Sponsorship
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Article • WARC Category Intelligence, January 2019
Article • WARC Best Practice, July 2018
Article • Neil Hopkins, WARC Best Practice, March 2018
Article • WARC Best Practice, January 2018
News • 13 February 2019
News • 06 February 2019
Article • Brooke Hemphill, Event Reports, Mumbrella Entertainment Marketing Summit, November 2018
News • 15 January 2019
News • 21 December 2018
News • 20 December 2018
News • 13 December 2018
Case Study • Direct Marketing Association - UK, Silver, 2018
Case Study • Stuart Wareman, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Viviana Sampugnaro, WARC Media Awards, Silver and Successful Sponsorship Special Award, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Peter Watkins, John Hubbard, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Anneka Dew, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Marco Cordero, Yuridia Ruiz, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
News • 05 December 2018
Case Study • Chan Su Ling, Jacinth Lum, Lau Su Lin, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Kel Alegre, Nol Christian Calimbahin, Loren Saguil, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Simone Foggiato, Francesca D’Auria, Michele Ciccarese, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Natalia Kudryavtseva, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Katherine D. Perez, Monica Olivio Crane, Caity Lamb, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Natalia Kudryavtseva, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Anouk Kalaf, Linda Fagerlund, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2018
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Data • James McDonald & Rob Clapp, WARC Data, September 2018
This report summarises the latest research from WARC's Data platform, with a focus on sponsorship. -
Article • WARC Best Practice, July 2018
Examines how brands can build awareness and increase loyalty through effective sponsorship. -
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Mastercard, the payments brand, is tapping the power of experiential marketing in a bid to engage consumers in meaningful ways around their passion points. -
Article • WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • Neil Hopkins, WARC Best Practice, March 2018
Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting. -
Article • WARC Best Practice, January 2018
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.