Asia
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Data • Rob Clapp, WARC Data Points, June 2019
Research Paper • Caz Tebbutt and Jenny Hayward-Jones, ESOMAR Conference papers, Congress, Atlanta, September 2012
Research Paper • Caz Dennis, ESOMAR Conference papers, Asia Pacific, Beijing, April 2009
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Article • Stephanie Caunter and Simon Samuel, WARC Exclusive, March 2020
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • Anna Shin, WARC Exclusive, May 2020
R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive. -
Article • Kunal Sinha , WARC Exclusive, March 2020
Kunal Sinha shares his insights on how brand purpose can be meaningfully pursued amid a context of fear and uncertainty. -
Article • Dr. Mansur Khamitov, WARC Exclusive, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward.
