Article
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WARC Best Practice, May 2019
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
News
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21 November 2019
Search advertising now accounts for 22 cents in every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. This is according to ...
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.
News
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15 November 2019
Chinese e-commerce giant Alibaba generated sales worth 268.5bn yuan ($38.4bn) during its annual Singles Day global shopping festival, but behind the headline figure comes the news that more than one million orders were placed and paid through voice ...
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Miller Genuine Draft (MGD), a beer brand, increased sales and consumer engagement by launching a campaign that allowed South African consumers to order their packs of beer through a Facebook chatbot and have it delivered in the hour.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Ahead of the new season of its Asia's Got Talent show, the television channel AXN Asia launched an interactive campaign that allowed users to talk to the stars and presenters of the show ahead of each episode, thus increasing user engagement across East Asia.
Case Study
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MMA Smarties, Gold, X (Global), 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
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MMA Smarties, Silver, North America, 2019
Cereal brand Honey Nut Cheerios created an Amazon Prime giveaway to make it the top recommendation on Alexa and secure its voice commerce future.
News
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28 October 2019
Avocados from Mexico does what it says on the tin – following a brand building campaign that has seen it become the US market leader, the company now intends to lay claim to a wide slate of strong associations that consumers have with the category.
Article
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Stephen Whiteside, Event Reports, Association of National Advertisers' 2019 Masters of Marketing Conference, October 2019
Avocados From Mexico, a produce brand, believes it can successfully lay claim to broad features of its category where its brand has no natural advantages over rival products.
News
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08 October 2019
As Facebook and other social platforms come under increasing scrutiny from governments and regulators over the content they carry, a leading industry figure argues that advertisers too have a “moral responsibility” to act.
News
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07 October 2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Article
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Anna Hamill, WARC Exclusive, October 2019
In an exclusive interview with WARC, WFA chief executive Stephan Loerke discusses brand safety in the digital era and the rise of voice.
Article
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Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
Article
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Chelsea Horncastle, WARC Exclusive
Voice assistants have grown in popularity over in recent times, and with a wealth of data on people’s adoption, usage and openness to smart technologies, brands can create valuable experiences.
Article
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Research on WARC, September 2019
Shows for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.
News
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20 September 2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
News
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19 September 2019
Facebook has announced an extension of its Portal video-calling hardware with Portal TV, which provides both chatting and video streaming features, though privacy questions loom.
News
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17 September 2019
It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
Article
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Andrea Savidge, and Claire Barrett, WARC Best Practice, September 2019
Outlines best practice from software company Mubaloo's experience in developing voice skills with clients and partners, covering top considerations from its strategy, design and development teams.
Article
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Emma Chiu, WARC Exclusive, September 2019
Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.
News
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11 September 2019
Awareness about voice assistant devices is fast growing in India but its usage, is still limited to basic tasks, according to a new report by Isobar India.
Case Study
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Aaron Zhang, WARC Prize for Asian Strategy, Entrant, 2019
Mars-owned chocolate brand, Dove, identified an opportunity to position itself as the 'ambassador of love' in China through a media-first strategy that would position Dove as the ultimate romantic brand.
News
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28 August 2019
The global smart speaker market continues to grow, with the US’s Amazon still the biggest seller. However, China’s Baidu has seen vertiginous growth to unseat Google in second place, according to a new report by Canalys.
