Daily effectiveness insights, curated by WARC's editors.
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P&G confident its brands can deliver profit amid rising costs
How to navigate a decentralised world
The last decade has been characterised around centralisation; but as the innovation has dried up, and the negative side of the network effect has been felt people are increasingly looking to a patchwork quilt of tools and services, explains Oliver Feldwick, Head of Innovation, The&Partnership.
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China is getting old faster than expected
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