Article
•
WARC Best Practice, October 2019
Explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods.
Article
•
WARC Best Practice, September 2019
Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.
Article
•
WARC Best Practice, July 2019
Provides marketers with information and guidance about combining TV and digital media strategies.
Article
•
Marianne Vita, WARC Best Practice, September 2018
Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.
Article
•
Andrew Green, WARC Best Practice, June 2017
This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.
Case Study
•
Artem Lopukhin, Alexander Komissarov, Marina Bormot, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Telecommunications brand Beeline used a TV analytics approach based on Big Data to build awareness and promote its tariffs and services in Russia.
Case Study
•
Camille Lin, Linda Qin, Doris Xu, Nicholas Short, WARC Media Awards, Shortlisted, Best Use of Data, 2019
As a newcomer in China, Booking.com sought to build strong audience connections in what is a fiercely competitive online travel industry.
Case Study
•
Bini Yoheswaran, Simon Foster, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Telco TalkTalk built a data-led model to increase efficiency of its marketing spend, drive uptake of subscriptions and increase the value of existing customers.
Article
•
WARC Best Practice, November 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
News
•
11 November 2019
ISBA, the trade body for UK advertisers, has launched a cross-media measurement programme that aims to incorporate global principles and audience measurement approaches currently being developed by the World Federation of Advertisers (WFA).
Case Study
•
Best Media Research/Analytics, Best Media Research using existing data, 2019
BEEP is a solution employed by Hindustan Unilever in India to measure TV viewership figures accurately.
Case Study
•
Best Media Research/Analytics, Best use of Analytics/Data Technology, 2019
GoodKnight, an insecticide brand, successfully increased sales and raised the Indian audience's awareness about dengue, a dangerous disease which is transmitted by mosquitoes.
Case Study
•
Best Media Innovation, Digital, Social Media, 2019
Tata Croma, one of India’s leading retail chains for consumer electronics and durables, wanted to boost TG’s awareness scores by increasing engagement.
Case Study
•
Best Media Research/Analytics, Best use of Analytics/Data Technology , 2019
A smart targeting strategy, using a holistic audience segmentation statistical model, helped increase daily active users for Google Maps in India.
Case Study
•
Best Integrated Campaign, Services, 2019
Google Maps, a web-mapping service, launched #LookBeforeYouLeave as a way to help people in India save time and avoid the unpredictability of traffic caused by bad weather.
Case Study
•
Best Media Innovation, Out of Home, 2019
Google, the technology company, encouraged Indian consumers to use its Google Maps travel planning feature by turning billboards in high-traffic locations to Google Maps interfaces.
Case Study
•
MMA Smarties, Finalist, X (Global), 2019
Klondike, an American ice cream brand, launched dynamic audio assets that served tailored jingles, to increase awareness of its jingle among its target audience in the US.
Case Study
•
MMA Smarties, Gold, X (Global), 2019
KFC, a fast-food brand, developed an AI-prediction algorithm that allowed Chinese gamers to get live information on their League of Legends games through the brand's app, while increasing its sales.
Case Study
•
Best Media Innovation, Branded Content, 2019
Mobile phone network Vodafone wanted to not only differentiate itself from the plethora of other providers cluttering the telecom category in India but also increase 'brand love' using its network and technology.
Case Study
•
MMA Smarties, Finalist, X (Global), 2019
Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.
Case Study
•
Best Media Innovation, Digital, Search, 2019
Hero MotoCorp, a motorbike brand, improved consideration in India by partnering with key search engines to create a microsite which showed its superiority against its competitor within search results.
Case Study
•
MMA Smarties, Silver, X (Global), 2019
Foxtel, a sports TV network, increased channel subscriptions across Australia by launching a multi-media campaign featuring Monty, the world's first AI predictive cricket commentator.
Case Study
•
Best Media Innovation, Ambient Media, 2019
Indian Super League (ISL), a football league, created a simple but eye-catching activation in Kerala to energise fans for the start of a new football season.
Case Study
•
MMA Smarties, Bronze, X (Global), 2019
DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.
Case Study
•
Best Media Innovation, Cinema, 2019
Gyproc, a plasterboard wall and ceiling brand, increased awareness in India by launching a cinema ad alongside a live demonstration of ceiling design using the cinema theatre ceiling.
