Article
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Facebook, Research on WARC, April, 2021
Looks at diverse and inclusive representation in online advertising.
Article
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Anna Hamill, WARC Exclusive, April 2021
By taking a huge creative risk in re-framing a racist slur to be a positive statement of intent, travel company Black & Abroad took its marketing to the next level.
Article
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WARC Best Practice, March 2021
The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.
Opinion
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Michael R. Solomon, March 2021
Today we’re witnessing a particularly volatile shakeup, as our culture grapples with changing definitions. In this rapidly changing world, it’s important that marketers understand gender identity.
Opinion
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Naresh Gupta, March 2021
India’s recently-issued IT guidelines seeking to regulate content on social media, digital news and OTT are being viewed as excessive. While entertainment content should not be left unmonitored, there must be a more liberal approach to crafting and implementing rules.
Opinion
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Tina Lakhani, March 2021
Advertisers must ensure that valuable audiences aren’t being inadvertently excluded by crude keyword blocking, according to IAB UK’s Tina Lakhani.
Article
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Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
The Association of National Advertisers (ANA), the trade body, is seeking to bring a greater degree of standardization to the measurement of influencer marketing.
Article
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Jason Mander, WARC Exclusive, March 2021
To stay resilient and competitive, businesses need to understand their audiences, using psychographic and behavioral data that gives them the power to understand not only the ‘what’, but also the ‘why’; that, in turn, allows them to build flexible, adaptable responses to constantly changing situations.
Opinion
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Philippa Roberts and Jane Cunningham, March 2021
Women have been at the sharp end of a year of pandemic and lockdown. As the world slowly emerges from the threat of COVID-19, brands are going to have to reset their relationships with their female audiences, say Philippa Roberts and Jane Cunningham.
Article
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Wavemaker, Research on WARC, February, 2021
Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.
Article
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WARC Strategy Toolkit, March 2021
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.
Opinion
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Chiara Manco, February 2021
WARC’s Chiara Manco looks at work that stared gender bias in the face by actively challenging it.
Article
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Stephen Whiteside, Research on WARC, March 2021
A study published in the Journal of Marketing highlighted several opportunities and risks that may come from using genetic data in marketing campaigns.
Opinion
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Ben Willee, February 2021
In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.
News
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16 February 2021
In the tech industry it’s become commonplace to blame the lack of diversity on a “pipeline problem” – the qualified talent from diverse backgrounds simply isn’t available.
News
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12 February 2021
Consumers respond to androgynous models in ads in very different ways depending on an individual’s own gender and sexual orientation, according to a paper published in the Journal of Advertising Research (JAR).
News
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10 February 2021
Innovation, digital transformation and experimentation offer differentiation opportunities to healthcare brands competing in a highly-regulated category, according to Stephen Moy, CEO of creative agency Barbarian.
Opinion
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David Stevens, February 2021
David Stevens, Senior Strategy Director at Wolff Olins, highlights the opportunity for entertainment brands to create value by representing more people with new voices, new stories and new ideas about what excites us and unites us.
Article
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Research on WARC, February 2021
Online safety and regulation has been an issue for a number of years, with high profile incidents fuelling concerns among both the public and advertisers.
Article
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Steven Moy, WARC Exclusive, February 2021
As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.
News
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28 January 2021
All In is a new campaign that aims to build a more inclusive advertising sector in the UK and one of its first actions will be to undertake an industry-wide census to establish a benchmark for progress.
Opinion
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Alex Brownsell, January 2021
Media owners will be on alert at news that Unilever is committed to re-directing investment to more ‘diverse suppliers’, writes WARC’s Alex Brownsell.
Research Paper
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Kelly Cowart and Phillip Wagner, Journal of Advertising Research, Digital First, January 2021
This research examines the effect of advertising imagery, sexual orientation, and gender on customer attitude toward the advertisement and attitude toward the brand.
Opinion
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Christine Wise, January 2021
Sports brands are being pushed and pulled into building a more diverse, inclusive culture, says Christine Wise.
News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
