European Association of Communications Agencies, Grand Prix, Euro Effies, 2011
The Icelandic government wanted to reverse the negative opinion of Iceland, caused by its reputation as the biggest casualty of the 2008 financial crisis and the eruption of a dormant volcano which caused air travel chaos in 2010.
Iceland has emerged as the surprise winner of the title 'most wired nation on earth'. According to figures released by the Organisation for Economic Co-operation and Development, Iceland has the highest broadband internet use per capita at 26.7%, ...
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
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