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The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

The Big Issue / Monzo: Pay It Forward

Rankings • WARC Creative 100, 2021

The Big Issue, a street magazine, and Monzo, an online bank, increased the amount of money going to Big Issue vendors by launching a resellable magazine in the UK.

Lloyds Bank: Crossword Clues

Rankings • WARC Media 100, 2021

British bank Lloyds encouraged its older, affluent customers to try its banking app by running a targeted print campaign using crosswords.

ABN AMRO: The Dark Side of Money

Rankings • WARC Creative 100, 2021

ABN AMRO, a Dutch bank, increased job applications by testing potential candidates online.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

UCash / Shwapno: Project AgroBanking

Rankings • WARC Effective 100, 2021

United Commercial Bank (UCB), a financial services brand, used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair price to retail chain Shwapno.

ANZ Bank: Signs of Love

Rankings • WARC Creative 100, 2021

ANZ Bank, a financial services company, launched a series of Mardi Gras inspired signs across Australia to show LGBTIQ+ people that there are people out there like them and who support them.

Kiwibank: I AM HOPE

Rankings • WARC Media 100, 2021

New Zealand bank, Kiwibank, raised awareness around its New Zealander of the year initiative by supporting the work of its winner, a mental health advocate.

UCash & Shwapno: Project AgroBanking

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Standard Chartered Bank: Smarter Loan Nowadays

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Standard Chartered Bank, a financial services company, launched a series of aspiring branded videos to promote its loan products in Hong Kong.

Brand building meets consumer needs: How VÚB Bank got a nation saving money

Article • Chiara Manco, WARC Exclusive, February 2021

Looks at how VÚB Bank, the country’s second-largest bank, implemented a campaign to benefit both consumers’ financial health and the banks’ business.

The economic case for creativity in tech

News • 02 February 2021

In the Australian banking industry, digital transformation has been effectively ‘templatised’, leading to undifferentiated experiences – investment in digital creativity is necessary to create long-term stakeholder value, says Mindshare Australia’s T

Brand in action: How ANZ Australia keeps banking ‘surprisingly easy’ to support financial well-being journeys

Opinion • WARC, January 2021

The pandemic accelerated ANZ Australia’s digital momentum, taking the banking brand closer to a zero-touch offering. CMO Sweta Mehra speaks to WARC about keeping brand consistency across all channels to ensure trust, and leveraging personalisation to help consumers move forward in their financial well-being journey

Leveraging the creative tension that is transforming the bland world of financial services

Article • Tanvi Singh , WARC Exclusive, Spotlight Australia, January 2021

Mindshare’s Tanvi Singh outlines lessons that financial services brands can take away from the dynamic segment of fintech brands.

Bank Mandiri: #DiRumahAja #AntiMatiGaya

Case Study • MMA Smarties, Bronze, Indonesia, 2020

Bank Mandiri, a financial services provider, promoted its online banking service Mandiri Online in Indonesia.

BRI: Nusantara Fashion Festival

Case Study • MMA Smarties, Gold, Indonesia, 2020

BRI, a financial services company, launched the Nusantara Fashion Festival, a month-long virtual fashion festival from local fashion actors in Indonesia.

Virgin Money: Money on your mind

Case Study • DMA (UK), Silver, 2020

Virgin Money, a financial services brand, created a Q&A video series on YouTube to help soothe money worries among UK consumers.

VÚB Bank: Savings Therapy

Case Study • WARC Cases, 2019

Slovak bank VÚB Bank got its consumers to open saving accounts with a campaign that used humour to communicate the benefits of saving money.

Understanding the impact of the pandemic on the financial lives of UK households

Article • Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020

A longitudinal qualitative study by Blue Marble Research has been running since May 2020 seeking to understand the financial impact of the pandemic on UK households.

Why you need a proactive insights agenda

News • 05 January 2021

When the pandemic and lockdown hit the UK, the research team at the Nationwide Building Society didn’t wait for a brief but began a diary project which is informing future strategy in several areas.

UnionBank: Bank the Way You Live by UnionBank

Case Study • MMA Smarties, Silver, APAC, 2020

UnionBank, a financial services brand, leveraged the massive uplift in mobile gaming among its target audience to strengthen its position as a 24/7 digital bank in the Philippines.

UnionBank: Putting the Power of Personal Finance Into Customers' Hands

Case Study • MMA Smarties, Silver, APAC, 2020

UnionBank, a financial services brand, used artificial intelligence (AI) to augment both online and offline marketing for its app UnionBank Online in the Philippines.

The Nationwide COVID diaries: An insight into lives during the pandemic

Article • Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020

When the pandemic struck, the Nationwide Building Society began an ethnographic study to understand how its members were coping with a changed environment.

Lloyds Bank: Save Well, Spend Better

Case Study • Matt Delaney, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Major UK bank, Lloyds, used ad-funded programming to get people talking about money and subsequently improve mental health.

Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Holistic segmentation

Article • Clive Brand and Sue Jarvis, Admap Magazine, June 1998

Argues that traditional segmentation methods are too rigid and narrow for today's more individualistic markets.