Case Study •
Article •Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Article •Advertisers can achieve consumer behavioural outcomes even when video viewers are not in a state of high attention, a new study has revealed.
Article •Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.
Article •Details research carried out by advertising agency RPA that reflects the thoughts of more than 1,090 Gen Z researchers and research participants.
Article •Examines how Walmart, Kroger and Target are exploring if, like Amazon, they too could exploit the customer data they possess and build an advertising business, with the aim of both increasing basket value and using ads to mitigate revenue losses.
Article •Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.