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Research Paper • Caz Tebbutt and Jenny Hayward-Jones, ESOMAR, Congress, Atlanta, September 2012
This paper outlines the political opinion poll conducted in Fiji by Australian international policy think-tank, the Lowy Institute.
Research Paper • Caz Dennis, ESOMAR, Asia Pacific, Beijing, April 2009
Talent management is a problem for research companies in Asia Pacific, where the growth rate and resulting competition for graduates is huge.
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Article • 12 November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019. -
Article • David Taylor
Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands. -
Article • 21 October 2018
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018. -
Case Study • My Troedsson
SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China. -
Article • Doreen Wang
Provides insight into the behaviours and attitudes of customers in China and successful brand strategies that will give valuable guidance to any business that wants to enter the market. -
Article • Anna Hamill
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.