Middle East & North Africa
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Case Study • Tahaab Rais, Amit Kapoor, WARC Awards, Entrant, Effective Content Strategy, 2018
Case Study • SABRE Awards, Gold Sabre Award For Transportation and Logistics, EMEA, 2018
Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2017
Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Awards, Shortlisted, Effective Social Strategy, 2017
Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2016
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2016
Case Study • Alexander Broers and Mark Warman, WARC Prize for Social Strategy, Entrant, 2014
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Article • 15/09/2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, Tala Arakji
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love. -
Article • 10/09/2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Naila Fattouh
This case study describes how Egyptian mobile operator, Mobinil, used a multimedia campaign to increase market share and become the top-considered mobile data provider among the youth audience. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • 29/10/2013
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.