Latin America
Case Study • MMA Smarties, Finalist, LATAM, 2017
Case Study • Bertin Guerrero, WARC Media Awards, Entrant, Effective Channel Integration, 2016
Case Study • Vicente Caceres, WARC Media Awards, Effective Use of Tech, 2016
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Gunn Report • Gunn Creative, 2015
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013
Article • Mark Edwards and Tracy Allnutt, Global TGI, Dispatches 10, December 2012
Research Paper • Julia Paez, Cristina Paez and María Augusta Iturralde, ESOMAR, Latin America, Mexico City, May 2012
Case Study • Case Studies on WARC, MPG, 2010
Research Paper • Esteban Vega-H. and H. Bernardo Creamer, ESOMAR, Latin America, Cartagena, May 2010
Case Study • Direct Marketing Association - US, Leader, ECHO Awards, 2009
Research Paper • Nora de D'Alessio, ESOMAR, Latin America Conference, Buenos Aires, September 2005
-
Research Paper • Federico Barallobre and Sebastian Corzo, ESOMAR, Latin America, 2018
Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so. -
Data • James McDonald, WARC Data, January 2018
This report summarises the latest advertising expenditure data from WARC's Data platform. -
Case Study • Norma Jimenez, Anaid Navarro, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2017
Nivea Men, the beauty brand, used a football-focussed campaign to increase sales in Mexico. -
Case Study • Brian Crotty, Cassiano Oliva, Juliana Melo, Thabata Hidalgo et al., WARC Media Awards, Grand Prix, Effective Use of Partnerships and Sponsorships, 2017
Chocolate brand M&M's® used sponsorship of Game of Thrones and amusing posts on social media to increase sales in Brazil. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks. -
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.