News
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06 July 2020
Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to normality, but a YouGov poll last week indicated public ambivalence as people continue to feel worried and uncertain; in times like this, ...
Article
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Ed Cox, WARC Exclusive, June 2020
COVID-19 has prompted many brands to beef up their e-commerce presence or direct to consumer strategies to supplement traditional retail channels.
Opinion
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Alex Brownsell, July 2020
To bounce back from an unfortunate annus horribilis, brands and media owners must take a new, more localised approach to OOH advertising.
Article
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Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
Article
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Alex Brownsell, Event Reports, Mediatel’s Future of Publishing online conference, June 2020
Why Times Newspapers opted against dropping its paywall for coronavirus-related content during the pandemic.
Article
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Alex Brownsell, Event Reports, Mediatel Videoscape Europe online conference, June 2020
Understanding TV viewer personas and how these will shape the future of content discovery.
News
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25 June 2020
The coronavirus pandemic has sent internet use rocketing in the UK, a new report from Ofcom says – and some observers think it could grow further in the weeks ahead.
Opinion
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Jess Smith, June 2020
The pandemic has changed consumer behaviour and there will be further changes in their wants and needs in the months ahead.
News
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24 June 2020
Outdoor clothing brand Patagonia has cut all ads on Facebook and Facebook’s photo-sharing platform Instagram as part of a boycott organised by civil rights groups in the US.
Article
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WARC COVID-19 Series, June 2020
Shows how behaviours are changing during and after the COVID-19 pandemic and provides a behavioural road map for how to communicate today and in the foreseeable future.
Opinion
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Lee Lythe, June 2020
Digital is the ideal channel as advertisers switch to outcomes-based media buying, writes Lee Lythe, Chief Investment Officer at Spark Foundry UK.
News
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23 June 2020
London-based agency adam&eveDDB has been named as the European agency of the decade at Lions Live as a reflection of consistently agenda-setting, memorable and effective work.
Article
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Brian Carruthers, Event Reports, Mediatel Connected TV world Summit, March 2020
Adtech firm Cadent sees the addressable TV market growing in Europe, albeit at different rates across a fragmented ecosystem.
News
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22 June 2020
Twitch is primarily known for video game streaming, but with the return of the English Premier League, the Amazon-owned service is opening up possibilities for shared viewing and the creation of community in new spaces.
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
Article
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Charlotte Lo, WARC Exclusive, June 2020
As COVID-19 upends the customer experience, brands need to think beyond short term fixes, according to research by BBH London.
News
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17 June 2020
Daily consumption of national print and digital news brands in the UK soared to over 30 million in the first quarter of the year, its highest ever number, according to the latest data from the Publishers Audience Measurement Company (PAMCo).
Opinion
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Benji Vaughan, June 2020
It’s hard now to imagine life before social media, but as research signals a growing level of disillusionment with the big platforms, Benji Vaughan wonders if the future could lie with communities built around specific interests.
Article
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Daniel Bischoff, WARC Exclusive, June 2020
TV is benefitting from the prolonged lockdowns of COVID-19, and many emerging consumption trends are set to stick.
News
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16 June 2020
More people may have turned to streaming services during lockdown but not all are entirely satisfied with what they’re currently getting, whether that’s because of content availability or cost constraints; new research suggest there’s a substantial ...
Opinion
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Karl Knights, June 2020
As the Premier League gears up to restart, brands must adjust to a new sports viewing experience, writes Karl Knights, VP Revenue, EMEA, at 4C Insights .
Article
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Alex Brownsell, WARC Exclusive, June 2020
Advice for cinema companies on how to revive consumer interest in the medium after COVID-19 lockdown restrictions have been lifted.
News
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10 June 2020
Businesses in the UK, already struggling financially as a result of lockdown, also fear that the progress they have made in gaining consumer trust about how their personal data is handled could be undermined by the government’s Test, Track and ...
Opinion
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Lore Oxford, June 2020
Influencer marketing isn’t dead, but it’s changing, writes Lore Oxford, Global Head of Cultural Insights at We Are Social.
Article
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Mark Barber, WARC Exclusive, June 2020
A review of insights and best practice findings from Radiocentre and Shoppercentric’s research into the effects of radio’s last-minute reach of shoppers for FMCG brands.
