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Banco Popular Dominicano: El Lado Positivo

Case Study • SABRE Awards, LATAM, Gold, 2021

Banco Popular Dominicano, a bank, launched a campaign in the Dominican Republic to help the country overcome the pandemic and see beyond the crisis.

Novartis: Dolor a Mis Espaldas

Case Study • SABRE Awards, LATAM, Best in Show, Platinum, 2021

Novartis, a global healthcare company, launched a campaign in Mexico to raise awareness of Ankylosing Spondylitis(AS), a rare type of degenerative arthritis that affects young people.

Dacia: Democratising Electric Cars

Case Study • APG (UK), Entrant, 2021

Dacia, a car company, launched a campaign in Europe to improve brand perception and make electric vehicles an essential and accessible part of an open society.

John Lewis & Partners: A decade of learning lessons about planning

Case Study • APG (UK), Gold, 2021

John Lewis, a department store brand, launched a paper in the UK to demonstrate the key to success from the campaigns they launched over the last decade.

From Sudocrem to Super-crem

Case Study • APG (UK), Entrant, 2021

Sudocrem, an Allergan pharmaceuticals company, launched a campaign in the UK to protect the future of the brand by maintaining sales, average value market share and penetration.

The United Nation’s Secretary General: Science fiction advice when the world needed just science - The global communications fight to stem the tide of COVID-19 and misinformation

Case Study • APG (UK), Entrant, 2021

The United Nations Secretary General launched a global campaign to fight the spread of COVID-19 misinformation by providing the public with scientific, fact-based information.

IKEA: Bursting the Christmas Bauble (AKA The first Christmas campaign for IKEA)

Case Study • APG (UK), Bronze, 2021

IKEA, a furniture brand, launched a Christmas campaign in the UK to increase total sales during the festive period and defy the inner voices of home shame, so that any home can play host.

KFC: The Godfather of Fried Chicken

Case Study • APG (UK), Gold, 2021

KFC, a fast-food chain, launched a campaign in the UK to win back penetration and use the competition that the brand inspired to establish KFC as the UK's #1 chicken shop.

Sick Kids VS Conventional Fundraising

Case Study • APG (UK), Gold, 2021

SickKids, a paediatric teaching hospital for sick children, launched the largest fundraising initiative in Canadian Healthcare history to raise $1.3bn for a new, state-of-the-art children's hospital.

Vuse/Vype: Charge Beyond - Because modern brands are built in culture, not ad breaks

Case Study • APG (UK), Entrant, 2021

Vuse/Vyper, an international vape brand, launched a global campaign to build brand awareness and help the creative class on their journey to becoming a better creative.

KFC: The chicken dance

Case Study • SABRE Awards, APAC In2, Best Meme/Viral Campaign, 2021

KFC, the fast-food chain, found new ways to reenergise its fan base and bring back excitement in Myanmar.

Under The Skin: Connecting Childline to a new generation

Case Study • APG (UK), Gold, 2021

Childline, a free counselling service for 9–18-year-olds, launched a campaign in the UK during Anti-Bullying Week to show young people that no matter how they feel on the inside, they're not alone.

How to ensure that a sonic logo is going to be effective

Article • David Courtier-Dutton, WARC Best Practice, October 2021

This article focuses on the SoundOut Index Effectiveness Edition, a deep dive into what makes a sonic identity effective for consumers.

Nexon Korea: The kingdom of the winds

Case Study • YouTube Works for Brands, Korea, Best action-driven campaign, 2020

Nexon Korea, a gaming brand, promoted the mobile version of the game The Kingdom of the Winds in Korea.

Grab Indonesia: Siap antar Ramadan

Case Study • YouTube Works for Brands, Indonesia, Best Collaboration: Brand & YouTube Creators, 2021

Grab, a transport company, increased sales and favourability in Indonesia by launching a sing-along musical on YouTube during Ramadan when celebrations had been cancelled due to COVID-19 lockdowns.

Nestlé: Bear Brand ImmD

Case Study • YouTube Works for Brands, Thailand, Best Collaboration: Brand and Creator, 2021

Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.

Grab Food: Free your hunger

Case Study • YouTube Works for Brands, Thailand, Best Storytelling, 2021

GrabFood, a food delivery brand, created a more meaningful connection with its customers in Thailand by launching a social media teaser campaign and YouTube takeover ad.

The SoundOut index: Personality edition

Article • SoundOut, Research on WARC, September 2021

This report explores the role of personality in sonic branding, particularly sonic logos.

Influencers and user-generated content help LG start a positive laundry cycle with consumers

Article • Jo Bowman, Event Reports, ANA Influencer Marketing Conference, August 2021

LG, the electronics and appliances brand, tapped into the power of influencers and user-generated content to drive interest in its innovative WashTower laundry appliance.

Good Humor: A new jingle for a new era

Case Study • Jay Chiat Awards, Gold, PR Strategy, 2021

Good Humor, an ice cream brand, listened to the tone of the US and created a new jingle for its ice cream trucks to appeal to today's multicultural consumers.

Netflix: The power of story

Case Study • Jay Chiat Awards, Bronze, Global Strategy, 2021

Netflix, a video streaming platform, launched its global campaign One Story Away to define its own brand story.

CALM: The Lock-In

Case Study • SABRE Awards, IN2, EMEA, 2021

Campaign Against Living Miserably (CALM), a charity, launched a campaign on Instagram to raise spirits during lockdown and reach out to those who struggled with their mental health.

Burger King UK: 2020 Campaigns

Case Study • SABRE Awards, IN2, EMEA, 2021

Burger King, a fast food restaurant chain, launched several campaigns in the UK to drive awareness of the Whopper burger and consistently deliver the best-in-class social across the board.

Tesco: How celebrating the nation's naughtiness helped Tesco win a covid Christmas

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Tesco, a supermarket brand, focused on providing the nation with light relief during the COVID-19 pandemic with its 2020 Christmas campaign in the UK.

The National Lottery: The Two Billion Pound Turnaround

Case Study • Marketing Society, The Marketing Society Awards, Grand Prix, 2021

The national lottery, a lottery gaming brand, embarked on a revitalisation strategy to increase brand positivity in the UK.

What we know about recall and recognition

Article • WARC Best Practice, February 2021

Provides marketers with information and guidance about using recall and recognition to test the effectiveness of a campaign.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Developing brand assets

Article • Dominic Twose, WARC Best Practice, January 2020

This article explores the importance of building strong branding into marketing activity and how to develop brand assets.
What we know about using music in advertising

Article • WARC Best Practice, September 2021

Provides marketers with information and guidance about the most effective approaches to using music in advertising.
What is the role of distinctive brand assets?

Article • WARC Evidence, January 2020

Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether thy help to create shortcuts in consumers’ minds that make brands more memorable and impactful.
2020 Content Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, August 2020

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards.