Middle East & North Africa
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Research Paper • Arindam Mohanty, Vipul Sachdeva and Zaneta Sebastian, ESOMAR Conference papers, Congress, 2019
Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017
Case Study • Henry Rosas, Taizoon Dadla and Sakshi Mathur, WARC Media Awards, Effective use of partnerships and sponsorships, 2016
Case Study • DMA (US), Silver, ECHO Awards, 2011
Research Paper • Mithun Shrivastava and D. Israel, Int. Journal of Mobile Marketing, Vol. 5, No. 1, Summer 2010, pp. 98-112
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Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Article • WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East. -
Article • WARC Exclusive, April 2020
A special report looking at how WARC's global guidelines for marketing effectiveness apply in the MENA region.