WaterAid, a non-governmental organisation focused on water, sanitation and hygiene, released an animated film to raise awareness and funds for water scarcity in Madagascar.
Michael Flatt, Director, Global Integrated Marketing at Xbox, will be chairing the Collaboration & Culture category of the 2022 WARC Awards for Effectiveness. Here, he talks about the payback of meaningfully adding to culture, Xbox’s approach to brand partnerships and what he’ll be looking for in this year’s entrants. Michael Flatt, Director, Global Integrated Marketing at Xbox
Whisper, a feminine hygiene brand, launched the 'Keep Girls in School' programme in India to increase sales of its products and help girls stay in school.
Lifebuoy, a soap brand, launched the Every Prayer Starts with a Clean Pair of Hands campaign in Vietnam to promote hygiene for the Lunar New Year during the COVID-19 pandemic.
TIM, a telecommunications company, launched a campaign in Brazil to educate people about everyday vocabulary and attitudes to help deconstruct structural racism.
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MMA Smarties, Silver, X (Global), 2021
Lifebuoy, a soap brand, launched a campaign in Vietnam to educate consumers on the importance of always carrying hand sanitiser and drive awareness and sales for the newly launched portable hand sanitiser.
Tourism New Zealand, a tourist board, increased consideration for New Zealand as a tourist destination by creating a new good morning video to greet the world every day for a whole year.
The Royal Australian Mint, a producer of all Australian coins, created Donation Dollars, a coin that can be donated to support charities when the public were struggling to give.
It’s not just at Christmas: brands usually default to positive emotions, reflecting the idea that people just want to be happy all of the time; humans, however, are complex beings and their emotions are complex things, argues Faris Yakob, but brands are leaving a vast unexplored area untouched.
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MRS Awards Papers, Finalist, Cultural Insights, 2021
L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.
Case Study
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MRS Awards Papers, Finalist, Healthcare Research, 2021
The Clean Air Fund (CAF), a philanthropic initiative, launched a multi-method research programme across the UK, India, Bangladesh, Mexico and Ethiopia to uncover strategies that would spur the healthcare community to act on air pollution.
Highlighting trends among the campaigns entered into the 2021 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.
