We’ve been helping marketers and strategists Make it WARC since 1985.
In 1983, David Ogilvy lamented that no other profession gets by on such a small corpus of knowledge as advertising. Since 1985, WARC has met that challenge.
The world has changed but our purpose has not. We put evidence at the heart of every marketing decision to help marketers navigate any challenge with confidence.
We uncover actionable insights from unbiased evidence and a unique methodology. These have appeared on the BBC, Campaign, CNBC, Forbes and The New York Times.
In 2018 WARC became part of Ascential, a specialist information, data and analytics company that helps the world’s most ambitious businesses win in the digital economy.
Today we operate out of the UK, US, Singapore and China to service a community of over 75,000 marketers in more than 1,200 companies in 100+ markets.
Meet the experts
Francis Wong (黃伟伦)
Jenny Chan (陈詠欣)
Paul has led the WARC business since 2018 when we joined Ascential. Prior to that, he worked in Marketing leadership roles for over 20 years and it’s now his mission to help all marketers to improve their effectiveness and to Make It WARC.
Global Chief Revenue Officer
Errol has worked at the intersection of content, innovation and data throughout his career and at some of the world's biggest media businesses. Including Channel 4, Clear Channel and BBC Worldwide. He joined WARC in 2022 to lead the commercial teams, spearhead global growth and develop new revenue opportunities.
David leads global content operations, overseeing all the content here at WARC. He joined us in 2010 but has been writing about media and marketing for two decades.
Global Marketing Director
As WARC’s Global Marketing Director, Mawa ensures the overarching evidence-based marketing strategy is delivered across core geographies. Mawa joined WARC in 2020, bringing a wealth of expertise from her previous role as Global Head of Marketing at Guinness World Records.
FRANCIS WONG (黃伟伦)
VP and Chief Experience Officer
Francis employs design thinking and international strategy in all aspects of the business across product, content and marketing to deliver a world-class experience to customers, partners, contributors and the wider community across all points of interaction.
SVP, APAC and Advisory
Ed opened our Asia Pacific HQ in 2011, which has seen rapid growth ever since. You can usually find him on large stages showing the world how to make marketing more effective.
Head of Content, WARC Strategy
Lena oversees knowledge content, including the WARC Guide. Her team commission content related to channel and category effectiveness, CMO interviews, emerging trends and new research in EMEA and the Americas.
Head of Content, WARC Creative
Amy is a marketing and advertising research expert. She coordinates research content for WARC including the WARC Rankings, the ultimate benchmark for marketing, celebrating excellence across the industry.
Director of Data, Intelligence & Forecasting
James has monitored global advertising and media trends for more than a decade. He oversees WARC's international intelligence operations, including strategic data partnerships, dynamic modelling and forecasting of investment markets, and primary research for WARC's flagship publications.
Head of Content, WARC Media
Alex has been writing about marketing and media for 15 years. He first joined WARC in 2019, and now leads the content programme for WARC Media, including the Global Ad Trends series of reports.
Head of Advisory
Katie spent 5 years based in Singapore managing WARC’s clients before she launched WARC Advisory in 2019. She has worked with clients across markets to build out strategic objectives and approaches problem solving with energy and flair.
US Commissioning Editor, WARC
Cathy commissions our best practice and emerging trends content across the Americas. She was one of the first marketing reporters to cover digital media during her time at AdWeek.
JENNY CHAN (陈詠欣)
China Editor, WARC
Jenny has more than a decade of business journalism experience spanning Campaign Asia, CNBC Asia and Network Ten plus 3 years of marketing front line experience.
Managing Editor, Reporting
Stephen has written about marketing for more than a decade, with postings in London and New York. His team reports on the latest marketing news and covers the industry’s biggest conferences around the world.
Carolyn leads the WARC Americas team driving growth and the message of effective marketing throughout the region. She specializes in building strategic marketing strategies while leading customer centric B2B teams.
SVP, Chief of Business Operations
Amin leads Digital Commerce (DC) and Operations. He pioneered the WARC dCommTMIndex, the first DC performance benchmark for marketers. A strategist by background, Amin is well versed in the Technology and Media space.
Write for WARC
WARC wants to hear diverse voices who are willing to share new research, fresh ideas & sharp angles on marketing issues.
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