Case Study •Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action.
Article •Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.
Case Study •Pernod Ricard Kenya and Jumia Food partnered to launch beverage delivery service Jumia Party.
Research Paper •An innovative mobile qualitative approach is helping British alcoholic drinks brand Diageo's African research and innovation teams make better business decisions routed in local culture across five African markets.
Case Study •This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.
Case Study •This case study explores how Guinness, an Irish dry stout owned by Diageo's brewing company, strengthened its position as a global brand through the creation of a global platform.