This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.
LUXEMBOURG: L'Oréal, the cosmetics and beauty giant, has won a landmark case in The European Court of Justice against a company that was trying to "ride on the coat-tails" of its brand-building and marketing efforts.
LUXEMBOURG: Pan-European broadcaster RTL Group is eyeing Channel 4, Britain's struggling commercially-funded public service broadcaster, according to a report in The Sunday Times . The NewsCorp-owned title avers that RTL has retained investment ...
LUXEMBOURG: Brands and businesses could face greater challenges in defending their trademarks from competitors, after the European Court of Justice ruled in favour of marketing services firm Intelmark in its dispute with computer chip titan Intel .
LUXEMBOURG: Global free newspaper publisher Metro International has revealed a Q3 operating loss of €12.88m ($18.2m; £8.97m) - the worst set of quarterly figures in the publisher's twelve-year lifetime.
LUXEMBOURG: A European Union court has thrown out Microsoft's appeal on a 2004 anti-trust ruling that ordered the software titan to share information with rivals and to sell a version of its Windows operating system without Media Player .
LUXEMBOURG: Europe's largest commercial broadcaster, RTL Group, posted a 19.1% rise in revenues to €2.85 billion ($3.65bn; £1.91bn) in the first half of 2006 amid "improved advertising conditions in most of our major markets (with the notable ...
European Association of Communications Agencies, Silver winner, 2004
In order to sustain Evian’s premium price in a commoditized market, Evian’s “We will rock you” campaign adopted a whole new advertising approach: no longer consider Evian to be just a water brand, following the rules of the category, but change the brand’s status and transform it into a badge of youthfulness.
America Online, the fiscally inventive internet division of AOL Time Warner, currently pays no European TVA (value added sales tax) – unlike its European Union rivals whose geographic location allows them no choice in the matter.