News
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02 December 2019
Aeon, the largest supermarket group in Japan and one of Asia’s biggest retailers, has joined forces with British online grocer Ocado to develop Aeon’s e-commerce capabilities.
News
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29 November 2019
In-app advertising is growing in popularity in Japan, but concerns remain over media quality, according to a new report by PubMatic.
Case Study
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Matt Casey, Hannah Walsh, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
Hiroshima Oyster, an oyster producer, increased consumption of oysters among Japanese consumers by launching a local language dictation workbook for schools around the topic of oysters.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Kraft Parmesan, a cheese brand, increased sales in Japan by launching a video in a hospital lobby and in-store activations to show people the health benefits of the high calcium content in its parmesan.
Research Paper
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Rumiko Ayusawa, Akiko Hoshi and Haruka Sugino, ESOMAR, Fusion, 2019
Introduces an attempt to co-create a desirable future with consumers and brands through the power of research.
News
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08 November 2019
Japanese brands are often associated with quality, giving them a competitive edge, yet their overseas exposure compared to the average of other international markets is letting them down, according to the first ever BrandZ Japan ranking.
News
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22 October 2019
Social video sharing platform TikTok believes advertisers can significantly increase ad recall, brand awareness and favourability in Japan by adopting three new marketing drivers which it abbreviates to WTF.
Case Study
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Account Planning Group - (UK), Entrant, 2019
HSBC, a bank, used the power of empathy globally to turn the Asset Management arm of HSBC into what the Financial Times defined as a "rising star" in the category.
Article
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Low Lai Chow, Event Reports, Spikes Asia, September 2019
At Spikes Asia, TikTok Japan shared three factors to boost the chances of any brand looking to attract young consumers via a hashtag challenge.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Considers what “sustainability” actually means and the impact of ESG reporting.
Case Study
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ARF Ogilvy Awards, Silver, 2019
Acuvue, a contact lens brand, launched an ad copy and digital banner campaign to reconnect with consumers in Japan, and encourage them to restart with Acuvue contact lenses.
News
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13 September 2019
Yahoo Japan has agreed to take a majority stake in online fashion retailer Zozo in a move expected to ramp up Yahoo’s e-commerce rivalry with Amazon and Rakuten.
Case Study
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SABRE Awards, Asia-Pacific, Transportation & Logistics, Gold, 2019
Lockheed Martin, an aerospace and defence company, increased interest in STEM subjects from female students in Japan by launching a rocketry challenge that gave them practical experience.
Case Study
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SABRE Awards, Asia-Pacific, Marketing to Men, Gold, 2019
Hotels.com, a hotel-booking service, used humour to reach business travellers in Japan.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Research and Planning, Diamond, 2019
Yahoo!, the search engine, raised awareness of the many challenges facing people in post natural-disaster shelters to help people in Japan to be better prepared.
Case Study
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SABRE Awards, Asia-Pacific, Employer Branding, Gold, 2019
Isehan, the cosmetics maker, organised a job recruitment campaign in Japan to encourage applicants to come to their job interview looking like themselves.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Mitsubishi Aircraft Corporation, an aircraft producer, connected with airlines around the world at The Farnborough Airshow thanks to its strong presence and powerful tagline.
Case Study
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Irin Ko, WARC Prize for Asian Strategy, Entrant, 2019
Beverage and food container brand Thermos challenged conventional advertising in Japan by creating authentic branded content to illustrate the importance of the perfect temperature, thereby increasing brand awareness and growing market share.
Case Study
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Leon Pat, WARC Prize for Asian Strategy, Entrant, 2019
Cathay Pacific Airways fused rugby with the culture of Hong Kong to reinvigorate its sponsorship of the Hong Kong Rugby Sevens with their 'Nobody does Sevens like Hong Kong’ campaign.
Case Study
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Simon Clancy, Yasuhiro Miyamoto, Chang Soo Lee, WARC Prize for Asian Strategy, Entrant, 2019
Technology company Microsoft wanted to demonstrate Azure's capabilities, so it built the world's largest mixed reality experience and transformed downtown Tokyo into a virtual battlefield.
News
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28 August 2019
E-commerce company Rakuten has embarked on a joint venture with The H Collective, a movie production company based in California, to create original content.
News
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14 August 2019
Lux, the Unilever-owned haircare brand, is tapping into issues around gender inequality in Japan, following research that sought to decode an apparent ambivalence towards the topic.
News
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08 August 2019
New Balance, the athletic footwear and apparel brand, enjoyed success in reaching young consumers in multiple markets through using a mobile ad unit that doubled as a compelling game.
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.
