Middle East & North Africa
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Case Study • Tahaab Rais, Amit Kapoor, WARC Awards, Entrant, Effective Content Strategy, 2018
Case Study • SABRE Awards, Gold Sabre Award For Transportation and Logistics, EMEA, 2018
Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017
Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2017
Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Awards, Shortlisted, Effective Social Strategy, 2017
Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2016
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2016
Case Study • Alexander Broers and Mark Warman, WARC Prize for Social Strategy, Entrant, 2014
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Case Study • Tahaab Rais, Tala Arakji
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love. -
Article • 10 September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, Tala Arakji
Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates. -
Case Study • Jala Fawaz, Jackie Hughes
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • 29 October 2013
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.