Middle East & North Africa

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Case Study • Tahaab Rais, Amit Kapoor, WARC Awards, Entrant, Effective Content Strategy, 2018

Telecoms provider Batelco devised a campaign that used entertaining mobile video content to target Bahrainis during Ramadan and increase market share.

APM Terminals Bahrain: Khalifa bin Salman Port

Case Study • SABRE Awards, Gold Sabre Award For Transportation and Logistics, EMEA, 2018

APM Terminals Bahrain, a multi-purpose facility for domestic cargo, launched a campaign in Bahrain to highlight the company's business continuity plan and makeshift operating solutions throughout the recovery phase.

Lipton: Lipton Green Tea

Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Batelco: Twitterference

Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Prize for MENA Strategy, Entrant, 2017

This case study shows how Batelco, a telecommunications provider, successfully stole its competition's customers with a simple real-time social media response campaign in Bahrain.

Batelco: The Smart Buses

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2017

This case study shows how Batelco, a telecommunications provider, increased its innovation equity by developing a smart bus that tackled the problem of child mortality in school buses in Bahrain.

Batelco: Twitterference

Case Study • Tahaab Rais, Amit Kapoor, Umar Achraf, WARC Awards, Shortlisted, Effective Social Strategy, 2017

This case study shows how Batelco, a mobile network, successfully stole its competition's customers with a simple real-time social media response campaign in Bahrain.

Batelco: The Smart Buses

Case Study • Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how Batelco, a leading communications technology and telecom provider in Bahrain, used its Internet of Things (IoT) technology to improve the safety of local children travelling to school by bus.

Batelco: The Smart Buses

Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2016

This case study describes how Batelco, a leading telecoms provider in Bahrain, used cutting-edge IoT solution to help save children's lives on school buses.

Porsche Centre Bahrain's ‘Be A Part of Our History' Porsche Boxster

Case Study • Alexander Broers and Mark Warman, WARC Prize for Social Strategy, Entrant, 2014

This case study describes how Porsche, the car manufacturer, used social media as part of the launch of a new car model in Bahrain.

MENA Strategy Report: Lessons from the 2018 WARC Prize for MENA Strategy

Article • WARC Exclusive, November 2018

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
Mercedes-Benz: Meet Kamal - The world's best auto salesman

Case Study • AME Awards, Finalist, 2018

Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to increase awareness among the Generation Y consumer.
Mercedes-Benz: From Facebook to the front seat

Case Study • AME Awards, Finalist, 2018

Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to engage and reach young consumers.
Coca-Cola: Hijacking the African Cup

Case Study • Naila Fattouh, WARC Awards, Grand Prix, Effective Content Strategy, and Multiplatform Special Award, 2018

Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.
Finding your brand purpose

Article • Ahmad Abu Zannad and Sally Ballout, Admap Magazine, March 2018, pp. 44-45

Explains the roles that a sceptic and enthusiast can play in helping to find and develop a brand purpose.
Coca-Cola: Uniting through music

Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.