What we do

WARC brings together marketing information that helps you grow your business.

Gain knowledge & know-how
Unbiased advice on almost any advertising issue

Stay on top of change
Brand, category and media intelligence from the front lines of advertising

Benchmark your advertising
Find out how the world's most successful brands use advertising

Uncover insights & trends
Build powerful advertising ideas on smart insights

Find data you can trust
Global advertising data to help you make the right judgments
Our clients

WARC is used by major companies from all corners of the advertising industry.

Brands
Benchmark your plans and improve your effectiveness

Agencies
Win new business, and grow your existing clients

Media Owners
Drive ad revenue by building a compelling case for your channel

Universities
Educate students, inform teaching and drive research
Explore

Get to know WARC through a few of our most popular resources.

Topics
Best practice and guidance on 100+ marketing topics

Case Finder
Search our cases by industry, media and more

Awards
Submit your case study to one of WARC's free-to-enter awards schemes

News & Opinion
Daily coverage of key developments for marketers worldwide

Webinars
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars

Best Practice
Information and best practice guidance on key marketing topics

Trends
Uncover emerging trends using reports from WARC and trusted partners around the world

WARC Advisory
Dedicated access to WARC's marketing effectiveness experts
Contact us

Our offices around the world.

Full details for all offices

Americas
2233 Wisconsin Ave NW
Suite 535
Washington, DC 20007
United States
t: +1 202 778 0680
e: americas@warc.com

Asia Pacific
OUE Downtown 1, #44-03,
6 Shenton Way
Singapore 068809
t: +65 3157 6200
e: asiapacific@warc.com

EMEA
33 Kingsway
London
WC2B 6UF
United Kingdom
t: +44 (0)20 7467 8100
e: enquiries@warc.com
Rankings

Browse the global index of excellence in advertising.

Go to Rankings Homepage

WARC Creative 100
Learn from the best creative ideas

WARC Effective 100
Learn from the best effectiveness ideas

WARC Media 100
Learn from the best media ideas

Reports & Research
Access exclusive analysis of creative, effectiveness and media excellence

Campaign Library
Search 5000+ ranked campaigns by category, media and country

About
Find out more about WARC Rankings, successor to the Gunn Report

Get a demo Do I subscribe? News sign-up Sample reports

Humour & jokes

Brand

Country

1,386 results found

Sort by

What we know about using humour in advertising

Article • WARC Best Practice, November 2018

Provides marketers with information and guidance about using humour to create buzz, emotional engagement and virality.

Head & Shoulders: Don’t let dandruff have the last word

Case Study • Ozge Arat, WARC Prize for MENA Strategy, Shortlisted, 2019

Anti-dandruff shampoo Head & Shoulders used a holistic, humorous campaign to bring its core equity, anti-dandruff, top of mind and increase sales in the MENA region.

McDonald's: The Official Sponsors of Losers

Case Study • Carl Bou Abdallah, WARC Prize for MENA Strategy, Shortlisted, 2019

Fast-food brand McDonald's employed a social media and on-ground strategy targeting losing football fans during the 2018 World Cup to drive footfall to restaurants in Lebanon.

Orange Tunisia: The Hashtagging Grandpa

Case Study • Tahaab Rais, Mongi Bhouri, WARC Prize for MENA Strategy, Shortlisted, 2019

Telecoms brand Orange used a multichannel, branded content approach, featuring a grandad, to appeal to young people and turn around its image as an old-fashioned brand in Tunisia.

Dubai Properties: 1/JBR – It’s not for everyone

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019

Real-estate developer Dubai Properties used a multichannel approach aimed at alienating flashy customers to sell apartments in its new Jumeirah Beach Residences 1/JBR development.

Emirates NBD: While You Wait

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019

Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.

Tourism Australia: Orchestrating Australian ownership of America's biggest game

Article • WARC Exclusive, WARC at Cannes Lions 2019

In a talk held by WARC at Cannes Lions 2019, Jonny Bauer explains how Tourism Australia hijacked something very American.

Mucinex: #SuperSickMonday

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019

Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.

KFC: FCK

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019

KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for the chicken shortage as the anchoring message.

Volkswagen Ag: Laughing Horses

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.

Bud Light: Dilly Dilly

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Bud Light, the beer owned by Anheuser-Busch InBev, increased consideration and positive sentiment surrounding the brand in the US by launching a set of humorous medieval ads.

Marmite: Gene Project

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.

Chicken Licken: Sbu 2.0

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Chicken Licken, a South African fast food brand, increased sales of its Hotwings by using the topicality of AI to make a humorous TV commercial.

Netsafe New Zealand: Re:Scam – The World's Most Unhelpful Chatbot

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Netsafe, a non-profit organisation that focuses on online safety, tackled global cyber crime using a computer-generated bot that "re-scammed" the scammers.

Danish Cancer Society & Trygfonden: Help A Dane

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The Danish Cancer Society and TrygFonden, the Danish health and safety non-profit organisation, encouraged Danes to use sun protection by making an appeal to destination countries.

Tourism Australia – Dundee: The Son Of A Legend Returns Home

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019

Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.

Entel Perú: Unlimited Apologies

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Entel Peru, the Peruvian telecommunications company, increased prepay sales by using an emotionally meaningful sports figure to highlight the company’s selling point of letting Peruvians talk to any operator.

Taco Bell: Web Of Fries

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Taco Bell, a fast food chain, promoted a real product to US customers with a fake film that made Nacho Fries Taco Bell’s best-selling product launch in its history.

Vodafone: Vodafone – Sorry Campaign

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Vodafone, a telecommunications brand, increased the number of transfers from other providers by showing the moments that can be missed due to interruption from notifications because of strong 4G signal.

Prisma: The Belt 24/7

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Prisma Kaari, the hypermarket, increased awareness of its 24/7 timings by live-streaming its conveyor belt and creating a cultural phenomenon in Finland.

New Zealand Police: The World's Most Entertaining Recruitment Video

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

New Zealand Police, the national police force of New Zealand, increased applications in New Zealand by releasing a recruitment video that featured a huge police chase with 70 real police officers.

Velocity Frequent Flyer: The Billion Point Giveaway

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Velocity Frequent Flyer, the loyalty program of Virgin Australia, launched a campaign that used the mistake of a fake intern to convince its customers to transfer their reward points over from their bank.

Metamucil: Poo Romance The Sequel

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Metamucil, a brand of fibre supplements, increased its sales by 50% with its humorous sequel to 2017’s Poo Romance campaign in Australia.

Tide: It's A Tide Ad

Case Study • Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2019

Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad.

Robinsons: Revitalising the squash category

Case Study • Marketing Society UK, The Brave Awards, Winner, Brand Revitalisation, 2019

Robinsons, a fruit drink brand, transformed consumers’ views of the brand by launching two new sub-brands in the UK, which generated 7.8% value sales growth.