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SABRE Awards, LATAM, Diamond, 2021
IKEA, a home furnishings retailer, launched a campaign in Mexico to raise awareness of the new store opening and connect Mexicans to the brand.
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SABRE Awards, APAC, Gold, 2021
The Alcohol and Drug Foundation (ADF), a non-governmental organisation, used a playful tone to deliver a serious message about the dangers of alcoholism in Australia.
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SABRE Awards, APAC, Gold, 2021
Hotels.com, a hotel brand, ensured it stayed in consumers' minds during the COVID-19 pandemic in Korea by releasing a line of tongue-in-cheek perfumes.
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APG (UK), Entrant, 2021
Diesel, a clothing and lifestyle brand, launched a global campaign to inject itself back into culture and drive sales.
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APG (UK), Bronze, 2021
Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.
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APG (UK), Gold, 2021
McDonalds, a quick service restaurant, launched a paper to demonstrate how its planning approach helped to rebuild the brand by refocusing communications efforts in the UK.
Case Study
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APG (UK), Entrant, 2021
IKEA, a home furnishing brand, launched a campaign in the UK to drive growth in bedrooms by reasserting itself as the expert in sleep.
Case Study
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APG (UK), Gold, 2021
Guinness, a beer brewery, launched a campaign in the UK and Ireland during the Six Nations rugby championship to tackle responsible drinking by bringing about real behaviour change and squashing the stigma of drinking water.
Case Study
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APG (UK), Bronze, 2021
GambleAware, an independent charity, launched a campaign in the UK to encourage at-risk gamblers (ARG) to change their betting behaviour by thinking a bet through before placing it.
Case Study
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APG (UK), Gold, 2021
McDonald's, a fast-food chain, launched a recruitment campaign in Canada to improve the negative perception among potential Gen Z recruits and to encourage them to apply.
Case Study
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APG (UK), Entrant, 2021
The United Nations Secretary General launched a global campaign to fight the spread of COVID-19 misinformation by providing the public with scientific, fact-based information.
Case Study
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APG (UK), Gold, 2021
Marmite, a savoury food brand, launched a paper in the UK to demonstrate the successful campaigns that they have created over the last 25 years.
Case Study
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APG (UK), Bronze, 2021
IKEA, a furniture brand, launched a Christmas campaign in the UK to increase total sales during the festive period and defy the inner voices of home shame, so that any home can play host.
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APG (UK), Entrant, 2021
BBC iPlayer, a streaming platform, launched a campaign in the UK, targeting a younger audience, to improve audience perceptions of the BBC.
Case Study
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APG (UK), Entrant, 2021
Surf, a laundry detergent brand, launched a campaign in the UK to increase relevance and market growth.
Case Study
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APG (UK), Entrant, 2021
Tesco, a groceries and general merchandise retailer, launched a campaign in the UK to drive overall trust in the brand by demonstrating how Tesco could be genuinely helpful to the Black and Minority Ethnic (BAME) community.
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APG (UK), Silver, 2021
Warburtons, a bakery business, launched the long-term campaign From Our Family To Yours, in the UK to increase perceived brand quality and willingness to pay more.
Case Study
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APG (UK), Silver, 2021
KFC, a fast-food chain, launched a global campaign to stay salient during lockdown and make sure customers returned upon reopening.
Case Study
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APG (UK), Entrant, 2021
Burger King, a fast-food chain, launched a campaign in the UK to stop the steady decline, increase year on year sales and improve brand consideration.
Case Study
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APG (UK), Silver, 2021
McDonalds, a quick service restaurant, launched a case study on how an American import demonstrated deftness, subtlety and adaptability in order to build affinity in Canada.
Case Study
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APG (UK), Entrant, 2021
AA, a British motoring association, launched a campaign in the UK to move the brand further and survive the coronavirus pandemic.
Case Study
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APG (UK), Entrant, 2021
Farrow and Ball, a British manufacturer of wallpapers and paint, launched a campaign in the UK to improve brand and product perception and drive sales.
Case Study
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APG (UK), Silver, 2021
Taylors, a coffee brand, launched a campaign in the UK to raise penetration of coffee bags to 4% of UK households.
Case Study
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SABRE Awards, APAC In2, Best Meme/Viral Campaign, 2021
KFC, the fast-food chain, found new ways to reenergise its fan base and bring back excitement in Myanmar.
Case Study
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APG (UK), Bronze, 2021
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