Article
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WARC Best Practice, April 2020
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
Case Study
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Sang Lam, Anish Appukuttan, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Shortlisted, 2020
Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.
Article
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Caleb H. Tse, WARC Exclusive, August 2020
Research shows that consumers care whether they are being offered customer service by a real person or a chatbot.
Article
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WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in search.
Article
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Victoria Kurzweg, WARC Exclusive, July 2020
Details major developments in sonic branding over the last 30 years.
News
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15/06/2020
Several countries as well as individual states in the USA have begun easing pandemic-related restrictions, but some habits that people adopted to help them through the lockdowns may have become entrenched, according to a senior Amazon executive.
Article
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WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
News
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29/05/2020
There’s a gap in Singapore between service experience and expectation across various sectors ranging from banking, travel and hospitality to food and beverage, according to a new report from Wirecard.
Case Study
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SABRE Awards, Gold, North America, 2020
McDonald's, the fast food chain restaurant, increased job applications across the US by launching a voice-initiated application process.
Article
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WARC Best Practice, May 2020
Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.
Article
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Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
Article
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Michele Arnese, WARC Exclusive, April 2020
Insights from amp’s 2020 Best Audio Brands Ranking, and the top-ranking brands, Mastercard, Shell, Apple, Google and Amazon.
Case Study
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Sayami Podder, Nikita Mehta, WARC Awards, Entrant, Effective Social Strategy, 2020
Cellular network Idea 4G used artificial intelligence to communicate its superior video quality in India.
Case Study
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Nicholas Short, Qirong Li, Ariel Ban, Sara Wang, WARC Awards, Entrant, Effective Content Strategy, 2020
Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.
Case Study
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Jessica Perrin, WARC Awards, Entrant, Effective Innovation, 2020
Confectionery brand Rice Krispies Treats increased sales during the holiday period in the US with Krispie Kitchen, an immersive, Christmas treat-making experience with Google Assistant.
News
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10/03/2020
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.
News
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25/02/2020
Voice assistants are increasingly changing the way Indians search for information via their mobiles, new research shows.
News
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18/02/2020
The market for speech and voice recognition technology in India is set to grow rapidly, underscoring a dire need for brands to understand how the audiences interact and perceive this technology, said digital agency WATConsult.
News
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29/01/2020
More than a third of UK consumers have used, or are interested in using, voice commands, and a roughly similar proportion regularly listen to podcasts, according to new figures from the Data & Marketing Association (DMA) – and over a quarter of ...
Article
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P.V. Kannan, WARC Best Practice, January 2020
This article provides a roadmap for how to use AI to build conversational commerce into solutions that work for both brand and customer.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.
News
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20/12/2019
A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
News
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16/12/2019
Voice hasn’t taken off in the way many people expected but if it’s merely languishing in Gartner’s oft-quoted “trough of disillusionment” – the lull after hype and before mainstream acceptance – then 2020 could see a rapid escalation, according to ...
