Article
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Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
This article focuses on consumer–brand relationships in the social media environment and suggests a typology of the benefits and costs consumers perceive when interacting with social media brand pages.
News
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31 March 2020
The current crisis should be a boon for home takeaway food delivery services in the UK, but is proving to be anything but.
Article
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Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 124-126
Fashion, as one of the largest industries in the world, causes serious social and environmental issues.
Article
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Pia Storvang, Anders Haug and Bang Nguyen, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 176-194
Increased competition requires retail stores to increasingly focus on improving their customers' experiences.
Article
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Alex Brownsell, WARC Exclusive, March 2020
Lessons learned by Mondelez International in its experimentation with dynamically-served digital outdoor media.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
News
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24 March 2020
UK broadcaster ITV has announced it will slash its programme budget this year, as well as cut other spending and not pay a 2019 dividend in a total savings package worth at least £300m.
News
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24 March 2020
Major telecommunications firms in Italy, Austria, and Germany are sharing data with health authorities to help monitor whether people are abiding by limitations on movement while claiming to respect privacy laws.
Opinion
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Chris Morley, March 2020
During the Coronavirus crisis, empty shelves have become a common sight around the world – Kantar’s Chris Morely explores whether the problem of stockpiling is all it seems or whether something else is at play.
Research Paper
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Yamen Koubaa and Amira Eleuch, Journal of Advertising Research, Digital First, March 2020
In food advertisements, consumers often get inputs from only a few senses and rely on crossmodal interactions to represent those advertisement features from which they are not getting sensory stimulation.
News
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23 March 2020
ITV, the largest commercial TV channel in the UK, has reported a surge in its audience viewing figures for both news and daytime programming as millions of people are forced to work from home because of the coronavirus pandemic.
Opinion
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Helen Rose & Izzy O’Duffy, March 2020
Data from the media agency the7stars’ mobile panel of Gen-Z uncovers the attitudes of a generation growing in prominence and who will remember this period for the rest of their lives – by Helen Rose and Izzy O’Duffy.
News
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20 March 2020
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it has triggered among some people, as seen in the UK with incidents of hoarding and panic buying, but happily several drinks brands are working for the ...
Article
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Research on WARC, March 2020
Provides guidance for digital marketers who need to be able to not only recruit the best people, but alsokeep up-to-date with changes in technology and working culture in order to retain them.
News
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19 March 2020
As Disney+ prepares to launch in the UK next week, awareness of the streaming service is already high and it has added a distribution deal with mobile operator O2 to a multi-year partnership with Sky.
News
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18 March 2020
Having revolutionised the world of retail data once through dunnhumby and its work with Tesco, Edwina Dunn, now CEO of Starcount, may do so again with a new approach to segmentation combining postcode data with social likes.
News
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17 March 2020
Criticism of the British government’s decision not to impose a mandatory lockdown to slow the spread of COVID-19 has grown in recent days, but available research suggests that quarantines should be used sparingly to maintain morale and ensure ...
Case Study
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Case Studies on WARC, 2018
Discount supermarket Lidl grew sales of its fresh fruits and vegetables by championing its lettuce and turning it into a pop-culture icon in Portugal.
Rankings
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WARC Effective 100, 2020
KFC, a fast food restaurant chain, promoted its new and improved fries in the UK by actively promoting its haters on Twitter.
Rankings
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WARC Effective 100, 2020
Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
Rankings
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WARC Effective 100, 2020
French telco brand Bouygues Telecom differentiated itself from competitors at Christmas with an emotional advert about a father and son’s awkward Christmas dance.
Rankings
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WARC Effective 100, 2020
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred around a brand-owned experience in France.
Rankings
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WARC Effective 100, 2020
Child Focus, the centre for missing children in Belgium, encouraged people to share missing child posters on Facebook by demonstrating just how close they were to the missing children.
Rankings
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WARC Effective 100, 2020
Alepa, the Finnish grocery store chain, engaged with its audience through a mobile-orientated campaign.
