Latin America
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Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • WARC Cases, 2018
Article • Euromonitor Strategy Briefings, March 2020
Data • Rob Clapp, WARC Data Points, June 2019
Rankings • WARC Creative 100, 2019
Case Study • MMA Smarties, Finalist, LATAM, 2017
Case Study • Bertin Guerrero, WARC Media Awards, Entrant, Effective Channel Integration, 2016
Case Study • Vicente Caceres , WARC Media Awards, Effective Use of Tech, 2016
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Rankings • WARC Creative 100, 2015
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013
Article • Mark Edwards and Tracy Allnutt, Global TGI, Dispatches 10, December 2012
Research Paper • Julia Paez, Cristina Paez and María Augusta Iturralde, ESOMAR Conference papers, Latin America, Mexico City, May 2012
Case Study • WARC Cases, MPG, 2010
Research Paper • Esteban Vega-H. and H. Bernardo Creamer , ESOMAR Conference papers, Latin America, Cartagena, May 2010
Case Study • DMA (US), Leader, ECHO Awards, 2009
Research Paper • Nora de D'Alessio, ESOMAR Conference papers, Latin America Conference, Buenos Aires, September 2005
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Case Study • Agustina Saggese, Alita Pereyra, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.
