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Banco Pichincha: The cheering trophy

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Banco Pichincha, a banking brand, 3D printed a one-of-a-kind trophy as part of its sponsorship of the football club Liga de Quito in Ecuador.

Sambito: #NatureRepresented

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Sambito, a commercial consultancy, got thousands of lawyers to fight court cases for nature by defending trees for free, in order to help protect Ecuador's threatened environment.

SOLCA: Don't play with the sun

Case Study • WARC Cases, 2018

SOLCA, an Ecuadorian committee which fights cancer, raised awareness of the link between sun exposure and skin cancer through a stunt during a football match.

Sugar confectionary in Latin America

Article • Euromonitor Strategy Briefings, March 2020

A regional overview of sugar confectionary in Latin America, including forecast projections and country snapshots.

Two-thirds of the Americas does not have affordable mobile internet

Data • Rob Clapp, WARC Data Points, June 2019

An overview of the cost of mobile internet across 20 markets in the Americas.

Sambito: Nature Represented

Rankings • WARC Creative 100, 2019

Sambito, an environmental solutions company, guaranteed nature legal rights in court to improve and protect Ecuador’s environmental well-being.

Coca-Cola Ecuador: Four options the same sensation

Case Study • MMA Smarties, Finalist, LATAM, 2017

Beverage company Coca-Cola successfully built brand awareness in Ecuador by creating a mobile memory game.

Pinguino Coffee Break

Case Study • Bertin Guerrero, WARC Media Awards, Entrant, Effective Channel Integration, 2016

This case study explains how Pinguino, a leading ice cream brand owned by Unilever, increased sales by helping people have fun during the summer in Ecuador.

AXE: Find Your Magic

Case Study • Vicente Caceres , WARC Media Awards, Effective Use of Tech, 2016

This case study describes how deodorant brand AXE used WhatsApp to communicate with young Millennial men in Ecuador.

Coca-Cola: The real ice cold Coca-Cola

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.

Ministry of Transport & Tourism: All Gunns Blazing campaign video - 'Blind Trip' (Ecuador)

Rankings • WARC Creative 100, 2015

Contains the campaign video of 'Blind Trip' for Ministry of Transport & Tourism by the agency Maruri Grey in Ecuador.

Yasuni National Park: Sometimes it is better to do nothing

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013

This campaign for the Government of Ecuador sought to protect the nation's bio-diverse but oil-rich Yasuni National Park.

Recognising golden opportunities within sports sponsorship

Article • Mark Edwards and Tracy Allnutt, Global TGI, Dispatches 10, December 2012

International sports sponsorship opportunities can vary enormously and deciding appropriate and successful affiliations is critical for brand owners.

The power of Pacha Mama: Mother Earth and the construction of successful brands

Research Paper • Julia Paez, Cristina Paez and María Augusta Iturralde, ESOMAR Conference papers, Latin America, Mexico City, May 2012

Small and medium enterprises (SMEs) represent an important sector for the growth of the Latin American economy.

My Ideal Dog

Case Study • WARC Cases, MPG, 2010

Pedigree, the petfood brand owned by Mars, wanted to grow the market for packaged dogfood by attracting new users who were likely to stick to the first petfood brand they bought.

Forecasting a Market in a Chaotic Environment: Learnings From Ecuador, a Highly Volatile Economy

Research Paper • Esteban Vega-H. and H. Bernardo Creamer , ESOMAR Conference papers, Latin America, Cartagena, May 2010

The effectiveness of three commonly used methodologies for market size estimation, as well as their accuracy in explaining the future behavior of the automobile market in Ecuador, is addressed in this presentation.

General Motors: On the road again

Case Study • DMA (US), Leader, ECHO Awards, 2009

In November 2008, General Motors launched an online social platform targeted at 18 to 25-year-olds in six South American countries to encourage them to share their experiences when travelling by car.

The interaction between media, technology and youth

Research Paper • Nora de D'Alessio, ESOMAR Conference papers, Latin America Conference, Buenos Aires, September 2005

This paper reflects the “new” relationship the young people of Latin America from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to the Internet are establishing through this medium.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points, June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.