Article
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Amy Fridlund, WARC Best Practice, November 2017
Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.
News
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13 May 2019
Singapore’s parliament last week overwhelmingly voted in favour of controversial legislation that gives the authorities sweeping new powers to order the correction or removal of online content.
News
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09 May 2019
A combination of consumer concerns, government regulation and the example provided by GDPR means that marketers across Asia are increasingly having to consider how they use personal data.
News
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08 May 2019
TikTok, the Chinese short-form video-sharing app, is stepping up its efforts to woo users and advertisers in India even as the threat of further legal action hangs over it.
Article
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Gerard M. Stegmaier and Mark Quist, Admap, May 2019
The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.
Article
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Jake Dubbins and Harriet Kingaby, Admap, May 2019
Increasingly, brands – and the platforms that they advertise on – are making headlines for all the wrong reasons, causing damage to brand reputation amid fake news, hate speech and ad fraud.
News
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02 May 2019
Bot fraud will fall to $5.8bn in 2019, when more attempts at this kind of deception will fail than succeed for the first time, according to a study from trade body the Association of National Advertisers (ANA) and cybersecurity firm White Ops.
News
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01 May 2019
As “gatekeepers” to most Australians’ food and beverage shopping, the nation’s four major supermarket chains can play a much more active role in people’s health, a new report suggests.
News
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25 April 2019
Gaming is big business in China – the video gaming market is four times bigger than the movie industry – but recent regulatory interventions have the potential to reshape the environment.
Opinion
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Stephen Whiteside, April 2019
Rejecting outmoded stereotypes is becoming table stakes for advertisers. At a recent conference, Stephen Whiteside from WARC learned that flipping them may be even more powerful.
News
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19 April 2019
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers rarely fit neatly into their assigned roles and it can be easy to miss the subtle changes that are taking place across demographics.
Article
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Research on WARC, April 2019
Looks at our ageing societies and the challenges and opportunities they face as ageing generations are having larger effects on populations around the world.
News
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10 April 2019
The topic of content moderation has become an increasing priority for social media companies and those that do business with them.
News
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09 April 2019
Media companies including ESPN and Turner are carving out new content opportunities following last May’s Supreme Court decision to lift a 1992 ban on sports betting.
News
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08 April 2019
Individual executives at social media companies could be held personally liable for harmful content distributed on their platforms, according to plans drawn up by the British government.
Opinion
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Anna Hamill, April 2019
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
News
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05 April 2019
Brands in Asia need to consider carefully how they represent gender in advertising as traditional stereotypes are increasingly problematic – and can be bad for business – says a regional strategy director.
News
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04 April 2019
Big tech is expressing alarm over the Lion City’s latest proposals to protect its citizens from fake news with its Protection from Online Falsehoods and Manipulation Bill.
News
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02 April 2019
Google has stopped carrying advertisements in China for two sites that help web users in the country find ways to get around censorship laws.
News
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02 April 2019
Brands are increasingly getting behind female empowerment but they aren’t getting it quite right in APAC, where cultural norms are often different and the landscape is changing fast, according to the head of a cultural insights firm.
Opinion
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Stephen Whiteside, April 2019
Boosting the accurate portrayal of girls and women in ads and media is the main goal of the SeeHer initiative.
News
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29 March 2019
Unilever, the consumer goods giant and second largest advertiser in the world, is launching a “trusted publishers” network with the aim of giving the company more control and visibility over where its ads are placed online.
News
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28 March 2019
The World Federation of Advertisers (WFA) has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.
News
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27 March 2019
The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.
Article
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Low Lai Chow, Event Reports, How To Speak Woman: The Asia Edition, March 2019
Brands in Asia need to carefully consider how they represent gender in advertising as traditional stereotypes are increasingly problematic.
