WARC Digital Commerce

Build your understanding of retail media networks

Uncover what works in the rapidly-changing world of retail media with examples, evidence and our expertise to take the guess-work out of strategic planning.

Measure your success versus your competitors and drive sales on the major retail media networks using our data rich reports, insights and articles.

Check out some of our Digital Commerce content

dComm™ Index

Measure yourself accurately against the competition. Benchmark your brand strength across categories and retail media networks with the WARC dComm IndexTM.


Spider diagram from dComm Index

Category deep-dive analysis

A deep-dive into retail media network-specific dComm Index metrics. Understand your brand strength and measure it against competitors.

Cover image from Adweek October 2022

New data from WARC’s dComm Index reveals which strategies are making a difference on Amazon

“Findings show many companies can improve their standing on Amazon with minor tweaks and a bit of effort. Of all the brands WARC reviewed, for example, less than half had an in-stock rate over 95%. A similar number had product pages that didn’t link back to their brand store. Only around one-third displayed so-called stellar content, such as rich media.

“‘There is a ton of room to increase your competitive advantage just by getting the basics right’, said Amin Mrini, VP WARC Digital Commerce.”

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