Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the use of online video.
Article
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WARC Best Practice, February 2018
Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Article
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WARC Best Practice, February 2018
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short.
Article
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Dominic Twose, WARC Best Practice, May 2017
This article explains how brands can create video creative that is engaging and brand-centric in order to reward viewers with relevance or entertainment and prevent early skipping.
Article
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WARC Best Practice, February 2017
This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.
Article
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Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
News
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18 February 2019
More than half of all Facebook posts are links, but these generate relatively little interaction, according to new research which highlights how video far outperforms all other post types.
Article
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
News
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07 February 2019
The number of YouTube channels with more than one million subscribers doubled in 2018, while the number of creators earning five or six figures in 2018 grew by 40%, according to CEO Susan Wojcicki.
News
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05 February 2019
Marketers are being offered new ways to tap into the popularity of K-Pop as Twitter aims to become the number one spot for fans to keep up to date with K-Pop news in real time.
News
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04 February 2019
Older users of the internet may not be familiar with TikTok, but the Chinese short-form video app, known for its often highly creative and quirky content, is growing its user base rapidly and now it appears it is also testing ads on the platform.
Article
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WARC Best Practice, February 2019
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
News
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01 February 2019
Video advertisers could be wasting more than half their budgets on traditional video retargeting because ads optimised to consumer sentiment are much more effective in driving engagement, interest and brand perception.
News
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30 January 2019
New research appears to show that Facebook is losing its appeal to children while video services like Netflix and YouTube continue to draw their attention.
News
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30 January 2019
Online video budgets are growing and an increasing proportion of those are being directed into short-form video – defined as content under ten seconds in length – according to a WARC report.
Opinion
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Ian Edwards, January 2019
What, in your view, are the key media and marketing trends set to shape 2019? Undoubtedly the rise of messaging as the dominant way people want to communicate with businesses is going to be the biggest trend that we see in 2019.
Article
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WARC Best Practice, January 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Case Study
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Anh Vu, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Soft drink brand Pepsi regained brand love in Vietnam by reinforcing its position as a leading brand for youth.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report explains how marketers can be effective in their use of short-form video.
Case Study
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Sandeep Joseph, WARC Media Awards, Entrant, Best Use of Data, 2018
Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.
News
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18 December 2018
Facebook may have taken a pounding over the last year or so, facing regulatory pressures and attacks over data misuse on its platform, but its ad revenue ambitions are far from muted.
Article
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WARC Best Practice, December 2018
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
News
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12 December 2018
As the popularity of video explodes across Asia, video advertising is growing fast too – but marketers need to look beyond simple reach and consider whether viewers are emotionally engaged, an industry figure has warned.
Article
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Low Lai Chow, Event Reports, Video Marketing Strategies, November 2018
Many brands default to dull, hyper-corporate video content but bringing it to life can be easy if marketers follow some easy tips.
Article
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Low Lai Chow, Event Reports, Video Marketing Strategies, November 2018
Hosting video advertising on premium media sites can make a difference in boosting consumer trust and effectiveness.
