News
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20 September 2019
Card payments accounted for almost 80% of retail sales in the UK last year, according to a new industry report that confirms the steady decline of cash usage in transactions.
Article
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Stephen Whiteside, Event Reports, Digital Marketing World Forum North America, September 2019
Nestlé Waters, a unit of the food and beverage company focused on bottled water, has yielded numerous benefits from social listening on platforms like Twitter and Instagram.
Article
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Research on WARC, September 2019
2019 saw a particularly cluttered sporting summer in the UK: seven major events, including three World Cups, made it much harder for rights holders and sponsors to cut through and achieve a decent share of the sporting voice.
News
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20 September 2019
Local newspaper groups have been struggling for years in the digital age, but now Google has promised to help at least one British publisher find new ways of trying to make local digital news commercially viable.
News
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19 September 2019
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile ...
News
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19 September 2019
Branding, menus, pricing and location all play a role in consumers’ choice of QSR, but new research based on location data suggests global brands also need to look at population density and physical footprint – and finds that there is a high rate ...
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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17 September 2019
The latest issue of IAB Europe’s Attitudes to Programmatic Advertising (for 2019) reports on the shifting profile of this young discipline.
Article
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Christina Stahlkopf, WARC Exclusive, September 2019
Looks at how banking brands have continually languished in the bottom third of the industry chart when it comes to customer experience scores and how this is slowly improving, with success examples from HSBC and US Bank.
Case Study
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SABRE Awards, Asia-Pacific, Capital Markets Communications, Gold, 2019
Singapore Press Holdings, a press publications company, shaped the perceptions of sell-side research analysts in Singapore by building relationships with them through face-to-face meetings.
Opinion
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Stevan Ranđelović, September 2019
Fake news is polluting our public life but responsibility for solving the problem doesn’t lie with just one party.
News
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10 September 2019
John Lewis, the British retail partnership has seen a 23% increase in nocturnal spending in the last year, based on proprietary credit card data: around one in every 15 purchases made using the John Lewis credit card are made between midnight and ...
Research Paper
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Rainer Olbrich, Patrick Mark Bormann, and Michael Hundt, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 342-356
Service providers increasingly use multiple channels for their advertising. One compelling combination integrates affiliate marketing with search-engine advertising.
Article
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Arpita Agnihotri and Saurabh Bhattacharya, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 357-369
Using source-credibility and source-attractiveness models, this study examines the endorsement effectiveness of chief executive officers (ceos) and founders as compared with celebrities, especially when ceos and founders are not well-known or popular.
Research Paper
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Joëlle Vanhamme and Chung-Kit Chiu, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 370-380
This study proposes a new measure of emotions suitable for research with children. Emotions play a key role in shaping children’s responses to advertising, but research on these influences is scarce and underdeveloped.
News
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06 September 2019
Publishers and broadcasters struggling to reach under-35s will have to radically rethink their content, the platforms they employ, and the formats they serve up, according to a new transatlantic digital tracking study from the Reuters Institute for ...
News
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05 September 2019
Many of the problems that currently beset advertising – including short-termism and the death of the creative multiplier – can be traced to an “attentional shift” that is reflected in the different ways in which the left and ...
News
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04 September 2019
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes how to get a brand message across in low attention environments.
Article
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Helen Haines, WARC Exclusive
Reveals insights from the fourth wave of Ocean Outdoor and Neuro-Insight’s research into the impact of enhanced technology on digital out-of-home advertising effectiveness.
News
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04 September 2019
Media company Vice says it is seeing success by selling ad inventory across platforms and territories, driving up revenues.
News
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03 September 2019
As the pharmacy and retailer Boots faces headwinds from both sides of its business, its recently appointed CEO is exploring how the company can create a symbiosis between the two sides that is key to its future survival.
News
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02 September 2019
More than two tonnes of new clothing are bought each minute in the UK, yet in terms of carbon emissions that is at least the equivalent of driving a car around the world six times, according to Oxfam.
Research Paper
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Priska Linda Breves, Nicole Liebers, Marina Abt, and Annika Kunze, Journal of Advertising Research, Digital First, August 2019
Two online studies analyzed the impact of the fit between Instagram influencers and the endorsed brand.
Research Paper
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Caroline Lancelot Miltgen, Anne-Sophie Cases, and Cristel Antonia Russell, Journal of Advertising Research, Digital First, August 2019
Social-networking sites, such as Facebook, are an important and fast-growing advertising channel. Because access to social-networking sites may happen through different devices, it is important to identify whether the drivers and mitigating factors affecting responses to social-networking-site advertising differ between consumers who access Facebook primarily on PCs versus on mobile phones.
