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Attention seekers welcome

Article • Anna Sampson, WARC Exclusive, April, 2021

With the demise of the cookie and a renewed focus on attention, context is key when it comes to effective advertising.

News sells: Five myths about ads and news debunked

Article • Low Lai Chow, WARC Exclusive, April 2021

Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.

Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of global media investment in 2020 and 2021.

From brand lift to memory recall: How news media boosts ad impact

Article • Low Lai Chow, Event Reports, CMO Australia webinar: Reframing Perceptions of Old School Advertising in the New Consumer Normal

A study commissioned by Australian media alliance ThinkNewsBrands examines the impact of news platforms on consumers’ path to purchase by focusing on memory effects, brand attitudes and purchase propensity.

Proof and persuasion

Article • Denise Turner, WARC Exclusive, March, 2021

Research into the role of news brand audience engagement in delivering results for advertisers.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of interest in and use of subscription services across 12 markets.

ECI Media Management Inflation Report Q1 2021

Data • ECI, WARC Data, March 2021

A Q1 2021 update of ECI Media Management's Media Inflation Report explores the effect of the pandemic on media inflation in 2020, and provides forecasts on how it will recover globally, by region and in key markets in 2021.

What we know about newsbrand audiences

Article • WARC Best Practice, February 2021

Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.

The effects of context congruence on ad persuasiveness in e-magazines: It serves my motive, and I distinguish the advertisement

Research Paper • Achyut Telang, Debajani Sahoo, Sreejesh S., and Justin Paul, Journal of Advertising Research, Digital First, February 2021

Despite substantial interest in advertisement-context congruence as a determinant of advertisement effectiveness and advertisement memory in digital platforms, especially in the electronic magazine (e-magazine) context, less attention has been devoted to identifying how it influences advertisement persuasion.

Re-evaluating media for recovery

Article • Martin Vinter, WARC Exclusive, February 2021

Research into the disparity between perception and reality of media effectiveness.

All media bar print to see costs rise this year

Data • Rob Clapp, WARC Data Points, February 2021

An overview of media inflation in 2020 and 2021.

The benefits of planning beyond reach

News • 15 February 2021

Brands are being urged to re-consider the ‘A.

Search and social drive 44% of publisher page views

Data • Rob Clapp, WARC Data Points, February 2021

An overview of search and social referrals to digital publishers.

Relevance matters

Article • Anna Sampson, WARC Exclusive, February 2021

Looks at the importance of emotional connection between advertiser and consumer, and its impact on short- and long-term effectiveness.

Reach Solutions: In safe hands

Article • Research on WARC, February 2021

Online safety and regulation has been an issue for a number of years, with high profile incidents fuelling concerns among both the public and advertisers.

Media Owner Profile: The New York Times, Revenue by type

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of The New York Times includes global data on revenue by type, including from advertising and subscriptions.

Media Owner Profile: The New York Times, Advertising

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of The New York Times includes global data on advertising revenue by format.

Media Owner Profile: The New York Times, Subscriptions

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of The New York Times includes data on paid digital subscription users and revenue.

Sainsbury's: Signsbury’s – the world’s first deaf-friendly supermarket

Case Study • DMA (UK), Gold, 2020

Sainsbury's, a British supermarket brand, transformed its store into 'Signsbury's' to raise awareness of British Sign Language (BSL).

The Fragrance Foundation: Fragrance Lasts

Case Study • DMA (UK), Gold, 2020

The Fragrance Foundation, the educational arm of the fragrance industry, responded to decline in the fragrance category by communicating the emotional value of perfume.

What we know about newsbrand effectiveness

Article • WARC Best Practice, January 2021

Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.

Trends of the month: Facebook regulation, FMCG growth in China and digital publishers

Opinion • Rob Clapp, January 2021

This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.

Video platforms overtake search in Chinese advertising revenue

Data • Rob Clapp, WARC Data Points, January 2021

An overview of online advertising revenue in China by media platform.

Publishers prioritising subscriptions over display ads

Data • Rob Clapp, WARC Data Points, January 2021

An overview of publisher revenue priorities in 2021 and how this compares to 2019's priorities.

Czech Republic, Cost per Thousand, Adults

Data • Cinzia Petio, WARC Data Points, January 2021

An overview of the cost per thousand (CPM) by medium when advertising to Czech adults since 2010.

Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
What's working in entertainment & media

Article • WARC Category Intelligence, August 2020

Global strategies, campaign updates and trends in the entertainment and media category.
COVID-19: Consumer spending and media habits in the UK

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
Greater media consumption likely to sustain after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of the long-term change in consumer media habits after the novel coronavirus (COVID-19) outbreak in the UK and US.
COVID-19: Consumer spending and media habits in the US

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the US during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.