Latin America
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Case Study • WARC Cases, 2018
Article • Euromonitor Strategy Briefings, March 2020
Case Study • Valentina Carracedo, Daniela Maspole, Agustina García, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Maria Noel Daguerre, Vanina Di Blasi, Romina Calcagno, Cecilia Pintos, WARC Awards, Entrant, Effective Social Strategy, 2019
Case Study • SABRE Awards, Gold, LATAM, Travel & Leisure, 2018
Case Study • SABRE Awards, Winner, LATAM, Employee Communications, 2017
Rankings • WARC Creative 100, 2014
Rankings • WARC Creative 100, 2014
Research Paper • Esteban Socorro and Fernando Moiguer, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Nora de D'Alessio, ESOMAR Conference papers, Latin America Conference, Buenos Aires, September 2005
Research Paper • Nicolas Somma, ESOMAR Conference papers, Latin American Conference, Uruguay, May 2003
Research Paper • Alain Mizrahi, ESOMAR Conference papers, Latin America, Mexico City, May 2001, pp. 135-159
Rankings • WARC Creative 100, 2001
Rankings • WARC Creative 100, 1999
Rankings • WARC Creative 100, 1999
Research Paper • Hal Daume, ESOMAR Conference papers, Qualitative Research, Singapore, 1997
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Data • WARC Data, January 2021
This article reviews the results of the Global Marketing Index across 2020. -
Data • Rob Clapp, WARC Data Points (Curated), May 2021
An overview of online and offline purchase journeys across 17 different markets. -
Article • Facebook, Research on WARC, April, 2021
Looks at diverse and inclusive representation in online advertising. -
Case Study • Paula Queiroz, Claudio Lima, WARC Awards, Entrant, Effective Innovation, 2020
GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness. -
Case Study • Andrea Lobo, Ivan Babic, Itzelli Vizcaíno, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
PepsiCo, a snacks and beverages corporation, launched an internal gallery-like experience that successfully increased awareness for the importance of its Insights department among its Mexico based teams.
