Europe

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Bolia.com: No One Lives Like You: Shifting the Meaning of Home

Case Study • European Association of Communications Agencies, Bronze, 2018

Bolia, a Danish retailer of Scandinavian designed furniture, disrupted the traditionally conservative furniture category and leveraged the recession to gain market share and accelerate business growth.

Bolia.com: Never Waste a Good Crisis: Leveraging Financial Chaos as a Growth Catalyst

Case Study • European Association of Communications Agencies, Finalist, 2018

Bolia.com: Individual Expressionism - leveraging art and fashion to drive growth

Case Study • Lars Samuelsen and Hannah Portner, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018

Bolia.com, a Danish furniture retailer, increased positivity towards its brand reputation in Denmark by launching ads that mimicked the communication of high fashion.

Fleggaard: Crossing the Line

Case Study • Lars Samuelsen and Patrick Poulsen, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018

Fleggaard, a Danish supermarket chain convinced the Danish public to shop across the border in Germany by showing them the price difference between shopping in Fleggaard compared with other Danish supermarkets.

EG: Stop stopgap solutions

Case Study • Direct Marketing Association - US, Silver, 2018

EG One, an admin software for Danish construction companies, proved YouTube can be a highly efficient tactical channel driving involvement and sales through a strong integrated media strategy with extensive data-driven display and re-marketing for maturing leads.

Shoe-d-vision: Tailor made algorithms that grow business

Case Study • Direct Marketing Association - US, Bronze, 2018

Shoe-d-vision, a shoe retailer in Denmark and Norway, adapted to the needs of consumers by efficiently targeting them with personalised relevant ads that increased ROI.

KLM: KLM Amsterdam Sneaker

Case Study • Direct Marketing Association - US, Silver, 2018

KLM, the Dutch flag carrier airline, strongly increased travel to Amsterdam from the Nordic countries and positioned KLM in an extremely competitive market with the help of a pair of shoes.

danbolig: Our Neighbourhood

Case Study • Direct Marketing Association - US, Silver, 2018

danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.

Telia Enterprise, Denmark: A Digital Affair

Case Study • Direct Marketing Association - US, Bronze, 2018

Telia Enterprise, a telephone company, reached small businesses in Denmark with its campaign to inform them about telco, which then generated sales leads.

Visit Faroe Islands and Atlantic Airways: Google Sheep View

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Visit Faroe Islands, a tourism brand for the Faroe Islands, and Atlantic Airways, an airline company, attached cameras to sheep to create their own street view, 'sheep view', of the Faroe Islands.

SPAR: The Name Change

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

SPAR, an independent grocers retail chain, increased sales in Denmark by launching a campaign that reminded Danish consumers how shopping at their stores helped support local producers.

Socialistisk Folkeparti (SF): Denmark vs. Trump – The Boomerang Effect

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

The Socialistisk Folkeparti (SF), a Danish political party, increased voter registration by launching a viral campaign that mocked candidate Trump as the antithesis of its ideology.

OPR Finance: Denmark's Best Idea - very high engagement and explosive brand awareness

Case Study • MIXX Awards, Gold, Native Advertising, 2018

OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.

Shoe-d-vision boots up sales

News • 07 May 2018

SAN SEBASTIAN: Nordic footwear retailer Shoe-d-vision reversed the flow of traffic away from physical stores, drove online sales and gained market share with a combination of programmatic ad buying and AI-informed content.

Fleggaard: Crossing the Line

Case Study • Patrick Poulsen, WARC Awards, Silver, Effective Social Strategy, 2018

Fleggaard, a Danish border supermarket chain located in Germany, attracted a new audience with a mockumentary starring one of Denmark's most entertaining fictional characters.

AI and programmatic revive Shoe-d-vision

Article • Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018

A combination of programmatic buying and AI-informed content turned around the Shoe-d-vision business in Denmark and Norway, boosting both online and offline sales.

Socialistisk Folkeparti: Denmark vs. Trump – The Boomerang Effect

Case Study • Angela Wu, Signe Holm, WARC Awards, Silver, Effective Innovation, and Channel Innovation Special Award, 2018

The left-wing political party Socialistisk Folkeparti (SF) reversed its fortunes with a strategic bus ad campaign which captured the attention of voters around the world.

LEGO: 'Make Lego The Star Of Christmas' (Australia)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'Make Lego The Star Of Christmas' campaign for LEGO by the agency UM in Sydney.

ASK: Beer from Interflora Denmark

Case Study • Design Business Association, Silver, 2018

Interflora Denmark, the flower delivery network, mixed Nordic cultural heritage and botany to market its ASK brand of beer to men.

Momondo: 'The DNA Journey' (Denmark)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'The DNA Journey' campaign for Momondo by the agency &Co in Denmark.

TV2: 'All That We Share' (Denmark)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'All That We Share' campaign for TV2 by the agency &Co in Denmark.

Lego’s agile retail store development

Article • Sam Peña-Taylor, Event Reports, OmniShopper International Conference, November 2017

Toymaker Lego has successfully diversified its media channels to embrace theme parks and movies but physical stores remain a vital part of the brand experience.

Hudson's Bay Company looks beyond 'Model T retail'

News • 25 October 2017

COPENHAGEN: Physical retail is not dying, but shops have to be truly amazing both online and offline if they’re to survive, according to the CEO of Hudson’s Bay Company.

How eBay is putting AI at the heart of change

Article • Jo Bowman, Event Reports, Shoptalk Europe, October 2017

Artificial intelligence is becoming increasingly pervasive and progress in this field is accelerating.

How AR can enhance the customer journey

Article • Jo Bowman, Event Reports, Shoptalk Europe, October 2017

Pokémon Go has given people a taste of AR technology which has the potential to transform the retail experience.

How to develop an effective customer experience strategy

Article • John Sills, WARC Best Practice, April 2018

Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Marketing budgets: Four ways to do more with less

Article • Ruth Saunders, WARC Best Practice, November 2017

As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
Forget Millennials, target Perennials

Article • Guy Abrahams, Admap Magazine, December 2017, pp. 23-25

Explains why, in this world of addressable media, brands would be wise to target people by their attitude and behaviours rather than their age, using fashion brand Gucci as an example.
How to use TV effectively in the media mix

Article • Matt Hill, WARC Best Practice, September 2017

This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
Marketing in the Digital Age: Binet and Field on how media choices impact effectiveness

Article • Joseph Clift, Event Reports, Eff Week, November 2016

This report discusses Marketing in the Digital Age, a new work looking into the causes of marketing effectiveness from Les Binet and Peter Field.