Case Study •
Article •Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article •Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Data •This report summarises the latest advertising expenditure data from WARC's Data platform.
Measuring the Effectiveness of Branded Content across Television and Digital Platforms: How to Align with Traditional Marketing Metrics While Capturing What Makes Branded Content Unique
Article •Branded content provides a challenge for marketers to align its measurement with traditional metrics across television and digital platforms.
Article •Lying at the intersection of conventional marketing and tech, customer experience will be a priority for many brands in 2018.
Article •Explains why, in this world of addressable media, brands would be wise to target people by their attitude and behaviours rather than their age, using fashion brand Gucci as an example.