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Article • Anna Hamill, WARC Exclusive, April 2021
Article • Shauna Moran, WARC Exclusive, April, 2021
Case Study • WARC Cases, 2020
Article • Alex Brownsell, WARC Trends, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Article • WARC Best Practice, March 2021
Case Study • WARC Cases, 2020
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Research Paper • Manuel Anglada-tort, Steve Keller, Jochen Steffens and Daniel Müllensiefen, Journal of Advertising Research, Vol. 61, No. 1, 2021, pp. 95-109
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • SABRE Awards, IN2, North America, Best in Digital Marketing/Advertising, 2021
Case Study • SABRE Awards, IN2, North America, Best in Digital/Print Media, 2021
Article • WARC Best Practice, February 2021
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • WARC Cases, 2020
Case Study • MMA Smarties, Silver, Vietnam, 2020
Case Study • MMA Smarties, Gold, Vietnam, 2020
Case Study • MMA Smarties, Gold, Vietnam, 2020
Case Study • MMA Smarties, Silver, Vietnam, 2020
Case Study • MMA Smarties, Bronze, Vietnam, 2020
Case Study • MMA Smarties, Gold, Vietnam, 2020
Article • Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
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Article • WARC Exclusive, August 2020
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards. -
Article • WARC Evidence, January 2020
Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether thy help to create shortcuts in consumers’ minds that make brands more memorable and impactful. -
Article • WARC Best Practice, March 2021
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries. -
Article • WARC Best Practice, February 2021
Provides marketers with information and guidance about using recall and recognition to test the effectiveness of a campaign. -
Article • Dominic Twose, WARC Best Practice, January 2020
This article explores the importance of building strong branding into marketing activity and how to develop brand assets. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.