Voice, chatbots

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Article • WARC Best Practice, May 2019

With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.

Mining emotions via voice and smell with Johnson & Johnson and Initial

Article • Brian Carruthers, Event Reports, MRS Impact, March 2019

Two examples of how brands are using an innovative approach to understand consumer emotions.

How The New York Times is tapping voice technology

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

The New York Times, the news provider, has begun experimenting with voice technology as a means of driving new forms of consumer engagement.

BBC Good Food sees opportunity in voice

News • 02 May 2019

BBC Good Food, the Immediate Media publishing brand, has moved from seeing voice as a risk to be mitigated to an opportunity to be exploited.

Voice search is not a short-term trend

News • 29 April 2019

Voice search may be in its infancy, as reflected by the low priority marketers currently give the technology, yet new research suggests it has the potential to be far more powerful than traditional search.

BBC Good Food’s ‘quick and dirty’ approach to voice technology delivered results

Article • Alex Brownsell, Event Reports, Digital Innovators’ Summit, March 2019

BBC Good Food, the Immediate Media publishing brand, partnered with Amazon to launch an Alexa skill enabling users to access its archive of 12,000 recipes.

What we know about Artificial Intelligence

Article • WARC Best Practice, April 2019

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Tech Tracker Q1 2019

Article • Research on WARC, Ipsos Connect, Q1 2019

Trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2019.

Google Cloud: Ask the Cloud

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Chris Oliver, WARC Awards, Shortlisted, Effective Innovation, 2019

Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.

Alepa: Block Wish

Case Study • Juha Halmesvaara, WARC Awards, Shortlisted, Effective Innovation, 2019

Alepa, the Finnish grocery store chain, ran a digital campaign that successfully improved brand perceptions and generated audience engagement.

Netsafe New Zealand: Re:scam – The World's Most Unhelpful Chatbot

Case Study • Jack Murphy, WARC Awards, Shortlisted, Effective Innovation, 2019

Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool, called Re:scam, to fight back against the huge increase in cybercrime.

Patience required with an audio internet ecosystem ‘stuck in the 90s’

Article • Alex Brownsell, Event Reports, The Impact of Voice & Sound, March 2019

Executives from Google, The New York Times, Mindshare and HSBC discuss how audio advertising is likely to develop in the coming years.

Beyond the magic banner: Google taps AI to sell AI

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, March 2019

Google needed an ad unit to showcase the capability of its Google Home device by understanding content on a publisher’s page.

KLM’s vision for voice

Opinion • Lucy Aitken, March 2019

Having been a textbook example of how to use social in business, airline KLM shared its experiences so far of how to integrate voice.

Quartz gives news content a personal twist

News • 20 March 2019

Quartz, the news brand, is using chatbots and artificial intelligence as it seeks to personalise stories for its audience on a truly individual basis.

Pandora targets smart speakers

News • 18 March 2019

Pandora, the music streaming platform, is refining its advertising offer by enabling brands to target particular types of device, such as smart speakers, games consoles or smart TVs.

Smart home tech needs to adapt to APAC consumers

News • 18 March 2019

The global smart home market is expected to be worth $400bn by 2030, with Asia Pacific accounting for at least a quarter (25%) of the total, according to a new study that also identifies what APAC consumers want from devices like Amazon Alexa.

How Quartz is using artificial intelligence to truly personalize the news

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

Quartz, the news brand, is using conversational tools such as chatbots to personalize content for its readers in nuanced ways.

Apple and Samsung's attempts to strengthen voice capability

News • 20 February 2019

Rarely thought of as best in class players in the voice space, Apple is the latest big company to acquire voice technology talent through its acquisition of PullString, a startup that makes voice experience design tools.

Voice opens up new brand experience options

News • 19 February 2019

The combination of voice and AI continues to develop in China and will open up new “interesting possibilities” for brands in the year ahead, according to a leading agency figure.

Six Asia tech trends brands should know in 2019

Article • Low Lai Chow, WARC Trends, February 2019

Tech trends including voice, image-driven search, biometric customization and AR experiences are set to make a splash in Asia in 2019.

Trends from the Marketer’s Toolkit 2019

Article • David Tiltman and Sophie Harding, WARC Webinars, February 2019

Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.

Jim Beam: JIM, The First Smart Decanter

Case Study • SABRE Awards, Best Content Creation for Media Sites (Earned), In2, 2019

Jim Beam, a brand of bourbon whiskey, increased awareness and website traffic among US millennials by launching a spoof AI assistant to decanter its alcohol.

What we know about marketing on Facebook

Article • WARC Best Practice, February 2019

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

Voice: technological and consumer considerations for marketers

Article • Alex Wilman, WARC Exclusive, January 2019

Smart speaker penetration is growing fast and represents a major opportunity for brands and marketers, but it is a challenging medium for them to master; research from Northstar offers some pointers.

What we know about marketing on Facebook

Article • WARC Best Practice, February 2019

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

Article • WARC Trends, December 2018

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Carat's top 10 trends for 2018

Article • Dan Calladine, WARC Exclusive, January 2018

Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Toolkit 2018: How brands can respond to the year's biggest challenges

Article • WARC Trends, December 2017

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.