Article
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WARC Best Practice, January 2020
Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Article
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WARC Best Practice, December 2019
Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.
Article
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WARC Best Practice, November 2019
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in newspapers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the magazines.
Article
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Marius Cloete, on behalf of Magnetic, WARC Best Practice, July 2017
This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.
Article
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Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
Article
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Alex Brownsell, Event Reports, INMA’s European News Media Conference, September 2019
Looks at how The San Francisco Chronicle is tackling the issues of declining print revenues and local engagement.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
The little-known appliance maker Vatti capitalised on France's win in the 2018 FIFA World Cup, gambling on a marketing activation that paid off in absolute returns.
Article
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Anna Sampson, WARC Exclusive, December 2019
An overview of the latest research by Magnetic, the marketing agency for UK magazine media.
News
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06 December 2019
Consumer responses to advertising in news content varies significantly depending on the medium used, according to a study published by the Journal of Advertising Research (JAR).
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.
Case Study
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MRS Awards, Winner, Jeremy Bullmore Award for Creative Development Research, 2019
Tesco, a supermarket, optimised its ads to grab consumers' attention in just two seconds in the UK.
News
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14 November 2019
News brands affect behaviour change at two key points in the buying journey, according to research from Newsworks.
Article
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Denise Turner, WARC Exclusive, November 2019
Research into the impact of news media on campaign outcomes including brand knowledge, purchase intent and customer loyalty.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in print media.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, National Strategy, 2019
Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.
News
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20 September 2019
Local newspaper groups have been struggling for years in the digital age, but now Google has promised to help at least one British publisher find new ways of trying to make local digital news commercially viable.
Case Study
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Kush Anand, Jitender Dabas, WARC Prize for Asian Strategy, Shortlisted, 2019
Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.
Case Study
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Nikhil Pillai, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Hindi language newspaper, Dainik Bhaskar, grew subscribers by covering content that their readers wanted, in the Indian state of Bihar.
Case Study
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Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Daily newspaper Dainik Bhaskar ran a print-only campaign in India to encourage people to value truth over social media popularity and boost earned media in the process.
News
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06 September 2019
Publishers and broadcasters struggling to reach under-35s will have to radically rethink their content, the platforms they employ, and the formats they serve up, according to a new transatlantic digital tracking study from the Reuters Institute for ...
News
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05 September 2019
For the first time the US Capital’s paper of record will include its vice president of product on the masthead, reflecting the essential role that engineers play in building a successful publisher and the Post’s ability to attract them.
Case Study
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The Communications Council, Gold, Australian Effie Awards, 2019
Heart Foundation Australia, a charity, highlighted the "criminal" behind Australia's biggest killer, heart disease, calling on the government to invest in the prevention of heart disease and on Australians to assess their own levels of risk.
News
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04 September 2019
The Financial Times grew digital subscriptions by 11% in 2018 while its ‘North Star’ reader engagement metric, measured by the frequency and length of reader visits to FT.com.
