Research Paper
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MRS Awards, Finalist, MRS Award for International Research
IKEA, a furniture retailer, combined all the different survey data streams from test countries Japan, Saudi Arabia and the UK to discover the impact that in-the-moment experience has on future share of wallet.
Case Study
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Susumu Yamamoto, WARC Prize for Asian Strategy, Entrant, 2018
Hiroshima Prefecture in Japan took a multimedia approach to educate citizens about its local oysters, increase consumption and make them a local tourism asset.
Case Study
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Kaori Yatsu, WARC Prize for Asian Strategy, Entrant, 2018
Chocolate bar Snickers used its packaging as a social media tool in partnership with a messaging app, to turn around a decline in sales of its single-bar product in Japan.
Case Study
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Nisha Yadav and Takeshi Oshima, ESOMAR, Congress, 2018
MetLife Japan, an insurance company, created a holistic research program and used a universal insight as the foundation of its brand strategy to deliver compelling offers in Japan.
News
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22 October 2018
Dentsu, the international advertising and PR group, is taking an active interest in Japan’s sports sector as it aims to benefit from useful data and open up new revenue streams.
News
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18 October 2018
Japan’s worsening labour shortages are leading retailers to market themselves to potential recruits, in a tactic that might need to take root in other sectors.
Case Study
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SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018
Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".
Case Study
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SABRE Awards, In2 APAC, Best Use of Visual Social Platforms, 2018
Lotte Group, a Korean-Japanese conglomerate, increased brand sales of its ice cream brand, SOH, in Japan by launching spoons shaped like pencils and encouraging consumers to draw pictures on their ice cream.
Case Study
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SABRE Awards, Gold, APAC, Branded Journalism, 2018
Froebel-kan, a producer of picture books and educational toys, launched a project to shift the focus on Japan's deep-rooted preference for children's academic credentials over their creativity.
Case Study
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SABRE Awards, Gold, APAC, Institutional Image, 2018
The NPO LOCOMO Challenge Council, a healthcare-promoting council, raised awareness for orthopaedic pain and illnesses in elderly people in Japan by launching a risk test alongside press releases and events.
Case Study
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SABRE Awards, Gold, APAC, Japan, 2018
JOY, a dishwashing detergent from consumer goods foundation P&G, launched a video and made sharing chores part of a pre-nuptial marriage certificate in Japan to promote sharing housework between couples.
Case Study
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SABRE Awards, Gold, APAC, Word of Mouth, 2018
Leopalace21, an apartment management company, deterred criminal behaviour against women living alone in Tokyo by launching projectors that made it look as though they were at home with a man.
Case Study
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SABRE Awards, Gold, APAC, Marketing to Youth, 2018
Kodansha, a Japanese publishing company, increased sales and interest in its animal biodiversity publication in Japan by launching an interactive exhibit in a local museum.
Case Study
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SABRE Awards, Gold, APAC, Entertainment, 2018
Electronic Arts K.K. (EA Japan), a video game company, increased young people's interest in politics through its game 'SimCity BuildIt School of Politics'.
Case Study
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Irin Ko, WARC Prize for Asian Strategy, Shortlisted, 2018
Thermos, a food and drink storage brand, increased sales in Japan with videos distributed through TV, cinema, digital and social media.
Gunn Report
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Gunn Insights, August 2018
Greenpeace, a non-profit environmental organisation, launched a striking print campaign in Malaysia to raise awareness about the devastating effects deforestation has on rainfall.
Gunn Report
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Satoshi Chikayama, Gunn Insights, August 2018
The engineering company TESS launched Cogy Wheelchair in Japan, the first wheelchair powered by pedals.
News
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25 July 2018
TOKYO: The relationship between client and agency must evolve as the marketing landscape does, according to a senior executive at automotive manufacturer Nissan.
Article
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Anna Hamill, WARC Exclusive, July 2018
Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.
News
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29 June 2018
TOKYO: Japanese messaging service Line plans to launch a cryptocurrency exchange in Singapore next month as it seeks to ramp up its financial services capabilities and reduce its reliance on advertising revenue and other sources of income.
News
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22 June 2018
TOKYO/BEIJING: Toyota, which vies with Renault-Nissan and Volkswagen to be the world’s largest automaker, is reported to be in the process of slashing its sales and marketing costs as it seeks to shift resources into research and development.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.
News
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20 June 2018
TOKYO: Emotions are important in B2B purchasing decisions just as in B2C and new research reveals the role different emotions play along the B2B path to purchase.
News
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19 June 2018
TOKYO: Coca-Cola has applied its Integrated Marketing Communication (IMC) philosophy to product marketing in Japan, which is Coca-Cola’s most profitable market internationally, according to a senior marketer at the company.
Article
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Anna Hamill, Event Reports, Advertising Week Asia, May 2018
Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally.
