Latin America
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Case Study • WARC Cases, 2018
Article • Euromonitor Strategy Briefings, March 2020
Case Study • Valentina Carracedo, Daniela Maspole, Agustina García, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Maria Noel Daguerre, Vanina Di Blasi, Romina Calcagno, Cecilia Pintos, WARC Awards, Entrant, Effective Social Strategy, 2019
Case Study • SABRE Awards, Gold, LATAM, Travel & Leisure, 2018
Case Study • SABRE Awards, Winner, LATAM, Employee Communications, 2017
Rankings • WARC Creative 100, 2014
Rankings • WARC Creative 100, 2014
Research Paper • Esteban Socorro and Fernando Moiguer, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Nora de D'Alessio, ESOMAR Conference papers, Latin America Conference, Buenos Aires, September 2005
Research Paper • Nicolas Somma, ESOMAR Conference papers, Latin American Conference, Uruguay, May 2003
Research Paper • Alain Mizrahi, ESOMAR Conference papers, Latin America, Mexico City, May 2001, pp. 135-159
Rankings • WARC Creative 100, 2001
Rankings • WARC Creative 100, 1999
Rankings • WARC Creative 100, 1999
Research Paper • Hal Daume, ESOMAR Conference papers, Qualitative Research, Singapore, 1997
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Case Study • Agustina Saggese, Alita Pereyra, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.
