Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the banking category.
News
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19 September 2018
Westpac, the Australian bank and financial-services provider, is forging a path to the future with “conversational banking” and the development of blockchain technology.
Case Study
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Faraaz Marghoob, WARC Prize for Asian Strategy, 2018
UOB Private Bank, a Singaporean private bank, built a brand identity over the course of three years to organically grow its business and achieve a top-five assets-under-management (AUM) placement.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2018
Emirates NBD, a leading bank in the UAE, used a novel approach and an integrated campaign to increase take-up of its investment savings plans.
News
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03 September 2018
LONDON: In the last year, the startup bank has grown swiftly. Each month, more than 60,000 new customers open bank accounts; growth targets for the next two years are in the millions.
Article
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Sam Peña-Taylor, WARC Exclusive, August 2018
Monzo has built a following and a community around its product, allowing it to grow swiftly, build new and category-changing features, and attract a generation that has an uncomfortable relationship to money.
News
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28 August 2018
TORONTO: Scotiabank, the financial services provider, has successfully engaged consumers in Central and Latin America through more closely aligning its sponsorship and philanthropic efforts.
News
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17 August 2018
WELLINGTON: Kiwibank successfully grew market share versus New Zealand’s big banks by focusing on financial education and behaviour change via its own unbranded TV show, according to a senior executive at the financial services brand.
Article
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Geoffrey Precourt, Event Reports, Purposeful Purpose, August 2018
Scotiabank, the financial-services provider, combined its sponsorship and philanthropic efforts in Latin America in an effective way.
News
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16 August 2018
LONDON: New rules force UK banks to publish their customers’ opinions of their total service offer in a development that shows Royal Bank of Scotland to be the UK’s least popular bank and First Direct the most popular.
Article
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Brooke Hemphill, Event Reports, Mumbrella Finance Marketing Summit, July 2018
Locally-owned Kiwibank successfully grew market share vs New Zealand’s big banks by focusing on financial education and behaviour change via creating its own unbranded TV show.
News
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09 August 2018
SYDNEY: When Latitude Finance (previously GE Money) launched in Australia, the company tapped actor Alec Baldwin to position itself as a new challenger brand to banks, according to a senior marketer at the company.
News
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08 August 2018
NEW YORK: Facebook has denied reports that it is asking banks for financial information about their customers but said it is exploring how to offer some banking services on Messenger.
Article
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Brooke Hemphill, Event Reports, Mumbrella Finance Marketing Summit, July 2018
When Latitude Finance (previously GE Money) relaunched its new brand in Australia, the company tapped actor Alec Baldwin to position itself as a new challenger brand to banks.
News
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06 August 2018
SYDNEY: Neuroscientific testing helped National Australia Bank’s radio ads that encouraged Australians to download property valuation reports to be significantly more effective, according to a senior marketer from the brand.
Article
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Anna Hamill, Event Reports, Mumbrella360, June 2018
National Australia Bank, a leading financial services provider, boosted downloads of its property reports by 51% by using neuroscientific testing to optimise its radio ads in key markets.
Article
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Outdoor Advertising Association of America, 2018
This report, conducted by Omnicom Media Group’s Benchmarketing, examines out-of-home ROI and media mix optimization for seven key product categories: Automotive, consumer electronics, CPG food & drink, retail grocery, retail – non grocery, finance and banking, and restaurants and coffee shops.
News
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26 July 2018
SYDNEY: Marketers working on finance and banking brands have been shown to be out of step with the public perception of gender in finance, amid a wider lack of trust and representation from the sector’s marketing, a new study finds.
Case Study
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SABRE Awards, South Asia, Financial Communications, 2018
Paytm, an Indian e-commerce payment system, encouraged sign-ups for its new Paytm Payments Bank by launching a 'How To' programme which informed users of its function and the brand's vision.
News
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12 July 2018
LONDON: UK banks are failing in their above-the-line efforts to promote themselves as socially responsible organisations, new research suggests, but owned and earned experiences could be a more effective way to achieve a similar outcome.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2018
Emirates NBD, a young bank in Egypt, used a non-traditional campaign to launch the country's first fully-serviced youth banking product, and drive engagement and acquisitions.
Case Study
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Tahaab Rais, Carl Bou Abdallah, WARC Prize for MENA Strategy, Gold and Local Hero Special Award, 2018
Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2018
Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Silver, 2018
EGBank used a non-traditional campaign on social media to target Egyptian youth and secure their custom.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Westpac Banking Group, a bank, celebrated its 200th birthday by designing a children's vest with CPR instructions embedded, as a way to showcase the brand's commitment to future Australian generations.
