Article
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WARC Best Practice, January 2020
Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Article
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WARC Best Practice, December 2019
Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.
Article
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WARC Best Practice, November 2019
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in newspapers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the magazines.
Article
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Marius Cloete, on behalf of Magnetic, WARC Best Practice, July 2017
This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.
Article
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Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
News
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22/09/2020
The vast majority of South Korea’s population now relies on aggregators to learn what’s going on in their country and the rest of the world, presenting huge problems for news organisations fighting to survive.
Case Study
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Saad Khan, Trinolda Colaco, Jason Samuel, WARC Prize for Asian Strategy, Shortlisted, 2020
The Times of India newspaper sparked a nationwide movement to normalise LGBTQ rights with a special Out and Proud classifieds section in India.
Opinion
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Ervin Ha, September 2020
Which media outlet enjoys the trust of Singaporean consumers? YouGov’s Ervin Ha takes a look at where Singaporeans chose to get their news and updates on COVID-19 from.
News
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28/08/2020
Luxury brands that use less abstract and more concrete forms of print advertising may see a higher willingness to pay among consumers, according to a paper in the Journal of Advertising Research (JAR).
News
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27/08/2020
In the absence of school, and with parents anxious to keep kids both entertained and informed, children’s publishers in the UK are a rare source of light in a gloomy publishing market.
News
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14/08/2020
Apple’s news subscription product brings the work of many publishers under one roof with the offer of exposure to its massive user base, but the question is whether the big new audience is worth surrendering traffic.
Article
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WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category.
News
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10/07/2020
Brands that act as “corporate allies” to the lesbian, gay and bisexual communities by featuring same-sex couples in ads are likely to see an uplift in purchase and recommendation intent among these audiences, a study in the Journal of Advertising ...
Article
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John Phillips, WARC Exclusive, July 2020
Offers advice for how media owners can grow subscription businesses to help counteract any decline in ad revenues.
Article
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Alex Brownsell, Event Reports, Mediatel’s Future of Publishing online conference, June 2020
Why Times Newspapers opted against dropping its paywall for coronavirus-related content during the pandemic.
News
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26/06/2020
Google has developed a licensing initiative that will see the internet giant pay participating publishers for high quality news content, while helping them build stronger relationships with readers.
News
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18/06/2020
Oxford University’s Reuters Institute for the Study of Journalism has surveyed more than 80,000 people in 40 markets to understand key trends affecting the news business for its latest report – here’s what you need to know.
News
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17/06/2020
Daily consumption of national print and digital news brands in the UK soared to over 30 million in the first quarter of the year, its highest ever number, according to the latest data from the Publishers Audience Measurement Company (PAMCo).
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
Research Paper
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Bradley J. Bond and Justine Rapp Farrell, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 208-211
This study examines the behavioral intentions of heterosexual and lesbian, gay, and bisexual (LGB) consumers following exposure to advertising featuring heterosexual or LGB imagery.
News
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01/06/2020
Australian news media brands have delivered record readership of 18.2 million, reaching more than nine out of 10 Australians (96%), but the industry continues to struggle with revenues thanks to the ongoing disruption wrought by the COVID-19 ...
Case Study
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AME Awards, Finalist, 2020
Boston Consulting Group, a management consultant company, increased applications and differentiated itself from other recruiters in Germany by launching an event and fashion line centred on value proposition.
News
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21/05/2020
After an initial spike in news consumption during the COVID-19 crisis, more people in the UK now say they are trying to avoid the news – the most common reason being worries about the effect on their mood.
