Case Study
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AME Awards, Gold and Silver, 2017
This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.
Case Study
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Case Studies on WARC, 2017
Sport retailer adidas launched new boots Nemeziz on the Benelux market with a campaign challenging football influencers to show their skills.
News
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05 February 2015
LUXEMBOURG: Google's recent finding that 56% of online ads served are never seen by people might actually underestimate the seriousness of the problem, according to a new report.
Case Study
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European Association of Communications Agencies, Gold, Best innovative use of print Award, Euro Effies, 2012
Rather than offer a direct anti-smoking message, this campaign celebrates the ability of ex-smokers to stay away from tobacco.
Case Study
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Institute of Advertising Practitioners in Ireland, Gold, AdFx Awards, 2010
Kelloggs' Rice Krispies Square is a confectionery product made from the Rice Krispies cereal and melted marshmallow, shaped into a bar.
Case Study
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European Association of Communications Agencies, Bronze winner, Euro Effies, 2009
Although IBM created the IT outsourcing market, competition had been building up enough to warrant action in 2007/8 to maintain their lead in Belgium, Luxembourg and the Netherlands.
News
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22 June 2009
LUXEMBOURG: L'Oréal, the cosmetics and beauty giant, has won a landmark case in The European Court of Justice against a company that was trying to "ride on the coat-tails" of its brand-building and marketing efforts.
News
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18 December 2008
LUXEMBOURG: Global brewing behemoth Anheuser-Busch has long enjoyed trademark protection throughout the European Union for its famed Bud brand.
News
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15 December 2008
LUXEMBOURG: Pan-European broadcaster RTL Group is eyeing Channel 4, Britain's struggling commercially-funded public service broadcaster, according to a report in The Sunday Times . The NewsCorp-owned title avers that RTL has retained investment ...
News
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01 December 2008
LUXEMBOURG: Brands and businesses could face greater challenges in defending their trademarks from competitors, after the European Court of Justice ruled in favour of marketing services firm Intelmark in its dispute with computer chip titan Intel .
Case Study
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European Association of Communications Agencies, Silver winner, Euro Effies, 2008
McDonald's wanted to increase its local relevance in Germany and Austria, while focusing on food and fun.
News
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23 July 2008
LUXEMBOURG: The economic downturn gripping the US and western Europe has hit advertising revenues at Metro International, the free newspaper group which publishes in around 100 cities worldwide.
News
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04 February 2008
LUXEMBOURG: The European Court of Justice signalled the beginning of the end in a four-year skirmish between cellphone colossi O2 (owned by Spanish telco Telefonica ) and Hutchison 3G .
News
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24 October 2007
LUXEMBOURG: Global free newspaper publisher Metro International has revealed a Q3 operating loss of €12.88m ($18.2m; £8.97m) - the worst set of quarterly figures in the publisher's twelve-year lifetime.
News
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18 September 2007
LUXEMBOURG: A European Union court has thrown out Microsoft's appeal on a 2004 anti-trust ruling that ordered the software titan to share information with rivals and to sell a version of its Windows operating system without Media Player .
News
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04 September 2006
LUXEMBOURG: Europe's largest commercial broadcaster, RTL Group, posted a 19.1% rise in revenues to €2.85 billion ($3.65bn; £1.91bn) in the first half of 2006 amid "improved advertising conditions in most of our major markets (with the notable ...
Case Study
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European Association of Communications Agencies, Finalist, 2004
With the launch of its new A8 model, AUDI sought to profile itself in the hotly contested luxury class, thereby winning market share from its strategic competitors.
Case Study
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European Association of Communications Agencies, Silver winner, 2004
In order to sustain Evian’s premium price in a commoditized market, Evian’s “We will rock you” campaign adopted a whole new advertising approach: no longer consider Evian to be just a water brand, following the rules of the category, but change the brand’s status and transform it into a badge of youthfulness.
News
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08 May 2003
The story headlined AOL EUROPE TO RELOCATE TO LUXEMBOURG IN TVA TAX DODGE which appeared Tuesday contained an inaccuracy drawn to our attention by an eagle-eyed reader (to whom our thanks).
News
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07 May 2003
America Online, the fiscally inventive internet division of AOL Time Warner, currently pays no European TVA (value added sales tax) – unlike its European Union rivals whose geographic location allows them no choice in the matter.
News
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25 April 2002
Luxembourg-headquartered satellite operator SES Global is expected today (Thursday) to unveil plans to enter the US satellite-TV market.
Research Paper
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Tor Fuglevik and Erik Dalen, ESOMAR, Radio Research Symposium, July 1995
NRK was founded in 1933 as a non-commercial state-owned public service station with a program concept very much like BBC's.
Research Paper
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Stephen Williams, History of Advertising Trust, Vol 10, No 2 1987
In this article, the author describes his career as a radio presenter, working on the very early commercial radio stations such as Radio Normandy, Radio Paris and Radio Luxembourg.
