The Effectiveness Hub
The paths to marketing success have been laid out in WARC’s Anatomy of Effectiveness report. In our new podcast series, we’ll be interviewing industry practitioners to demonstrate the ways these Marketing Truths are being used successfully by US marketers.
Marketing Truths
Marketing Truth #1: Effectiveness is as important as efficiency
There are times when it is more effective to walk rather than fly, that is, to take the time to build a brand message rather than expend all your energy on the immediate short-term result.
Marketing Truth #2: Strong brands have an effectiveness advantage
Looks at how organizations that put the work into brand-building can reap the benefits, and improve both short- and long-term outcomes with an effectiveness advantage.
Marketing Truth #3: Creativity supercharges marketing's impact
Looks at how creativity can supercharge effectiveness, including how emotional campaigns are strongly linked to effectiveness.
Marketing Truth #4: Maximize reach to achieve the greatest impact
Looks at how crucial it is where marketing messages show up and reach consumers and how media plans are a key aspect of effective marketing.
Marketing Truth #5: Building brands is much bigger than advertising
Coming 30th May 2024.
Anatomy of Effectiveness 2022
The Anatomy of Effectiveness, 2022 updated edition offers new frameworks and fresh insights into the five building blocks of effective advertising:
- Invest for growth
- Balance your spend
- Plan for reach
- Be creative
- Plan for recognition
Expert Q&A
Chapter 1: Invest for growth
With Nancy Smith, President and CEO, Analytic Partners.
Chapter 2: Balance your spend
With Mudit Jaju, Global head of e-commerce, Wavemaker.
Chapter 3: Planning for reach
Mark Guldimann, Founder and CEO, Adelaide.
Chapter 4: Be creative
Anastasia Leng, Founder and CEO, CreativeX.
Chapter 5: Plan for recognition
Jenni Romaniuk, Research Professor, Ehrenberg-Bass Institute.
