Article
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WARC Best Practice, January 2019
Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Article
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WARC Best Practice, January 2019
Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.
Article
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WARC Best Practice, January 2019
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in newspapers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the magazines.
Article
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Marius Cloete, on behalf of Magnetic, WARC Best Practice, July 2017
This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.
Article
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Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
News
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20 February 2019
The West Australian is making a play to enter the national market, taking on a paywall model, while remaining hyper local in focus.
News
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12 February 2019
An overwhelming majority of Australians believe some local news is losing credibility as government and media owners increasingly set the news agenda, BBC research shows.
News
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24 January 2019
The tech sector is by far the most trusted industry, according to the latest Edelman Trust Barometer, which also highlights a growing trust gap between traditional news sources and social media.
News
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21 January 2019
A number of major publishers and agencies in Europe expect more ad inventory to be sold via direct deals this year as they seek to reduce their exposure to open exchanges.
News
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15 January 2019
Editors and publishers from around the world expect digital display advertising to remain an important income stream this year – though over half say their main revenue focus will switch to subscriptions and membership.
Case Study
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Giada Divisato, Luigi Mauriello, Silvia Giacomazzi, Alessandro Pastore, WARC Media Awards, Entrant, Effective Channel Integration, 2018
NOW TV, the internet TV by Sky, used Women's Day as an opportunity to make a statement and connect with millennials in Italy.
News
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11 January 2019
The perceived behaviour of models in print advertising may help indicate the effectiveness of a brand’s messaging, according to a new study in the Journal of Advertising Research (JAR).
News
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18 December 2018
New data on UK consumers’ appetite for newspapers and magazines makes for some happy reading for publishers.
Case Study
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Direct Marketing Association - UK, Gold, 2018
British Airways, an airline, connected with the British public during the 2018 World Cup by creating boarding passes that capitalised on the "coming home" euphoria.
News
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27 November 2018
Trust ascribed to a known news brand is important in an information overload culture, and the undoing of those brands through distributed platforms could be damaging to society, a report warns.
News
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09 November 2018
News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a ...
Case Study
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Jitender Dabas, Harshvardhan Sahni, WARC Prize for Asian Strategy, Entrant, 2018
Paytm, India's leading digital wallet, used the disruptive demonetisation of two bank notes as an opportunity to grow its user base and increase its market share.
Case Study
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Debopriyo Bhattacherjee, Dennis Kam Wei Ern, Andrew Lee, WARC Prize for Asian Strategy, Entrant, 2018
Carlsberg-owned Connor’s Stout Porter used a multichannel approach to try to challenge Guinness’s dominance in the Malaysian market.
Article
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WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
News
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24 October 2018
The trend towards subscription media means brands and agencies must “reimagine” the way they think about advertising, becoming more open to partnerships and placements, according to a new WARC report.
Article
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Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
Case Study
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Jay Chiat Strategic Excellence Awards, Grand Prix and Gold, Connection strategy, 2018
Harpic, a toilet bowl cleaner brand, increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.
News
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09 October 2018
Reach, publisher of the Daily Mirror, Daily Star and Daily Express, has reported a 20% drop in print advertising revenue across the group, a decline that coincides with a fall of 4% in circulation in the third quarter.
