Article
•
Sam Peña-Taylor, WARC Exclusive, September 2020
Reports on the views of health experts who pull out lessons from the massive acceleration in digital health across the UK and Sweden.
Article
•
Research on WARC, September 2020
Brings together fresh new qualitative research, quantitative data and A/B testing from communities to better understand what Gen Z womxn want from to see from brands.
Article
•
Sam Peña-Taylor, Event Reports, Market Research Society Behavioural Science Summit, September 2020
The iconic British shoe brand brought behavioural principles into its store design using research from across the world.
News
•
28/09/2020
Apple, Google and, more recently, Spotify may dominate the podcast market, but smaller media groups, even those in niche markets like Norway, are experimenting with podcasts to drive subscribers and ultimately generate more ad revenue.
News
•
28/09/2020
A new report into local and regional European press highlights some of the new fundamentals of the news business, and how to balance advertising and direct reader revenue.
News
•
25/09/2020
Advertising on TV delivers double the perceived level of quality and popularity than advertising on social media, according to new research that also suggests TV triggers the strongest ‘signals’ across all categories and audiences.
News
•
24/09/2020
A new study reveals serious public concerns about the spread of misinformation and its impact on trust between consumers and brands – it even suggests that European consumers have wrongly spent billions of euros and pounds on products and services ...
Opinion
•
Chiara Manco, September 2020
WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
News
•
24/09/2020
Amazon, the e-commerce and now advertising juggernaut, has been found limiting competitors’ ability to buy ads, in revelations that add to growing pressure on the company over alleged anti-competitive behaviour.
Article
•
Brian Carruthers, Event Reports, Back to Business, September 2020
This article examines actions taken by UK marketers during the 2008 recession that are equally applicable in 2020.
News
•
23/09/2020
Cut-price grocers Lidl and Aldi, which only sell through brick-and-mortar stores, may have missed out on the boom in e-commerce during the pandemic, but are now planning to increase volumes as consumers go bargain hunting.
News
•
23/09/2020
As the UK stares down the barrel of new national lockdown measures, it is likely that the emotions that surround it will become more complex over the next six months – here’s what brands need to know.
Article
•
Hereward Feldwick, WARC Exclusive, September 2020
Having reached a stage of acceptance, and a point in time when normality is beginning to return, many people are now in a mindset that the worst of the Covid-19 pandemic is over.
News
•
18/09/2020
Children’s spending habits in the UK shifted decisively towards online games since lockdown began earlier this year, according to a new survey that also found children have been saving record amounts of their pocket money.
News
•
18/09/2020
Advertisers should understand consumer views on the environmental impact of different media channels when they develop campaigns, according to a study published in the Journal of Advertising Research (JAR).
Article
•
Yuri Ivanov, WARC Exclusive, September 2020
Joom’s co-founder reveals five lessons when building a better mobile commerce experience.
News
•
17/09/2020
A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said.
Article
•
Brian Carruthers, Event Reports, MRS FMCG Research Conference , July 2020
This article considers how the role of supermarkets is changing as the UK moves towards a new relationship with the EU and the wider world.
News
•
17/09/2020
Europe saw a 35% rise in e-commerce app installs during the coronavirus pandemic – 12% higher than during the final-quarter holiday shopping season in 2019 – underlining the need for brands to establish a shopping app strategy.
Opinion
•
Chiara Manco, September 2020
Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, will be chairing the Best Use of Data category of the 2020 WARC Media Awards.
News
•
15/09/2020
As research shows the public’s trust in the ad industry is declining, the UK’s Advertising Standards Authority (ASA) is trialling a new campaign to promote its role in keeping all advertising “legal, decent, honest and truthful”.
News
•
14/09/2020
As the hub of ‘retail normality’ during COVID-19, grocery brands have an opportunity to use a strong brand purpose to connect with local communities, a senior planner says.
Research Paper
•
Helen R. Robinson and Stavros P. Kalafatis, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 251-270
This article examines selected drivers of multiple media use, to investigate why individuals choose to multitask with media.
Research Paper
•
Claudia A. Rademaker, Marla Royne Stafford, and Mikael Andéhn, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 290-304
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.
Research Paper
•
Erik Modig and Micael Dahlen, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 324-336
Research has shown the importance of advertising professionals' creativity assessments in achieving desired consumer responses.
