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Research Paper • Caz Tebbutt and Jenny Hayward-Jones, ESOMAR, Congress, Atlanta, September 2012
This paper outlines the political opinion poll conducted in Fiji by Australian international policy think-tank, the Lowy Institute.
Research Paper • Caz Dennis, ESOMAR, Asia Pacific, Beijing, April 2009
Talent management is a problem for research companies in Asia Pacific, where the growth rate and resulting competition for graduates is huge.
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Data • Rob Clapp
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • Low Lai Chow
From handbags to hand sanitisers, the coronavirus impact on retail is challenging. -
Article • Clement Yip
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies. -
Article • Stephanie Caunter and Simon Samuel
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty. -
Article • Riki Li
An introductory guide to Chinese social video app TikTok, including how brands can use the platform to engage with ‘fans’ and consumers. -
Article • 12 November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.