Article
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WARC Best Practice, March 2019
Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.
Article
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WARC Best Practice, March 2019
Explores the current writing and thinking on the effectiveness of radio, a medium with inherent persuasive strengths and a track record of strong RoI.
Article
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WARC Best Practice, February 2019
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in radio and audio.
Article
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Tony Regan, WARC Best Practice, September 2016
This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.
Article
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Mark Barber, WARC Best Practice, June 2016
This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.
Article
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Alex Brownsell, Event Reports, The Impact of Voice & Sound, March 2019
Executives from Google, The New York Times, Mindshare and HSBC discuss how audio advertising is likely to develop in the coming years.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
Spotify, the audio streaming platform, believes that podcasts will have a central role in driving its future growth.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
The New York Times, the news provider, is expanding onto television with a new show called “The Weekly”, a move that represents another step forward in the brand’s growing efforts at diversification.
Article
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Alex Brownsell, Event Reports, Advertising Week Europe, March 2019
Audio advertising experts at Advertising Week Europe explore the opportunities and challenges offered by podcast media.
News
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18 March 2019
Pandora, the music streaming platform, is refining its advertising offer by enabling brands to target particular types of device, such as smart speakers, games consoles or smart TVs.
News
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07 March 2019
A month after Spotify announced its acquisition of New York podcasting companies Gimlet Media and Anchor FM, signalling its intent to become a major-league player in the podcasting world, its overall strategy is becoming clearer.
Research Paper
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IAB, June, 2018
This study analyses the US podcast advertising industry data and information reported directly from companies selling advertising on podcast platforms.
Article
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IAB, August, 2018
Explores the role of digital audio in the brand safety conversation in the US.
Research Paper
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IAB, February, 2018
Outlines a study conducted in the US on Personal Prime Time that focuses on the consumer journey by mapping the when, why, and how through which consumers are creating their own Prime Times, the moment of high value and high engagement, across content and devices throughout their day.
News
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26 February 2019
The scale of television means it continues to be a vital channel for advertisers, and while it may not always be traditional, linear broadcast TV, advertising will remain central to the business model, an industry figure has argued.
Article
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Alex Brownsell, Event Reports, VidCon London, February 2019
New entrants into global TV, including Google, Apple and Amazon, are likely to adopt ad-funded models to recoup the huge costs associated with content creation and rights procurement.
News
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20 February 2019
Amazon looks set to launch a bold movie strategy, its Studios head Jennifer Salke has revealed: more original titles and more straight-to-service ones too.
News
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19 February 2019
If you thought winning Oscars was all about making just making a fine movie, you can be forgiven. Netflix, the US streaming company, is bringing its muscle into traditional studios' domain.
Case Study
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SABRE Awards, Best in Audio: Podcasts + Music, In2, 2019
Genentech, a Biotechnology company, launched a podcast to engage current and potential Genentech employees and bring science to US audiences in a way it had never been done before.
Article
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
News
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07 February 2019
The BBC and Discovery have struck a deal to amalgamate their natural history and wildlife content to form a new global, paid-for streaming service.
News
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05 February 2019
Spotify, the Sweden-based audio streaming platform is reported to be looking at making a more than $200m move into original podcast production by buying Gimlet Media, indicating not only Spotify’s sense of opportunity, but the trajectory of ...
News
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28 January 2019
Vice Media, the youth-oriented broadcaster, and online streaming service Hulu Japan have signed a content licensing and co-production deal that will deliver 250 hours of original content to Japanese viewers.
News
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25 January 2019
Commercial radio ad revenue increased 3.4% year-on-year across Australia’s five main metropolitan areas in 2018, taking total income to A$809.4m, a new report has revealed.
