The Anatomy of Effectiveness
2022 updated edition
The Five Building Blocks of Effective Advertising
The Anatomy of Effectiveness, 2022 updated edition offers new frameworks and fresh insights into the five building blocks of effective advertising:
- Invest for growth
- Balance your spend
- Plan for reach
- Be creative
- Plan for recognition
Chapter 1: Invest for growth
With Nancy Smith, President and CEO, Analytic Partners.
Chapter 2: Balance your spend
With Mudit Jaju, Global head of e-commerce, Wavemaker.
Chapter 3: Planning for reach
Mark Guldimann, Founder and CEO, Adelaide.
Chapter 4: Be creative
Anastasia Leng, Founder and CEO, CreativeX.
Chapter 5: Plan for recognition
Jenni Romaniuk, Research Professor, Ehrenberg-Bass Institute.