Europe | WARC

Why Viva La Vulva is the very definition of brand bravery

Opinion • Lucy Aitken, November 2018

Libresse/Bodyform is rewriting the rulebook – and it’s working, according to WARC’s Managing Editor, Case Studies, Lucy Aitken.

Bolia.com: Never Waste a Good Crisis: Leveraging Financial Chaos as a Growth Catalyst

Case Study • European Association of Communications Agencies, Finalist, 2018

Bolia, a Danish retailer of Scandinavian designed furniture, disrupted the traditionally conservative furniture category and leveraged the recession to gain market share and accelerate business growth.

Bolia.com: No One Lives Like You: Shifting the Meaning of Home

Case Study • European Association of Communications Agencies, Bronze, 2018

Bolia, a Danish retailer of Scandinavian designed furniture, disrupted the traditionally conservative furniture category and leveraged the recession to gain market share and accelerate business growth.

Fleggaard: Crossing the Line

Case Study • Lars Samuelsen and Patrick Poulsen, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018

Fleggaard, a Danish supermarket chain convinced the Danish public to shop across the border in Germany by showing them the price difference between shopping in Fleggaard compared with other Danish supermarkets.

Bolia.com: Individual Expressionism - leveraging art and fashion to drive growth

Case Study • Lars Samuelsen and Hannah Portner, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018

Bolia.com, a Danish furniture retailer, increased positivity towards its brand reputation in Denmark by launching ads that mimicked the communication of high fashion.

EG: Stop stopgap solutions

Case Study • Direct Marketing Association - US, Silver, 2018

EG One, an admin software for Danish construction companies, proved YouTube can be a highly efficient tactical channel driving involvement and sales through a strong integrated media strategy with extensive data-driven display and re-marketing for maturing leads.

Shoe-d-vision: Tailor made algorithms that grow business

Case Study • Direct Marketing Association - US, Bronze, 2018

Shoe-d-vision, a shoe retailer in Denmark and Norway, adapted to the needs of consumers by efficiently targeting them with personalised relevant ads that increased ROI.

Telia Enterprise, Denmark: A Digital Affair

Case Study • Direct Marketing Association - US, Bronze, 2018

Telia Enterprise, a telephone company, reached small businesses in Denmark with its campaign to inform them about telco, which then generated sales leads.

KLM: KLM Amsterdam Sneaker

Case Study • Direct Marketing Association - US, Silver, 2018

KLM, the Dutch flag carrier airline, strongly increased travel to Amsterdam from the Nordic countries and positioned KLM in an extremely competitive market with the help of a pair of shoes.

danbolig: Our Neighbourhood

Case Study • Direct Marketing Association - US, Silver, 2018

danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.

Visit Faroe Islands and Atlantic Airways: Google Sheep View

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Visit Faroe Islands, a tourism brand for the Faroe Islands, and Atlantic Airways, an airline company, attached cameras to sheep to create their own street view, 'sheep view', of the Faroe Islands.

SPAR: The Name Change

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

SPAR, an independent grocers retail chain, increased sales in Denmark by launching a campaign that reminded Danish consumers how shopping at their stores helped support local producers.

Socialistisk Folkeparti (SF): Denmark vs. Trump – The Boomerang Effect

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

The Socialistisk Folkeparti (SF), a Danish political party, increased voter registration by launching a viral campaign that mocked candidate Trump as the antithesis of its ideology.

OPR Finance: Denmark's Best Idea - very high engagement and explosive brand awareness

Case Study • MIXX Awards, Gold, Native Advertising, 2018

OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.

Shoe-d-vision boots up sales

News • 07 May 2018

SAN SEBASTIAN: Nordic footwear retailer Shoe-d-vision reversed the flow of traffic away from physical stores, drove online sales and gained market share with a combination of programmatic ad buying and AI-informed content.

Fleggaard: Crossing the Line

Case Study • Patrick Poulsen, WARC Awards, Silver, Effective Social Strategy, 2018

Fleggaard, a Danish border supermarket chain located in Germany, attracted a new audience with a mockumentary starring one of Denmark's most entertaining fictional characters.

AI and programmatic revive Shoe-d-vision

Article • Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018

A combination of programmatic buying and AI-informed content turned around the Shoe-d-vision business in Denmark and Norway, boosting both online and offline sales.

Socialistisk Folkeparti: Denmark vs. Trump – The Boomerang Effect

Case Study • Angela Wu, Signe Holm, WARC Awards, Silver, Effective Innovation, and Channel Innovation Special Award, 2018

The left-wing political party Socialistisk Folkeparti (SF) reversed its fortunes with a strategic bus ad campaign which captured the attention of voters around the world.

LEGO: 'Make Lego The Star Of Christmas' (Australia)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'Make Lego The Star Of Christmas' campaign for LEGO by the agency UM in Sydney.

ASK: Beer from Interflora Denmark

Case Study • Design Business Association, Silver, 2018

Interflora Denmark, the flower delivery network, mixed Nordic cultural heritage and botany to market its ASK brand of beer to men.

Momondo: 'The DNA Journey' (Denmark)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'The DNA Journey' campaign for Momondo by the agency &Co in Denmark.

TV2: 'All That We Share' (Denmark)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'All That We Share' campaign for TV2 by the agency &Co in Denmark.

Lego’s agile retail store development

Article • Sam Peña-Taylor, Event Reports, OmniShopper International Conference, November 2017

Toymaker Lego has successfully diversified its media channels to embrace theme parks and movies but physical stores remain a vital part of the brand experience.

How eBay is putting AI at the heart of change

Article • Jo Bowman, Event Reports, Shoptalk Europe, October 2017

Artificial intelligence is becoming increasingly pervasive and progress in this field is accelerating.

Hudson's Bay Company looks beyond 'Model T retail'

News • 25 October 2017

COPENHAGEN: Physical retail is not dying, but shops have to be truly amazing both online and offline if they’re to survive, according to the CEO of Hudson’s Bay Company.