Article
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WARC Best Practice, March 2020
Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.
Article
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WARC Best Practice, March 2020
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
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WARC Best Practice, October 2019
Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.
Article
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WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in radio and audio.
Article
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Tony Regan, WARC Best Practice, September 2016
This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.
Article
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Mark Barber, WARC Best Practice, June 2016
This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.
News
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25 March 2020
Early indications suggest the UK public is boosting demand for radio as millions adjust to working from home, but music streaming hasn’t yet seen a similar benefit.
Research Paper
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Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, Journal of Advertising Research, Digital First, March 2020
Radio remains popular, delivering an audience reach of over 90 percent, but radio ratings may overestimate real advertising exposure.
Article
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MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
News
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28 February 2020
Audio ads would benefit from slowing down the delivery of speech instead of attempting to fit in as much information as possible at a rapid rate, according to a paper in the Journal of Advertising Research (JAR).
Case Study
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Case Studies on WARC, 2018
The Munich Animal Shelter raised awareness of dogs up for adoption through a collaboration with Spotify that matched potential owners and shelter dogs based on their music tastes.
News
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21 February 2020
Spotify, the Swedish music and audio streaming service, has identified podcasts as key to its growth – and the strategy appears to be working, with new research showing that Spotify is now on a par with Apple for podcast shares in Germany.
News
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14 February 2020
Spotify, the Swedish music and audio streaming giant, has extended its reach further into the growing podcast market with its formal acquisition of the Ringer, a US sports and pop culture platform.
Article
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WARC Exclusive, February 2020
Part of a Q&A interview series looking at media owners across the globe, this media close-up looks at the Australian Radio Network (ARN).
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
SiriusXM, the audio-media company, is pursuing a strategy based on constructing a house of brands after buying Pandora, the streaming service.
News
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29 January 2020
More than a third of UK consumers have used, or are interested in using, voice commands, and a roughly similar proportion regularly listen to podcasts, according to new figures from the Data & Marketing Association (DMA) – and over a quarter of ...
News
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29 January 2020
The US publishing group Vox Media is attempting to double its revenues from podcasts this year, indicating how the digital audio format is more than just the latest ‘pivot to video’.
Opinion
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Alex Brownsell, January 2020
Global’s newly-revealed plan for its audio and OOH businesses hints at a bigger change in the roles that brand-building and performance advertising will play in delivering marketing outcomes.
Article
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Alex Brownsell, WARC Exclusive, January 2020
Global’s director of commercial digital, Ollie Deane, explains the company’s integration of its radio, digital audio and newly-acquired OOH media assets.
News
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18 December 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes to emerge from an analysis of readership across all of this year’s Global ...
News
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05 December 2019
As the social network looks for ways to remain relevant to people’s digital lives now and in the future, a new report indicates that the company is looking to growing industries in both the consumer and business spaces to thrive.
Article
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Tammy Greenberg, ANA Magazine, Forward, December 2019
Understanding local cultural nuances, tapping into current events, and helping to shape local trends makes a difference in establishing long-term relationships with consumers, and no medium is better for this than radio.
Research Paper
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MRS Awards, Finalist, MRS Award for International Research, 2019
BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.
Case Study
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Benjamin Condit, Chaojie Miao, Air Luo, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Hsu Fu Chi, the traditional Chinese candy brand, recaptured the waning Chinese New Year food gifting market by using the nostalgic power of music to gain relevance and drive purchase.
Case Study
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Tahaab Rais, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Dubai-based audiology clinic hearLIFE used radio to help listeners diagnose themselves for signs of hearing impairment.
