Online video

Connected TV accounts for half of all video ad impressions

Data • Rob Clapp, WARC Data Points, July 2021

An overview of digital video advertising impressions on connected TV, mobile and PC devices.

Alphabet advertising revenue reaches new high of $50bn

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Alphabet (Google Search, YouTube and Google Network Members) advertising revenue in Q2 2021.

Game on: How brands can leverage SEA’s mobile gaming boom

Opinion • Gabey Goh, July 2021

In this edition of Spotlight Southeast Asia, WARC Asia Editor Gabey Goh looks at how can brands plug in and play with the region’s mobile gamers.

SEA gamers: How to reach the next level to capture their hearts and minds

Article • Cheeri Leo, WARC Exclusive, Spotlight SEA, July 2021

Southeast Asia has one of the largest and most active gaming markets in the world and Twitch’s Cheeri Leo shares how brands can level up their marketing strategies to do more with SEA gamers.

Media Owner Profile: Alphabet, Advertising revenue and spend

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Alphabet includes global data on advertising revenue, Traffic Acquisition Costs and company advertising spend.

Media Owner Profile: Alphabet, Advertising performance

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Alphabet includes global data on the advertising performance of its Google and Google Network Members properties.

Media Owner Profile: Alphabet, Advertising revenue by format

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Alphabet includes global data on advertising revenue, broken down by Google Search, YouTube and Google Network Members.

Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

The Great Wall of opportunity: Marketing insights from China’s census

Article • 黄卓颖，极致传媒大中华区首席策略官, WARC Exclusive, July 2021

Brands that get ahead of national policies which are based on data from China’s decennial census are the ones that often gain the most consumer traction in the market; Initiative China’s Abby Wong has insights for those planning their strategies.

The Danish Safety Technology Authority: New Year's again

Case Study • SABRE Awards, EMEA, Gold, 2021

The Danish Safety Technology Authority, a government agency, encouraged people to stay safe while enjoying fireworks on New Year's Eve in Denmark.

IKEA: Ciao 2020

Case Study • SABRE Awards, EMEA, Gold, 2021

IKEA, a flat-pack furniture brand, launched a therapeutic Christmas campaign for its employees in Spain to see off the year 2020.

ITMO University: #DigitalNative: 2020 Admission Campaign

Case Study • SABRE Awards, EMEA, Gold, 2021

ITMO University, a state-supported university in Russia, encouraged high school leavers to apply to the university.

The Norwegian Labour Inspection Authority: Know Your Rights

Case Study • SABRE Awards, EMEA, Gold, 2021

The Norwegian Labour Inspection Authority, a government agency, collaborated with the labour inspection authorities in Romania, Bulgaria, Lithuania and Estonia to improve workers' rights for foreign workers in Norway.

Terre Des Femmes - Menschenrechte für die Frau: #UnhateWomen

Case Study • SABRE Awards, EMEA, Gold, 2021

Terre des Femmes, a women's rights organisation tackled misogynistic hate speech online in Germany with its video campaign #UnhateWomen.

Netflix: Blood & Water

Case Study • SABRE Awards, EMEA, Gold, 2021

Netflix, a streaming site, launched its second African series, Blood & Water during the COVID-19 lockdown with a purely digital campaign.

Samsung Electronics: Solve for Tomorrow

Case Study • SABRE Awards, EMEA, Gold, 2021

Samsung, a technology company, helped young people in Germany develop the skills needed to build sustainable 5G businesses with its Samsung Solve for Tomorrow programme.

BBK Foundation: The last older person to die in loneliness

Case Study • SABRE Awards, EMEA, Gold, 2021

BBK, a banking foundation, launched its campaign Invisible Loneliness in Spain to draw attention to loneliness among older people.

Two in three TV watchers stream on multiple devices

Data • Rob Clapp, WARC Data Points, July 2021

An overview of streaming activity in France, Germany, Italy, Spain and the UK.

Linear TV inflation accelerates while advanced TV costs are stable

Data • Rob Clapp, WARC Data Points, July 2021

An overview of media inflation for linear and advanced TV in the United States.

Media Owner Profile: Netflix, North America

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in North America (United States & Canada).

Media Owner Profile: Netflix, Latin America

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Latin America.

Media Owner Profile: Netflix, Global

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes global data on streaming revenue, streaming subscribers and company advertising spend.

Media Owner Profile: Netflix, Europe, Middle East and Africa

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Europe, Middle East and Africa (EMEA).

Media Owner Profile: Netflix, Asia Pacific

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Asia Pacific.

How do you balance brand-building and performance for online sales?

Article • WARC Exclusive, June 2021

Part of the WARC series ‘Rethinking brand for the rise of digital commerce’, this report looks at how to balance brand-building and performance marketing for digital sales.