Case Study
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SABRE Awards, Gold, APAC, Japan, 2018
JOY, a dishwashing detergent from consumer goods foundation P&G, launched a video and made sharing chores part of a pre-nuptial marriage certificate in Japan to promote sharing housework between couples.
Case Study
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SABRE Awards, Gold, APAC, Entertainment, 2018
Electronic Arts K.K. (EA Japan), a video game company, increased young people's interest in politics through its game 'SimCity BuildIt School of Politics'.
Case Study
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SABRE Awards, Gold, APAC, Branded Journalism, 2018
Froebel-kan, a producer of picture books and educational toys, launched a project to shift the focus on Japan's deep-rooted preference for children's academic credentials over their creativity.
Case Study
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SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018
Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".
Case Study
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SABRE Awards, Gold, APAC, Word of Mouth, 2018
Leopalace21, an apartment management company, deterred criminal behaviour against women living alone in Tokyo by launching projectors that made it look as though they were at home with a man.
Case Study
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SABRE Awards, Gold, APAC, Marketing to Youth, 2018
Kodansha, a Japanese publishing company, increased sales and interest in its animal biodiversity publication in Japan by launching an interactive exhibit in a local museum.
Case Study
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SABRE Awards, Gold, APAC, Institutional Image, 2018
The NPO LOCOMO Challenge Council, a healthcare-promoting council, raised awareness for orthopaedic pain and illnesses in elderly people in Japan by launching a risk test alongside press releases and events.
Case Study
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SABRE Awards, In2 APAC, Best Use of Visual Social Platforms, 2018
Lotte Group, a Korean-Japanese conglomerate, increased brand sales of its ice cream brand, SOH, in Japan by launching spoons shaped like pencils and encouraging consumers to draw pictures on their ice cream.
Case Study
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Irin Ko, WARC Prize for Asian Strategy, Shortlisted, 2018
Thermos, a food and drink storage brand, increased sales in Japan with videos distributed through TV, cinema, digital and social media.
Gunn Report
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Gunn Insights, August 2018
Greenpeace, a non-profit environmental organisation, launched a striking print campaign in Malaysia to raise awareness about the devastating effects deforestation has on rainfall.
Gunn Report
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Satoshi Chikayama, Gunn Insights, August 2018
The engineering company TESS launched Cogy Wheelchair in Japan, the first wheelchair powered by pedals.
News
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25 July 2018
TOKYO: The relationship between client and agency must evolve as the marketing landscape does, according to a senior executive at automotive manufacturer Nissan.
Article
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Anna Hamill, WARC Exclusive, July 2018
Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.
News
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29 June 2018
TOKYO: Japanese messaging service Line plans to launch a cryptocurrency exchange in Singapore next month as it seeks to ramp up its financial services capabilities and reduce its reliance on advertising revenue and other sources of income.
News
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22 June 2018
TOKYO/BEIJING: Toyota, which vies with Renault-Nissan and Volkswagen to be the world’s largest automaker, is reported to be in the process of slashing its sales and marketing costs as it seeks to shift resources into research and development.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.
News
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20 June 2018
TOKYO: Emotions are important in B2B purchasing decisions just as in B2C and new research reveals the role different emotions play along the B2B path to purchase.
News
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19 June 2018
TOKYO: Coca-Cola has applied its Integrated Marketing Communication (IMC) philosophy to product marketing in Japan, which is Coca-Cola’s most profitable market internationally, according to a senior marketer at the company.
Article
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Anna Hamill, Event Reports, Advertising Week Asia, May 2018
Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally.
News
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31 May 2018
TOKYO: Insurance giant AIG considers diversity not to be a flash-in-the-pan marketing trend so much as an area vitally important to the overall success of the business in conservative Japan, according to a leading executive.
Article
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Anna Hamill, Event Reports, Advertising Week Asia, May 2018
Insurance giant AIG partnered with New Zealand’s world champion All Blacks and Black Ferns rugby teams to launch its pro-LGBT diversity campaign in conservative Japan.
Case Study
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AME Awards, Finalist, 2018
Traffic Safety Research Centre, an organisation supporting traffic safety in Japan, launched a campaign to increase awareness of the risks of visually impaired people on trains and its tile invention.
News
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23 May 2018
TOKYO: Following Sony’s seven-fold increase in profits year on year, the Japanese consumer electronics giant has signalled a new direction with its acquisition of EMI Music Publishing.
News
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16 May 2018
BRUSSELS/TOKYO: The World Federation of Advertisers (WFA) has launched a guide designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes.
Research Paper
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Naoki Takahashi, ESOMAR, APAC, 2018
Introduces the initiatives of Marketing Research 2.0 (MR2.0), a voluntary group of professionals who are either suppliers or clients in Japan's MR industry, and illustrates a case of successful collaboration between suppliers and clients in Japan.
