations of sexual images of women in advertisements.
Research Paper
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Heather Shoenberger, Eunjin (Anna) Kim, and Erika K. Johnson, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 197-207
This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers’ advertisement and product evaluations.
News
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15 May 2020
International brands have always had to tread carefully in China, where an appreciation of local culture is essential, but with nationalism on the rise and sensitivity about the origins of coronavirus prevalent, communication tailored to Chinese ...
News
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11 May 2020
COVID-19 has been an interesting period of opportunity, according to Chris Kenna, founder and CEO of Brand Advance, a diversity-driven global media ecosystem.
News
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24 April 2020
From #Unstereotype to this week’s launch of the WFA Diversity & Inclusion Task Force, the marketing industry has long been aware of the need to get smarter in how they portray people; and it’s not just about window dressing – doing it right has ...
Article
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Lindsay Wade, WARC Best Practice, March 2020
Based on analysis of 17,000 data points, this article looks at lingering issues with portraying diversity in advertising.
News
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16 March 2020
Brands entering the US cannabis market face a legal labyrinth in that the sale of cannabis products is now legal in 11 states, plus the District of Columbia, but brands are fairly rigorously excluded from traditional forms of advertising.
Article
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Maria Twena, WARC Exclusive, March 2020
Discusses the opportunity for brands to capitalize on a prevailing yet hidden dynamic among multi-generational Hispanic families - how the bilingual English Language First (ELF) family member translates, informs and advises their parents’ consumer decisions.
News
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06 March 2020
Brands that promote apparel items like lingerie and swimwear on Instagram may want to consider using plus-sized models and not retouching images, according to a study in the Journal of Advertising Research (JAR).
News
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18 February 2020
The Facebook CEO has doubled down on calls for clear regulation of the internet, following a change of heart just under a year ago – now the social network is signalling that it is keen to lay down rules, but that process will be slower than ...
Article
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WARC Exclusive, February 2020
Alex Propes, senior director of public policy and international at the IAB, discusses CCPA and how brands should be thinking in an increasingly 'privacy first' landscape.
News
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13 February 2020
UK advertising bodies have welcomed a government indication that communications watchdog Ofcom could become the regulator to enforce rules to make the internet a safer place, in what would be a world first.
News
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10 February 2020
India’s Ministry of Health and Family Welfare has finalised an amendment which will ban advertisements promoting fairness creams, health drinks claiming improvement to the height of children and products promoting anti-ageing remedies – with ...
News
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07 February 2020
Google has announced that its Chrome browser will block all “disruptive” ads that are displayed alongside short-form videos of eight minutes duration or less, while it also reviews its own websites, such as YouTube, for compliance.
Article
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WARC Best Practice, February 2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
