Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Article
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Russ Lidstone, WARC Exclusive, September 2019
Outlines the changes occurring in the banking sector and what banks need to do to appeal to younger cohorts.
Article
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Christina Stahlkopf, WARC Exclusive, September 2019
Looks at how banking brands have continually languished in the bottom third of the industry chart when it comes to customer experience scores and how this is slowly improving, with success examples from HSBC and US Bank.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Reputation Management, Diamond, 2019
Punjab National Bank (PNB), an Indian bank, increased favourable reportage of the brand and its stock price with the campaign PNB Back on Track, after the brand was implicated in a fraud scandal.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
HSBC, a bank, launched a documentary series on Facebook Stories in China that followed millennials leading up to Lunar New Year.
News
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29 August 2019
Fintechs are seen as disruptors to traditional banks, but the potential of the question they are asking has far deeper implications for the financial sector.
Article
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Sam Peña-Taylor, Event Reports, Unbound, July 2019
Insights from challenger financial companies including Revolut, Starling, and Oaknorth, exploring how they are pursuing a strategy that places them in the position of a platform.
News
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05 August 2019
Wells Fargo, the financial-services provider, is using smart strategy to deliver an “outsize” return on its investment from its business-to-business marketing.
News
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05 August 2019
Payments are becoming increasingly invisible, a development that presents major challenges for established financial service brands as they struggle to keep up with changing banking behaviour and rising customer expectations.
Opinion
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Anna Hamill, August 2019
The internet era has transformed how consumers approach money, as it has almost every part of human life, which forms the foundation of August's Admap on the future of payments.
Article
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Rebecca Koppie and Greg Flemming, Admap, August 2019
Looks at the state of mobile banking and how consumers use it across the US.
Article
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Richard Yao, Admap, August 2019
Looks at how payments becoming invisible will present unprecedented challenges for the established financial service brands as they struggle to keep up with the changing banking behavior and rising customer expectations.
Article
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Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019
Wells Fargo, the financial services provider, believes that large budgets are not always essential to drive business-to-business (B2B) growth.
News
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29 July 2019
Ally Bank, the financial services provider, used a three-pronged formula – based around the notions of “incite”, “improve” and “inspire” – as it sought to get “back to basics” with its ...
Case Study
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SABRE Awards, South Asia, Financial & Professional Services, 2019
Punjab National Bank (PNB) changed public perception in India to rebuild customers' trust and revive employee pride using PR alone.
Article
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Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019
Ally Bank, the online financial-services company, moved from being a disruptive first-mover to a brand that was being challenged by legacy players in the digital realm.
Article
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Euromonitor Profiles, July 2019
This Company Profile from Euromonitor provides key details and analysis of HSBC Holdings, the owner of the HSBC banks globally.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Entrant, 2019
Bank Emirates NBD used Snapchat to appeal to locals in the United Arab Emirates and grow its business.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Entrant, 2019
Banking brand EGBank established its own startup incubator to grow its affinity with young people in Egypt and get them to open accounts.
Case Study
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Carl Bou Abdallah, WARC Prize for MENA Strategy, Bronze, 2019
Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.
News
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09 July 2019
Monzo, the UK-based fintech, continues to add customers both in the UK and now the US, but profits are yet to arrive as the challenger bank invests in staff and increased marketing spend.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Bronze, 2019
Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.
Opinion
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BrandIndex, July 2019
This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change in score.
News
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03 July 2019
Launched fully in February 2019, the digital-first TymeBank (Take Your Money Everywhere) is slated to bring in 500,000 customers by the end of July, as it shakes up South Africa’s banking scene with advanced data science.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.
