Advertising best practice, evidence and insights

Article • WARC Best Practice, May 2019

With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.

Conversational commerce is coming to a smart speaker near you

Opinion • Charles Cadbury, July 2019

The developer community is getting stuck into building voice apps. Charlie Cadbury of Say It Now – winner of Amazon’s European Alexa Cup – explains the background and what to expect in the future.

Alexa adds Hindi amid Indian voice sector growth

News • 17 July 2019

Voice-based marketing is set to receive a major push in India as marketers hope to net new, vernacular language-speaking digital consumers, and as Amazon adds a Hindi voice model to its developer kit.

India’s future is voice, but cracking the language code will be key

Article • Anil Thakraney, Event Reports, Zee MELT, May 2019

Voice-based marketing is slated to receive a major thrust in India as marketers hope to net new, vernacular language-speaking digital consumers, but there are still many challenges ahead.

R3's Future 40

Article • Research on WARC, July 2019

A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.

Why an audio logo is essential for your brand

Article • Brooke Hemphill, Event Reports, Mumbrella Audioland, May 2019

Best practice advice for brands looking to create an audio logo to ensure relevance with consumers in non-visual contexts.

Aussie voice use set to become more sophisticated

News • 04 July 2019

If marketers aren’t already thinking about voice search optimisation they need to start, according to a customer experience specialist, who anticipates the use cases for voice becoming increasingly sophisticated.

VSO is the new SEO: How voice is taking over the world of search

Article • Josie Tutty, Event Reports, Mumbrella360, June 2019

Recommendations from Sydney-based CX agency The Works for brands as they develop voice search optimisation strategies.

Going full funnel with digital audio

Article • Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019

Half of UK agencies and advertisers remain to be convinced that digital audio can prove its effectiveness – DAX is on a mission to educate them.

Heineken France refreshes its consumer insight

News • 17 June 2019

Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.

Netsafe New Zealand: Re:Scam – The World's Most Unhelpful Chatbot

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Netsafe, a non-profit organisation that focuses on online safety, tackled global cyber crime using a computer-generated bot that "re-scammed" the scammers.

Heineken France connects direct to consumers

Article • Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019

In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.

Shelter Scotland: Campaign Identity and Chatbot

Case Study • Design Business Association, Bronze, 2019

Shelter Scotland, a homeless charity, launched a chatbot to help inform people in Scotland of changes to housing legislation.

Domino's: How one killer stat led to the cheesiest chat-bot the internet has ever seen

Case Study • Marketing Society UK, The Brave Awards, Highly Commended, 2019

Domino’s, the American takeout pizza restaurant, created an original campaign around Valentine’s Day using Tinder to regain momentum in the month of February.

Voice drives new search thinking

News • 07 June 2019

With today’s search landscape in flux, brands need to tailor their marketing approach to reflect the nuances of individual platforms, with voice the main driver of change, an agency executive suggests.

Digital Media In 2019: Six lessons for marketers

Article • Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019

With multiple changes afoot in digital, data privacy is just one in a number of areas with serious implications for the industry.

Why marketers need to track voice in China

News • 05 June 2019

There are many reasons why voice-enabled technologies are taking off in China and brands should see developments in this sphere as transformative in the same way that mobile technologies have been for the past two decades.

Sonic branding: Finding your brand’s voice in the age of audio

Article • Michele Arnese, Admap, June 2019

Details how a coherent audio strategy which complements a brand’s visual, social and cultural equity, has become vital for establishing or maintaining its competitive advantage.

Programmatic audio: Past, present and future

Opinion • Alex Brownsell, May 2019

Video may have killed the radio star, but audio is fighting back. The medium is undergoing a technology-inspired renaissance, and is slowly becoming an ever-present texture in daily life.

Audio: Prospering in the ever-present medium – Admap summary deck

Article • Admap, June 2019

A summary of new thinking and best practice on audio from Admap.

Beyond the search bar: When brands should tune into voice in tomorrow’s shifting search landscape

Article • Sophie Harding, Admap, June 2019

Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.

How China is finding its voice

Article • Tim Doherty, Admap, June 2019

Looks at the prevalence and promulgation of voice-enabled technologies in China, as it enters a new period of technological change.

Amazon develops device to read human emotions

News • 27 May 2019

Science fiction has taken a step closer to reality with the news that Amazon is developing a voice-activated, wearable device that can recognise human emotions.

What Market Research Can Learn from Alexa & Siri: Exploring the ways Savvy Consumers have innovated in their lives and how market research practices can follow their lead

Research Paper • Young Ham, Jason Dodge and Rebecca Southern, ESOMAR, Asia Pacific, 2019

Kantar, a media company, shares tangible examples of ways researchers, marketers, and advertisers alike can tap into innovative consumers and leverage the ocean of data they are generating.

Let Them Speak: A trial of voice technology for big little qual

Research Paper • Anne-Marie Moir, ESOMAR, Asia Pacific, 2019

A study in Australia set out to test the viability of AI-powered voice technology in conducting a qualitative style interview.

Voice, chatbots