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SPAR: The Name Change

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

SPAR, an independent grocers retail chain, increased sales in Denmark by launching a campaign that reminded Danish consumers how shopping at their stores helped support local producers.

Socialistisk Folkeparti (SF): Denmark vs. Trump – The Boomerang Effect

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

The Socialistisk Folkeparti (SF), a Danish political party, increased voter registration by launching a viral campaign that mocked candidate Trump as the antithesis of its ideology.

Visit Faroe Islands and Atlantic Airways: Google Sheep View

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Visit Faroe Islands, a tourism brand for the Faroe Islands, and Atlantic Airways, an airline company, attached cameras to sheep to create their own street view, 'sheep view', of the Faroe Islands.

OPR Finance: Denmark's Best Idea - very high engagement and explosive brand awareness

Case Study • MIXX Awards, Gold, Native Advertising, 2018

OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.

Shoe-d-vision boots up sales

News • 07 May 2018

SAN SEBASTIAN: Nordic footwear retailer Shoe-d-vision reversed the flow of traffic away from physical stores, drove online sales and gained market share with a combination of programmatic ad buying and AI-informed content.

Fleggaard: Crossing the Line

Case Study • Patrick Poulsen, WARC Awards, Silver, Effective Social Strategy, 2018

Fleggaard, a Danish border supermarket chain located in Germany, attracted a new audience with a mockumentary starring one of Denmark's most entertaining fictional characters.

AI and programmatic revive Shoe-d-vision

Article • Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018

A combination of programmatic buying and AI-informed content turned around the Shoe-d-vision business in Denmark and Norway, boosting both online and offline sales.

Socialistisk Folkeparti: Denmark vs. Trump – The Boomerang Effect

Case Study • Angela Wu, Signe Holm, WARC Awards, Silver, Effective Innovation, and Channel Innovation Special Award, 2018

The left-wing political party Socialistisk Folkeparti (SF) reversed its fortunes with a strategic bus ad campaign which captured the attention of voters around the world.

LEGO: 'Make Lego The Star Of Christmas' (Australia)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'Make Lego The Star Of Christmas' campaign for LEGO by the agency UM in Sydney.

ASK: Beer from Interflora Denmark

Case Study • Design Business Association, Silver, 2018

Interflora Denmark, the flower delivery network, mixed Nordic cultural heritage and botany to market its ASK brand of beer to men.

TV2: 'All That We Share' (Denmark)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'All That We Share' campaign for TV2 by the agency &Co in Denmark.

Momondo: 'The DNA Journey' (Denmark)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'The DNA Journey' campaign for Momondo by the agency &Co in Denmark.

Lego’s agile retail store development

Article • Sam Peña-Taylor, Event Reports, OmniShopper International Conference, November 2017

Toymaker Lego has successfully diversified its media channels to embrace theme parks and movies but physical stores remain a vital part of the brand experience.

How eBay is putting AI at the heart of change

Article • Jo Bowman, Event Reports, Shoptalk Europe, October 2017

Artificial intelligence is becoming increasingly pervasive and progress in this field is accelerating.

Hudson's Bay Company looks beyond 'Model T retail'

News • 25 October 2017

COPENHAGEN: Physical retail is not dying, but shops have to be truly amazing both online and offline if they’re to survive, according to the CEO of Hudson’s Bay Company.

How AR can enhance the customer journey

Article • Jo Bowman, Event Reports, Shoptalk Europe, October 2017

Pokémon Go has given people a taste of AR technology which has the potential to transform the retail experience.

MediaMarktSaturn rises to digital challenge

News • 23 October 2017

COPENHAGEN: MediaMarktSaturn, the German consumer electronics retailer, believes that the digitalisation of retail is in its infancy and that it can act as a guide for shoppers wanting to explore the latest digital developments.

The new physical shopping experience: lessons from MediaMarktSaturn and Eight Inc

Article • Jo Bowman, Event Reports, Shoptalk Europe, October 2017

Bricks-and-mortar stores are being re-imagined as price and assortment are no longer enough to guarantee footfall.

Bolia.com: Building a big brand, with a small budget

Case Study • European Association of Communications Agencies, Gold, 2017

Bolia.com, a Scandinavian furniture retailer, transformed its furniture brand by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.

Bolia.com: Individual Expressionism – leveraging art and fashion

Case Study • European Association of Communications Agencies, Gold, 2017

Bolia.com, a Scandinavian furniture retailer, transformed its sales decline into growth by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.

SF: Denmark vs. Trump – The Boomerang Effect

Case Study • European Association of Communications Agencies, Finalist, 2017

The Danish Socialist Party (SF), a Danish political party, reversed its decreasing memberships by using Donald Trump as the focus for its campaign to relate to millennials and show adversity to right-wing populism in Denmark, Spain and the UK.

e-nettet: Return to Sender

Case Study • Direct Marketing Association - US, Runner Up, Business Products and Services, 2017

e-bolighandel, a digital platform where banks, real estate agents and lawyers co-operate on the sale of real estate, convinced lawyers in Denmark to sign up for the solution by sending them return mail showing them the real estate market has moved.

Det Kriminalpræventive Råd & Trygfonden: Christmas Spotlights

Case Study • Direct Marketing Association - US, Runner Up, Technology and Communications, 2017

The Danish Neighbourhood Watch used Christmas lights as a deterrent to burglars in order to reduce crime in the festive period.

LEGO hits 'reset' button

News • 06 September 2017

BILLUND: LEGO, the Danish toymaker, is streamlining its management structure as it seeks to improve its ability to implement marketing strategies and react to new trends.

Blame It On Interflora

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017

This case study shows how Interflora, a flower delivery service, increased sales on Valentine's Day by creating a special, late Valentine's service that helped forgetful Danish men offer bouquets without being blamed for the their lateness.

Marketing budgets: Four ways to do more with less

Article • Ruth Saunders, WARC Best Practice, November 2017

As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
New lessons from Binet and Field - Media in Focus: Marketing effectiveness in the digital era

Article • Sam Peña-Taylor, Event Reports, IPA Effectiveness Week, October 2017

Les Binet and Peter Field have undertaken new research based on the IPA Databank, exploring marketing effectiveness in a time of relative digital maturity.
5 rules for creating memorable ads

Article • Daren Poole, Admap Magazine, October 2017, pp. 14-16

This article digs deeper into new research that reveals the real effectiveness of building emotional engagement and lasting impressions into advertising.
How to use TV effectively in the media mix

Article • Matt Hill, WARC Best Practice, September 2017

This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
The gift that keeps on giving: John Lewis Christmas advertising, 2012 - 2015

Case Study • Les Binet, Institute of Practitioners in Advertising, Grand Prix and Gold, IPA Effectiveness Awards, 2016

This case study shows how John Lewis, a UK retailer, successfully launched four Christmas campaigns that consolidated its advertising's status as an iconic Christmas event.
Marketing in the Digital Age: Binet and Field on how media choices impact effectiveness

Article • Joseph Clift, Event Reports, Eff Week, November 2016

This report discusses Marketing in the Digital Age, a new work looking into the causes of marketing effectiveness from Les Binet and Peter Field.