Women

2,742 results found

Sort by

How P&G reached an audience without mass-media channels

Article • Alex Brownsell, WARC Exclusive, April 2021

WARC asked Gal Swisa, Always Brand Leader at P&G Israel, and Gilad Kat, Mediacom’s Team P&G Communication Planning Director, about the success of ‘Rabbi Bot’.

Hulu: Reimagining brand purpose after the seismic events of 2020

Article • Alex Brownsell, WARC Exclusive, April 2021

UM’s Wendy Aldrich, EVP, Managing Partner, and Kristine Swanepoel, SVP, Strategy, West Coast, discuss Hulu’s award-winning ‘The Shape of History’ campaign.

Volvo’s E.V.A Initative: Bringing gender equality to automotive safety

Article • Anna Hamill, WARC Exclusive, April 2021

Safety is a bottom-line message for every brand in the automotive category – so how did Volvo rework that message as a key brand differentiator.

How Lifebuoy Vietnam navigated COVID-19: An interview with Amit Thakur and Ngọc Nhân Mai

Opinion • Amit Thakur and Ngọc Nhân Mai, April 2021

Mindshare Vietnam’s Amit Thakur and Lifebuoy’s Ngọc Nhân Mai reveal that the soap brand flourished in Vietnam due to the pandemic and share how it leveraged technology with an infection alert system that supports its brand mission.

Pantene: The Hairy Tale

Case Study • WARC Cases, 2018

Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.

Avon: Power Stay #VeioPraFicar

Case Study • WARC Cases, 2019

Cosmetics brand Avon increased sales in Brazil by proving the durability of its product through women’s sport.

Understand, recognise, empower: lessons in marketing to mothers

Opinion • Chiara Manco, March 2021

WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant and helpful communications.

Brands should call time on ‘fempowerment’

Opinion • Philippa Roberts and Jane Cunningham, March 2021

Women have been at the sharp end of a year of pandemic and lockdown. As the world slowly emerges from the threat of COVID-19, brands are going to have to reset their relationships with their female audiences, say Philippa Roberts and Jane Cunningham.

Ad Council: She Can STEM – Dare to STEM

Case Study • WARC Cases, 2020

For the second year of its She Can STEM initiative, US non-profit organization Ad Council launched a Minecraft experience that got teen girls to immerse themselves in STEM-based challenges.

Pizza Hut: Female gamers' new hero

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021

Pizza Hut, a restaurant chain, gave female esports gamers a new hero with its campaign in partnership with mobile game King of Glory in China.

Estée Lauder: Location-based blockchain campaign

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Estée Lauder, a makeup company, increased store footfall in India by launching a geo-targeted campaign that encouraged consumers to visit stores to find their best foundation match.

Stayfree: It's Just A Period

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021

Stayfree, a brand of menstrual hygiene products owned by Johnson & Johnson, strove to ease the tension surrounding menstruation in Indian.

Himalaya Herbals: Win The Fight

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

Himalaya Herbals, a personal care brand, empowered people suffering from acne in Indonesia with its Win the Fight campaign.

S-26 Procal GOLD: AR Book

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.

Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods

Case Study • SABRE Awards, IN2, North America, Best in Brand Narratives, 2021

Tampax, a brand of tampons, launched its humour-led campaign #TimeToTampax to encourage conversation around the taboo topic of menstruation in the USA.

Subway: Beyond Meatball

Case Study • SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Paid), 2021

Subway, a restaurant chain, launched its Beyond Meatball sub in Canada and targeted a female, millennial audience with a video campaign highlighting the care that goes into producing the plant-based product.

Brands that chose to challenge: advertising’s role in the fight for gender parity

Opinion • Chiara Manco, February 2021

WARC’s Chiara Manco looks at work that stared gender bias in the face by actively challenging it.

Friesland Campina: Frisian Flag 123 “Catch to Grow” AR Mobile Campaign

Case Study • MMA Smarties, Silver, Indonesia, 2020

Frisian Flag, a dairy product brand, launched an immersive mobile game in Indonesia to increase brand awareness, drive an uplift in brand consideration and spark brand loyalty.

Promina: Homemade ‘Easy-to-Cook for Baby’ Mobile Campaign