Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Case Study
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SABRE Awards, EMEA, Consumer Products, Gold, 2019
Banking brand HSBC ‘stole’ the identity of TV mathematician Rachel Riley to educate customers in the UK about the dangers of cyber crime.
Case Study
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SABRE Awards, EMEA, United Kingdom and Ireland (Medium Budget), Gold, 2019
Challenger banking brand Starling employed a traditional PR approach to move from the fintech news websites to mainstream media.
Case Study
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SABRE Awards, EMEA, Consumer Marketing (Existing Product), Gold, 2019
Challenger banking brand Starling launched a multichannel campaign in the UK to drive new business and lead a conversation about gender stereotypes in finance.
Case Study
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SABRE Awards, EMEA, Influencer Marketing, Gold, 2019
Banking brand Lloyd’s Bank and its charity partner Mental Health UK, used influencers to spearhead a social media campaign to tackle the taboo of talking about mental health in the UK.
Article
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Stephen Whiteside, Event Reports, #SeeHer 2019 Creative and Media Leadership Summit, March 2019
Citi, the financial-services provider, is using its marketing muscle to boost female empowerment in the music industry.
Research Paper
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Najoua Elommal, Riadh Manita and Damien Chaney, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 302-319
This research investigates the relevance of exchange norms in a business-to-consumer context and studies the impact of both relational and discrete norms on customer satisfaction in services.
Article
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Brian Carruthers, Event Reports, Marketing Week Insight Show, March 2019
Barclays’ approach to data analytics involves focusing on existing analytic capabilities and where they can best be deployed, and then ensuring that project output can be repurposed or reused.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Article
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Ryan Arshad, WARC Webinars, May 2019
Discusses the core drivers of building 'brand relatability' vs brand relevancy and why and how the mindset of millennials and Gen Z differs when it comes to financial brand consideration.
Case Study
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Carl Bou Abdallah, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.
Case Study
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Naila Fattouh, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Banking brand EGBank established its own startup incubator to grow its affinity with young people in Egypt and get them to open accounts.
News
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18 April 2019
Established banking brands offer profound opportunities for internal disruption, a task potentially running through from marketing to product creation and technological capabilities.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Social Strategy, 2019
Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.
News
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16 April 2019
Vietnamese banks are cashing in on consumers’ appetites to possess “lucky” numbers in everything from car licence plates to mobile phone numbers by selling off account numbers that are considered propitious.
Case Study
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Tahaab Rais, WARC Awards, Silver and Category Innovation Award, Effective Innovation, 2019
Islamic bank Al Rajhi Bank used digital outdoor posters and Bluetooth beacons to create a connected tech experience and encourage female customers in Saudi Arabia to take up its personalised credit card.
Case Study
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Esther Vlessing, Shane Skillen, Jonathan La Greca, WARC Awards, Entrant, Effective Innovation, 2019
Canada's leading bank, the Royal Bank of Canada (RBC), launched a music platform to raise brand awareness among Canadian youth and create an emotional connection with consumers.
Article
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Stephen Whiteside, Event Reports, BRITE, March 2019
Citi, the banking giant, believes that outmoded stereotypes about this industry should be reassessed, not least by ambitious marketers.
News
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12 March 2019
Many Vietnamese consumers are forced to turn to loan sharks for any borrowing needs – a majority do not have bank accounts – but with increased regulation in this area, consumer finance firms are stepping in to provide a legitimate ...
Rankings
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WARC Media 100, 2019
Bank of America, a financial institution, used an integrated marketing approach to launch its Friends Again campaign in the US and promote its new peer-to-peer mobile payment system, Zelle.
Rankings
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WARC Media 100, 2019
Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival in Turkey.
Rankings
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WARC Media 100, 2019
DNB, the Norwegian bank, increased animal insurance sales by launching a multimedia campaign alongside a petition in dog parks that called for an emergency phone number for pets in distress.
Rankings
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WARC Effective 100, 2019
Nationwide, a building society, encouraged people to switch to its bank by repositioning itself as a storyteller to show that it could help anyone.
Rankings
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WARC Effective 100, 2019
Barclays, a British multinational investment bank, orientated their marketing strategy around purpose by launching a series of campaigns around how Barclays can make a difference in people’s lives.
News
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25 February 2019
Tech giant Apple is reportedly planning to launch a new credit card with investment bank Goldman Sachs that would link users to new smart features on the iPhone.
