Article
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WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in radio and audio.
Article
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WARC Best Practice, March 2019
Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.
Article
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WARC Best Practice, March 2019
Explores the current writing and thinking on the effectiveness of radio, a medium with inherent persuasive strengths and a track record of strong RoI.
Article
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WARC Best Practice, February 2019
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
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Tony Regan, WARC Best Practice, September 2016
This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.
Article
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Mark Barber, WARC Best Practice, June 2016
This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.
News
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15 October 2019
The appetite for podcasts continues to grow, but the latest hit – audio accompaniments to hit TV shows and movies – has opened up a huge new sub-genre.
News
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02 October 2019
Brands have jumped on the bandwagon of YouTube influencers and vloggers, sometimes with mixed results, but perhaps it’s time to look beyond the visual because “now is the time of the audio influencer,” according to Spotify’s Marco Bertozzi.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Spotify’s research into its Gen Z listeners identified three particular groups which it defined as: Band of Others; All the Feels; Surround Sound.
News
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26 September 2019
Brand mentions in a podcast deliver higher engagement and achieve cut-through even with ad avoiders, according to new research from the BBC and Neuro-Insight.
Article
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Alex Brownsell, WARC Exclusive, September 2019
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.
News
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13 September 2019
The Athletic, the digital sports news organisation, has applied an ad-free subscription model since it was founded in Chicago in 2016, but now it is about to launch an ad-supported podcast entirely outside of the site’s paywall.
News
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12 September 2019
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
News
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21 August 2019
Kantar is expanding its entertainment panel services to cover consumer behaviour and attitudes to podcasts for the first time, a development that has the potential to help boost programmatic audio spending.
Article
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Alex Brownsell, Event Reports, IAB Interact, June 2019
Though digital audio content consumption is rising, research by Xaxis and IAB Europe reveals brands are yet to capitalise on the full benefits offered by the medium.
News
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09 August 2019
Broadcast giant iHeartMedia, which operates 850 radio stations in the US and has a thriving podcast business, plans a global launch of at least six hit podcast shows that will be translated into several major non-English languages.
Research Paper
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Pierre Bouvard, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Cumulus Media, a radio broadcasting stations company, completed a creative study conducted in partnership with audio testing experts VERITONIC, to examine ads from the most prestigious advertising and creative award shows.
News
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02 August 2019
A record 36.14 million people tuned into commercial radio in the UK in the second quarter of 2019, taking commercial radio’s combined audience share up to 48%, only marginally behind the BBC’s total share of 49.3%.
News
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30 July 2019
The world's largest audio streaming service by users, Spotify, is the leader in the space with a host of new features, but a new book sheds light on one of its unsuccessful features, and the ways in which the secretive company works.
News
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22 July 2019
Charles Schwab, the banking provider and brokerage, is utilising a nuanced podcasting strategy to engage consumers about their money and lead them towards using the company’s products.
Case Study
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MIXX Awards, Silver, Native Advertising, 2019
Akbank, a bank, created a location-based experience for jazz lovers to celebrate the 28th anniversary of its jazz festival in Turkey.
News
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18 July 2019
While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
Charles Schwab, the financial services provider, has used two podcasts to help drive its business.
Article
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WARC Trends, July 2019
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
News
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12 July 2019
Spotify continues to dominate the global music streaming industry, but Amazon is gaining momentum, adding subscribers to its own music streaming service at a faster rate than its rivals, which also include Apple and Google.
