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Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Article • Silke Zetzsche, WARC Exclusive, March 2021
Article • Flora Williams, WARC Exclusive, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
News • 16 February 2021
News • 12 February 2021
Article • Krish Velkar, WARC Exclusive, February, 2021
News • 28 January 2021
Article • Dan Calladine, WARC Webinars, January 2021
News • 18 January 2021
Article • Research on WARC, January 2021
Case Study • MMA Smarties, Gold, Vietnam, 2020
Case Study • MMA Smarties, Bronze, APAC, 2020
Research Paper • Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020
Case Study • MMA Smarties, Gold, APAC, 2020
Research Paper • Ennio Armato, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Tom Curtis, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Chris Harder, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Article • WARC Best Practice, November 2020
Article • Supriya Chabria and Mai Someya, Research on WARC, November, 2020
Research Paper • Violet Lazarevic, Anne-Marie Moir and Jonathan Prosser, ESOMAR Conference papers, APAC, 2020
Research Paper • Rajiv Lamba, ESOMAR Conference papers, APAC, 2020
Research Paper • Garreth Chandler and Tom Caley, ESOMAR Conference papers, APAC, 2020
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Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Article • WARC Best Practice, November 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month. -
Article • Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in search. -
Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.