News
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29 June 2018
TOKYO: Japanese messaging service Line plans to launch a cryptocurrency exchange in Singapore next month as it seeks to ramp up its financial services capabilities and reduce its reliance on advertising revenue and other sources of income.
News
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22 June 2018
TOKYO/BEIJING: Toyota, which vies with Renault-Nissan and Volkswagen to be the world’s largest automaker, is reported to be in the process of slashing its sales and marketing costs as it seeks to shift resources into research and development.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.
Article
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Anna Hamill, Event Reports, Advertising Week Asia, May 2018
Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally.
News
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31 May 2018
TOKYO: Insurance giant AIG considers diversity not to be a flash-in-the-pan marketing trend so much as an area vitally important to the overall success of the business in conservative Japan, according to a leading executive.
Article
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Anna Hamill, Event Reports, Advertising Week Asia, May 2018
Insurance giant AIG partnered with New Zealand’s world champion All Blacks and Black Ferns rugby teams to launch its pro-LGBT diversity campaign in conservative Japan.
News
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23 May 2018
TOKYO: Following Sony’s seven-fold increase in profits year on year, the Japanese consumer electronics giant has signalled a new direction with its acquisition of EMI Music Publishing.
Case Study
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AME Awards, Finalist, 2018
Traffic Safety Research Centre, an organisation supporting traffic safety in Japan, launched a campaign to increase awareness of the risks of visually impaired people on trains and its tile invention.
News
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16 May 2018
BRUSSELS/TOKYO: The World Federation of Advertisers (WFA) has launched a guide designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes.
Research Paper
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Naoki Takahashi, ESOMAR, APAC, 2018
Introduces the initiatives of Marketing Research 2.0 (MR2.0), a voluntary group of professionals who are either suppliers or clients in Japan's MR industry, and illustrates a case of successful collaboration between suppliers and clients in Japan.
Case Study
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Kaori Yatsu, WARC Awards, Silver, Effective Social Strategy, 2018
Snickers, the confectionery brand, used social media and packaging to connect with young men and increase sales in Japan.
News
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20 April 2018
TOKYO: Shiseido, the Japanese beauty products firm, is responding to younger consumers’ preference to shop online and to try out new technologies by acquiring a number of US-based tech firms that specialise in the personal care industry.
Case Study
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ARF Ogilvy Awards, Bronze, 2018
MetLife Japan, a life insurance company, made the conversation around life after reitrement easier in Japan by launching a multi-media call to action campaign.
Gunn Report
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Gunn Media, 2018
Contains the creative for the 'INFINITI Q50S - Unleash Your Potential' campaign for Infiniti by the agency OMD in Dubai.
Gunn Report
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Gunn Media, 2018
Contains the creative for the '#SuzukiSaturdays' campaign for Suzuki Vitara by the agency the7stars in London.
Gunn Report
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Gunn Media, 2018
Contains the creative for the 'Emergency Collectibles' campaign for Kobe Shimbun by the agency Dentsu in Japan.
News
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08 March 2018
TOKYO: Coca-Cola has said it is planning to experiment with the company’s first alcoholic drink, in a move described as “unique” in its history, as Coke seeks to engage with Japan’s growing market for alcopops, ...
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'Gravity Cat' campaign for Sony Gravity Daze 2 by the agency Hakuhodo in Japan.
News
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01 February 2018
TOKYO: Line Corp, the owner of Japan’s hugely popular Line Messenger, has revealed it has established a financial holdings firm and plans to launch in key Asian markets, amid reports it is seeking to expand into cryptocurrency trading and ...
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'The Family Way' campaign for Seem Sperm Testing Kit by the agency Dentsu Y&R in Japan.
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'Glicode' campaign for Glico by the agency Dentsu in Japan.
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'Green Light Run' campaign for Adidas Pure Boost by the agency TBWA\Hakuhodo in Japan.
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'Smile Lock Outlet' campaign for Open Road Project by the agency Dentsu in Japan.
News
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29 January 2018
TOKYO: Walmart, the world’s largest retailer, is joining forces with Rakuten, the biggest e-commerce operator in Japan, in a strategic alliance that effectively ramps up their challenge to Amazon in Japan and the US.
News
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03 January 2018
TOKYO: Japan’s banking sector is being reshaped by a combination of a shrinking population and the switch to online banking, with the sector cutting branch numbers and staff while investing heavily in financial technology.
