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Article • John Gillan, WARC Exclusive, January 2019
Article • Stephen Whiteside, Event Reports, The AI Summit, December 2018
Case Study • Direct Marketing Association - UK, Bronze, 2018
News • 27 November 2018
Article • Michael J. McDermott, ANA Magazine, ANA Magazine, November 2018
News • 21 November 2018
Case Study • Benjamin Davis, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Article • Anna Hamill, WARC Exclusive, November 2018
Case Study • Summer Liu, WARC Media Awards, Silver, Best Use of Data, 2018
News • 02 November 2018
Case Study • MMA Smarties, Silver, South Africa, 2018
Case Study • Direct Marketing Association - US, Silver, 2018
Case Study • MMA Smarties, Silver, Global, 2018
Case Study • Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Silver and Customer Journey Special Award, 2018
Research Paper • Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad and Ida D'Attoma, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 338-348
Case Study • Alexandra de Smet, Mazher Abidi, WARC Prize for MENA Strategy, Shortlisted, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
News • 21 June 2018
Case Study • SABRE Awards, Gold Sabre Award For Food Service, EMEA, 2018
Case Study • MIXX Awards, Gold, Native Advertising, 2018
Case Study • SABRE Awards, Gold, Marketing To Consumers (Existing Product), Africa, 2018
Case Study • SABRE Awards, Best Use Of Gamification/User-Generated Contests, In2, 2018
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • European Association of Communications Agencies, Finalist, 2017
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Article • John Gillan, WARC Exclusive, January 2019
Shopping is an important part of the national consciousness, but retailers and brand marketers need to think about how they are meeting changing consumer demands and expectations. -
Article • Anna Hamill, WARC Exclusive, November 2018
Uniqlo capitalised on Singles Day in China by creating an innovative ‘online to offline’ solution which utilised dynamic discounting on their physical stores to supplement online sales. -
Research Paper • Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad and Ida D'Attoma, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 338-348
The effectiveness of online versus offline promotional communication is an important marketing issue. -
Research Paper • Bhanu Bhardwaj, Olga Casabona, Joy Joseph and Howard Shimmel, ARF Experiential Learning, Audience Measurement, June 2017
This study advises marketers on how they should rebalance their marketing budgets to favour a healthy mix of promotional advertising and media investment. -
Research Paper • Carol Foley, David Kuhn and Elizabeth Harris, Journal of Advertising Research, Vol. 57, No. 2, 2017, pp. 190-206
Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics. -
Research Paper • Felix Zoellner and Tobias Schaefers, Journal of Advertising Research, Vol. 55, No. 3, 2015, pp. 270-283
Although various types of price promotion are used to increase sales, they negatively may affect consumers' perceptions of a premium-product brand.