Article
•
Amy Fridlund, WARC Best Practice, November 2017
Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.
News
•
21 November 2019
Dove, the beauty brand owned by Unilever, successfully extended its “Campaign for Real Beauty” directly into the media and advertising space through creating a library of stock images that is truly representative of all women.
Article
•
Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019
Dove, the beauty line, used its “Project #ShowUs” campaign to provide stock images that embrace female beauty in all its forms.
News
•
31 October 2019
Australian consumers can see when ads trade in gender stereotypes and sexism, even if the industry standards body can’t, according to new academic research.
News
•
29 October 2019
Brands have much work to do in changing how women are portrayed in ads but Diageo is addressing the issue in a systematic manner which allows brands like Royal Challenge to overcome unconscious bias.
Article
•
Event Reports, Spikes Asia, September 2019
Julie Bramham, chief marketing officer of Diageo India acknowledged that advertisers have the power to normalise gender equality and use marketing spend as a cause for good at Spikes Asia 2019.
News
•
23 October 2019
Unilever's senior media director explains how fewer stereotypes lead to more effective marketing. Ana Paula Duarta, Unilever senior media director/Brazil will champion the United Nations’ Unstereotype Alliance in a keynote address at the ...
News
•
22 October 2019
The Insurance Regulatory and Development Authority of India (Irdai) has asked insurers to ensure that advertisements of insurance products are clear and do not convey a fabricated sense of security to prospective customers.
News
•
22 October 2019
Tobacco firms in the UK are accused of circumventing laws that stipulated unbranded brown packaging for products, through a variety of strategies that have helped brands stand out while staying within the letter of the law.
News
•
18 October 2019
A series of campaigns for Bodyform/Libresse tackling taboos around women’s periods and intimate hygiene has won the Grand Prix in the 2019 APG Creative Strategy Awards.
Opinion
•
Nicola Kemp, October 2019
A fundamental shift in consumer attitudes demands a wholesale shift in approach from brands, according to progressive brands and agencies at Creativebrief’s flagship BITE LIVE event.
News
•
11 October 2019
Singapore has announced a total ban on advertisements of packaged drinks with very high sugar content, as part of an on-going bid to tackle diabetes, making it the first country in the world to do so.
News
•
08 October 2019
Social video app TikTok has publicly stated that it will not allow paid ads that promote a political agenda on its platform, reiterating the terms set out in an existing policy.
Article
•
Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
The Association of National Advertisers (ANA), the trade body, is pursuing various initiatives that it hopes will fuel industry growth.
Opinion
•
Mike Teasdale, October 2019
Ads can’t change the world by themselves – that’s not their point – but they are far more effective if they reflect the world the audience aspires to.
News
•
04 October 2019
Video-streaming has brought many benefits, not least choice and the growing amount of original content, but piracy remains a major problem, which is why a group of telcos and other industry players have joined forces to tackle the issue.
Article
•
Anna Hamill, WARC Exclusive, October 2019
Procter & Gamble's chief global brand officer Marc Pritchard explains that growing a brand is tied to having a positive impact on society and the environment.
Research Paper
•
Heather Shoenberger, Eunjin (Anna) Kim, and Erika K. Johnson, Journal of Advertising Research
This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers’ advertisement and product evaluations.
Article
•
Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Microsoft, the technology company, believes that inclusive marketing is an essential objective that should be applied across touchpoints and campaigns.
News
•
30 September 2019
Microsoft, the tech giant, has introduced a definition called “inclusive marketing” that can help brand custodians embed accessibility into their innovation efforts, strategies and campaigns.
News
•
25 September 2019
Only one in ten Britons thinks the ads they see are genuinely representative of people across the country, while a third believe ads set unrealistic expectations, according to a new report.
Opinion
•
Stevan Ranđelović, September 2019
Fake news is polluting our public life but responsibility for solving the problem doesn’t lie with just one party.
News
•
30 August 2019
Two months after the UK’s Information Commissioner’s Office (ICO) published a hard-hitting report about the adtech industry’s misuse of personal data, the watchdog has revealed that “nothing” has been resolved at this ...
Article
•
Duncan Southgate, WARC Best Practice, August 2019
Assesses how men and women are portrayed in advertising, and how creating and placing advertising with an eye to brand strategy, media strategy and creative development can transform the performance and value of brands.
News
•
29 August 2019
Facebook is tightening the rules around the provenance of political advertising on its platform, following high-profile examples of evasion.
