The Anatomy of Effectiveness

2022 updated edition

The Five Building Blocks of Effective Advertising

The Anatomy of Effectiveness, 2022 updated edition offers new frameworks and fresh insights into the five building blocks of effective advertising:

  • Invest for growth
  • Balance your spend
  • Plan for reach
  • Be creative
  • Plan for recognition

See the sample report

Expert Q&A

Chapter 1: Invest for growth

With Nancy Smith, President and CEO, Analytic Partners.

Chapter 2: Balance your spend

With Mudit Jaju, Global head of e-commerce, Wavemaker.

Chapter 3: Planning for reach

Mark Guldimann, Founder and CEO, Adelaide.

Chapter 4: Be creative

Anastasia Leng, Founder and CEO, CreativeX.

Chapter 5: Plan for recognition

Jenni Romaniuk, Research Professor, Ehrenberg-Bass Institute.