The Bank of Montreal (BMO), a bank, launched a campaign in Canada for their new purpose-driven brand through the lens of female empowerment to build brand affinity and engagement.
JPMorgan Chase, a financial services firm, launched a campaign in America to connect with small business owners emotionally, show relevance and explain the benefits and features of a new integrated banking product, Chase Business Complete Banking.
HSBC, a banking brand, helped homeless people in the UK open bank accounts by getting its branches to allow them to open an account using a participating charity's address as their proof of identity.
Barclays UK, a banking brand, encouraged older customers to use its banking app in the UK by using creative imagery to show that face identification is a secure way to access their online banking.
Case Study
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MMA Smarties, Indonesia, Bronze, 2021
OCBC NISP, the banking and financial services brand, planned a campaign movement to inspire the Indonesian youth to save money and reach their dreams in Indonesia.
Suresh Balaji, APAC CMO of HSBC will be chairing the Sustained Growth category of the 2022 WARC Awards for Effectiveness . Here he talks about the triple bottom line, and what he’s looking for in this year’s entries. Suresh Balaji, APAC CMO at HSBC
Case Study
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MMA Smarties, Bronze, X (Global), 2021
Isbank, a commercial bank, launched a campaign in Turkey to increase the number of unique users who access the bank via WhatsApp to 5,000, and the number of dialogues conducted to 20,000.
Case Study
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MRS Awards Papers, Finalist, Financial Services Research, 2021
TSB, a bank, conducted a research programme in Britain to realign its business and brand around customer needs by rebuilding brand reputation scores, return non-customer sentiment to pre-migration rates and restore PCA trading to growth.
Case Study
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MRS Awards Papers, Finalist, Financial Services Research, 2021
Coventry Building Society (CBS), a building society, conducted a research study in the UK to gain a better understanding of how to attract and retain customers.
Bancolombia, a financial services company, created a connection between its brand and sustainability in Latin America by launching an online film series that showed its CEOs meeting with young centennials to discuss the topic.
DNB, a Norwegian bank, started an important conversation around gender equality in investments by launching an integrated campaign to educate and inspire women to invest more.
Itaú, a financial services company, created and launched a revolutionary pension delivery system for its elderly clients, the most at risk during the COVID-19 crisis, in Argentina.
Bank of America, a banking brand, highlighted its commitment to helping remedy key social issues in the US with its The Local Impact campaign during the COVID-19 pandemic.
HomeEquity Bank, a banking brand, launched a series of fraud prevention masterclasses to protect its clients in North America from scam artists during the COVID-19 pandemic.
Emirates NBD, a bank, launched a campaign in the United Arab Emirates to increase new acquisition volumes, recover Business-as-Usual volumes and increase existing customer usage value.
Home Equity Bank (HEB), a financial services brand, and Royal Canadian Legion, an ex-service personnel foundation, used esports to raise money for the Legion on Remembrance Day in Canada.
Bancolombia, a financial services company, created a connection between its brand and sustainability in Latin America by launching an online film series that showed its CEOs meeting with young centennials to discuss the topic.
Data
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James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
