Article
•
WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the banking category.
News
•
07 January 2019
HSBC, the financial-services giant, believes that using robots in bank branches can help fuel interest in the retail arm of its business, as well as driving other benefits for its brand.
Article
•
Stephen Whiteside, Event Reports, FUSE Unfiltered, December 2018
HSBC, the financial-services provider, used an innovative, customer-facing robot to drive various core metrics at its flagship branch in New York City.
Article
•
Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
News
•
06 December 2018
Banking is changing rapidly in the digital age as the industry responds to consumers’ demands for an approach that mirrors their experiences elsewhere – a development that is one of Admap’s Drivers of Change in 2019.
Research Paper
•
MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights
Nationwide, a British mutual financial institution and building society, uncovered insights around British Muslims by launching a lifelogging study to generate product ideas for the target.
Case Study
•
MMA Smarties, Gold, LATAM, 2018
next, a mobile only bank, used its sponsorship of Lollapalooza Brazil to drive account openings.
Case Study
•
MMA Smarties, Gold, LATAM, 2018
Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.
Article
•
Admap, December 2018
Summarises Admap's December issue by looking at five consumer trends that will affect marketers in the year ahead, exploring both the opportunities and challenges these present.
Opinion
•
Tom Johnson, November 2018
This month, Admap looks at Drivers of Change in 2019, exploring five key trends and how they will impact marketing over the next 12 months.
News
•
30 November 2018
Singaporeans are demanding when it comes to customer service but local banks have focused on factors like convenience and ease of interaction and neglected the emotional pull that builds loyalty and increased spending.
Article
•
Tony Hooper, Admap, December 2018
Details three areas in which digitally minded banks are winning – and where legacy banks are striving to catch up.
News
•
28 November 2018
As Cora, the chatbot developed by RBS, evolves from its text-based origins into a life-like “digital human”, the insight team at the UK bank is on a parallel track searching for appropriate metrics to measure “her” ...
Case Study
•
Svetlana Keffer, Daria Volodkina, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Private banking brand Alfa-Bank created an AI-driven campaign based around footballer Lionel Messi, to drive awareness of the brand during the FIFA World Cup 2018.
Case Study
•
Martin Wong, Belinda Lush, Lucy Grigg, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Banking brand BNZ used a modified ATM, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.
Article
•
Brian Carruthers, Event Reports, MRS Financial Services Research, November 2018
New channels and new touchpoints may require new measurement methods and those metrics often have to be considered across categories.
Article
•
Low Lai Chow, Event Reports, CX Singapore, August 2018
Singapore’s banks aren’t getting customer experience right – but improvements can be made.
Article
•
Brian Carruthers, Event Reports, MRS Financial Services Research, November 2018
The payments landscape is changing rapidly as consumers turn away from cash to embrace a variety of digital options – and their behaviour adapts accordingly.
Research Paper
•
Camila Borja and Luciano Lauri Pires, ESOMAR, Fusion, 2018
ITAU, a Brazilian publicly quoted bank, created design sprints and used a mixed methodology research approach to identify pain points for its users in Brazil, which would help improve its service.
Case Study
•
Ruslan Gutnikov, WARC Media Awards, Bronze, Best Use of Data, 2018
FUIB, one of Ukraine's top 10 banks, used machine-learning techniques to create a successful media planning model for its advertising campaign.
Research Paper
•
Kudzai Guvi, ESOMAR, Congress, 2018
Standard Bank, a financial services group, used a mixed-method approach to discover how privacy legislative challenges are affecting market research clients and agencies in South Africa.
Article
•
Emily Barley, Event Reports, Festival of Marketing, October 2018
HSBC went back to its Hong Kong roots to rediscover its brand purpose of working together to achieve prosperity and to develop a new direction that would address the challenges it faced around trust, customer expectations and the rise of new fintech brands.
Case Study
•
SABRE Awards, Gold, LATAM, Financial/Capital Markets Communications, 2018
Banco Sabadell, a banking group, promoted its launch into personal banking in Mexico via press communications with a value over $800,000 Mexican pesos.
Case Study
•
SABRE Awards, Gold, LATAM, Financial & Professional Services, 2018
Scotiabank, a multinational bank, increased brand favourability and positive reputation by creating a five-year reputation strategy and increasing communication between spokespersons and employees.
Case Study
•
Gethin James, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Nationwide, a building society, encouraged people to switch to its bank by creating a campaign that got regular people to tell their own stories, to show that Nationwide can help all of them.
