Latin America
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Data • Rob Clapp, WARC Data Points, June 2019
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2014
Research Paper • Esteban Socorro and Fernando Moiguer, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Case Study • Euro Effies (pan-European), Gold winner, 2006
Research Paper • Hal Daume, ESOMAR Conference papers, Qualitative Research, Singapore, 1997
Research Paper • Roseli Stier Azambuja and Julio Cesar Gibrail Tannus, ESOMAR Conference papers, Congress, Instanbul, September 1996
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), March 2020
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.