News
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21 January 2020
Global set out its plan to combine its outdoor assets with its radio and audio portfolio last week; speaking exclusively to WARC, Ollie Deane, Global’s director of commercial digital, argues that both channels dovetail in their ability to engage ...
News
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20 January 2020
Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
Opinion
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Alex Brownsell, January 2020
Global’s newly-revealed plan for its audio and OOH businesses hints at a bigger change in the roles that brand-building and performance advertising will play in delivering marketing outcomes.
Article
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Alex Brownsell, WARC Exclusive, January 2020
Global’s director of commercial digital, Ollie Deane, explains the company’s integration of its radio, digital audio and newly-acquired OOH media assets.
News
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15 January 2020
December’s clear general election result appears to have eased marketers’ concerns and renewed optimism about the year ahead, according to the latest IPA Bellwether Report.
News
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14 January 2020
Russian tech firm Yandex, best known for its eponymous search engine, is planning to expand its car-sharing service into Europe amid rivals’ struggles in the new market.
News
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10 January 2020
AliExpress, Alibaba’s European platform, is reported to be looking to attract major fashion brands like Mango and Benetton to sell on the site, but with limited success so far.
News
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08 January 2020
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
Article
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Hilary Gentile, Admap, January 2020
Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.
News
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07 January 2020
Pizza Express sells more pizzas through supermarkets than through its own restaurants and is, according to an industry analyst, an exemplar of a trend towards diversification among chain restaurants.
Article
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Brian Carruthers, Event Reports, January 2020
Looks at how Deutsche Telekom developed a new media operating model to cope with the complexity of the media landscape.
Article
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Shazia Ginai, WARC Exclusive, January 2020
An overview of neuroscience research into the impact of context on advertising effectiveness.
News
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06 January 2020
Discount retailers are more likely to be effective anchor stores in the UK’s high streets and shopping centres than traditional department stores, according to a new analysis that quantifies the effect of opening a Primark store.
Opinion
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Matt Hamilton, January 2020
Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker Imagine a world without Netflix.
Article
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Brian Carruthers, Event Reports, Digital Transformation Conference, November 2019
Aviva, the British insurance multinational, is adapting its thinking around customer experience questions and adopting terminology and processes that have helped to show the boardroom the importance of CX.
Research Paper
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Helen R. Robinson and Stavros P. Kalafatis, Journal of Advertising Research, Digital First, December 2019, pp. 1-20
This article examines selected drivers of multiple media use, to investigate why individuals choose to multitask with media.
News
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24 December 2019
Veganuary, the campaigning organisation, has more than doubled the number of people who have pledged to try a vegan diet for the first month of the year and is extending its campaign into Germany, the US and Chile.
News
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23 December 2019
Consumers around the world anticipate some form of personalisation when it comes to brand interactions, but expectations differ widely by geography, category and by type of personalisation.
News
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20 December 2019
Brand trust and the use of personal data is a hot topic, and while this may often relate to how marketers are using data in social media, not many are thinking about how they use ‘dark social’ in their campaigns.
News
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20 December 2019
“Too much choice” is the lament of British viewers faced with a growing array of SVOD options, and new research indicates a high level of inertia among existing subscribers.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019
English Premier League football club Everton has undertaken a wide-scale listening exercise with its fans to better understand how to engage the broad range of people who support it.
News
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18 December 2019
Deutsche Telekom, the telecoms giant, has taken a 25% stake in SK Gaming, a German e-sports organisation for which it has been a sponsor and technology partner since mid-2018.
Article
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Research on WARC, December 2019
Looks at how 2020 is the year programmatic in digital out-of-home becomes a staple in digital campaigns as the scope of what is possible becomes apparent.
News
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17 December 2019
Starling Bank, the five-year old, mobile-only challenger bank, is boosting its brand-building efforts as it looks to move beyond its start-up status and become a significant player in the market.
News
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16 December 2019
Voice hasn’t taken off in the way many people expected but if it’s merely languishing in Gartner’s oft-quoted “trough of disillusionment” – the lull after hype and before mainstream acceptance – then 2020 could see a rapid escalation, according to ...
