SABRE Awards, Gold, APAC, Energy & Natural Resources, 2018
Shell Myanmar, an oil and gas company, introduced a road safety initiative focusing on the Yangon-Mandalay highway in partnership with the Myanmar Red Cross Society (MRCS) and Global Road Safety Partnership (GRSP).
SABRE Awards, Gold, APAC, Guerilla Marketing, 2018
Microsoft, the technology company, increased awareness of the dangers of using false Microsoft products in Myanmar by launching an event with a fake influencer to show that a pirated version will never be as good as the real thing.
MMA Smarties, Bronze, Global, Messaging, and Bronze, APAC, 2017
This case study explains how Coca-Cola, the soft drink brand, helped university students in Myanmar rediscover their enjoyment of the teashop break while putting its brand at the heart of the occasion.
SABRE Awards, Gold, Asia-Pacific, 2017
Myanmar Post and Telecommunications (MPT), the logistics and communications business, used a charitable donation and PR strategy to improve its reputation and build links with Myanmar’s monastic community.
YANGON: Myanmar has a consumer landscape that is less developed than other markets in Southeast Asia, yet the country's youthful population and growing access to the outside world makes it an exciting opportunity for brands, according to an agency ...
YANGON: Unilever has cut a joint venture deal with consumer goods rival Europe and Asia Commercial Co in Myanmar, combining home and personal care businesses in a bet to increase sales in the newly open emerging market.
YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential.
Ron Gailey and Chris Riquier, ESOMAR, Asia Pacific, Ho Chi Minh City, April 2013
Drawing from the first comprehensive study of the consumer landscape in Myanmar since the easing of sanctions, this paper explores the growth opportunities in the country from three perspectives: the agency, the client and the consumer.
Discusses the findings of a recent research project carried out in conjunction with Moore Stephens, that took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC.
Arpapat Boonrod and Prachawan Ketavan , ESOMAR, APAC, 2018
Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.