Article
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WARC Best Practice, September 2017
This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Article
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WARC Best Practice, September 2017
This article covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.
Article
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WARC Best Practice, August 2017
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
Article
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Marius Cloete, on behalf of Magnetic, WARC Best Practice, July 2017
This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.
Article
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Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
News
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27 November 2018
Trust ascribed to a known news brand is important in an information overload culture, and the undoing of those brands through distributed platforms could be damaging to society, a report warns.
News
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09 November 2018
News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a ...
Case Study
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Jitender Dabas, Harshvardhan Sahni, WARC Prize for Asian Strategy, Entrant, 2018
Paytm, India's leading digital wallet, used the disruptive demonetisation of two bank notes as an opportunity to grow its user base and increase its market share.
Case Study
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Debopriyo Bhattacherjee, Dennis Kam Wei Ern, Andrew Lee, WARC Prize for Asian Strategy, Entrant, 2018
Carlsberg-owned Connor’s Stout Porter used a multichannel approach to try to challenge Guinness’s dominance in the Malaysian market.
Article
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WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
News
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24 October 2018
The trend towards subscription media means brands and agencies must “reimagine” the way they think about advertising, becoming more open to partnerships and placements, according to a new WARC report.
Article
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Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
Case Study
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Jay Chiat Strategic Excellence Awards, Grand Prix and Gold, Connection strategy, 2018
Harpic, a toilet bowl cleaner brand, increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.
News
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09 October 2018
Reach, publisher of the Daily Mirror, Daily Star and Daily Express, has reported a 20% drop in print advertising revenue across the group, a decline that coincides with a fall of 4% in circulation in the third quarter.
Case Study
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Direct Marketing Association - US, Bronze, 2018
Dainik Jagran, an Indian Hindi language daily newspaper, went beyond the margins of its pages, and used the power of community to demonstrate how the water crisis can be mitigated by people in India.
Case Study
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Direct Marketing Association - US, Silver, 2018
Dainik Jagran, an Indian Hindi language daily newspaper, leveraged its position as India's most read newspaper to lend a first-person voice on the gender issue and stir the conscience of Indians.
Case Study
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Direct Marketing Association - US, Silver, 2018
Dainik Jagran, a Hindi language daily newspaper, increased readership among young readers in India by launching a page of moral values that spoke on current topics in a positive way.
News
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28 September 2018
A surge of consumer interest in Apple News is leading to huge readership figures for online publishers – but is not driving a matching surge in revenue for those providing the content, it is claimed.
News
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18 September 2018
The Sun has the greatest reach of any UK newsbrand but it is also the one least trusted by its readers, according to new research from the Published Audience Measurement Company (Pamco).
Case Study
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Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Gold, 2018
India's leading toilet cleaner brand Harpic launched a print-based campaign to encourage behaviour change and grow demand in rural areas.
Article
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Admap, September 2018, pp. 48-49
Data for 12 key markets from WARC’s International Ad Forecast show that total print ad revenue – across newspaper and magazine publishers – has more than halved between 2009 and 2017, and is projected to dip by 6.4% to $44.5bn this year.
News
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20 August 2018
LONDON: The UK’s three leading consumer magazine publishers all saw total average circulations decline in the first half of 2018, but observers have suggested that there are grounds for optimism in the latest ABC data.
Gunn Report
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Gunn Insights, August 2018
Aldi, the global supermarket chain, launched a newspaper print campaign in Spain that highlighted the freshness of its fruit and vegetable product range.
News
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24 July 2018
GLOBAL: The World Cup is over for another four years, but its legacy has the potential to change how we watch, and how news organisations report, football forever.
Article
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Ebiquity, 2018
This report pulls together the findings of a study into the short- and long-term effects of advertising, and breaks them down for three specific sectors: FMCG, Retail and Financial Services.
