Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Barclays UK, a banking brand, built upon its existing customer experience research platform to revolutionise the insights it provides through customer feedback dashboards in the UK.
Case Study
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MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019
Lloyds Banking Group, a retail and commercial bank, looked into the representation of certain groups in its ads in an effort to promote more diversity in advertising in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
Open Banking, a government agency initiative, developed, launched and scaled Open Banking in the UK using a curated suite of research methodologies to inform customer experience guidelines.
Case Study
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MRS Awards, Winner, MRS Award for Financial Services Research, 2019
RBS (Royal Bank of Scotland), a banking brand, launched real-time customer communication research in the UK to understand how it could get consumers to switch banks.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
NS&I, a savings bank company, uncovered what brand heritage means to consumers by launching semiotic research to reveal thematic narratives around how heritage is harnessed by brands in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
TSB Bank, a bank, used a new measurement tool tailored to retail banking to help senior TSB executives navigate through an IT crisis to a brighter future in the UK.
News
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28 November 2019
Banks’ traditional role is changing as customers expect more of their financial service providers than just products, with the companies able to respond to those changes best prepared for the future; new research sheds light on that dynamic.
News
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15 November 2019
Google has become the latest tech giant to venture into personal banking, having teamed up with Citigroup and a credit union at Stanford University to offer checking accounts to consumers.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Yapi Kredi, a Turkish banking services brand, successfully launched its mobile banking app using a multi-media campaign strategy.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.
Case Study
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Account Planning Group - (UK), Silver, 2019
HSBC, a bank, launched a campaign with Richard Ayoade in the UK to celebrate how we are better together, to reinforce itself as a UK brand with a global reach.
News
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09 October 2019
Growth in financial services is now digital experience-led and legacy players urgently need to both build and communicate a superior digital experience, according to research from Publicis Sapient.
Article
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Fiona Blades, Admap, October 2019
Looks at the hot topic of customer experience and how it may be time to embrace brand experience, ensuring every brand encounter is building a distinctive and positive narrative for the brand.
Article
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Anna Hamill and Dom Boyd, Admap, October 2019
Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.
Article
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Mike McCann, Admap, October 2019
Mike McCann, senior strategist at Publicis Sapient, answers key questions on the importance of measuring customer experience and the challenges marketers may face.
Article
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Mike McCann and Neil Dawson, Admap, October 2019
Looks at the major gaps in measurement of brand business outcomes when it comes to customer experience and how marketers can address them.
Article
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Admap, October 2019
A summary of new thinking and best practice on winning in the era of brand experience from Admap.
Article
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Russ Lidstone, WARC Exclusive, September 2019
Outlines the changes occurring in the banking sector and what banks need to do to appeal to younger cohorts.
Article
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Christina Stahlkopf, WARC Exclusive, September 2019
Looks at how banking brands have continually languished in the bottom third of the industry chart when it comes to customer experience scores and how this is slowly improving, with success examples from HSBC and US Bank.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Reputation Management, Diamond, 2019
Punjab National Bank (PNB), an Indian bank, increased favourable reportage of the brand and its stock price with the campaign PNB Back on Track, after the brand was implicated in a fraud scandal.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
HSBC, a bank, launched a documentary series on Facebook Stories in China that followed millennials leading up to Lunar New Year.
Case Study
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Kyla Caparas, Ryan Caidic, Misha Lecaros, WARC Prize for Asian Strategy, Entrant, 2019
A local commercial and investment bank in the Philippines, Rizal Commercial Banking Corporation (RCBC), used geo-targeted Facebook ads to reach potential applicants and encourage uptake of its Bankard credit card.
Case Study
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Michèle Bouquet, Zhang Weitian, WARC Prize for Asian Strategy, Entrant, 2019
Standard Chartered Bank used a mixed-media campaign to refresh its brand image as a force for good and drive brand preference and engagement in China, Hong Kong and Pakistan.
Case Study
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Yousuf Rangoonwala, Sanketa Kapse, WARC Prize for Asian Strategy, Entrant, 2019
State Bank of India's on-ground, rap video and print campaign attracted younger people to the bank and improved its youthfulness score.
