Promotions | WARC

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Chevron Philippines, an energy corporation and marketer of Caltex fuels, created the Liter Lottery, which turned petrol pumps into slot machines and offered people the chance to win a free tank of fuel.

Snickers: HUNGERITHM

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018

Snickers, a confectionery brand, created the HUNGERITHM campaign in Australia, which reduced the price of Snickers bars in 7-Eleven stores whenever people were "hangry".

Improve CPE to 'supercharge' marketing efforts

News • 21 June 2018

NEW YORK: Brands can gain potentially huge benefits from rethinking spending on consumer promotions and engagement (CPE) and bringing the same rigor to this area that they apply to above-the-line activities.

Vanilla Skype: The first theatre play with an audience casting

Case Study • MIXX Awards, Bronze, Social Media, 2018

Vanilla Skype, a Romanian experimentalist play, held an online casting call for its audience in order to encourage ticket purchases for its ten performances in Romania.

Timberland: It’s Really Teeboolang

Case Study • AME Awards, Gold, 2018

Timberland, a manufacturer and retailer of outdoors wear, increased its sales and reconnected with Asian consumers by rebranding itself as Teeboolang in China and creating a campaign video for its classic yellow boots.

OPR Finance: Denmark's Best Idea - very high engagement and explosive brand awareness

Case Study • MIXX Awards, Gold, Native Advertising, 2018

OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.

AXE Find Your Magic

Case Study • SABRE Awards, Gold, Marketing To Consumers (Existing Product), Africa, 2018

AXE, a male grooming products brand, launched the Find Your Magic campaign in South Africa to convince male consumers that it was an on-trend brand, whilst educating them on the products' fragrance and functionality.

Ontario Tourism Marketing Partnership Corporation: Where Am I?

Case Study • Institute of Communication Agencies, Bronze, CASSIES, 2018

The Ontario Tourism Marketing Partnership Corporation (OTMPC) increased domestic tourism in the region by showing Canadians how exotic Ontario could be.

Catelli 150th Family Reunion Contest

Case Study • SABRE Awards, Best Use Of Gamification/User-Generated Contests, In2, 2018

Catelli, a Canadian pasta brand, connected its brand with modern Canadian families by launching a contest where they could win a $10,000 family reunion.

Polartec: #FollowContador

Case Study • Integrated Marketing Communications Council Europe, Silver, 2017

Polartec, the US polar fleece manufacturer, partnered with a famous cyclist to raise awareness of their products’ utility for cyclists in Europe.

Honest Brew: The Howler Woofer Challenge

Case Study • Direct Marketing Association - UK, Silver, 2017

Honest Brew, a craft beer brand, used direct mail in the UK to set a challenge to its consumers and help spread word of mouth of its product whilst on a small budget.

Deutsche Telekom: Sea Hero Quest

Case Study • Evan Depko, Andreea Milea, WARC Media Awards, Grand Prix, Effective Use of Tech, and Early Adopter Special Award, 2017

Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

Visit Finland and Finnair: 100 Days of Polar Night Magic

Case Study • European Association of Communications Agencies, Finalist, 2017

Visit Finland, the official travel guide for Finland, and Finnair, a Finnish airline, launched a digital campaign in the UK and Germany to encourage millennials to visit Finland for a winter vacation.

Colgate toothpaste: Maxfresh challenge 2017

Case Study • MMA Smarties, Finalist, 2017

Colgate, a health- and personal care product company, developed a campaign to launch its new Colgate Maxfresh variant in Vietnam.

International Wonda Coffee Day 2016

Case Study • PMAA Dragons of Asia, Gold, 2017

Etika Sdn. Bhd., the Malaysian FMCG manufacturer, competed with Nescafé with its Wonda Coffee brand on International Coffee Day.

Orion: Summer cool chocopie

Case Study • MMA Smarties, Gold, Vietnam, 2017

Chocopie, a snack brand, launched a campaign in Vietnam to change consumers' perception of the snack as just a winter snack and increase year-round sales performance.

Clear: Unleash the power of nine herbs

Case Study • MMA Smarties, Bronze, Vietnam, 2017

Clear Shampoo, an anti-dandruff shampoo brand, launched a campaign in Vietnam to increase consumption and market share of its new product, Clear Herbal.

Foodstuffs New Zealand: Little Garden

Case Study • Direct Marketing Association - US, Runner Up, Best Loyalty or Retention Campaign, 2017

New World, a supermarket chain, saw the end of plastic by introducing seedling kits to families across New Zealand, encouraging them to create their own 'Little Garden'.

IAG New Zealand: State Click. Pop. Win.

Case Study • Direct Marketing Association - US, Bronze, Insurance, 2017

State, a general insurer and founding partner in Fly Buys (a national loyalty programme), created an online game that offered bonus points rewards to retain and increase customer engagement in New Zealand.

Gotcha!mall Clients: Gotcha! Brings Them Back to the Store

Case Study • Direct Marketing Association - US, Runner Up, Retail and Direct Sales, 2017

Gotcha!mall, the e-coupon platform, used “shoppertainment” to increase sales and connect consumers to various brands in Japan.

Coca-Cola Ecuador: Four options the same sensation