Article
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WARC Best Practice, March 2019
Explores the current writing and thinking on the effectiveness of radio, a medium with inherent persuasive strengths and a track record of strong RoI.
Article
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WARC Best Practice, March 2019
Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.
Article
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WARC Best Practice, February 2019
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in radio and audio.
Article
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Tony Regan, WARC Best Practice, September 2016
This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.
Article
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Mark Barber, WARC Best Practice, June 2016
This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.
News
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18 June 2019
AM/FM radio, the original electronic media, continues to win the hearts and minds of Americans, new research reveals.
Article
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Alex Brownsell, Event Reports, Tuning In, May 2019
Highways England, a government-owned company, launched a radio-led campaign to curb the practice of tailgating on the roads.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Coca-Cola, the soft drinks brand, improved awareness of the increased numbers of names featured on its packaging by creating a unique song for every name.
News
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12 June 2019
Crate&Barrel, the homewares retailer, enjoyed podcast advertising success for its wedding registry service through a campaign that was carefully aligned with its target audience.
News
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10 June 2019
Barack and Michelle Obama’s production company, Higher Ground, has formed a partnership with Spotify to produce exclusive podcasts for the Swedish audio-streaming platform’s global user base of hundreds of millions.
News
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10 June 2019
Neuroscience tells us that people are in a more receptive frame of mind when listening to radio than watching TV, but radio ads still need to “come out swinging”, according to a specialist in this market.
News
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06 June 2019
23andMe, the genetic and ancestry testing firm, has enjoyed considerable success with a podcast series it created in partnership with iHeartMedia, the media company.
News
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05 June 2019
Radio ads recognised for their high level of creativity typically deliver a greater uptick in purchase intent than the norm, according to a study by Westwood One, the audio media company, and Veritonic, the analytics provider.
News
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04 June 2019
Podcasting, the digitally-downloadable radio format, is fast entering the mainstream across the world.
News
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04 June 2019
US sports channel ESPN is experimenting with a teen-focused NBA broadcast on the platform’s app that reflects traditional sports’ pivot to viewing experiences more similar to the game streaming platform Twitch.
News
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04 June 2019
Podcast adspend hit $479.1m in the United States last year following annual growth of 53%, and should top $1bn by 2021, according to a report by the Interactive Advertising Bureau (IAB), the trade body, and PwC, the professional services firm.
Article
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Brooke Hemphill, Event Reports, Mumbrella Audioland, May 2019
By optimising their creative approach, brands can improve the effectiveness of audio ad campaigns.
Opinion
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Alex Brownsell, May 2019
Video may have killed the radio star, but audio is fighting back. The medium is undergoing a technology-inspired renaissance, and is slowly becoming an ever-present texture in daily life.
Article
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Tom Webster, Admap, June 2019
Highlights four key obstacles in podcasting, derived from findings of the flagship study of consumer media and technology habits by Edison Research.
Article
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Admap, June 2019
A summary of new thinking and best practice on audio from Admap.
Article
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Mark Barber and Heather Andrew, Admap, June 2019
Reveals insights and findings from Radiocentre and Neuro-Insight's research into the effects of editorial context on radio advertising effectivness.
Article
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Oliver Deane, Admap, June 2019
Explores how digital audio advertising has evolved from a virtually non-existent industry to a mature and conditioned market, and identifies what is needed to drive the space forward.
News
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30 May 2019
Silicon Valley VC firm Andreesen Horowitz has produced a long report about podcasting from an investment point of view.
Opinion
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Jonathan Harrison, May 2019
Jonathan Harrison offers five key tips for advertisers planning a podcast campaign, from planning reach to researching content and context.
