Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Rankings
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WARC Media 100, 2019
Bank of America, a financial institution, used an integrated marketing approach to launch its Friends Again campaign in the US and promote its new peer-to-peer mobile payment system, Zelle.
Rankings
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WARC Media 100, 2019
Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival in Turkey.
Rankings
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WARC Media 100, 2019
DNB, the Norwegian bank, increased animal insurance sales by launching a multimedia campaign alongside a petition in dog parks that called for an emergency phone number for pets in distress.
Rankings
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WARC Effective 100, 2019
Nationwide, a building society, encouraged people to switch to its bank by repositioning itself as a storyteller to show that it could help anyone.
Rankings
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WARC Effective 100, 2019
Barclays, a British multinational investment bank, orientated their marketing strategy around purpose by launching a series of campaigns around how Barclays can make a difference in people’s lives.
Rankings
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WARC Creative 100, 2019
Banco Bradesco, a banking and financial services company, reconnected with young people in Brazil by creating the Next app, a data-driven fintech innovation.
Rankings
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WARC Creative 100, 2019
K Plus, KBank’s mobile banking app, increased downloads and active engagement through an entertaining online video that was released via Thailand’s most popular social media channels.
News
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21 February 2019
Across Europe, the use of notes and coins is declining. In the UK, cash usage is declining faster than in most places - none of those countries have any robust plans.
News
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18 February 2019
National Australia Bank (NAB) has replaced Commonwealth Bank as Australia’s least trusted and most mistrusted bank, but all four of the country’s major banks have significant negative Net Trust Scores, new research shows.
Article
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Peter Matthews, WARC Best Practice, February 2019
Explores how B2B marketers can harness the opportunity to strengthen their relationships with their clients by clarifying and revitalising what they stand for.
News
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07 January 2019
HSBC, the financial-services giant, believes that using robots in bank branches can help fuel interest in the retail arm of its business, as well as driving other benefits for its brand.
Article
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Stephen Whiteside, Event Reports, FUSE Unfiltered, December 2018
HSBC, the financial-services provider, used an innovative, customer-facing robot to drive various core metrics at its flagship branch in New York City.
Article
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Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
News
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06 December 2018
Banking is changing rapidly in the digital age as the industry responds to consumers’ demands for an approach that mirrors their experiences elsewhere – a development that is one of Admap’s Drivers of Change in 2019.
Research Paper
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MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2018
Nationwide, a British mutual financial institution and building society, uncovered insights around British Muslims by launching a lifelogging study to generate product ideas for the target.
Case Study
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MMA Smarties, Gold, LATAM, 2018
next, a mobile only bank, used its sponsorship of Lollapalooza Brazil to drive account openings.
Case Study
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MMA Smarties, Gold, LATAM, 2018
Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.
News
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30 November 2018
Singaporeans are demanding when it comes to customer service but local banks have focused on factors like convenience and ease of interaction and neglected the emotional pull that builds loyalty and increased spending.
Article
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Admap, December 2018
A summary of new thinking and best practice on consumer trends that will affect marketers in 2019 from Admap.
Opinion
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Tom Johnson, November 2018
This month, Admap looks at Drivers of Change in 2019, exploring five key trends and how they will impact marketing over the next 12 months.
Article
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Tony Hooper, Admap, December 2018
Details three areas in which digitally minded banks are winning – and where legacy banks are striving to catch up.
News
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28 November 2018
As Cora, the chatbot developed by RBS, evolves from its text-based origins into a life-like “digital human”, the insight team at the UK bank is on a parallel track searching for appropriate metrics to measure “her” ...
Case Study
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Svetlana Keffer, Daria Volodkina, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Private banking brand Alfa-Bank created an AI-driven campaign based around footballer Lionel Messi, to drive awareness of the brand during the FIFA World Cup 2018.
Case Study
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Martin Wong, Belinda Lush, Lucy Grigg, WARC Media Awards, Bronze and Platform Pioneer Award, Effective Use of Tech, 2018
Banking brand BNZ used a modified ATM, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.
