Article
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WARC Best Practice, February 2018
Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Article
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WARC Best Practice, February 2018
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short.
Article
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Dominic Twose, WARC Best Practice, May 2017
This article explains how brands can create video creative that is engaging and brand-centric in order to reward viewers with relevance or entertainment and prevent early skipping.
Article
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WARC Best Practice, February 2017
This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.
Article
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Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
Article
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Low Lai Chow, WARC Exclusive, May 2018
Mobile first, video length and “silent” films are key for B2B video engagement in Asia-Pacific, according to professional networking platform LinkedIn.
News
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24 May 2018
GLOBAL: With the news that BuzzFeed has been trialling news broadcasting on the Amazon-owned platform Twitch, the gaming focus for which it became famous is giving way to a significant potential in a broader social video space.
Case Study
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AME Awards, Silver, 2018
Mastercard, a financial services corporation, launched The Sound of Priceless campaign to celebrate the Chicago Cubs', its sponsor, victory in the baseball World Series in the US.
Case Study
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AME Awards, Silver, 2018
Prega News, a pregnancy testing kit brand, launched an online video campaign in India to start a social conversation about the difficulties that pregnant employees face at work.
Case Study
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AME Awards, Gold, 2018
Zantiis, an organic skincare brand, created the Clean Light Soap to encourage more people in Thailand to wash their hands.
Case Study
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Deem Muratov, Irina Kulikova, Maria Kotova, Yury Samoylenko, WARC Awards, Entrant, Effective Innovation, 2018
Volkswagen Group Russia launched an integrated campaign focusing on the benefits of laser welding for the Polo model, leading to significant sales growth.
Case Study
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AME Awards, Finalist, 2018
Bench, the Philippines' largest apparel brand, launched the Overseas Filipino Workers Month campaign in the Philippines to increase brand relevance.
Case Study
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AME Awards, Silver, 2018
Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, made travel insurance part of popular culture during the Chinese New Year (CNY) travel season.
Case Study
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AME Awards, Gold, 2018
Cineplex, a theatre chain in Canada, built an emotional connection with fathers by creating A Balloon for Ben, a short film that illustrates dads' struggle of finding time to spend with their children.
Case Study
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AME Awards, Gold, 2018
Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.
Case Study
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AME Awards, Gold, 2018
Indian Motorcycle, a motor brand, increased its market share in the US by challenging motorcross legend Carey Hart to get a tattoo with ink made from his motorbike.
Case Study
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AME Awards, Bronze, 2018
Abdul Latif Jameel (ALJ) Toyota, the distributor for automotive brand Toyota, improved brand perception by creating a 3D animated series in Saudi Arabia.
Case Study
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SABRE Awards, Diamond Sabre Award For Brand Building, EMEA, 2018
Libresse, a brand of feminine hygiene products, launched the #bloodnormal campaign across the world to normalise discussion of periods and establish itself as a vocal women's empowerment brand.
Case Study
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AME Awards, Bronze, 2018
Whirlpool Canada, a leading marketer and supplier of home appliances, launched the Sama's Lunchbox campaign in Canada to bring the community together.
Case Study
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AME Awards, Gold, 2018
Lexus, an automotive brand, leveraged its entry-level sedan, IS, through a social campaign that engaged a younger, affluent target in the US.
Case Study
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AME Awards, Gold, 2018
Interac Association, a Canadian interbank network, encouraged Canadians to shift to using its brand to pay by creating a long-form video and out-of-home boards to evoke an emotional connection.
Case Study
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AME Awards, Finalist, 2018
World of Tanks, a video game brand, launched a campaign in the US to increase brand awareness.
Case Study
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AME Awards, Finalist, 2018
Traffic Safety Research Centre, an organisation supporting traffic safety in Japan, launched a campaign to increase awareness of the risks of visually impaired people on trains and its tile invention.
News
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21 May 2018
NEW YORK/LONDON: Not many people have heard of London-based DAZN, a live sports streaming service, but after its groundbreaking $1bn deal with Matchroom Boxing to broadcast bouts in the US, the company has serious plans to expand in the country and ...
News
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18 May 2018
SAN FRANCISCO: YouTube, known mostly for being a video platform, has confirmed that it will roll out a new music-streaming service next Tuesday (May 22nd) as it seeks to compete with rivals, such as Spotify and Apple Music.
