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POP & in-store

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492 results found

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What we know about point of purchase and in-store marketing

Article • WARC Best Practice, June 2018

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.

How to use technology effectively in your in-store marketing strategy

Article • Phil Gault, WARC Best Practice, February 2018

Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.

The Future of Engagement is Purchase

Article • Peter Petermann, WPP Atticus Awards, Highly commended, 2018

To successfully navigate these new ecosystems in the path to purchase, brands in China need to update their communications planning approach to capture the whole customer journey.

Cadbury Dairy Milk: Spreading Joy

Case Study • Khadija Amin, Sara Morani, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

Cadbury, the confectionery brand, used the idea of giving to increase sales around Eid in Pakistan.

Dettol: Good habits in a bottle

Case Study • Vibha Gupta, Jitender Dabas, WARC Prize for Asian Strategy, Entrant, 2018

Dettol, the hand sanitiser and antiseptic brand, increased market share and equity association with mothers by repositioning its hand wash products in India.

Brands benefit from back-of-store displays

News • 03 August 2018

NEW YORK: Brands hoping to drive consumer interest using endcaps, the display space given to products at the ends of a retail aisle, may benefit from focusing on the back of the store, according to a paper in the Journal of Advertising Research ...

Bou Khalil Supermarket: Em Khalil

Case Study • Nicolas Geahchan, Tarek Haddad, Paola Mounla, WARC Prize for MENA Strategy, Bronze, 2018

Lebanese supermarket chain Bou Khalil used an integrated strategy to tackle the problem of gender inequality and be seen as a driver of change and innovation.

Jesse's Deli: @savejessesdeli

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Jesse's Deli, a New York bodega, partnered with other small business owners to launch a campaign that highlighted the issue of out-pricing rents, and successfully passed a law protecting small business owners in the US.

Jumbo: Centro Cuesta Nacional (CCN) - The Invisible Fish

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.

ANZ Bank Australia: ‘Out and Proud’ for Mardi Gras

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

ANZ Bank Australia highlighted its partnership with the Sydney Gay & Lesbian Mardi Gras by redesigning its ATMs, banks and website to show its support.

Matsumoto Kiyoshi Holdings: End Embarrassment

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.

SPAR: The Name Change

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

SPAR, an independent grocers retail chain, increased sales in Denmark by launching a campaign that reminded Danish consumers how shopping at their stores helped support local producers.

Boost Mobile: Boost Your Voice

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018

Boost, a telecommunications brand, turned its stores into voting stations to successfully increase brand loyalty and sales in the US.

The real estate value of supermarket endcaps: Why location in-store matters

Research Paper • William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, and Pei Jie Tan, Journal of Advertising Research, Vol. 58, No. 2, 2018, pp. 177-188

Manufacturers pay premiums for endcap real estate because shoppers navigate the perimeter of stores, avoiding the aisles.

Taste of the Tournament for Kroger, Hershey's, Mondelez and The Coca-Cola Company

Case Study • Effie Worldwide, Bronze, North American Effies, 2018

The Coca-Cola Company, an American corporation, manufacturer and retailer, alongside Mondelez International and Hershey, launched a partnership to offer food and beverage ideas to differentiate themselves from competitors in the US.

Glade Plugins Car: New product launch

Case Study • Effie Worldwide, Bronze, North American Effies, 2018

Glade, a brand of household air fresheners, launched its new Glade Plugins Car product in Walmart in the US by placing displays throughout the shopper experience.

Roundy's/Metro Market: From Big Box to Food Boutiques

Case Study • Effie Worldwide, Silver, North American Effies, 2018

Metro Market, a local grocery market, increased sales and store visits in the US by turning its departments into stores-within-a-store with their own individual branding.

Tylenol Rapid Release Gels: Walgreens

Case Study • Effie Worldwide, Silver, North American Effies, 2018

Tylenol Rapid Release Gels, a brand of pain relief gel manufactured by Johnson & Johnson, introduced a relaunch campaign in the US to communicate the effectiveness of its product and increase sales in Walgreens.

PENNY: Give Bag

Case Study • AME Awards, Gold, 2018

Penny, a German supermarket, helped encourage customers to buy and use its reusable bags by offering them a 10 cent discount every time they used one with a purchase.

Milka Oreo Chocolate Launch

Case Study • Abbey Ash, Stephen McGowan, Nicole Trudo, WARC Awards, Entrant, Effective Innovation, 2018

Chocolate candy bar Milka Oreo launched in the US with custom programming across three of the country's key retailers.

The Roadster Life Co.: The Heart of the Highway - The world's first talking store

Case Study • AME Awards, Gold, 2018

The Roadster Life Co, a clothing brand, broke through the crowded offline retail environment in India by creating an offline digital experience using augmented and virtual reality.

Walgreens builds love and loyalty

News • 17 April 2018

CHICAGO: Walgreens, the drugstore chain, is seeking to become the “most-loved” player in its category, with an emphasis on enhancing its business and driving customer loyalty.

Beyond numbers: How Colgate-Palmolive used CRM to help identify key in-store touchpoints

Research Paper • Christian Abramson, ESOMAR, Latin America, 2018

Colgate-Palmolive Company, a consumer products company, used customer relationship management (CRM) to identify strategic in-store touchpoints in Brazil.

Six shopper marketing tips for Thailand

Article • Low Lai Chow, Event Reports, Neuromarketing World Forum, March 2018

This article offers advice on using behavioural science to connect with shoppers in Thailand.

Busting shopper marketing myths

News • 16 March 2018

LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take account of new research methodologies that call into question received wisdom, an industry figure warns.

What we know about point of purchase and in-store marketing

Article • WARC Best Practice, June 2018

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
The real estate value of supermarket endcaps: Why location in-store matters

Research Paper • William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, and Pei Jie Tan, Journal of Advertising Research, Vol. 58, No. 2, 2018, pp. 177-188

Manufacturers pay premiums for endcap real estate because shoppers navigate the perimeter of stores, avoiding the aisles.
Beyond numbers: How Colgate-Palmolive used CRM to help identify key in-store touchpoints

Research Paper • Christian Abramson, ESOMAR, Latin America, 2018

Colgate-Palmolive Company, a consumer products company, used customer relationship management (CRM) to identify strategic in-store touchpoints in Brazil.
Rethinking received wisdom in shopper marketing

Article • Brian Carruthers, Event Reports, Marketing Week Live, March 2018

Eye level is buy level, or is it? Dr Tim Holmes used eye-tracking technology to bust a few shopper marketing myths.
How to use technology effectively in your in-store marketing strategy

Article • Phil Gault, WARC Best Practice, February 2018

Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.
How to analyse and maximise your in-store shopper marketing strategy

Article • Paul Goodwin, WARC Exclusive, February 2018

Explains the importance of the role of shopper marketing and looks at ways that brands can maximise their strategies in order to improve results.