Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about using humour to create buzz, emotional engagement and virality.
News
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21 November 2019
When Infiniti’s logo accidentally appeared in an Audi video ad on WeChat Moments last week, the German automobile brand turned the unexpected crisis on its head.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
The Movember Foundation, a charity that aims to tackle the biggest health issues faced by men, got men in New Zealand to talk about their mental health by creating an online survey, the Mensus, which gave them tailored messages to send to friends based on their answers.
Case Study
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Silver, X (Global), 2019, MMA Smarties
Samsung, a technology company, increased positive sentiment among millennials in the US by launching a social video campaign, which created shareable pet moments using the slow-motion feature on the Galaxy S9.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Mirinda, a soft-drinks brand, increased sales and consumer awareness through the use of a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Klondike, an American ice cream brand, launched dynamic audio assets that served tailored jingles, to increase awareness of its jingle among its target audience in the US.
Case Study
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Best Ongoing Media Campaign, 2019
Tata Tea, a tea brand, created a series of campaigns in rural India, using its case marketing asset JaagoRe to increase brand affinity and sales.
Case Study
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Best Media Innovation, Print, Dailies, 2019
Dettol, the gold standard in germ protection, has a strong presence in WB in India – a critical market which constitutes 12% of its hand wash category business and 10% of Dettol business – but was losing share to competitor products.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.
Case Study
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Entrant, X (Global), 2019, MMA Smarties
Chiptole, a restaurant brand, created a connection with its audience in the US during the NBA finals by launching a campaign on Twitter offering a promotion every time a fan texted in unique words the brand had tweeted.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Lay's, the potato chips brand, increased its e-commerce sales by launching a social-media viral video campaign in which Chinese consumers lip-synced a monologue heavily featuring the chips' characteristic crunchy sound.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Klondike, an American ice cream brand, delivered agile creative that aligned its brand with trending internet sensations to engage young consumers across the US.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Fanta, the soft drink, created a platform game to introduce its new brand mascot The Mouth, which increased brand awareness and sales in Brazil.
Case Study
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MMA Smarties, Best in show, North America, 2019
Quick service restaurant chain Pizza Pizza unlocked data from Google Trends to target cannabis smokers with a special promotion and drive late-night sales in Canada.
Case Study
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MMA Smarties, Gold, North America, 2019
Fast casual restaurant chain Chipotle integrated a mobile-first approach into its social channels to optimise multi-screening to raise brand awareness and engagement among consumers in the US.
Article
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Goldman Sachs, the financial-services provider, has entered the consumer space in an impactful way using its own brand muscle and a high-profile partnership.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Visa, a financial services company, increased its share of voice during the football World Cup, as its official sponsor, by launching a campaign that saw Zlatan Ibrahimovic return to the tournament.
Case Study
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Account Planning Group - (UK), Gold, 2019
Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.
Case Study
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Account Planning Group - (UK), Gold, 2019
Snickers, the chocolate bar brand by Mars Incorporated, launched its You're Not You campaign to appeal to people aged 13-65 across the globe, without alienating its "young guys base", which resulted in increased sales growth and a bigger global market share.
Case Study
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Account Planning Group - (UK), Entrant, 2019
McDonald's, a fast food restaurant chain, increased consumption of its McCafe coffee in the UK by poking fun at the exclusivity and judgement in the coffee category.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Samsung, a multinational conglomerate, promoted its Samsung Smart Home products by creating an augmented reality campaign that put Samsung products in the home of a well-loved entertainment series, Family Guy.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Smart Energy GB, a UK government-backed campaign to roll out smart meters across the UK, launched a campaign featuring human stories and saw an increase in the number of people who would seek or accept a smart meter.
Case Study
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Account Planning Group - (UK), Bronze, 2019
Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Women�s Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.
Case Study
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Account Planning Group - (UK), Gold, 2019
KFC, a fast food restaurant chain, promoted its new chunky, skin-on fries in the UK by actively promoting Tweets from its haters that complained about its old fries.
