Article
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WARC Best Practice, February 2018
Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.
Article
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WARC Best Practice, February 2018
Explores the current writing and thinking on the effectiveness of radio, a medium with inherent persuasive strengths and a track record of strong RoI.
Article
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WARC Best Practice, December 2017
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, as podcasts present them with a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
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Tony Regan, WARC Best Practice, September 2016
This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.
Article
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Mark Barber, WARC Best Practice, June 2016
This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.
Article
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J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Nestlé, a food and drink company, increased reach and awareness in Mexico by launching audio stories via music-streaming service Spotify to promote its formula milk to mothers.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Outback Steakhouse, a restaurant chain, launched a targeting campaign in Brazil to encourage restaurant visits in the city of São Paulo.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Indio, a beer brand, expanded its partnership with the Vive Latino music festival in Mexico by doing creative activations that could enhance the experience of their audience before and after the festival.
Case Study
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Chung Ru Zen, Chan Su Ling, Nicole Fincato, WARC Media Awards, Shortlisted, Best Use of Data, 2018
Nicorette, the market leader in the smoking cessation product category in Malaysia, produced the Nicorette Quit Buddy, which not only helped smokers kick the habit but also turned around declining sales.
News
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08 November 2018
Music cartridges didn’t see it off. Neither did cassettes, nor CDs.
Article
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Alex Underwood, Admap, November 2018
Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.
Case Study
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Penelope Siraj, Jazreel Koh, Teena Ngo, Ronnie Thomas, WARC Prize for Asian Strategy, Entrant, 2018
Universal Studios Singapore, Universal's theme park, grew awareness with its Halloween Horror Nights event.
Article
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WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
News
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09 October 2018
Pandora, the largest digital audio platform in the US, is planning to take advantage of the growing podcast market by introducing a more efficient search tool for users that will ultimately help brands improve their targeting in this medium.
Case Study
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Direct Marketing Association - US, Runner Up, 2018
IBM, a multinational information technology company, showcased how multi-platinum producer Alex da Kid discovered talent for his single in the US with the help of its AI technology, Watson.
Article
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Research on WARC, October 2018
Introduces new insights on how to maximize marketing effectiveness with multicultural consumers through digital media by quantifying digital spend by ethnicity and race.
Case Study
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Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2018
Weathershield, a Dulux sub-brand of exterior paint, renovated its creative and media strategy to centre around an online film that helped boost sales by 15%.
Case Study
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MMA Smarties, Gold, Global, 2018
Chocolate bar brand Snickers refreshed its You're Not You When You're Hungry brand positioning through audio advertising on Spotify in the UK.
News
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26 September 2018
Podcasts are emerging as an extremely powerful tool for building brands, according to Randall Rothenberg, president/chief executive officer of the Interactive Advertising Bureau (IAB).
News
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24 September 2018
General Motors, the automaker, is generating deep insights regarding how consumers listen to the radio in their cars, indicating that digitally-enabled vehicles can provide a new perspective on an established medium.
Article
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Geoffrey Precourt, Event Reports, ANA Data & Measurement Conference, September 2018
General Motors, the automaker, is exploring the power of granular in-car insights as a means for transforming radio advertising on the move.
News
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17 September 2018
SINGAPORE: Spotify, the Swedish music-streaming service, has joined forces with Dentsu Aegis Network’s media investment arm, Amplifi, to launch a new audio planning tool that will be rolled out across Asia-Pacific.
Article
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.
Article
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
HowStuffWorks, the education-focused media company, saw great success with a true-crime podcast entitled “Atlanta Monster”, and hopes to repeat this impact with the second season in the “Monster” franchise.
