Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Case Study
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Bitop Das Gupta, WARC Prize for Asian Strategy, Shortlisted, 2020
Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
Article
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Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020
Forrester, the research firm, surveyed consumers in various Asian markets to understand their financial needs and attitudes towards brands in this sector.
News
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03/09/2020
J.P. Morgan Private Bank, the financial-services provider, uses the “4Rs” of “respect”, “relevant”, “recognition” and “results” to help guide its strategy aimed at meeting the needs of affluent consumers.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
J.P Morgan Private Bank, a financial-services provider focused on high-net-worth individuals, has built a marketing strategy that reflects the distinct character of this cohort.
News
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11/08/2020
Founded just one year apart, trading updates from two of the new fintech brands paint very different pictures, with Starling touting its projected profitability, while a more exposed Monzo deals with serious concerns it would be able to continue ...
News
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23/07/2020
With international travel yet to resume any semblance of pre-COVID-19 normalcy, governments across Asia are launching support programmes and marketing campaigns, in a bid to make up for revenue shortfalls via domestic tourism.
Case Study
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SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold, 2020
The European Investment Bank, a non-profit bank belonging to the European Union, launched a podcast series to fight myths and fears for public and private projects across Europe.
News
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09/07/2020
HSBC, the financial-services provider, has aimed to strike a balance of global consistency and local flexibility in its branding strategy after launching a refreshed positioning two years ago.
Article
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Geoffrey Precourt, Event Reports, Lions Live, June 2020
HSBC, the financial-services provider, undertook a rebranding exercise that aimed to reflect its internal culture of being a diverse, international organization, while remaining locally relevant.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Bronze, 2020
Private bank Emirates NBD grew brand favourability and sales with an awareness campaign in the United Arab Emirates.
Case Study
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Mohit Lodha, Kevin Pinto, WARC Prize for MENA Strategy, Entrant, 2020
Banking brand RAKBANK used a three-part social media strategy, She Can Play, to spark a conversation about girls playing football to build buzz and talkability and improve brand perception in the United Arab Emirates.
Case Study
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Remie Abdo, WARC Prize for MENA Strategy, Gold, 2020
Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Silver, 2020
Emirates NBD, a leading UAE bank, launched a reward-based initiative to help people improve both their financial and their physical health.
Case Study
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Tala Arakji, Inaan Budhiraja, Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Through innovative use of social media, Emirates NBD grabbed the attention of millennials in the UAE to start a conversation on savings and attract new customers.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Doconomy, a Swedish fintech company, launched a credit card with a carbon-emission spending limit to help consumers reduce their carbon footprint.
Case Study
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SABRE Awards, Diamond, EMEA, 2020
HSBC, a banking brand, developed a strategic global campaign that leveraged Kantar research to drive behaviour change among target audiences through multiple channels.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Santander, a banking brand, warned young people in the UK about the dangers of online fraud by showing fake makeup tutorials from influencers that revealed their bare faces to show that shopping on a fraudulent website can leave you empty handed.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
Case Study
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AME Awards, Gold, 2020
The Royal Canadian Legion, a Canadian organisation that supports military veterans, got top video game streamers worldwide to #PauseToRemember the country's veterans with a moment of silence on Remembrance Day.
Case Study
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AME Awards, Silver, 2020
Ally Bank, a banking brand, increased diversity in its workforce in the US by partnering with celebrity Big Sean to create a competition at historically black colleges and universities that offered winners an internship at the bank.
Opinion
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Anna Soisalo, May 2020
Traditional financial services brands were struggling to compete with fintech specialists long before Covid-19.
Article
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Fiona Blades, WARC Exclusive, May 2020
During COVID-19, consumers are looking for reassurance and humanity from their banks.
Article
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David Atkins, WARC Exclusive, May 2020
Wunderman Thompson’s David Atkins argues that financial services brands could be a large part of the solution amidst the COVID-19 upheaval, but the challenge of trust must first be met.
Case Study
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Jemma Wight, Sue-Ellen Atherton, Andrew Cornell, WARC Awards, Entrant, Effective Content Strategy, 2020
Banking and financial services company ANZ created a content marketing strategy centred on a newsletter encompassing articles, videos and podcasts to communicate with its global retail investor base.
