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Britannia: Marie gold my startup 2.0 – home-makers turn job-creators

Case Study • SABRE Awards, APAC, Gold, 2021

Britannia Marie Gold, a biscuit brand, increased brand awareness and growth during the COVID-19 lockdown in India by providing entrepreneurs with virtual training from home.

LinkedIn: #WeCanDoIt – International Women’s Day campaign

Case Study • SABRE Awards, APAC, Gold, 2021

LinkedIn, a business and employment-oriented online service, invited its members to share their stories of challenging gender stereotypes and overcoming gender gaps in the workplace to celebrate women during the COVID-19 pandemic.

Rejoice: Non-scripted documentary – the beauty of age 18 is only for once

Case Study • SABRE Awards, APAC, Gold, 2021

Rejoice, a hair care brand, launched a documentary video around exam season in China to raise awareness of the pressure young students are under and to show them they should still take care of themselves, and their hair, during this time.

SMART Myanmar: Weaving garment workers together

Case Study • SABRE Awards, APAC, Gold, 2021

SMART Myanmar, a coalition of organisations working to protect workers in the textile industry, launched an app and held an online event to empower garment workers to protect themselves.

Libresse: Liberating Our Periods 2.0 – from spiritual impact to marketing effectiveness

Case Study • SABRE Awards, APAC, Gold, 2021

Libresse, a menstrual hygiene brand, broke traditions and norms concerning periods in China with its #LiberatingOurPeriods campaign.

Red Nose: Still six lives

Case Study • SABRE Awards, APAC, Gold, 2021

Stillbirth Foundation Australia, an organisation striving to prevent stillbirth, launched a campaign to educate people in Australia on the behaviours that can reduce the risk of stillbirth.

Johnson & Johnson Vision: Putting eye care on the health agenda

Case Study • SABRE Awards, APAC, Gold, 2021

ACUVUE, a brand of contact lenses, redefined how people perceived eye care in Singapore with its influencer strategy.

Novartis Pharmaceuticals: See what lies beneath

Case Study • SABRE Awards, APAC, Gold, 2021

Novartis, a healthcare company, raised awareness of the PIK3CA genetic mutation in Hong Kong via an interactive art exhibition.

How Dove found beauty in the time of COVID-19

Case Study • APG (UK), Entrant, 2021

Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.

Libresse: The first menstruation themed live stream exhibition event of Libresse new product launch

Case Study • SABRE Awards, APAC In2, Best Influencer Programs Endorsements (Paid), 2021

Libresse, the feminine hygiene product brand, launched the 'Liberating Our Periods' campaign in China.

Women’s Aid: If you can see it, we can change it

Case Study • APG (UK), Entrant, 2021

Women's Aid, a national charity, launched a campaign in the UK to encourage awareness and understanding and to help make violence against women a thing of the past.

Pantene: Grey on Grey

Case Study • APG (UK), Entrant, 2021

Pantene, a shampoo brand, launched a campaign in the UK to increase share growth and empower women to unapologetically embrace their grey hair.

Libresse/Bodyform: WombStories

Case Study • APG (UK), Gold, 2021

Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.

Behind the Winning Idea: Home Centre – A Dad's Job

Article • Siddarth Sivaprakash and Tahaab Rais, WARC Exclusive, October 2021

This episode of Behind the Winning Idea explores the strategy, execution and outcome of Home Centre: A Dad's Job, winner of the Instant Impact Grand Prix in the 2021 WARC Awards for Effectiveness.

Obie: A problem too big to ignore, an opportunity too big to resist

Case Study • APG (UK), Entrant, 2021

Obie, a reproductive health brand, launched a new holistic reproductive health platform in the US, rooted in science and personalised in real time, to help women and their partners proactively affect their fertility.

Avon, Watch Me Now. Reshaping a beauty brand from underdog to global force

Case Study • APG (UK), Entrant, 2021

Avon, a beauty brand, launched a worldwide campaign to change perceptions in a way that is likely to drive penetration and help increase pride amongst women.

Omniwomen: From soft power to hard metrics - A story of the final ingredient needed for meaningful change

Case Study • APG (UK), Entrant, 2021

Omnicom, a marketing and advertising company, launched Omniwomen, a programme to recruit, retain and promote the next generation of female leaders.

SMART Myanmar: Weaving garment workers together

Case Study • SABRE Awards, APAC In2, Best in Real-Time Engagement, 2021

SMART Myanmar, the non-profit organisation, was tasked to support the development and deployment of an educational application for garment workers in Myanmar.

Tena: Our bodies change, but why should we?

Case Study • APG (UK), Entrant, 2021

TENA, an incontinence product brand, launched a campaign in the UK to tackle stigma by celebrating the confidence of those who refused to be ashamed of their bodies or defined by society's perceptions of ageing.

Clarins: Love for city guardian, protect her against the sun

Case Study • SABRE Awards, APAC In2, Best Use of Asian Social Platforms, 2021

Clarins, the beauty brand, launched a campaign to show care and appreciation to female workers in China.

The rural marketing playbook: Data-backed insights from the real world

Article • Ed Pank, Kunal Sinha and Biprorshee Das, WARC Webinars, October 2021

Provides insights exposing the grassroots realities of the rural economy in India and data that identifies growth opportunities.

Skin deeper: How brands can get advertising representation right for growth in APAC

Article • Irene Joshy, WARC Exclusive, September 2021

To grow a brand across Asia Pacific, Irene Joshy says it is imperative to establish consumer trust by demonstrating how the brand engages in DEI authentically.

Make it relevant: Diversity and inclusion in China ads

Article • Laurence Lim Dally and Nara Parhat, WARC Exclusive, September 2021

Cherry Blossoms Intercultural Branding’s Laurence Lim Dally and Nara Parhat examine the approach to DEI (diversity, equality and inclusion) issues in local and Western brands’ advertising in a homogenous country like China.

Women out-game men in China, but lag behind in Germany and US

Data • Cinzia Petio, WARC Data Points (Curated), September 2021

An overview of gaming consumption in female and male audiences.

Puma: Propah lady

Case Study • YouTube Works for Brands, India, Best Long Form Storytelling, 2021

Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.

What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
What's working in gaming 2021

Article • WARC Category Intelligence, September 2021

Global strategies, campaign updates and trends in gaming.
The power of inclusive portrayal in advertising

Article • Kantar & Affectiva, WARC Best Practice, August 2021

Inspires and shows different ways of getting inclusive portrayal right - a marketing imperative.
How to market effectively to women

Article • Sue Unerman, WARC Best Practice, June 2017

This article offers six best practice ideas to help marketers better target the huge and diverse demographic of women, who today make between 70% and 80% of all purchases worldwide.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Women in advertising

Article • Ipsos Views, Research on WARC, August 2021

Media and advertising play an important role in our culture and reflect the social norms of our society.