Asia
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Data • Rob Clapp, WARC Data Points (Curated), June 2019
Research Paper • Caz Tebbutt and Jenny Hayward-Jones, ESOMAR Conference papers, Congress, Atlanta, September 2012
Research Paper • Caz Dennis, ESOMAR Conference papers, Asia Pacific, Beijing, April 2009
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • Katrin Roscher, WARC Best Practice, November 2018
Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million. -
Article • Kunal Sinha , WARC Best Practice, September 2017
This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow. -
Article • WARC Exclusive, October 2021
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021. -
Article • WARC Exclusive, October 2020
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020. -
Article • WARC Exclusive, January 2022
Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.
