Article
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WARC Best Practice, May 2019
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
News
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10 March 2020
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.
News
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25 February 2020
Voice assistants are increasingly changing the way Indians search for information via their mobiles, new research shows.
News
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18 February 2020
The market for speech and voice recognition technology in India is set to grow rapidly, underscoring a dire need for brands to understand how the audiences interact and perceive this technology, said digital agency WATConsult.
News
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29 January 2020
More than a third of UK consumers have used, or are interested in using, voice commands, and a roughly similar proportion regularly listen to podcasts, according to new figures from the Data & Marketing Association (DMA) – and over a quarter of ...
Article
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P.V. Kannan, WARC Best Practice, January 2020
This article provides a roadmap for how to use AI to build conversational commerce into solutions that work for both brand and customer.
Article
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WARC Best Practice, January 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.
News
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20 December 2019
A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
News
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16 December 2019
Voice hasn’t taken off in the way many people expected but if it’s merely languishing in Gartner’s oft-quoted “trough of disillusionment” – the lull after hype and before mainstream acceptance – then 2020 could see a rapid escalation, according to ...
Article
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Alex Brownsell, Event Reports, Future of Audio, October 2019
An exploration of the role of voice technology in marketing, and predictions of how brands may be able to exploit voice in the future.
Article
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Euromonitor Strategy Briefings, December 2019
Outlines how digital commerce is developing in the APAC region.
Case Study
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Data and Marketing Association, Bronze, 2019
Benefit, a cosmetics brand, used voice search and structure data in the UK to ensure it is the only voice being heard in the cosmetics industry.
Case Study
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Data and Marketing Association, Gold, 2019
IBM, the computer hardware company, joined forces with lowly Leatherhead FC in the UK to prove IBM Watson's worth to a business audience that includes elite clubs.
Case Study
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Data and Marketing Association, Bronze, 2019
Coca-Cola, a soft drink brand, encouraged trials of its products by launching a voice-activated product trial in the UK.
Research Paper
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MRS Awards, Finalist, MRS Award for Healthcare Research, 2019
Examines the need for pharmaceutical companies to move to a more patient-centric approach to fully grasp patient needs through detailing a research project in the UK that used chatbots to better grasp such needs.
News
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28 November 2019
A new innovation announced this week by Amazon, the global e-commerce giant, will purportedly halve the cost of making devices enabled with Alexa voice services.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Opinion
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Joel Davis, November 2019
Joel Davis, co-founder and CEO of Mighty Social, offers five key pieces of advice brands looking to improve discoverability and engagement through voice search.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
News
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21 November 2019
Search advertising now accounts for 22 cents in every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. This is according to ...
Opinion
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David Tiltman, November 2019
In late 2018, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2020.
