Latin America
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Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • WARC Cases, 2018
Article • Euromonitor Strategy Briefings, March 2020
Data • Rob Clapp, WARC Data Points (Curated), June 2019
Rankings • WARC Creative 100, 2019
Case Study • MMA Smarties, Finalist, LATAM, 2017
Case Study • Bertin Guerrero, WARC Media Awards, Entrant, Effective Channel Integration, 2016
Case Study • Vicente Caceres , WARC Media Awards, Effective Use of Tech, 2016
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Rankings • WARC Creative 100, 2015
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013
Article • Mark Edwards and Tracy Allnutt, Global TGI, Dispatches 10, December 2012
Research Paper • Julia Paez, Cristina Paez and María Augusta Iturralde, ESOMAR Conference papers, Latin America, Mexico City, May 2012
Case Study • WARC Cases, MPG, 2010
Research Paper • Esteban Vega-H. and H. Bernardo Creamer , ESOMAR Conference papers, Latin America, Cartagena, May 2010
Case Study • DMA (US), Leader, ECHO Awards, 2009
Research Paper • Nora de D'Alessio, ESOMAR Conference papers, Latin America Conference, Buenos Aires, September 2005
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Article • WARC Data, January 2021
This article reviews the results of the Global Marketing Index across 2020. -
Data • Rob Clapp, WARC Data Points (Curated), July 2021
This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), January 2021
An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US). -
Case Study • Paula Queiroz, Claudio Lima, WARC Awards, Entrant, Effective Innovation, 2020
GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.
