Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the banking category.
Article
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Brian Carruthers, Event Reports, MRS Financial Services Research, November 2018
The payments landscape is changing rapidly as consumers turn away from cash to embrace a variety of digital options – and their behaviour adapts accordingly.
Case Study
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Ruslan Gutnikov, WARC Media Awards, Shortlisted, Best Use of Data, 2018
FUIB, one of Ukraine's top 10 banks, used machine-learning techniques to create a successful media planning model for its advertising campaign.
Research Paper
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Kudzai Guvi, ESOMAR, Congress, 2018
Standard Bank, a financial services group, used a mixed-method approach to discover how privacy legislative challenges are affecting market research clients and agencies in South Africa.
Article
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Emily Barley, Event Reports, Festival of Marketing, October 2018
HSBC went back to its Hong Kong roots to rediscover its brand purpose of working together to achieve prosperity and to develop a new direction that would address the challenges it faced around trust, customer expectations and the rise of new fintech brands.
Case Study
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SABRE Awards, Gold, LATAM, Financial/Capital Markets Communications, 2018
Banco Sabadell, a banking group, promoted its launch into personal banking in Mexico via press communications with a value over $800,000 Mexican pesos.
Case Study
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SABRE Awards, Gold, LATAM, Financial & Professional Services, 2018
Scotiabank, a multinational bank, increased brand favourability and positive reputation by creating a five-year reputation strategy and increasing communication between spokespersons and employees.
Case Study
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Gethin James, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Nationwide, a building society, encouraged people to switch to its bank by creating a campaign that got regular people to tell their own stories, to show that Nationwide can help all of them.
Case Study
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Tom Roach, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Barclays, a British multinational investment bank, launched a series of purpose campaigns in the UK to regain brand trust and show how Barclays can make a difference through programmes such as LifeSkills.
Case Study
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Direct Marketing Association - US, Runner Up, 2018
Bank of New Zealand (BNZ) carefully considered the importance of tradition to its Chinese customers to inspire brand love and awareness.
Case Study
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Direct Marketing Association - US, Runner Up, 2018
HDFC Bank, a banking and financial services company, used a location management system to target customers in India and increase their discoverability, improve brand reputation and acquire more customers locally.
Case Study
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Direct Marketing Association - US, Silver, 2018
K&H Bank, a bank in Hungary, launched a micro-site that allows Hungarians to discuss and share what new businesses they'd love to see in their local area and gave the bank 2,512 new business applications.
Case Study
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Direct Marketing Association - US, Runner Up, 2018
RCI Banque, an automotive financing and insurance company, increased customer registrations in Brazil by sending personalised video manuals to drivers the day after their new car purchase.
Case Study
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Direct Marketing Association - US, Gold, 2018
Citi, a premium bank, revamped the Citigold Circle program from a customer lens by transforming the seemingly transactional referral conversation into a more active and meaningful one, so it could acquire new affluent Citigold clients in 15 global markets.
Case Study
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MMA Smarties, Finalist, North America, 2018
JPMorgan Chase (Chase), an investment bank and financial services company, partnered with NowThis to reach younger consumers and drive brand consideration.
Opinion
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BrandIndex, October 2018
This month, TMB Bank is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
Case Study
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MMA Smarties, Silver, Global, 2018
Akbank, a bank in Turkey, used Google data to reach its target audience across mobile, which resulted 131% more credit cards applications.
Case Study
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MMA Smarties, Finalist, Global, 2018
Permata Bank, an Indonesian bank, encouraged millennials to create a savings account via a dance song promoted across popular channels.
Article
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Gunny Scarfo, Ben Zeidler, Research on WARC, September, 2018
A significant number of Americans are leading double lives when it comes to money; although their lives look normal, privately they are in need of help with money and the emotions around it – and the financial industry could provide this.
News
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01 October 2018
Royal Bank of Scotland (RBS) is planning to roll out a standalone digital consumer bank in the UK as it seeks to fend off growing competition from fintech challenger banks, such as Monzo and Revolut.
Case Study
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MMA Smarties, Finalist, India, 2018
HSBC, a banking and financial services organisation, restructured how it assessed credit card leads by assessing its mobile traffic to provide a more efficient way of attaining high quality leads in India.
News
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19 September 2018
Westpac, the Australian bank and financial-services provider, is forging a path to the future with “conversational banking” and the development of blockchain technology.
Case Study
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Faraaz Marghoob, WARC Prize for Asian Strategy, Bronze, 2018
UOB Private Bank, a Singaporean private bank, built a brand identity over the course of three years to organically grow its business and achieve a top-five assets-under-management (AUM) placement.
News
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03 September 2018
LONDON: In the last year, the startup bank has grown swiftly. Each month, more than 60,000 new customers open bank accounts; growth targets for the next two years are in the millions.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2018
Emirates NBD, a leading bank in the UAE, used a novel approach and an integrated campaign to increase take-up of its investment savings plans.
