Article
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WARC Best Practice, January 2019
Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Article
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WARC Best Practice, January 2019
Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.
Article
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WARC Best Practice, January 2019
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in newspapers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the magazines.
Article
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Marius Cloete, on behalf of Magnetic, WARC Best Practice, July 2017
This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.
Article
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Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
News
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14 November 2019
News brands affect behaviour change at two key points in the buying journey, according to research from Newsworks.
Case Study
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Best Media Innovation, Direct Marketing, 2019
Vodafone, the telecoms provider, personalised its high-income customers' experience of the brand in India which increased its NPS score.
Case Study
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Best Media Strategy, Consumer Products, Others, 2019
Godrej Ezee, a liquid detergent brand that positions itself on providing care, launched Ezee Hugs, a campaign urging people in north India to share some warm Ezee Hugs by donating their old woollens to the needy.
Case Study
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Best Media Innovation, Branded Content, 2019
Toilet cleaner brand Harpic partnered with Dainik Jagranthe, India’s leading Hindi newspaper, leveraging the strength of its circulation to educate readers about the dangers of open defection and encourage the adoption of toilets.
Case Study
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Best Media Innovation, Print, Dailies, 2019
Dettol, the gold standard in germ protection, has a strong presence in WB in India – a critical market which constitutes 12% of its hand wash category business and 10% of Dettol business – but was losing share to competitor products.
Case Study
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Best Media Innovation, Print, Dailies, 2019
Knorr, a food and beverage brand, increased penetration and awareness in India by launching a free cup-a-soup with every midday newspaper.
Article
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Denise Turner, WARC Exclusive, November 2019
Research into the impact of news media on campaign outcomes including brand knowledge, purchase intent and customer loyalty.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in print media.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, National Strategy, 2019
Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.
News
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20 September 2019
Local newspaper groups have been struggling for years in the digital age, but now Google has promised to help at least one British publisher find new ways of trying to make local digital news commercially viable.
Case Study
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Kush Anand, Jitender Dabas, WARC Prize for Asian Strategy, Shortlisted, 2019
Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.
Case Study
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Nikhil Pillai, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Hindi language newspaper, Dainik Bhaskar, grew subscribers by covering content that their readers wanted, in the Indian state of Bihar.
Case Study
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Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Daily newspaper Dainik Bhaskar ran a print-only campaign in India to encourage people to value truth over social media popularity and boost earned media in the process.
News
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06 September 2019
Publishers and broadcasters struggling to reach under-35s will have to radically rethink their content, the platforms they employ, and the formats they serve up, according to a new transatlantic digital tracking study from the Reuters Institute for ...
News
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05 September 2019
For the first time the US Capital’s paper of record will include its vice president of product on the masthead, reflecting the essential role that engineers play in building a successful publisher and the Post’s ability to attract them.
Case Study
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The Communications Council, Gold, Australian Effie Awards, 2019
Heart Foundation Australia, a charity, highlighted the "criminal" behind Australia's biggest killer, heart disease, calling on the government to invest in the prevention of heart disease and on Australians to assess their own levels of risk.
News
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04 September 2019
The Financial Times grew digital subscriptions by 11% in 2018 while its ‘North Star’ reader engagement metric, measured by the frequency and length of reader visits to FT.com.
News
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02 September 2019
HuffPost, the news and opinion site, has successfully boosted engagement with its readers after careful analysis of the time they spend with content and by developing a readership ‘loyalty funnel’.
