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POP & in-store

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482 results found

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What we know about point of purchase and in-store marketing

Article • WARC Best Practice, June 2018

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.

How to use technology effectively in your in-store marketing strategy

Article • Phil Gault, WARC Best Practice, February 2018

Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.

Bou Khalil Supermarket: Em Khalil

Case Study • Nicolas Geahchan, Tarek Haddad, Paola Mounla, WARC Prize for MENA Strategy, Shortlisted, 2018

Lebanese supermarket chain Bou Khalil used an integrated strategy to tackle the problem of gender inequality and be seen as a driver of change and innovation.

Boost Mobile: Boost Your Voice

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018

Boost, a telecommunications brand, turned its stores into voting stations to successfully increase brand loyalty and sales in the US.

ANZ Bank Australia: ‘Out and Proud’ for Mardi Gras

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

ANZ Bank Australia highlighted its partnership with the Sydney Gay & Lesbian Mardi Gras by redesigning its ATMs, banks and website to show its support.

SPAR: The Name Change

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

SPAR, an independent grocers retail chain, increased sales in Denmark by launching a campaign that reminded Danish consumers how shopping at their stores helped support local producers.

Jumbo: Centro Cuesta Nacional (CCN) - The Invisible Fish

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.

Jesse's Deli: @savejessesdeli

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Jesse's Deli, a New York bodega, partnered with other small business owners to launch a campaign that highlighted the issue of out-pricing rents, and successfully passed a law protecting small business owners in the US.

Matsumoto Kiyoshi Holdings: End Embarrassment

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.

PENNY: Give Bag

Case Study • AME Awards, Gold, 2018

Penny, a German supermarket, helped encourage customers to buy and use its reusable bags by offering them a 10 cent discount every time they used one with a purchase.

Milka Oreo Chocolate Launch

Case Study • Abbey Ash, Stephen McGowan, Nicole Trudo, WARC Awards, Entrant, Effective Innovation, 2018

Chocolate candy bar Milka Oreo launched in the US with custom programming across three of the country's key retailers.

The Roadster Life Co.: The Heart of the Highway - The world's first talking store

Case Study • AME Awards, Gold, 2018

The Roadster Life Co, a clothing brand, broke through the crowded offline retail environment in India by creating an offline digital experience using augmented and virtual reality.

Walgreens builds love and loyalty

News • 17 April 2018

CHICAGO: Walgreens, the drugstore chain, is seeking to become the “most-loved” player in its category, with an emphasis on enhancing its business and driving customer loyalty.

Beyond numbers: How Colgate-Palmolive used CRM to help identify key in-store touchpoints

Research Paper • Christian Abramson, ESOMAR, Latin America, 2018

Colgate-Palmolive Company, a consumer products company, used customer relationship management (CRM) to identify strategic in-store touchpoints in Brazil.

Six shopper marketing tips for Thailand

Article • Low Lai Chow, Event Reports, Neuromarketing World Forum, March 2018

This article offers advice on using behavioural science to connect with shoppers in Thailand.

Busting shopper marketing myths

News • 16 March 2018

LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take account of new research methodologies that call into question received wisdom, an industry figure warns.

Rethinking received wisdom in shopper marketing

Article • Brian Carruthers, Event Reports, Marketing Week Live, March 2018

Eye level is buy level, or is it? Dr Tim Holmes used eye-tracking technology to bust a few shopper marketing myths.

Building brands with in-store marketing

News • 28 February 2018

GLOBAL: In-store marketing is commonly viewed as an activity that drives short-term sales, but used properly it can also build brand image and deliver a win-win for both shoppers and retailers, an industry figure maintains.

The Dubai Airports Hospitality Programme

Case Study • Design Business Association, Bronze, 2018

Putting customer experience at the heart of the creative vision paid dividends for Dubai Airports.

Hagkaup Smaralind: Happy Shopping!

Case Study • Design Business Association, Silver, 2018

Focusing on the “theatre of the retail offer” helped Hagkaup, the Icelandic supermarket retailer, increase sales and the number of customers.

Maplin: Store of the future

Case Study • Design Business Association, Silver, 2018

Maplin, an electronic goods retailer, used a customer-focused strategy to redesign the layouts of its stores in order to encourage more visits.

How to analyse and maximise your in-store shopper marketing strategy

Article • Paul Goodwin, WARC Exclusive, February 2018

Explains the importance of the role of shopper marketing and looks at ways that brands can maximise their strategies in order to improve results.

Radeon Technologies Group: Join the Radeon Rebellion

Case Study • Integrated Marketing Communications Council Europe, Bronze, 2017

Radeon, the US graphics card brand, launched its new RX 480 card by creating a movement instead of a campaign.

Clarins (UK) Ltd: Clarins Urban Oasis

Case Study • Integrated Marketing Communications Council Europe, Bronze, 2017

Clarins, the French luxury skincare brand, made use of a pop-up beauty bar to engage millennial women in the UK.

MyFoodMarket: My Food - Relaunch

Case Study • Integrated Marketing Communications Council Europe, Silver, 2017

My Food, a food and deli chain, launched an in-store campaign to help guide customers around the shop to increase store traffic in the Czech Republic.