Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Article
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Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019
Ally Bank, the online financial-services company, moved from being a disruptive first-mover to a brand that was being challenged by legacy players in the digital realm.
Article
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Euromonitor Profiles, July 2019
This Company Profile from Euromonitor provides key details and analysis of HSBC Holdings, the owner of the HSBC banks globally.
Case Study
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Carl Bou Abdallah, WARC Prize for MENA Strategy, Shortlisted, 2019
Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.
News
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09 July 2019
Monzo, the UK-based fintech, continues to add customers both in the UK and now the US, but profits are yet to arrive as the challenger bank invests in staff and increased marketing spend.
Opinion
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BrandIndex, July 2019
This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change in score.
News
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03 July 2019
Launched fully in February 2019, the digital-first TymeBank (Take Your Money Everywhere) is slated to bring in 500,000 customers by the end of July, as it shakes up South Africa’s banking scene with advanced data science.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Kbank, a bank, entered Thailand's popular culture with its online film, which also increased its mobile banking users from 5.6 million to 9 million.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
HSBC, a financial services organisation, rolled out a new strategy, identity and creative approach at the start of 2018 to transform its brand and increase the brand valuation globally.
Case Study
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Marketing Society UK, The Brave Awards, Grand Prix, 2019
Nationwide Building Society, a British mutual financial institution, worked with the Incorporated Society of British Advertisers, Metropolitan Police and Stop Hate UK to campaign against trolling and online abuse in the UK.
Case Study
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Design Business Association, Bronze, 2019
Halifax, a bank under the Lloyds Banking Group, redesigned its flagship London store to reflect elements of the home, in order to encourage more in-store visits in the UK.
Case Study
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Design Business Association, Bronze, 2019
Lloyds Bank, a banking brand, reformulated its branch strategy in Manchester by launching a new flagship store with an innovative customer experience to increase store visits in the UK.
News
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10 June 2019
Almost half (48%) of adults in the UK used mobile banking in 2018, up from 41% in the previous year, while 5.4 million consumers chose not to use cash at all, a new industry report has revealed.
News
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06 June 2019
When HSBC began a global refresh of its brand identity last year, the bank’s well-known red and white hexagon was the most obvious aspect, but no less important has been the development of a sound identity for the first time, says a top ...
Article
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Brian Carruthers, Event Reports, MMA Impact, May 2019
Starling is one of the UK’s new disruptor banking brands, which in two years has gone from a standing start to having 600,000 customers.
News
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03 June 2019
Citi, the financial services provider, is infusing its commitment to driving female equality into marketing endeavours related to the music industry, a space where the brand is a significant player.
Case Study
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Case Studies on WARC, Winner, Brand & Media Owner Partnership, 2019
Credit Suisse, an investment banking company, produced a documentary to help position it as a global leader in the entrepreneurial space.
Article
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Andrea Newman, Admap, June 2019
Details how HSBC used sound to create a 360-degree global brand identity after suffering brand value decline.
Case Study
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Case Studies on WARC, Winner, Financial Services, 2019
Deutsche Bank, an investment banking company, connected with 415 treasury professionals across many industries in Germany to ensure it is seen as a global leader in transaction banking.
Case Study
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SABRE Awards, EMEA, United Kingdom and Ireland (Medium Budget), Gold, 2019
Challenger banking brand Starling employed a traditional PR approach to move from the fintech news websites to mainstream media.
Case Study
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SABRE Awards, EMEA, Consumer Marketing (Existing Product), Gold, 2019
Challenger banking brand Starling launched a multichannel campaign in the UK to drive new business and lead a conversation about gender stereotypes in finance.
Case Study
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SABRE Awards, EMEA, Consumer Products, Gold, 2019
Banking brand HSBC ‘stole’ the identity of TV mathematician Rachel Riley to educate customers in the UK about the dangers of cyber crime.
Case Study
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SABRE Awards, EMEA, Influencer Marketing, Gold, 2019
Banking brand Lloyd’s Bank and its charity partner Mental Health UK, used influencers to spearhead a social media campaign to tackle the taboo of talking about mental health in the UK.
